08/20/07

The Organic Beverage Company hires 5W Public Relations



The Organic Beverage Company (TOBC), a wholly owned subsidiary of Integrated BioPharma, Inc., recently hired 5W Public Relations as agency of record for Syzmo. Syzmo is the first USDA certified organic energy drink in the U.S. and the first certified glycemic index-tested carbonated beverage in the world. The PR agency will develop strategic initiatives to boost mind share and promote SyzmoTM. Headquartered in New York, 5W Public Relations is the fastest growing independent public relations agency in the U.S. The agency will offer a complete array of PR services, including event planning, strategic communications, and media relations.

Ruder Finn hired by New York Blood Center for PR and media support
New York Blood Center has hired Ruder Finn to assist in educating their target audience on the frequent need for blood donations and spread awareness of their diverse programs and offerings. New York Blood Center is one of the largest community based independent research, blood, and clinical services organizations in the U.S. Ruder Finn is a prime independent communications, counseling, and services firm with more than 200 committed staffers posted in offices across the U.S., Europe, and Asia Pacific. The PR trade newsletter, O’Dwyer’s, has ranked the firm No. 1 in New York in revenues and staff size. It serves local and global communications requirements of more than 250 corporations and nonprofit organizations.

Omni Advertising chooses TransMedia Group as its PR firm
South Florida-based largest full-service advertising agency, Omni Advertising, has named Palm Beach County’s largest and fastest-growing PR firm, TransMedia Group, to develop PR campaigns for the agency’s clients. With more than 65 clients across the nation, Omni Advertising has annual earnings exceeding $80 million per year. Acura Association, 13 of the top 50 WARDS Mega Dealership groups in the U.S., Broward County Schools, and Honda Association are among the advertising agency’s clients. TransMedia Group is an award-winning PR and marketing firm headquartered in Boca Raton and has offices in New York and London. Tom Madden, chair, TransMedia, said that the PR firm is “thrilled to not only be representing Omni, but teaming up with the hottest ad agency in Florida.”

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