This online conversationalist must possess exceptional writing and interpersonal skills, acting as a face of eBay in the online world. A data driven approach to monitoring and measuring success is critical as we seek to optimize programs quickly. Strong project management skills will be required for end to end execution of tests. Experience with social media usage and a personal interest in at least one of our key verticals Fashion, Motors Parts & Accessories, and Electronics are strong pluses.
Primary Job Responsibilities:
Identify and engage with relevant communities, influencers, and active members (on and off eBay) to foster dialogue.
Develop test & learn programs, tactics, and content for social media properties (Facebook, Twitter, etc.) in support of program goals.
Conduct proactive daily monitoring, posting, and content development associated with the targeted communities.
Maintain regular customer contact and respond to inquiries quickly, honestly, and completely.
Monitor, analyze, and optimize results of social media efforts to improve outcomes and efficiency.
Experiment with innovative and alternative ways to leverage social media activities.
Bachelors Degree in Communications, Public Relations, Marketing, or related degree preferred.
1-3 years of professional work experience in public relations, communications, social media or related field preferred, but not required.
1 year of extensive personal or professional experience with social media required; Solid understanding of the social media universe including but not limited to; Facebook, Twitter, YouTube, Forums, and blogs.
Proven verbal and written communication skills, articulate communicator who can speak the language of bloggers and accurately identify opportunities and threats in user-generated content; Demonstrated communication effectiveness through social media channels required.
Demonstrated background in cultivating online communities preferred.
Highly organized and great attention to detail. Strong project management skills.
Ability to work collaboratively and effectively in a team environment.
Strong analytic capabilities, ability to interpret data and measure results.
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