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		<title>PRCROSSING ARTICLES</title>
		<link>http://www.prcrossing.com/lcarticlearchive.php</link>
		<description>PRCROSSING ARTICLES SECTION</description>
		<language>en-us</language>
		<copyright><![CDATA[&copy; 2009 PRCrossing. All rights reserved. Office: 175 S. Lake Avenue, Suite 200, Pasadena, CA 91101]]></copyright>
		<managingEditor>admin@prcrossing.com(PRCrossing)</managingEditor>
		<webMaster>admin@prcrossing.com</webMaster>
		<pubDate>Sun, 21 Mar 2010 06:50:01 CDT</pubDate>
		<category>ARTICLES</category>
		<ttl>60</ttl>
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			<title>PRCROSSING ARTICLES</title>
			<link>http://www.prcrossing.com/lcarticlearchive.php</link>
		</image>
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			<title><![CDATA[Making an Effective Speech in Public]]></title>
			<link>http://www.prcrossing.com/article/250439/Making-an-Effective-Speech-in-Public/</link>
			<description><![CDATA[Communication skills are very important for a person when he is into a professional field. The communication skills are also important even in the personal matters when there are negotiations, arguments and many more....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250439/Making-an-Effective-Speech-in-Public/</guid>
			<pubDate>Thu, 11 Feb 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Public Relations Intern Job Description]]></title>
			<link>http://www.prcrossing.com/article/250438/Public-Relations-Intern-Job-Description/</link>
			<description><![CDATA[Internship positions are often associated with university or college students who need to gather the requisite credit points from the industrial attachment in order to graduate. The term is also sometimes used as a general reference to a fresh graduate hired on a temporary basis. If you are contemplating getting into the public relations industry, starting off as a public relations intern is one of the best ways to get your foot in through the PR career door. It is a great way through which y...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250438/Public-Relations-Intern-Job-Description/</guid>
			<pubDate>Fri, 08 Jan 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Job Description for a Senior Public Relations Officer]]></title>
			<link>http://www.prcrossing.com/article/250436/Job-Description-for-a-Senior-Public-Relations-Officer/</link>
			<description><![CDATA[As the business world becomes more competitive and companies strive to set themselves apart from their competition, it has become increasingly important for those who represent and market a company to current and prospective clients, the individuals of the Public Relations department, to be vibrant, energetic examples of what their employer can offer. In terms of PR jobs, the Senior Public Relations Officer is critical to the g...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250436/Job-Description-for-a-Senior-Public-Relations-Officer/</guid>
			<pubDate>Thu, 07 Jan 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[A Public Relations Intern Job Description]]></title>
			<link>http://www.prcrossing.com/article/250437/A-Public-Relations-Intern-Job-Description/</link>
			<description><![CDATA[Internship positions are often associated with university or college students who need to gather the requisite credit points from the industrial attachment in order to graduate. The term is also sometimes used as a general reference to a fresh graduate hired on a temporary basis. If you are contemplating getting into the public relations industry, starting off as a public relations intern is one of the best ways to get your foot in through the PR career door. It is a great way through which y...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250437/A-Public-Relations-Intern-Job-Description/</guid>
			<pubDate>Thu, 07 Jan 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Becoming a Public Relations Officer]]></title>
			<link>http://www.prcrossing.com/article/250434/Becoming-a-Public-Relations-Officer/</link>
			<description><![CDATA[PR or public relations is a management function. This is one field that requires professional to gain at comprehending and also providing support to the clients, so as to influence their behavior and also their opinion....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250434/Becoming-a-Public-Relations-Officer/</guid>
			<pubDate>Tue, 08 Dec 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Information Source for Prospective Advertising PR Managers]]></title>
			<link>http://www.prcrossing.com/article/250431/Information-Source-for-Prospective-Advertising-PR-Managers/</link>
			<description><![CDATA[Advertising plays a vital role in promoting any product or service. Without effective advertising, these products and services lose their identity. To stand out of the clutter, there is a need for advertising PR managers. It is a great career option for candidates who have great marketing skills....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250431/Information-Source-for-Prospective-Advertising-PR-Managers/</guid>
			<pubDate>Wed, 02 Dec 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Considering a Job as a PR Manager]]></title>
			<link>http://www.prcrossing.com/article/250432/Considering-a-Job-as-a-PR-Manager/</link>
			<description><![CDATA[If you are considering public relations as a career choice then you must know that these managers are in demand in every industry and it is in the private sector where a candidate will find most of them. Also many personal relation managers are hired by various local, state and federal government agencies. At these companies, PR managers are usually known as public information officers. Besides the co...]]></description>
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			<pubDate>Wed, 02 Dec 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Getting a Career as a PR Professional]]></title>
			<link>http://www.prcrossing.com/article/250433/Getting-a-Career-as-a-PR-Professional/</link>
			<description><![CDATA[A public relations job in a reputed company is a job which involves compound management skills and achieving goals that are predetermined. PR professionals are employed by all organizations to review all the plans and policies and communicate between the organization and their clients, society, etc. PR professionals are employed for the development of interest in the organization's products or services and awareness of the ...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250433/Getting-a-Career-as-a-PR-Professional/</guid>
			<pubDate>Wed, 02 Dec 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[How Do You Get from PR Practitioner to PR Manager?]]></title>
			<link>http://www.prcrossing.com/article/250430/How-Do-You-Get-from-PR-Practitioner-to-PR-Manager-/</link>
			<description><![CDATA[With public relations jobs, public affairs jobs and PR marketing jobs, it's likely that you want to move up in your company. What does it take? It takes some strategies and tactics beyond the talent and stamina you already have, to make it happen....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250430/How-Do-You-Get-from-PR-Practitioner-to-PR-Manager-/</guid>
			<pubDate>Fri, 20 Nov 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Blogging Directly Connected to Good PR]]></title>
			<link>http://www.prcrossing.com/article/250429/Blogging-Directly-Connected-to-Good-PR/</link>
			<description><![CDATA[Are you in a place where you are thinking about public relations jobs or how well you could PR marketing jobs? Do public affairs jobs make you perk up with interest and do public relations jobs make you feel as though you might be fascinated with the subject matter? If you are interested in PR jobs, you will find that blogging is something that might fascinate you....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250429/Blogging-Directly-Connected-to-Good-PR/</guid>
			<pubDate>Fri, 13 Nov 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Traditional PR is neither down nor out]]></title>
			<link>http://www.prcrossing.com/article/250427/Traditional-PR-is-neither-down-nor-out/</link>
			<description><![CDATA[People working in public relations jobs and public affairs jobs have been hearing plenty about the impending demise of the traditional public relations field, just like the rest of us. While it is certainly true that there are a great deal of new methodologies and new media in use by those engaged in public affairs jobs, the reports of the demise of traditional PR and old-school public relations firms are, as Mark Twain would have it, greatly exaggerated....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250427/Traditional-PR-is-neither-down-nor-out/</guid>
			<pubDate>Fri, 06 Nov 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[New Generation of PR Marketing Jobs]]></title>
			<link>http://www.prcrossing.com/article/250428/New-Generation-of-PR-Marketing-Jobs/</link>
			<description><![CDATA[Those that are new to public relations jobs have found there is dedication involved, along with innovative new strategies and a highly enthusiastic attitude. The other thing that is important to note about those most successful in PR marketing jobs and public affairs jobs is that they find out what the executives, journalists and consumers want, and then they deliver....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250428/New-Generation-of-PR-Marketing-Jobs/</guid>
			<pubDate>Fri, 06 Nov 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Social Networking is Needed for PR Marketing Jobs]]></title>
			<link>http://www.prcrossing.com/article/250425/Social-Networking-is-Needed-for-PR-Marketing-Jobs/</link>
			<description><![CDATA[Are you someone who is ready to start looking around for PR marketing jobs or do you find that public affairs jobs are things that you need to look into? If you are interested in public relation jobs, but if the PR marketing jobs have proven elusive, it might be time for you to take a look at the concept of social networking and how it has changed things. Take some time and consider what social networking is like and how you can use it to get your foot in the door when it comes to public affa...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250425/Social-Networking-is-Needed-for-PR-Marketing-Jobs/</guid>
			<pubDate>Fri, 30 Oct 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Doing Public Relations for Non-Profits]]></title>
			<link>http://www.prcrossing.com/article/250426/Doing-Public-Relations-for-Non-Profits/</link>
			<description><![CDATA[Are you someone who is interested in making a difference? Do you naturally gravitate towards public relations jobs or PR marketing jobs? The truth of the matter is that you can do a great deal of good in public affairs jobs and in public relations jobs, but the first thing that you need to realize is that working in PR marketing jobs is going to be much different from working in public affairs jobs that are not in the private sector. Take some time and look into what you can do to make sure t...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250426/Doing-Public-Relations-for-Non-Profits/</guid>
			<pubDate>Fri, 30 Oct 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Doing Your Best with Event Planning and Organization]]></title>
			<link>http://www.prcrossing.com/article/250421/Doing-Your-Best-with-Event-Planning-and-Organization/</link>
			<description><![CDATA[When you are someone who is interested in PR jobs and jobs in public relations in general, you will find that there are going to be many situations where you need to worry about events and planning. Public relations jobs and PR jobs have a lot to do with interacting with both public and private parties and if you want to make sure that the event is having the right impact, there are many things that you need to keep in mind. Public relations jobs can teach you a lot about how to set up an eve...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250421/Doing-Your-Best-with-Event-Planning-and-Organization/</guid>
			<pubDate>Fri, 16 Oct 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Understanding Corporate Identity]]></title>
			<link>http://www.prcrossing.com/article/250422/Understanding-Corporate-Identity/</link>
			<description><![CDATA[If you are interested in PR jobs, or if you have ever thought that public relations jobs are for you, you will find that you are in a place where you can easily be focused on corporate identity. Jobs in public relations have a lot to do with discovering and describing a corporate identity and when you are looking at PR jobs for yourself, they are something that you need to think about. What do jobs in public relations have to do with corporate identity and how do public relations jobs affect ...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250422/Understanding-Corporate-Identity/</guid>
			<pubDate>Fri, 16 Oct 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[The High Profile Job of a Public Relations Specialist]]></title>
			<link>http://www.prcrossing.com/article/250423/The-High-Profile-Job-of-a-Public-Relations-Specialist/</link>
			<description><![CDATA[An organization succeeds only when it has certain degree of public support. Reputation, profitability, and even its survival also depend on how much support it gets for its goals and policies from the targeted public. There are various titles from which this high profile job of a public relations specialist is known, like a public relations specialist, communications specialist and media specialist. In government, a]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250423/The-High-Profile-Job-of-a-Public-Relations-Specialist/</guid>
			<pubDate>Fri, 16 Oct 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Working as a Public Relations Manager]]></title>
			<link>http://www.prcrossing.com/article/250424/Working-as-a-Public-Relations-Manager/</link>
			<description><![CDATA[There is a great diversity of job titles, responsibilities, and functions in public relations and communications professionals with the least standardization, although it has fair growth potential in the coming years. To add further to the utter confusion, there are some job titles that do not relate to public relations. Depending upon the size of the organization and responsibilities assigned to a public relations pr...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250424/Working-as-a-Public-Relations-Manager/</guid>
			<pubDate>Fri, 16 Oct 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Talking With the Media]]></title>
			<link>http://www.prcrossing.com/article/250419/Talking-With-the-Media/</link>
			<description><![CDATA[When you are working in public relations, or PR, you know that talking with the media and maintaining decent relationships with them is a huge part of ensuring your ongoing success as a business.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250419/Talking-With-the-Media/</guid>
			<pubDate>Fri, 09 Oct 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Managing Creative People - a How-To Guide]]></title>
			<link>http://www.prcrossing.com/article/250420/Managing-Creative-People-a-How-To-Guide/</link>
			<description><![CDATA[Running an agency that relies on creative talent is different from managing any other kind of personnel group.  Whether your creative staff members are hackers, graphic designers, freelancer writers, videographers or something else entirely, you've got the responsibility of making sure that they understand what the deadlines are, and what the expectations of the job are.  And you've got to motivate them....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250420/Managing-Creative-People-a-How-To-Guide/</guid>
			<pubDate>Fri, 09 Oct 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Getting the Message Across Globally: Global Public Relations and How to Get a Job with Them]]></title>
			<link>http://www.prcrossing.com/article/250417/Getting-the-Message-Across-Globally-Global-Public-Relations-and-How-to-Get-a-Job-with-Them/</link>
			<description><![CDATA[Have you noticed that it is getting easier and easier to know what other people are doing? Even when something is going on across the world, we can figure out what is going in a matter of minutes and that is why people are seeing the need for more public relations jobs that have to do with the global arena. Global public relations jobs are becoming more prolific and more common and if you want to pursue jobs in public relations, you will find that knowing what is going on globally can be impo...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250417/Getting-the-Message-Across-Globally-Global-Public-Relations-and-How-to-Get-a-Job-with-Them/</guid>
			<pubDate>Fri, 25 Sep 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Getting the PR Jobs That You Need]]></title>
			<link>http://www.prcrossing.com/article/250418/Getting-the-PR-Jobs-That-You-Need/</link>
			<description><![CDATA[Are you someone who has just graduated and is looking for your first entry into public relations jobs? Public relations jobs are currently in hot demand and if you are interested in PR jobs, now is the time to look around. When you want to see what is available in jobs in public relations, remember that you are going to need to impress them both using your resume and when you get to the interview. If you want your prospective jobs in public relations to take you seriously, there are a few thi...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250418/Getting-the-PR-Jobs-That-You-Need/</guid>
			<pubDate>Fri, 25 Sep 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Succeeding in a Public Relations and Communications Career]]></title>
			<link>http://www.prcrossing.com/article/250416/Succeeding-in-a-Public-Relations-and-Communications-Career/</link>
			<description><![CDATA[Often referred to as spin-doctors (disparagingly and unfairly if I might add), public relations jobs can be interesting for persons that have the requisite skill and interest in doing them. The description of an actual PR jobs sometimes varies depending on the industry or institution. However, there are certain tenets that the holders of jobs in public relations are expected to do  and that is protect the brand by delivering well-though out a...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250416/Succeeding-in-a-Public-Relations-and-Communications-Career/</guid>
			<pubDate>Thu, 24 Sep 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[A Few Basic Job Interview Pointers]]></title>
			<link>http://www.prcrossing.com/article/250414/A-Few-Basic-Job-Interview-Pointers/</link>
			<description><![CDATA[Those looking for jobs in public relations, business, health &amp;amp; fitness, or any other field will certainly feel enthused if they are called in for a job interview. This is because when a company wants to interview you, the company is highly interested in hiring you. Now, it is up to you to sell yourself on the interview....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250414/A-Few-Basic-Job-Interview-Pointers/</guid>
			<pubDate>Fri, 18 Sep 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Find Work Outside of Your Major?]]></title>
			<link>http://www.prcrossing.com/article/250415/How-to-Find-Work-Outside-of-Your-Major-/</link>
			<description><![CDATA[With the economy being what it is, and with more people striving for a smaller number of jobs, you will find that whether you are fresh out of college or reentering the workforce, you will find that is very possible that you are going to be looking for work outside of your college major....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250415/How-to-Find-Work-Outside-of-Your-Major-/</guid>
			<pubDate>Fri, 18 Sep 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Going into Fashion PR]]></title>
			<link>http://www.prcrossing.com/article/250412/Going-into-Fashion-PR/</link>
			<description><![CDATA[A fashion PR worker is a person who helps in the coordination of the strategies and marketing approaches of the major fashion brands, apparel companies as well as retail stores. Fashion PR jobs also entail the building, development, and maintenance of a favorable public image between the company and the client. So, if you are interested in the glitter and ...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250412/Going-into-Fashion-PR/</guid>
			<pubDate>Wed, 09 Sep 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Becoming a Social Media Specialist]]></title>
			<link>http://www.prcrossing.com/article/250413/Becoming-a-Social-Media-Specialist/</link>
			<description><![CDATA[The social media is a dynamic field which requires you to be constantly in touch with a variety of clients as well as the media. In fact, social media specialists are also known as public relations specialists or media or communications specialists. The social media specialist performs a var...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250413/Becoming-a-Social-Media-Specialist/</guid>
			<pubDate>Wed, 09 Sep 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How do I Get a Job in Advertising and PR?]]></title>
			<link>http://www.prcrossing.com/article/250410/How-do-I-Get-a-Job-in-Advertising-and-PR-/</link>
			<description><![CDATA[Graduating in both high school and college is considered one of the biggest milestones as it marks the true beginning to a business life and brings people closer to the dream job that they want. Since many of the courses involve business subjects, some graduates may be interested with PR jobs or public relations jobs. Others might be more interested in sales and advertising related jobs if they finished communication courses. Actually, jobs in advertising are rather similar to the PR jobs, si...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250410/How-do-I-Get-a-Job-in-Advertising-and-PR-/</guid>
			<pubDate>Fri, 04 Sep 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[PR Jobs Strategies: Selling PR to Management]]></title>
			<link>http://www.prcrossing.com/article/250411/PR-Jobs-Strategies-Selling-PR-to-Management/</link>
			<description><![CDATA[You can't put a price on good PR. Unfortunately some companies do not see the value. They don't see a need for public relations. Jobs focused on increasing profits are more important than jobs that create images. However, company image can increase profits and it is your job to show that to management. You can also impress upon management the value in crisis management to conduct damage control in the event something happens. Good PR can save jobs. In public relations, a company's reputation,...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250411/PR-Jobs-Strategies-Selling-PR-to-Management/</guid>
			<pubDate>Fri, 04 Sep 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Agency to Corporate PR-The Differences are Significant]]></title>
			<link>http://www.prcrossing.com/article/250409/Agency-to-Corporate-PR-The-Differences-are-Significant/</link>
			<description><![CDATA[The public relations (PR) field has become very diverse and it is a known fact that many professionals begin their career as general workers with large agencies. After a few years in these positions, however, many make the transition from an agency to the corporate PR world....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250409/Agency-to-Corporate-PR-The-Differences-are-Significant/</guid>
			<pubDate>Tue, 25 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[From Account Executive to Manager: Climbing the Ladder at Your PR Firm]]></title>
			<link>http://www.prcrossing.com/article/250408/From-Account-Executive-to-Manager-Climbing-the-Ladder-at-Your-PR-Firm/</link>
			<description><![CDATA[Did you picture yourself as an account executive ten or fifteen years ago when you joined your current public relations firm? While the world of an account executive is not particularly easy, PR Managers face complicated issues on a daily basis. Joining the ranks as a PR Manager with public relation jobs, it requires extraordinary talent combined with dedication, perseverance, and stamina....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250408/From-Account-Executive-to-Manager-Climbing-the-Ladder-at-Your-PR-Firm/</guid>
			<pubDate>Fri, 21 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Get Your PR Career Off to a Great Start]]></title>
			<link>http://www.prcrossing.com/article/250407/How-to-Get-Your-PR-Career-Off-to-a-Great-Start/</link>
			<description><![CDATA[When you are in a place where you want to get your career off the ground, you might be feeling a little bit at a loss. You have done all the preparations, so where are you going to go from here? The issue is that a great career is not just going to fall into your lap. You are going to need to think about how you are going to prepare and how you are going to be able to get the response that you need. Particularly when the career is as demanding as public relations, you will soon find that ther...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250407/How-to-Get-Your-PR-Career-Off-to-a-Great-Start/</guid>
			<pubDate>Wed, 19 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Get into a Career in Public Relations]]></title>
			<link>http://www.prcrossing.com/article/250406/How-to-Get-into-a-Career-in-Public-Relations/</link>
			<description><![CDATA[When one asks what exactly public relations (PR) is, it is sometimes hard to come up with a definitive answer. This position doesn't command just a single responsibility; there are multiple things you have to do, and when one asks how to get into a career in public relations it's pretty easy to make a list of requirements. Conversely, it's quite true that only certain people have what it takes to succeed in this position. So let's explore why this is such a tough job. Have you ever dealt with...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250406/How-to-Get-into-a-Career-in-Public-Relations/</guid>
			<pubDate>Thu, 13 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Do's and Don'ts of PR career]]></title>
			<link>http://www.prcrossing.com/article/250404/Do-s-and-Don-ts-of-PR-career/</link>
			<description><![CDATA[If you're considering a public relations job, it is very important to remember there are positive and negative things you can do to impact your reputability in the field. Take a look at this list of Do's and Don'ts in PR jobs. Jobs in public relations can be difficult to handle because of the power of the press. It is very important to ensure you pay close attention to these guidelines to get the right word out about your business or organization....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250404/Do-s-and-Don-ts-of-PR-career/</guid>
			<pubDate>Sat, 01 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Make Your Mark When Breaking into the PR World]]></title>
			<link>http://www.prcrossing.com/article/250405/How-to-Make-Your-Mark-When-Breaking-into-the-PR-World/</link>
			<description><![CDATA[There are many ways for you to break into the PR world, but what ends up being the most important aspect of working in PR is making sure that you are successful at everything regarding the field, and this starts by being able to make your mark successfully. When you are able to make your mark in a successful way, you'll find that you are able to continue to be more successful within the PR world....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250405/How-to-Make-Your-Mark-When-Breaking-into-the-PR-World/</guid>
			<pubDate>Sat, 01 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Being Just Good at Communications Does not Help to Start Your Career in PR]]></title>
			<link>http://www.prcrossing.com/article/250402/Being-Just-Good-at-Communications-Does-not-Help-to-Start-Your-Career-in-PR/</link>
			<description><![CDATA[There are so many things that you can do to jump start your career in PR, but being just good at communications isn't everything. Of course, when you want to work within the PR field, it is important to be as good as you can be at communications. You want to be sure that you are able to provide yourself with a wide berth of opportunity to communicate and to communicate well. However, if you really want to be good in a PR career, and if you want to get as much out of the career as you can, it ...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250402/Being-Just-Good-at-Communications-Does-not-Help-to-Start-Your-Career-in-PR/</guid>
			<pubDate>Thu, 30 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Making a Career Move in PR by Shifting From Agency to Corporate]]></title>
			<link>http://www.prcrossing.com/article/250403/Making-a-Career-Move-in-PR-by-Shifting-From-Agency-to-Corporate/</link>
			<description><![CDATA[When you begin to work in PR, you are going to see that there is a definite chain that you will need to follow in order to be successful. If you really want to make sure that you are successful with your job, you are going want to focus on the ways that you can move up that chain towards the top....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250403/Making-a-Career-Move-in-PR-by-Shifting-From-Agency-to-Corporate/</guid>
			<pubDate>Thu, 30 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Marketing Careers Offer Opportunities in Public Relations and Promotions]]></title>
			<link>http://www.prcrossing.com/article/250400/Marketing-Careers-Offer-Opportunities-in-Public-Relations-and-Promotions/</link>
			<description><![CDATA[Many people think of marketing careers as sales jobs. In theory, marketing and sales are two different things. It's easiest to look at it as those in marketing dictate the strategies that are used to sell a product, such as public relations and promotional materials. The actual salespeople follow the direction of the marketing department....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250400/Marketing-Careers-Offer-Opportunities-in-Public-Relations-and-Promotions/</guid>
			<pubDate>Thu, 09 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Public Relations Careers]]></title>
			<link>http://www.prcrossing.com/article/250401/Public-Relations-Careers/</link>
			<description><![CDATA[Public relations are very important in any business or profession. PR skills are a must everywhere and help in increasing a business to a large extent. It is something with the help of which one can maintain proper flow of all types of vital information between the organization and public. A professional with good PR skills is sure to succeed in this profession...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250401/Public-Relations-Careers/</guid>
			<pubDate>Thu, 09 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Get The PR Job That You Want]]></title>
			<link>http://www.prcrossing.com/article/250395/Get-The-PR-Job-That-You-Want/</link>
			<description><![CDATA[Whether you have just recently graduated or you are after a new job, you will discover that you might be feeling a little bit unnerved or frightened. Job hunting, especially at a time like this, is something that is always nerve wracking, and when you are entering a field as competitive as public relations, it is certainly no different. Take a moment to consider what your options are going to be and what you need to do to make sure that you are going to be getting the position that you want. ...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250395/Get-The-PR-Job-That-You-Want/</guid>
			<pubDate>Wed, 08 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Public Relations Specialist: A Career Outlook]]></title>
			<link>http://www.prcrossing.com/article/250396/Public-Relations-Specialist-A-Career-Outlook/</link>
			<description><![CDATA[The field of Public Relations is one that's filled with a lot of opportunities. The task of communicating with other people, businesses, and other organizations, provides a PR specialist with a rich network of resources. Success depends on your determination and how well you represent the group that you're linked to. It requires a significant amount of research skills as well as creativity on your part....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250396/Public-Relations-Specialist-A-Career-Outlook/</guid>
			<pubDate>Wed, 08 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Public Relations: Some Useful Career Tips]]></title>
			<link>http://www.prcrossing.com/article/250397/Public-Relations-Some-Useful-Career-Tips/</link>
			<description><![CDATA[If you think that a career in public relations is right for you, then here are just some of the tips you may find helpful, now and down the road. One of the most important tips is that you need to make sure you feel comfortable with whatever product, company, or person you represent. While you may not always find that job that fits into your ideal category, if you don't believe in it or them, how can you ever expect anyone else too? Do some research first to find out things that you feel stro...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250397/Public-Relations-Some-Useful-Career-Tips/</guid>
			<pubDate>Wed, 08 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Public Relations Specialist: A Career Outlook]]></title>
			<link>http://www.prcrossing.com/article/250398/Public-Relations-Specialist-A-Career-Outlook/</link>
			<description><![CDATA[The field of Public Relations is one that's filled with a lot of opportunities. The task of communicating with other people, businesses, and other organizations, provides a PR specialist with a rich network of resources. Success depends on your determination and how well you represent the group that you're linked to. It requires a significant amount of research skills as well as creativity on your part. If you want to become a Public Relations Specialist, then this article will focus as a car...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250398/Public-Relations-Specialist-A-Career-Outlook/</guid>
			<pubDate>Wed, 08 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[PR Jobs]]></title>
			<link>http://www.prcrossing.com/article/250399/PR-Jobs/</link>
			<description><![CDATA[PR stands for Public Relations. It helps in managing the flow of all sorts of information between the public and an organization. PR helps one to build a rapport with clients, customers, employees, voters, investors or common public. Good PR skills are very essential in every profession. There are many ways in which PR skills can be developed. Companies today spend a lot of money to hire people who have good PR skills and also ...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250399/PR-Jobs/</guid>
			<pubDate>Wed, 08 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Public Relations vs. Advertising]]></title>
			<link>http://www.prcrossing.com/article/250394/Public-Relations-vs-Advertising/</link>
			<description><![CDATA[When you are in a place where you are thinking about deciding what career you are interested in, you may find that you are interested in advertising and in public relations. The truth of the matter is that you may think that these fields are very similar, when in fact, though they do have some similar activities, they are quite different. Take some time to make sure that you know the difference between public relations and advertising and that you will be able to get into the field that you n...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250394/Public-Relations-vs-Advertising/</guid>
			<pubDate>Thu, 02 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Communicating Strategically In Today's Information Age]]></title>
			<link>http://www.prcrossing.com/article/250393/Communicating-Strategically-In-Today-s-Information-Age/</link>
			<description><![CDATA[In today's world information moves at the speed of light and can be instantly viewed by millions of people. The information age demands that companies, and individuals, be strategic in their communications and informational pieces. For example, when something newsworthy happens in one part of the world, it can be instantly viewed, or talked about, in another part of the world. Information is a companys biggest weapon in its marketing arsenal. Strategic communications will help you create a...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250393/Communicating-Strategically-In-Today-s-Information-Age/</guid>
			<pubDate>Wed, 01 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[A Future in Public Relations]]></title>
			<link>http://www.prcrossing.com/article/250390/A-Future-in-Public-Relations/</link>
			<description><![CDATA[The degree to which a business can target public support for its goals and policies dictates the reputation, profits, and continued existence of the given business. People who work within public relations serve as the advocates for businesses, non-profit organizations, hospitals, schools, and other organizations. Public relation specialists maintain positive relationships with the public. Successful company managers know the importance of good public relations in relation to the success of th...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250390/A-Future-in-Public-Relations/</guid>
			<pubDate>Thu, 25 Jun 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Get the PR Job You Want]]></title>
			<link>http://www.prcrossing.com/article/250391/Get-the-PR-Job-You-Want/</link>
			<description><![CDATA[Whether you have just recently graduated or you are after a new job, you will discover that you might be feeling a little bit unnerved or frightened. Job hunting, especially at a time like this, is something that is always nerve wracking, and when you are entering a field as competitive as public relations, it is certainly no different. Take a moment to consider what your options are going to be and what you need to do to make sure that you get the position you want. There are definitely tips...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250391/Get-the-PR-Job-You-Want/</guid>
			<pubDate>Thu, 25 Jun 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Public Relations: A Global Enterprise]]></title>
			<link>http://www.prcrossing.com/article/250392/Public-Relations-A-Global-Enterprise/</link>
			<description><![CDATA[At the most basic level, public relations are meant to facilitate the communications between one group of people and another, but though we mostly think about public relations as crossing the gap between company and client, what about the idea of going overseas? The truth of the matter is that public relations is growing, slowly but relentlessly, into something that is more of a world phenomena, and the people who are getting involved with it right now might end up shaping the community for y...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250392/Public-Relations-A-Global-Enterprise/</guid>
			<pubDate>Thu, 25 Jun 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Agency to Corporate PR-the Differences are Significant]]></title>
			<link>http://www.prcrossing.com/article/250387/Agency-to-Corporate-PR-the-Differences-are-Significant/</link>
			<description><![CDATA[The public relations (PR) field has become very diverse, and it is a known fact that many professionals begin their careers as general workers with large agencies. After a few years in these positions, however, many make the transition from an agency to the corporate PR world....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250387/Agency-to-Corporate-PR-the-Differences-are-Significant/</guid>
			<pubDate>Wed, 17 Jun 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Getting into the PR Field: Now Is the Time!]]></title>
			<link>http://www.prcrossing.com/article/250388/Getting-into-the-PR-Field-Now-Is-the-Time-/</link>
			<description><![CDATA[With the economy in a shaky place, and with more and more people concerned about what their job situation might be in the coming months, you'll find that you may be wondering whether you want to take the plunge into the public relations field. The truth of the matter is that even though there are a lot of industries that feel fairly perilous and unsteady, PR is undergoing its own kind of renaissance and life. One of the major parts of being a PR officer or employee is that you do have to be p...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250388/Getting-into-the-PR-Field-Now-Is-the-Time-/</guid>
			<pubDate>Wed, 17 Jun 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Writing a Great Resume to Get Your Dream Public Relations Job!]]></title>
			<link>http://www.prcrossing.com/article/250389/Writing-a-Great-Resume-to-Get-Your-Dream-Public-Relations-Job-/</link>
			<description><![CDATA[When you are in a place where you want to get a job in public relations, you'll find that there has never been a better time to do so. Companies are hiring more and more public relations staff, and though other industries might be facing problems, the positive nature of public relations jobs makes it a perfect way to stay afloat no matter what the economy looks like. However, it is important to remember that when you are looking at public relations you are looking at a competitive field. Ther...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250389/Writing-a-Great-Resume-to-Get-Your-Dream-Public-Relations-Job-/</guid>
			<pubDate>Wed, 17 Jun 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Leading as a PR Director]]></title>
			<link>http://www.prcrossing.com/article/250385/Leading-as-a-PR-Director/</link>
			<description><![CDATA[Public Relations or PR is a management function that involves a two way communication for creating a mutual understanding between the organization and its public. Public Relation focuses on building and managing relationships with those who play a key role in the success of the company....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250385/Leading-as-a-PR-Director/</guid>
			<pubDate>Sat, 28 Feb 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Getting a Job as a PR Executive]]></title>
			<link>http://www.prcrossing.com/article/250386/Getting-a-Job-as-a-PR-Executive/</link>
			<description><![CDATA[Public Relations often referred to as PR is the process of managing the information flow between the company and its public. Every organization needs to build a rapport with its customers, clients, employees and the general public. This leads to the need for employing people who can effectively handle the public. PR jobs are offered by companies all across the globe so that the company and its public understand each other mutually. Functional areas in a PR job include research, planning, comm...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250386/Getting-a-Job-as-a-PR-Executive/</guid>
			<pubDate>Sat, 28 Feb 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[PR Assistant Jobs Are Easy to Find but Not Very Rewarding]]></title>
			<link>http://www.prcrossing.com/article/250384/PR-Assistant-Jobs-Are-Easy-to-Find-but-Not-Very-Rewarding/</link>
			<description><![CDATA[Many people approach PR jobs by taking an assistant job to learn the ropes. They also do this to build their reputation and clientele. PR marketing jobs and other advertising jobs in public relations are all about whom you know and what kind of relationship you have with those people. If you want a good, solid PR job, you need to know people in the industry you are working in. For example, if you are into music and want a PR job in the music industry, you need to develop personal relationship...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250384/PR-Assistant-Jobs-Are-Easy-to-Find-but-Not-Very-Rewarding/</guid>
			<pubDate>Fri, 20 Feb 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Most PR Jobs Are Communication Jobs]]></title>
			<link>http://www.prcrossing.com/article/250383/Most-PR-Jobs-Are-Communication-Jobs/</link>
			<description><![CDATA[Public relations (PR) oftentimes involve the communications and entertainment fields. Most PR jobs are communication jobs. They require you to approach all forms of media to introduce your client or company or shed a better light on a product. So if you are interested in a PR job, whether you are into PR marketing jobs or other advertising PR jobs, you should get well acquainted with the communications industry. Most jobs in PR deal directly with the media....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250383/Most-PR-Jobs-Are-Communication-Jobs/</guid>
			<pubDate>Fri, 20 Feb 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Entry Level PR Jobs]]></title>
			<link>http://www.prcrossing.com/article/250382/Entry-Level-PR-Jobs/</link>
			<description><![CDATA[PR business is making great money these days, and this is good news for all of the candidates who are looking forward to making their career in the PR industry. PR careers offer huge growth prospects along with hefty salaries as many big businesses are experiencing sky&amp;amp;ndash;rocketing increase in their sales. Overall growth in the PR industry is expected to increase at a higher rate as compared to other industries....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250382/Entry-Level-PR-Jobs/</guid>
			<pubDate>Sat, 14 Feb 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertising PR Jobs]]></title>
			<link>http://www.prcrossing.com/article/250381/Advertising-PR-Jobs/</link>
			<description><![CDATA[Advertising Public Relation Jobs involve a lot of creativity and an ability to produce the product within the deadlines. Advertising PR jobs help the sales teams of a company in making sure that the calls of the customer are answered and the ads are posted on time. The managers in the Advertising PR jobs must have the ability to respond to all the questions of the customers with satisfying replies. The Advertising PR professionals must be well equipped with the latest advertisement techniques...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250381/Advertising-PR-Jobs/</guid>
			<pubDate>Sat, 14 Feb 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Transform Your PR Job into PR Manager Job in 8 Simple Steps]]></title>
			<link>http://www.prcrossing.com/article/250380/Transform-Your-PR-Job-into-PR-Manager-Job-in-8-Simple-Steps/</link>
			<description><![CDATA[If you want to move from PR jobs to PR manager jobs, there are a few things that you will want to consider so that you can do this quite easily.  First of all, you should follow 8 primary steps to make sure that your PR jobs can become exactly what you want them to be....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250380/Transform-Your-PR-Job-into-PR-Manager-Job-in-8-Simple-Steps/</guid>
			<pubDate>Tue, 27 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Fashion PR Coordinator]]></title>
			<link>http://www.prcrossing.com/article/250379/Fashion-PR-Coordinator/</link>
			<description><![CDATA[A Fashion Public Relations (PR) Coordinator is also called a Fashion Publicist or a Media Relations Specialist.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250379/Fashion-PR-Coordinator/</guid>
			<pubDate>Fri, 23 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Digital Media, Marketing, and Public Relations: Three Careers Merge into One]]></title>
			<link>http://www.prcrossing.com/article/250378/Digital-Media-Marketing-and-Public-Relations-Three-Careers-Merge-into-One/</link>
			<description><![CDATA[One of the most fascinating and lucrative careers available in this day and age is public relations (PR) marketing.  PR job openings aren't common on job listings boards, because the field is somewhat nebulously defined.  You may see it as ''Marketing Jobs,'' or ''PR Marketing Jobs,'' or even under ''Communications Marketing Specialist,'' or ''Customer Service Resale Agent.''...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250378/Digital-Media-Marketing-and-Public-Relations-Three-Careers-Merge-into-One/</guid>
			<pubDate>Thu, 22 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Maintaining a Company's Good Name by Getting into Public Relations]]></title>
			<link>http://www.prcrossing.com/article/250376/Maintaining-a-Company-s-Good-Name-by-Getting-into-Public-Relations/</link>
			<description><![CDATA[Even in a struggling economy, it's been predicted that public relations jobs will keep on being in demand.  In fact, growth in PR employment is expected to increase at a rate higher than the combined average for all other jobs.  If you've been thinking about PR work, now's the time to get started.  Any PR professional who has a strong background in specialty fields will have a particularly good chance of landing the job he/she is looking for.  So, now's the time to check out a PR firm you've ...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250376/Maintaining-a-Company-s-Good-Name-by-Getting-into-Public-Relations/</guid>
			<pubDate>Fri, 16 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Public Relations Jobs]]></title>
			<link>http://www.prcrossing.com/article/250377/Public-Relations-Jobs/</link>
			<description><![CDATA[What are public relations?  Public relations are advocates between the public and who they represent such as celebrities, companies, and all types of organizations.  Most of us are not celebrities so we do not have a public relations representative.  Those who do have a PR specialist know the importance of good PR because they are in charge of representing them in a positive manner.  Perception is reality in many cases and an organization's stature, success, and profitability can be affected ...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250377/Public-Relations-Jobs/</guid>
			<pubDate>Fri, 16 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Becoming an Executive at a Public Relations Firm]]></title>
			<link>http://www.prcrossing.com/article/250375/Becoming-an-Executive-at-a-Public-Relations-Firm/</link>
			<description><![CDATA[When you are in a place where you are thinking about moving forward with your career and are thinking about where you want to go, you will find that you may be in a position where you can get what you need simply by looking into the executive public relations (PR) jobs that are out there. Executive jobs in the PR field can be hard to find, but once you have one that really suits you, you will find that you are in a great place to move forward and to really get what you need. When you are look...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250375/Becoming-an-Executive-at-a-Public-Relations-Firm/</guid>
			<pubDate>Mon, 12 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Behind Every Good Company is Great Public Relations]]></title>
			<link>http://www.prcrossing.com/article/250374/Behind-Every-Good-Company-is-Great-Public-Relations/</link>
			<description><![CDATA[''Some are born great, some achieve greatness, and some hire public relations officers.''  Those words, spoken by historian Daniel Boorstin, have never been truer than in today's corporate climate.  Those who are dedicated to their public relations careers find themselves always ''on''; always working to promote their company.  They don't miss any opportunity to ensure that the message is heard at every turn.  Gone are the days of public relations being solely for the celebrities....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250374/Behind-Every-Good-Company-is-Great-Public-Relations/</guid>
			<pubDate>Sat, 10 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Becoming Proficient in Advertising Public Relations]]></title>
			<link>http://www.prcrossing.com/article/250372/Becoming-Proficient-in-Advertising-Public-Relations/</link>
			<description><![CDATA[Whether you are deciding between advertising public relations (PR) jobs or you are simply considering what advertising jobs are best for you, you should take some time and really think about what your options are. The advertising field is an extremely competitive one, and if you have an interest in moving forward and getting the right kind of work taken care of, you are going to discover that there are many things you need to do to make sure that you are in the running. Whether you are intere...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250372/Becoming-Proficient-in-Advertising-Public-Relations/</guid>
			<pubDate>Mon, 05 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Tips on Locating Public Relations Manager Jobs]]></title>
			<link>http://www.prcrossing.com/article/250373/Tips-on-Locating-Public-Relations-Manager-Jobs/</link>
			<description><![CDATA[When you are considering public relations (PR) manager jobs and executive PR jobs, you will find there are many things to think about. Getting a job in public relations is something that many people dream of, but few excel at; this is not something that you should let stop you. Remember that taking the time to really think about what your options are and carefully planning your move forward is something that can make all the difference. Looking for PR jobs in your area is something that is qu...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250373/Tips-on-Locating-Public-Relations-Manager-Jobs/</guid>
			<pubDate>Mon, 05 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[How to Succeed as a Press Officer]]></title>
			<link>http://www.prcrossing.com/article/250371/How-to-Succeed-as-a-Press-Officer/</link>
			<description><![CDATA[Jobs in public relations (PR) are some of the most challenging careers to get today because they entail more than just the ordinary talents and skills. Looking for the best PR jobs can be a difficult task to accomplish. From start to finish, you should expect that you will always be facing a whole new world full of challenges as you go through every twist and turn of the career. One of the greatest challenges of this career is how to succeed as a press officer....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250371/How-to-Succeed-as-a-Press-Officer/</guid>
			<pubDate>Sat, 27 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Going into the Public Relations Industry in Fashion]]></title>
			<link>http://www.prcrossing.com/article/250370/Going-into-the-Public-Relations-Industry-in-Fashion/</link>
			<description><![CDATA[In the fashion industry, a publicist or public relations (PR) person does PR work which includes coming up with ways to help the clothing company and the retailers identify and locate their target audience. It is also up to them to help these businesses create personas and images that will link them to their demographic base. Observation of the many different fashion trends is very important for people with fashion PR jobs and others who are in the fashion industry....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250370/Going-into-the-Public-Relations-Industry-in-Fashion/</guid>
			<pubDate>Mon, 22 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Entering the Field of Government PR Careers]]></title>
			<link>http://www.prcrossing.com/article/250368/Entering-the-Field-of-Government-PR-Careers/</link>
			<description><![CDATA[There are lots of different types of careers that you might be interested in. If you want to take some time to focus on what your perfect career might be, depend on what you are good at and on what you feel like you want to be doing with your life. You might be finding lots of PR firms jobs that might be interesting to you. With lots of great jobs with public interest or PR jobs, you will be able to find plenty of things that you will be good at, and plenty of things that you are going to be ...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250368/Entering-the-Field-of-Government-PR-Careers/</guid>
			<pubDate>Sat, 20 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[What PR Editor Jobs Can Do for You]]></title>
			<link>http://www.prcrossing.com/article/250369/What-PR-Editor-Jobs-Can-Do-for-You/</link>
			<description><![CDATA[There are lots of different jobs that you will find available for you and that you will find fitting to your needs. When you are looking at the various types of jobs that you might like to consider doing, you might want to take a look at the ways that you are able to take the things you are good at and mix them with the things that you are able to do well. Oftentimes, the things that you are good at and the things that you do well are actually the same types of things.  No matter what, you'll...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250369/What-PR-Editor-Jobs-Can-Do-for-You/</guid>
			<pubDate>Sat, 20 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Healthcare PR Jobs Close to Home]]></title>
			<link>http://www.prcrossing.com/article/250366/Healthcare-PR-Jobs-Close-to-Home/</link>
			<description><![CDATA[The healthcare industry is heavily dependent on good public relations (PR) for damage control, public education, and to prepare various markets for new products. These jobs can be found within various healthcare institutions directly such as hospitals, research facilities, government departments, and pharmaceutical companies. However, they are primarily located within public relations firms who are contracted to work for various healthcare organizations.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250366/Healthcare-PR-Jobs-Close-to-Home/</guid>
			<pubDate>Thu, 18 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Receiving Information on Getting a Great PR Director Job]]></title>
			<link>http://www.prcrossing.com/article/250367/Receiving-Information-on-Getting-a-Great-PR-Director-Job/</link>
			<description><![CDATA[Public relations companies are often the first port of call when a business is facing public criticism, financial difficulties which could affect share prices, or when new products or services are about to be released. Organizations also employ public relations firms for image control in the media. A PR director or, more specifically an account director, works for a public relations firm and manages a team of public relations professionals to work on projects for clients. It is one of those]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250367/Receiving-Information-on-Getting-a-Great-PR-Director-Job/</guid>
			<pubDate>Thu, 18 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Finding PR Account Manager Jobs Online]]></title>
			<link>http://www.prcrossing.com/article/250363/Finding-PR-Account-Manager-Jobs-Online/</link>
			<description><![CDATA[When you are looking for PR Manager Jobs, you will be required to have many different skills along with a good education.  The requirements of a position like this are vast also....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250363/Finding-PR-Account-Manager-Jobs-Online/</guid>
			<pubDate>Fri, 12 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Finding the Best Advertising PR Jobs on the Internet (PRCrossing) (AO)]]></title>
			<link>http://www.prcrossing.com/article/250364/Finding-the-Best-Advertising-PR-Jobs-on-the-Internet-PRCrossing-AO-/</link>
			<description><![CDATA[Marketing, advertising, and PR jobs are extremely high paced and demanding positions, and the individuals that are hired to fill them need to have high levels of creativity, ingenuity and the ability to be self&amp;amp;ndash;starters.  These jobs are also best filled by people who can function well under deadlines without losing focus on small details....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250364/Finding-the-Best-Advertising-PR-Jobs-on-the-Internet-PRCrossing-AO-/</guid>
			<pubDate>Fri, 12 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Obtaining a Career in PR Communications]]></title>
			<link>http://www.prcrossing.com/article/250365/Obtaining-a-Career-in-PR-Communications/</link>
			<description><![CDATA[If you want to land one of the many PR communications jobs on the market then you will need to have many different skills.  There are many requirements for a position like this that you should have.  You will need a specific education and obtain many qualities also....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250365/Obtaining-a-Career-in-PR-Communications/</guid>
			<pubDate>Fri, 12 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Good Methods for Getting Entry Level PR Jobs]]></title>
			<link>http://www.prcrossing.com/article/250362/Good-Methods-for-Getting-Entry-Level-PR-Jobs/</link>
			<description><![CDATA[So you have finally graduated from college and you are now ready to go out and start looking for a job in the public relations field. But you might also be wondering what steps you need to take now to find a job. Many companies are having a tough time and this results in a tough job market....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250362/Good-Methods-for-Getting-Entry-Level-PR-Jobs/</guid>
			<pubDate>Thu, 11 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Finding New Careers:  Freelance Jobs]]></title>
			<link>http://www.prcrossing.com/article/250358/Finding-New-Careers-Freelance-Jobs/</link>
			<description><![CDATA[One of the hardest things for anyone is feeling that they are at a dead end in their careers.  Being at a dead end is something that many people fear, and something that will be stressful no matter what else is going on.  Therefore, it is important to remember that when you have something that you are very good at, and when you are properly qualified, you can still change your life by finding a career in freelance jobs.  Just about anything that you can do nowadays can be done on a freelance ...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250358/Finding-New-Careers-Freelance-Jobs/</guid>
			<pubDate>Fri, 05 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Getting Employment in the Advertising PR Job Field]]></title>
			<link>http://www.prcrossing.com/article/250359/Getting-Employment-in-the-Advertising-PR-Job-Field/</link>
			<description><![CDATA[There are many different types of jobs that you may be thinking of doing, especially if you would be interested in some of the different parts of the advertising industry.  There are lots of different jobs within the advertising industry that you may be looking at &amp;amp;mdash; and marketing and advertising PR jobs are just some of them.  When you are looking at a PR job list, chances are good that you are seeing jobs that...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250359/Getting-Employment-in-the-Advertising-PR-Job-Field/</guid>
			<pubDate>Fri, 05 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Ideas for Finding a Great PR Supervisor Job]]></title>
			<link>http://www.prcrossing.com/article/250360/Ideas-for-Finding-a-Great-PR-Supervisor-Job/</link>
			<description><![CDATA[There are so many important things for you to remember about finding a great PR (public relations) supervisor job. There are several ways that you can make sure you get the right job. First, you want to focus on the application that you have and make sure that you have filled out all of the necessary information on the application. There are going to be important questions that you will want to answer when it comes to the application. First, be truthful, and make sure that you are answering a...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250360/Ideas-for-Finding-a-Great-PR-Supervisor-Job/</guid>
			<pubDate>Fri, 05 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Industry Careers:  Entry&amp;amp;ndash;Level PR Jobs]]></title>
			<link>http://www.prcrossing.com/article/250361/Industry-Careers-Entry-ndash-Level-PR-Jobs/</link>
			<description><![CDATA[There are many different jobs that you may be interested in, but none are as exciting to someone who has a good outlook on life and a good way of relating to people as careers in entry&amp;amp;ndash;level PR jobs.  There are plenty of different jobs that you may want to pursue within the PR industry, and no matter which of them you are doing you will be able to find some great entry&amp;amp;ndash;level positions that are just perfec...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250361/Industry-Careers-Entry-ndash-Level-PR-Jobs/</guid>
			<pubDate>Fri, 05 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Getting a Freelance Job]]></title>
			<link>http://www.prcrossing.com/article/250356/Getting-a-Freelance-Job/</link>
			<description><![CDATA[Being a freelance worker can be an incredibly rewarding experience, both in terms of financial rewards and on a personal level.  After all, when you work essentially for yourself, you can be accountable to yourself (and of course, you will be expected to complete projects for your clients in a timely manner, at least if you expect to keep being viable as a freelancer).  One of the areas where there is the most available work on a freelance basis is in the field of marketing and advertising, i...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250356/Getting-a-Freelance-Job/</guid>
			<pubDate>Wed, 26 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[PR director job profile]]></title>
			<link>http://www.prcrossing.com/article/250357/PR-director-job-profile/</link>
			<description><![CDATA[The position of PR director is one of the most challenging jobs in PR, if not in the entire world of marketing and advertising.  It is the PR director who is accountable for the success or failure of an entire campaign of public relations, marketing and corporate communications - in fact, if they are employed by a marketing or public relations firm the position of PR director more than likely entails responsibilities...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250357/PR-director-job-profile/</guid>
			<pubDate>Wed, 26 Nov 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[Ten top tips for getting an entry-level PR job]]></title>
			<link>http://www.prcrossing.com/article/250355/Ten-top-tips-for-getting-an-entry-level-PR-job/</link>
			<description><![CDATA[Job-hunting in the world today can prove to be very challenging to say the least.  One of the hottest jobs on the market today would have to be in Public Relations so if this is your field of choice, then you may have some competition to deal with on your job search.  It is very important to have a certain edge to help you get the PR job that you want.  Below is a list of the top ten tips for getting entry-level PR jobs]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250355/Ten-top-tips-for-getting-an-entry-level-PR-job/</guid>
			<pubDate>Tue, 25 Nov 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Are you looking for a PR job?]]></title>
			<link>http://www.prcrossing.com/article/250354/Are-you-looking-for-a-PR-job-/</link>
			<description><![CDATA[If you want to make a career in public relations, you have to first gather an idea of what the PR jobs entail.  Working as a public relations manager, you will be required to plan, assess, and implement promotional campaigns for your clients.  As a PR professional, you will be working in one or more of the following areas: writing, designing, planning, and management of events, interacting with the media etc., which ...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250354/Are-you-looking-for-a-PR-job-/</guid>
			<pubDate>Sat, 22 Nov 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[Ten Top Tips for Getting a Healthcare PR Job]]></title>
			<link>http://www.prcrossing.com/article/250353/Ten-Top-Tips-for-Getting-a-Healthcare-PR-Job/</link>
			<description><![CDATA[PR jobs require people who can think clearly and calmly while under pressure and convey a story or message to promote their clients.  PR professionals work for clients through an agency and in some cases establish their own business providing services for clients. Many PR professionals are employed by companies and organizations to handle matter concerning the press, publicity and marketing....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250353/Ten-Top-Tips-for-Getting-a-Healthcare-PR-Job/</guid>
			<pubDate>Thu, 20 Nov 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Public Relations &amp;amp;mdash; It is All About Image]]></title>
			<link>http://www.prcrossing.com/article/250352/Public-Relations-mdash-It-is-All-About-Image/</link>
			<description><![CDATA[The field of public relations (also known as PR) is the perfect career for those who love writing as well as working with the public.  PR jobs can be exciting and fast-paced, but they also have their share of stress due to the many deadlines PR specialists deal with on a daily basis....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250352/Public-Relations-mdash-It-is-All-About-Image/</guid>
			<pubDate>Sat, 15 Nov 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Getting International PR Jobs]]></title>
			<link>http://www.prcrossing.com/article/250349/Getting-International-PR-Jobs/</link>
			<description><![CDATA[Public relations can be one of the most exciting and fast-paced jobs in the world.  As a PR person, you are responsible for helping your clients present themselves effectively and positively to the rest of the world.  You decide how billions of people will perceive them.  Plus, you can help them alter the way people think of them in order to overcome press problems, such as scandals or legal issues.  That gives you a lot of power, but also a lot of responsibility.  There is never a dull momen...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250349/Getting-International-PR-Jobs/</guid>
			<pubDate>Fri, 14 Nov 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Find a Retail PR Position]]></title>
			<link>http://www.prcrossing.com/article/250350/How-to-Find-a-Retail-PR-Position/</link>
			<description><![CDATA[Public relations is a career that many choose to pursue when they are beginning their education.  Choosing a public relations position in a retail business can be a smart decision for many people.  The work can be very challenging and will test your skills as a public relations professional....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250350/How-to-Find-a-Retail-PR-Position/</guid>
			<pubDate>Fri, 14 Nov 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[PR Assistant Job Profile]]></title>
			<link>http://www.prcrossing.com/article/250351/PR-Assistant-Job-Profile/</link>
			<description><![CDATA[There are many different companies where you may be working and many different areas on which you may focus your career.  When you are doing PR jobs, you will need to provide yourself with the best possible resources in order to do the best possible work.  PR jobs can be very exciting and fun and they can also lead to great careers.  It is important for you to make sure that you are doing the best job you can when it...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250351/PR-Assistant-Job-Profile/</guid>
			<pubDate>Fri, 14 Nov 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Get a PR Assistant Job]]></title>
			<link>http://www.prcrossing.com/article/250347/Get-a-PR-Assistant-Job/</link>
			<description><![CDATA[Public relations is a growing field, both nationally and, to a lesser extent, internationally. Because it is a growing field, there are many possibilities that a job seeker needs to be aware of. Public relations jobs include entry level clerical work, high level policy setting and everything in between. And of course there are PR assistant jobs...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250347/Get-a-PR-Assistant-Job/</guid>
			<pubDate>Mon, 10 Nov 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Find an Advertising PR Job]]></title>
			<link>http://www.prcrossing.com/article/250346/Find-an-Advertising-PR-Job/</link>
			<description><![CDATA[Public relations jobs deal with gauging the opinion and ideas of the generating people. One of PR jobs requirements is to come up with strategies and plans to enable the company to communicate better. Such co-ordination allows the company to build good relations with other industries....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250346/Find-an-Advertising-PR-Job/</guid>
			<pubDate>Mon, 10 Nov 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Apply For Media PR Jobs]]></title>
			<link>http://www.prcrossing.com/article/250348/How-to-Apply-For-Media-PR-Jobs/</link>
			<description><![CDATA[If you are someone who has always been interested in making the most out of your work, you may find that there is a lot to be said when you are looking forward to getting public relations jobs. When you are looking at jobs in public relations, there is a good chance that you are a person who is outgoing, ready to work with different types of media and very image conscious. This is what it takes to be a good PR manager]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250348/How-to-Apply-For-Media-PR-Jobs/</guid>
			<pubDate>Mon, 10 Nov 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Apply for PR Agency Jobs]]></title>
			<link>http://www.prcrossing.com/article/250342/Apply-for-PR-Agency-Jobs/</link>
			<description><![CDATA[For a company or business, nothing is as important as how it looks to the public. No matter what a company or business is doing or selling, they depend on customers in order to make their money. No matter what their specific services or items are, there is going to be competition. In a worldwide market, even very specialized companies need to worry about getting every single customer that they can. Therefore, how a company appears in the public's eye is very important. Many companies attempt ...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250342/Apply-for-PR-Agency-Jobs/</guid>
			<pubDate>Fri, 07 Nov 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Great Public Relations Jobs]]></title>
			<link>http://www.prcrossing.com/article/250343/Great-Public-Relations-Jobs/</link>
			<description><![CDATA[Companies of all sizes and types are focusing on their images as a means of selling their products.  Public relations jobs, also called PR jobs, involve the responsibility of helping craft the image a firm presents to customers, policymakers, and competitors.  Companies have seen their profits and market share disappear after negative images of the given company become rooted in the minds of the public.  National as well as internat...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250343/Great-Public-Relations-Jobs/</guid>
			<pubDate>Fri, 07 Nov 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Finding Good PR Jobs]]></title>
			<link>http://www.prcrossing.com/article/250344/Finding-Good-PR-Jobs/</link>
			<description><![CDATA[The position of a public relations (PR) officer is considered prime in today's highly competitive business world, considering the widely acknowledged necessity of building up the best possible image and goodwill for the given firm! The PR professional is literally the voice of the company, performing the vital role of connecting the general public with the interests of the organization. The public relations profile includes managing various organizational functions such as administrational, p...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250344/Finding-Good-PR-Jobs/</guid>
			<pubDate>Fri, 07 Nov 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Find a PR Manager Job]]></title>
			<link>http://www.prcrossing.com/article/250345/Find-a-PR-Manager-Job/</link>
			<description><![CDATA[There are plenty of jobs that you can do today that will help you achieve your goals of working with people and working to provide them with the best chance for success when it comes to the way that they are seen by the public. Public relations jobs fall into this category. With the right PR manager job, you can be at the forefront of how a client or company is seen in the public eye, and you can be the reason for their success. Therefore, the PR manager jobs that you find are going to end up...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250345/Find-a-PR-Manager-Job/</guid>
			<pubDate>Fri, 07 Nov 2008 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[PR Agency Jobs]]></title>
			<link>http://www.prcrossing.com/article/250337/PR-Agency-Jobs/</link>
			<description><![CDATA[For a company or business, nothing is as important as how they look to the public. No matter what a company or business is doing or selling, they depend on customers in order to make their money.  No matter what their specific services or items are, there is going to be competition. In a world wide market, even very specialized companies need to worry about getting every single customer that they can. Therefore, how a company appears in the public's eye is very important. Many companies attem...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250337/PR-Agency-Jobs/</guid>
			<pubDate>Mon, 27 Oct 2008 00:00:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Apply for Sports PR Jobs]]></title>
			<link>http://www.prcrossing.com/article/250338/Apply-for-Sports-PR-Jobs/</link>
			<description><![CDATA[In the PR industry, one area deals with the passions and pastimes of American culture &quot; sports. Sports PR jobs are some of the most enticing positions around because they combine people's love for sports with their career. Anytime you can combine your career with your passion, you've got a winning combination for success. When you enjoy what you're doing, you will experience unparalleled results. So what are]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250338/Apply-for-Sports-PR-Jobs/</guid>
			<pubDate>Mon, 27 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Finding a Public Relations Job]]></title>
			<link>http://www.prcrossing.com/article/250339/Finding-a-Public-Relations-Job/</link>
			<description><![CDATA[The role of a public relations person is extremely important to the company for which they work.  The reputation of the company may ride on how well the public relations specialist can promote the image of the company.  There are other titles by which the public relations person is referred to; communications specialist and media specialist.  It all means the same thing.  In essence, when considering high paying jobs for women, this is an extremely lucrative field....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250339/Finding-a-Public-Relations-Job/</guid>
			<pubDate>Mon, 27 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Get a Healthcare PR Job]]></title>
			<link>http://www.prcrossing.com/article/250340/Get-a-Healthcare-PR-Job/</link>
			<description><![CDATA[There are so many different types of jobs that you might be interested in &quot; but if you are interested in a job within the PR market, you already know that there are lots of different types of those jobs as well! In order to get a specialized PR job like a healthcare PR job, there are a few things that you have to remember and a couple of things that you should try....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250340/Get-a-Healthcare-PR-Job/</guid>
			<pubDate>Mon, 27 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Finding a Public Relations Job]]></title>
			<link>http://www.prcrossing.com/article/250341/Finding-a-Public-Relations-Job/</link>
			<description><![CDATA[Public relations are vital to a company, as the reputation of the company may ride on how well the public relations specialist can promote the image of the company.  There are other titles by which the public relations person is referred to, like communications specialist and media specialist.  It all means the same thing.  In essence, when considering high paying jobs for women this is an extre...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250341/Finding-a-Public-Relations-Job/</guid>
			<pubDate>Mon, 27 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Role of Public Relations in Various Firms and Finding a Job in the Field]]></title>
			<link>http://www.prcrossing.com/article/250335/Role-of-Public-Relations-in-Various-Firms-and-Finding-a-Job-in-the-Field/</link>
			<description><![CDATA[The public relations industry is an adventurous field to work in where a creative mind seeks happiness and fulfillment.  But the picture is not rosy, if you are to find a job in the field.  The US Department of Labor expects that there are surplus public relations professionals available in the industry, which is worrisome sign for new entrants.  Here are some tricky tips to make sure you stand out in the PR crowd when looking for that elusive job opportunity....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250335/Role-of-Public-Relations-in-Various-Firms-and-Finding-a-Job-in-the-Field/</guid>
			<pubDate>Tue, 21 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Public Relations Specialist]]></title>
			<link>http://www.prcrossing.com/article/250336/Public-Relations-Specialist/</link>
			<description><![CDATA[Public relations is all about establishing a great relationship between an organization and its clients. For any industry to flourish there is a need for them to have very healthy relations with their customers....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250336/Public-Relations-Specialist/</guid>
			<pubDate>Mon, 20 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[PRCrossing Membership Provides Free Access to 90-Plus Niche Job Boards]]></title>
			<link>http://www.prcrossing.com/article/250334/PRCrossing-Membership-Provides-Free-Access-to-90-Plus-Niche-Job-Boards/</link>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250334/PRCrossing-Membership-Provides-Free-Access-to-90-Plus-Niche-Job-Boards/</guid>
			<pubDate>Mon, 29 Sep 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Public Relations Manager]]></title>
			<link>http://www.prcrossing.com/article/250329/Public-Relations-Manager/</link>
			<description><![CDATA[There are lots of jobs that you can have which will help you cross barriers and be able to work for different companies and individuals. Unlike a job in the radio industry, which requires that you work in the radio industry itself, a job in the public relations industry actually allows you to work with lots of different industries and companies. This is one of the greatest things about being a public relations manager. The job of public relations manager is always going to be the same typ...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250329/Public-Relations-Manager/</guid>
			<pubDate>Mon, 22 Sep 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Public Relations Specialists]]></title>
			<link>http://www.prcrossing.com/article/250333/Public-Relations-Specialists/</link>
			<description><![CDATA[Many factors critical to the success of an organization, such as its reputation, brand name, profitability, productivity, growth, and long term security are determined by the efficiency and efficacy with which it is able to reach and motivate its targeted customer base. The experts who are instrumental in this crucial endeavor are the public relations specialists within an organization....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250333/Public-Relations-Specialists/</guid>
			<pubDate>Mon, 22 Sep 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[A PR Consultant Job Profile]]></title>
			<link>http://www.prcrossing.com/article/250331/A-PR-Consultant-Job-Profile/</link>
			<description><![CDATA[A public relations consultant, also commonly known as a PR consultant, is a specialist in representing businesses, nonprofit organizations, universities, and other groups or individuals to the public. It is the responsibility of a PR consultant to present the positive aspects of the organizations they represent, to protect and enhance those reputations, and to ensure the continued success of their clients in the public arena....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250331/A-PR-Consultant-Job-Profile/</guid>
			<pubDate>Mon, 01 Sep 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Job Market for PR Professionals]]></title>
			<link>http://www.prcrossing.com/article/250332/The-Job-Market-for-PR-Professionals/</link>
			<description><![CDATA[Public relations is a very vital sector within organizations and companies, and indeed in society in general. PR refers to the control and management of information and its various channels between an organization and the public. An organization's image is very important and plays a key role in determining the success of that organization. Those in PR jobs therefore play a significant role in ensuring that the public sees the right image of their particular company. The main objective...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250332/The-Job-Market-for-PR-Professionals/</guid>
			<pubDate>Mon, 01 Sep 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Enterprising Public Relations Director]]></title>
			<link>http://www.prcrossing.com/article/250330/The-Enterprising-Public-Relations-Director/</link>
			<description><![CDATA[The public relations director oversees and implements strategies for his or her company's public relations programs.  The public relations director develops and promotes a favorable image to other companies, customers, and society as a whole.  He or she also performs a wide range of tasks, including creating reports, press releases, speeches, web copy, and other promotional documents....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250330/The-Enterprising-Public-Relations-Director/</guid>
			<pubDate>Mon, 14 Jul 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Online PR Fits Your Budget and Makes an Impact]]></title>
			<link>http://www.prcrossing.com/article/250328/Online-PR-Fits-Your-Budget-and-Makes-an-Impact/</link>
			<description><![CDATA[Online marketing and public relations employ highly cost-effective methods to promote and publicize products and services.  The following article features tips to help PR personnel take full advantage of the Internet and reduce their companies' public relations budgets....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250328/Online-PR-Fits-Your-Budget-and-Makes-an-Impact/</guid>
			<pubDate>Mon, 23 Jun 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Getting a PR Job after Graduation]]></title>
			<link>http://www.prcrossing.com/article/250326/Getting-a-PR-Job-after-Graduation/</link>
			<description><![CDATA[Nowadays, more and more college graduates are opting for public relations jobs. The following article provides some tips for graduates who hope to find a PR job.  The main requirements for securing a job in the PR field are appropriate education, relevant experience, and the ability to present one's skills to the prospective employer....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250326/Getting-a-PR-Job-after-Graduation/</guid>
			<pubDate>Mon, 02 Jun 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Public Relations Careers:  Seven Practical Tips to Help You Make a Name for Yourself in the PR World]]></title>
			<link>http://www.prcrossing.com/article/250327/Public-Relations-Careers-Seven-Practical-Tips-to-Help-You-Make-a-Name-for-Yourself-in-the-PR-World/</link>
			<description><![CDATA[Public relations is a great industry with plenty of wind at its back today.  According to the United States Bureau of Labor Statistics, the number of public relations jobs will keep growing in the years to come, with a slew of organizations, including businesses, government agencies, schools, universities, and hospitals, establishing their own independent, internal public relations departments.  So, if you are interested in having a career in public relations, then focus on arming yourself wi...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250327/Public-Relations-Careers-Seven-Practical-Tips-to-Help-You-Make-a-Name-for-Yourself-in-the-PR-World/</guid>
			<pubDate>Mon, 02 Jun 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Your First Few Steps towards a Career in Public Relations]]></title>
			<link>http://www.prcrossing.com/article/250325/Your-First-Few-Steps-towards-a-Career-in-Public-Relations/</link>
			<description><![CDATA[As suggested by its name, public relations, commonly known as PR, is a field that has everything to do with communication between an organization or company, whether in the private or public sector, and its customers.  It is about understanding the behavior and needs of the audience targeted by the company and about advising the company accordingly in order to enhance its standing with the target audience.  Hence, what is central and absolutely crucial to any PR professional is effective and ...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250325/Your-First-Few-Steps-towards-a-Career-in-Public-Relations/</guid>
			<pubDate>Mon, 26 May 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[10 Strategies to Help You Acquire a Bigger Market Share]]></title>
			<link>http://www.prcrossing.com/article/250324/10-Strategies-to-Help-You-Acquire-a-Bigger-Market-Share/</link>
			<description><![CDATA[Have you squandered a modest fortune on advertisements, with no significant returns?  Then it's about time you move on to online public relations.  Online PR is one of the most effective strategies being employed by a large number of companies, both big and small, to cash in on marketing efforts....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250324/10-Strategies-to-Help-You-Acquire-a-Bigger-Market-Share/</guid>
			<pubDate>Tue, 20 May 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[How Public Relations Firms Can Handle the Oars While Rowing a Company through Recession Waters]]></title>
			<link>http://www.prcrossing.com/article/250322/How-Public-Relations-Firms-Can-Handle-the-Oars-While-Rowing-a-Company-through-Recession-Waters/</link>
			<description><![CDATA[The US Department of Labor recently provided stark evidence of just how much the job market has buckled under the weight of the housing, credit, and financial crises.  Jittery employers have slashed 80,000 jobs of late, the most in five years, and the national unemployment rate has climbed to 5.1%, the department said.  Job losses are nearing the staggering level of a quarter million for 2008 in just three months, while the jobless rate has risen three-tenths of a percentage point.  The m...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250322/How-Public-Relations-Firms-Can-Handle-the-Oars-While-Rowing-a-Company-through-Recession-Waters/</guid>
			<pubDate>Mon, 05 May 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[How a Venn Diagram Can Improve Your Press Releases]]></title>
			<link>http://www.prcrossing.com/article/250323/How-a-Venn-Diagram-Can-Improve-Your-Press-Releases/</link>
			<description><![CDATA[It's that time again &amp;amp;mdash; the new product is ready to release!  And it's your job to promote it.  In fact, if you could get some free publicity, that would be great.  And that means, of course, a press release....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250323/How-a-Venn-Diagram-Can-Improve-Your-Press-Releases/</guid>
			<pubDate>Mon, 05 May 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[PR in the World of Fashion]]></title>
			<link>http://www.prcrossing.com/article/250321/PR-in-the-World-of-Fashion/</link>
			<description><![CDATA[Clothes contribute in their own way towards one's  identity, and hence apparel companies and stores have to ensure that they have good PR specialists who can keep a given company front-and-center in the minds of a target audience....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250321/PR-in-the-World-of-Fashion/</guid>
			<pubDate>Mon, 28 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Nicholas J. Ashooh: His Career in Public Relations]]></title>
			<link>http://www.prcrossing.com/article/250319/Nicholas-J-Ashooh-His-Career-in-Public-Relations/</link>
			<description><![CDATA[Nicholas J. Ashooh is a well-known name in the world of public relations.  This article showcases Ashooh's career track and the various challenges he faced during his eight-year stint with the Niagara Mohawk Power Corporation....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250319/Nicholas-J-Ashooh-His-Career-in-Public-Relations/</guid>
			<pubDate>Tue, 22 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[The First Few Steps Towards a Career in Public Relations]]></title>
			<link>http://www.prcrossing.com/article/250318/The-First-Few-Steps-Towards-a-Career-in-Public-Relations/</link>
			<description><![CDATA[As suggested by its name, public relations, commonly known as PR, is a field that has everything to do with communication between organizations and the public.  PR is about understanding the behaviors and needs of the audiences targeted by organizations and advising organizations in order to enhance their relationships with their target audiences.  Therefore, what is central and absolutely crucial to any PR job is effective communication in both oral and written forms....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250318/The-First-Few-Steps-Towards-a-Career-in-Public-Relations/</guid>
			<pubDate>Tue, 22 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Role of Public Relations Agencies]]></title>
			<link>http://www.prcrossing.com/article/250320/The-Role-of-Public-Relations-Agencies/</link>
			<description><![CDATA[Public relations agencies are the specialists to turn to when you want to get maximum coverage in the media. Now, calling up local newspapers and sending out press releases are simple things that anyone can do, so it might seem that you don't need to be a specialist to practice PR. So, why hire a public relations agency? One critical reason is that these firms are PR experts....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250320/The-Role-of-Public-Relations-Agencies/</guid>
			<pubDate>Tue, 22 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Public Relations Professionals Seek Out Online Media as Newspaper Sales Dwindle:  Why Those with PR Jobs Need to Target the Internet When Promoting Their Clients]]></title>
			<link>http://www.prcrossing.com/article/250316/Public-Relations-Professionals-Seek-Out-Online-Media-as-Newspaper-Sales-Dwindle-Why-Those-with-PR-Jobs-Need-to-Target-the-Internet-When-Promoting-Their-Clients/</link>
			<description><![CDATA[Newspaper sales are dropping worldwide, while readership for online news content is growing.  This article discusses a trend that is relevant to PR professionals seeking the best avenues by which to promote their clients.  With decreasing newspaper sales and increasing viewership for online content, PR professionals are increasingly utilizing Internet-based media....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250316/Public-Relations-Professionals-Seek-Out-Online-Media-as-Newspaper-Sales-Dwindle-Why-Those-with-PR-Jobs-Need-to-Target-the-Internet-When-Promoting-Their-Clients/</guid>
			<pubDate>Mon, 14 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Pointers for Hiring PR Consultants]]></title>
			<link>http://www.prcrossing.com/article/250317/Pointers-for-Hiring-PR-Consultants/</link>
			<description><![CDATA[Whether you are an entrepreneur trying to find his or her niche or the CEO of a company that is either new to the market or undergoing some sort of crisis, your best hope for success is a good PR consultant who knows his or her job well.  Accordingly, you do an online search for ''PR consultant'' and inevitably find that there are thousands upon thousands of PR consultants out there eager to be in business with you.  So, how can you possibly decide which ones to shortlist before eventually se...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250317/Pointers-for-Hiring-PR-Consultants/</guid>
			<pubDate>Mon, 14 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Public Relations Strategies:  Five Tips to Help You Grab the Media's Attention and Succeed in Your PR Job]]></title>
			<link>http://www.prcrossing.com/article/250314/Public-Relations-Strategies-Five-Tips-to-Help-You-Grab-the-Media-s-Attention-and-Succeed-in-Your-PR-Job/</link>
			<description><![CDATA[The following article suggests five tips for those hoping to succeed in their public relations jobs.  Good public relations professionals know that it's highly important to pinpoint media outlets, zero in on story angles, compose succinct press releases, capitalize on opportunities, and show gratitude to journalists.  Read on for more about what these integral strategies entail....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250314/Public-Relations-Strategies-Five-Tips-to-Help-You-Grab-the-Media-s-Attention-and-Succeed-in-Your-PR-Job/</guid>
			<pubDate>Wed, 09 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Business Blogs:  Be Sure to Include Them in Your Public Relations Strategy!]]></title>
			<link>http://www.prcrossing.com/article/250315/Business-Blogs-Be-Sure-to-Include-Them-in-Your-Public-Relations-Strategy-/</link>
			<description><![CDATA[Blogging has become the latest craze in the corporate world.  Top industry executives and corporate hotshots are using blogs to speak their minds to their customers every day.  Blogging also has become an important part of most organizations  public relations strategies....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250315/Business-Blogs-Be-Sure-to-Include-Them-in-Your-Public-Relations-Strategy-/</guid>
			<pubDate>Wed, 09 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Everything You've Always Wanted to Know about PR Manager Jobs]]></title>
			<link>http://www.prcrossing.com/article/250308/Everything-You-ve-Always-Wanted-to-Know-about-PR-Manager-Jobs/</link>
			<description><![CDATA[As a journalist, I've had many experiences with public relations managers and have become acquainted with their many interesting responsibilities.  Many good public relations managers really focus on working with their clients and the media to positively impact society. They have numerous responsibilities including directing programs, specializing in all areas of PR, and using all forms of media to accomplish their goals in an organized manner....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250308/Everything-You-ve-Always-Wanted-to-Know-about-PR-Manager-Jobs/</guid>
			<pubDate>Mon, 31 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Do a Resume for PR: A Guide to PR Resume Writing]]></title>
			<link>http://www.prcrossing.com/article/250298/How-to-Do-a-Resume-for-PR-A-Guide-to-PR-Resume-Writing/</link>
			<description><![CDATA[Every industry has its own set of resume must-haves, but if you're planning on going into public relations, you'd better have it right on your resume.  PR professionals should be masters of written and verbal communication &quot; it's their forte, essentially....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250298/How-to-Do-a-Resume-for-PR-A-Guide-to-PR-Resume-Writing/</guid>
			<pubDate>Mon, 31 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Get and Keep a Job in the World of Public Relations]]></title>
			<link>http://www.prcrossing.com/article/250299/How-to-Get-and-Keep-a-Job-in-the-World-of-Public-Relations/</link>
			<description><![CDATA[The American Heritage Dictionary defines public relations as ''the art or science of establishing and promoting a favorable relationship with the public.''  A public relations firm does this mainly by promoting favorable news and also trying to keep negative things out of the news.  There is the old saying that all press is good press, which might ring true for people trying to be in the public eye, but not so much for businesses.  A good public relations person has the ability to pl...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250299/How-to-Get-and-Keep-a-Job-in-the-World-of-Public-Relations/</guid>
			<pubDate>Mon, 31 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Everything You Wanted to Know about Being a Communications Director]]></title>
			<link>http://www.prcrossing.com/article/250300/Everything-You-Wanted-to-Know-about-Being-a-Communications-Director/</link>
			<description><![CDATA[Summary:  As a communications director you will need a degree, field experience, teamwork skills, and good communication to thrive in the industry.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250300/Everything-You-Wanted-to-Know-about-Being-a-Communications-Director/</guid>
			<pubDate>Mon, 31 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Craft a Strong PR Resume: Three Tips to Help You Get Started]]></title>
			<link>http://www.prcrossing.com/article/250301/How-to-Craft-a-Strong-PR-Resume-Three-Tips-to-Help-You-Get-Started/</link>
			<description><![CDATA[Summary: Before you submit your PR resume, be sure to get right to the point, list your appropriate skills, and flaunt your accomplishments.  By doing this, you'll be well on your way to crafting a PR resume that will land you your dream PR job....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250301/How-to-Craft-a-Strong-PR-Resume-Three-Tips-to-Help-You-Get-Started/</guid>
			<pubDate>Mon, 31 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Public Relations Specialist: In Charge of Molding Communications]]></title>
			<link>http://www.prcrossing.com/article/250302/The-Public-Relations-Specialist-In-Charge-of-Molding-Communications/</link>
			<description><![CDATA[Company XYZ is forced to notify consumers that they are recalling products because they have learned that lead paint was used during the manufacturing process...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250302/The-Public-Relations-Specialist-In-Charge-of-Molding-Communications/</guid>
			<pubDate>Mon, 31 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[PR News:  Industry Grows with the Help of Career-Boosting Programs]]></title>
			<link>http://www.prcrossing.com/article/250303/PR-News-Industry-Grows-with-the-Help-of-Career-Boosting-Programs/</link>
			<description><![CDATA[As a person who is employed in the communications area, I've seen the bumpy paths in the industry as well as the smooth streets.  The communications field in general has suffered a blow due to the current economy, but many of its industries are still thriving; one of these industries is public relations.  According to the U.S. Department of Labor Bureau of Labor Statistics, 243,000 jobs in 2006 belonged to ''public relations specialists.''  While other areas in the communications arena may be...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250303/PR-News-Industry-Grows-with-the-Help-of-Career-Boosting-Programs/</guid>
			<pubDate>Mon, 31 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[You'll Go Far in PR:  Five Reasons You Should Start a Career in Public Relations]]></title>
			<link>http://www.prcrossing.com/article/250304/You-ll-Go-Far-in-PR-Five-Reasons-You-Should-Start-a-Career-in-Public-Relations/</link>
			<description><![CDATA[These days, it seems like most everyone wants a better job with a better salary. Many people are looking for new job markets to jump into and instantly thrive in, but with the unemployment rate on the rise and the economy going south, that idea seems like an unattainable dream....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250304/You-ll-Go-Far-in-PR-Five-Reasons-You-Should-Start-a-Career-in-Public-Relations/</guid>
			<pubDate>Mon, 31 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Public Relations Resumes:  Step-by-Step Instructions for Crafting an Effective Public Relations Resume]]></title>
			<link>http://www.prcrossing.com/article/250305/Public-Relations-Resumes-Step-by-Step-Instructions-for-Crafting-an-Effective-Public-Relations-Resume/</link>
			<description><![CDATA[Public relations professionals may be skilled in effectively communicating on behalf of a company or organization but can fall short in communicating themselves.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250305/Public-Relations-Resumes-Step-by-Step-Instructions-for-Crafting-an-Effective-Public-Relations-Resume/</guid>
			<pubDate>Mon, 31 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Best 100 Companies List Includes PR Agency GolinHarris]]></title>
			<link>http://www.prcrossing.com/article/250306/Best-100-Companies-List-Includes-PR-Agency-GolinHarris/</link>
			<description><![CDATA[Summary: PR agency GolinHarris ranks number 44 on the Sunday Times  Best 100 Companies list and is touted by employees as a fun, forward-moving agency.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250306/Best-100-Companies-List-Includes-PR-Agency-GolinHarris/</guid>
			<pubDate>Mon, 31 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[No Such Thing as Bad Publicity &quot; Celebrity Publicists Unveiled]]></title>
			<link>http://www.prcrossing.com/article/250307/No-Such-Thing-as-Bad-Publicity-&quot;-Celebrity-Publicists-Unveiled/</link>
			<description><![CDATA[I recently joined the blogging community and started my very own blog. I couldn't have been more excited when more and more people started logging in to read what I had to say. But not two months into my blogging life, someone went into a chat room and said some very mean things about me. I was absolutely crushed and on the verge of tears until my mom said to me, ''If they are talking bad about you or good about you, they are still talking about you!''  She was one hundred percent correct, be...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250307/No-Such-Thing-as-Bad-Publicity-&quot;-Celebrity-Publicists-Unveiled/</guid>
			<pubDate>Mon, 31 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Interviewing for a PR Job:  The Top Tips]]></title>
			<link>http://www.prcrossing.com/article/250309/Interviewing-for-a-PR-Job-The-Top-Tips/</link>
			<description><![CDATA[My friends who are in the public relations industry are lucky to be in thriving careers, but like the rest of us, at one point or another, they need to go through the intimidating (and sometimes grueling) interview process.  According to]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250309/Interviewing-for-a-PR-Job-The-Top-Tips/</guid>
			<pubDate>Mon, 31 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Public Relations Jobs Hold Steady Despite Recession Fears]]></title>
			<link>http://www.prcrossing.com/article/250310/Public-Relations-Jobs-Hold-Steady-Despite-Recession-Fears/</link>
			<description><![CDATA[Sporadic layoffs aside, the public relations industry is holding steady, with projections forecasting that the public relations industry will see increased revenues in 2008. What does this mean for public relations professionals? The public relations job market is relatively safe and could get stronger with the coming year. All this despite]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250310/Public-Relations-Jobs-Hold-Steady-Despite-Recession-Fears/</guid>
			<pubDate>Mon, 31 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[If You Failed at Your Last PR Job, You May Have Made One of These 5 PR Mistakes]]></title>
			<link>http://www.prcrossing.com/article/250311/If-You-Failed-at-Your-Last-PR-Job-You-May-Have-Made-One-of-These-5-PR-Mistakes/</link>
			<description><![CDATA[I'm going to be honest: I'm not a publicist. I'm a journalist, a reporter, and I write for a living. This means that on a daily basis I interact with publicists and public relations professionals. It's a symbiotic relationship. The public relations professional supplies me with information, and I, in return, write about that person's client or product.  For the most part, I have been very fortunate. The majority of the publicists that I have encountered have been great at what they do.  Unfor...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250311/If-You-Failed-at-Your-Last-PR-Job-You-May-Have-Made-One-of-These-5-PR-Mistakes/</guid>
			<pubDate>Mon, 31 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Breaking into the PR Industry:  What You Need to Know to Become the Next PR Star!]]></title>
			<link>http://www.prcrossing.com/article/250312/Breaking-into-the-PR-Industry-What-You-Need-to-Know-to-Become-the-Next-PR-Star-/</link>
			<description><![CDATA[Morgan McLintic, senior vice president at Lewis PR, a global public relations agency, recently gave up-and-coming professionals some of his expert advice on breaking into the public relations industry. McLintic has been instrumental in Lewis's growth and is currently working to establish the agency on a global level....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250312/Breaking-into-the-PR-Industry-What-You-Need-to-Know-to-Become-the-Next-PR-Star-/</guid>
			<pubDate>Mon, 31 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Richelle Zizian: Motivating ''Publics'' to Read]]></title>
			<link>http://www.prcrossing.com/article/250313/Richelle-Zizian-Motivating-Publics-to-Read/</link>
			<description><![CDATA[Want to succeed in the field of public relations? According to Richelle Zizian, the key lies in the ability to approach your PR job from a logical and somewhat emotionless perspective. ''Develop thick skin. Just like acting, modeling, or any other career where you put your thoughts and ideas on the line, you must be prepared for rejection. Don't take it personally, just re-analyze your pitch and move on. There are more nos than yeses in this business.''...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250313/Richelle-Zizian-Motivating-Publics-to-Read/</guid>
			<pubDate>Mon, 31 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[PRCrossing Finds That Despite U.S. Economic Concerns, Projected PR Job Rates Are Promising]]></title>
			<link>http://www.prcrossing.com/article/250297/PRCrossing-Finds-That-Despite-U-S-Economic-Concerns-Projected-PR-Job-Rates-Are-Promising/</link>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250297/PRCrossing-Finds-That-Despite-U-S-Economic-Concerns-Projected-PR-Job-Rates-Are-Promising/</guid>
			<pubDate>Tue, 25 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Public Relations in a Nutshell]]></title>
			<link>http://www.prcrossing.com/article/250295/Public-Relations-in-a-Nutshell/</link>
			<description><![CDATA[In our work lives many of us have come across phrases like ''the company's PR department'' and ''the chief PR officer of the company.''  So what is meant by ''PR'' and all the fuss that companies make about it? ''PR'' is an abbreviation for ''public relations,'' and every type of business involves PR of some kind....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250295/Public-Relations-in-a-Nutshell/</guid>
			<pubDate>Mon, 24 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Top Seven Differences between Advertising and Public Relations Jobs]]></title>
			<link>http://www.prcrossing.com/article/250296/The-Top-Seven-Differences-between-Advertising-and-Public-Relations-Jobs/</link>
			<description><![CDATA[Though both advertising and public relations professionals project the image of an organization to the outside world, their jobs are in fact very different. First, let's consider the definitions of advertising and public relations. Different sources have varied definitions for the two terms, but the following cover the basics:...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250296/The-Top-Seven-Differences-between-Advertising-and-Public-Relations-Jobs/</guid>
			<pubDate>Mon, 24 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[New and Recent Releases]]></title>
			<link>http://www.prcrossing.com/article/250289/New-and-Recent-Releases/</link>
			<description><![CDATA[New Releases 
Penelope &amp;amp;mdash; One could have hoped that Shrek,with its moralizing switcheroo ending, imposed at least a generation-long hold on the ugly-princess-with-a-curse template. But that would have been a squandering of hope, which, come to think of it, doesn't do you any good when you're born, as the poor little rich girl Penelope (Christina Ricci) was, with the snout of a pig. Because it seems the snout-curse will be lifted only when she...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250289/New-and-Recent-Releases/</guid>
			<pubDate>Mon, 10 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Musician's Painful Divorce Paid Artistic Dividends]]></title>
			<link>http://www.prcrossing.com/article/250290/Musician-s-Painful-Divorce-Paid-Artistic-Dividends/</link>
			<description><![CDATA[What becomes of the brokenhearted?
Some never recover, some bounce right back. Others join the ranks of the walking wounded for months or years, or until love blooms anew. For former Nickel Creek mandolinist and singer Chris Thile, enduring the painful aftermath of his failed marriage proved more wrenching &amp;amp;mdash; and, later on, artistically productive &amp;amp;mdash; than he could have ever imagined....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250290/Musician-s-Painful-Divorce-Paid-Artistic-Dividends/</guid>
			<pubDate>Mon, 10 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Road Rules for Brand Management in the Modern Media Era]]></title>
			<link>http://www.prcrossing.com/article/250291/Road-Rules-for-Brand-Management-in-the-Modern-Media-Era/</link>
			<description><![CDATA[The media landscape is evolving at warp speed.  Social media networks, video sites, blogs, vlogs, podcasts, and virtual worlds have all exploded onto the scene, transforming the relationship between producer and consumer.  Consumers are now architects of ads, news, products &quot; even their own celebrity....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250291/Road-Rules-for-Brand-Management-in-the-Modern-Media-Era/</guid>
			<pubDate>Mon, 10 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Seven Great PR Tips for Winning Press Coverage]]></title>
			<link>http://www.prcrossing.com/article/250292/Seven-Great-PR-Tips-for-Winning-Press-Coverage/</link>
			<description><![CDATA[Reporters are always looking for compelling stories.  You can help them and, at the same time, win press coverage for your products, services, organization, or cause.  Every organization, including yours, has newsworthy information.  Sometimes you just have to dig a bit to get to it.  Here are seven suggestions that will help you find the stories within your organization that you can pitch to get positive press attention and boost your public relations:...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250292/Seven-Great-PR-Tips-for-Winning-Press-Coverage/</guid>
			<pubDate>Mon, 10 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Dana Perino:  White House Press Secretary]]></title>
			<link>http://www.prcrossing.com/article/250293/Dana-Perino-White-House-Press-Secretary/</link>
			<description><![CDATA[Referring to her time spent in one of the most volatile public relations positions there is, Dana Perino says, ''I have grown a thicker skin than I had when I came to Washington.''  Serving as the White House press secretary &amp;amp;mdash; she assumed office in September 2007 after her predecessor, Tony Snow, resigned due to health reasons &amp;amp;mdash; Perino is faced with the challenge of interacting with the media on a daily basis while serving as a spokesperson for the Bush administration....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250293/Dana-Perino-White-House-Press-Secretary/</guid>
			<pubDate>Mon, 10 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Bitsie Tulloch]]></title>
			<link>http://www.prcrossing.com/article/250294/Bitsie-Tulloch/</link>
			<description><![CDATA[Called to jury duty on a hot, smoggy, summer day in 2007, Bitsie Tulloch sighed, then loaded up on reading material before reporting at 8 a.m. in the cavernous holding area for prospective jurors at the massive Superior Court of California facility in downtown Los Angeles....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250294/Bitsie-Tulloch/</guid>
			<pubDate>Mon, 10 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[New and Recent Releases]]></title>
			<link>http://www.prcrossing.com/article/250286/New-and-Recent-Releases/</link>
			<description><![CDATA[NEW RELEASES4 Months, 3 Weeks, and 2 Days &quot; A film of brutal, breathtaking intelligence, a work of pellucid, shimmering art without a scintilla of compromise, ''4 Months, 3 Weeks, and 2 Days...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250286/New-and-Recent-Releases/</guid>
			<pubDate>Mon, 03 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Troy Is Getting Notice AS a Budding Indie Powerhouse]]></title>
			<link>http://www.prcrossing.com/article/250287/Troy-Is-Getting-Notice-AS-a-Budding-Indie-Powerhouse/</link>
			<description><![CDATA[Attending Boston's Berklee College of Music has proven inspirational to musicians as varied as John Mayer, Melissa Etheridge and Tonight Show bandleader Kevin Eubanks. But it only took a two-day visit to Berklee last fall for Anna Troy to gain new inspiration for her craft....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250287/Troy-Is-Getting-Notice-AS-a-Budding-Indie-Powerhouse/</guid>
			<pubDate>Mon, 03 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Phylicia Rashad]]></title>
			<link>http://www.prcrossing.com/article/250288/Phylicia-Rashad/</link>
			<description><![CDATA[A Raisin in the Sun by playwright Lorraine Hansberry &quot; a sensational, instant American classic dealing with the humanity and dignity of mankind &quot; made history the moment it premiered on Broadway in 1959. Among many milestones, the spirited work became the first stage presentation written by a black woman to be produced on the Great White Way....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250288/Phylicia-Rashad/</guid>
			<pubDate>Mon, 03 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Public Relations Magic:  The Four-Part Message Document that Will Make Your Customers Sit Up and Listen!]]></title>
			<link>http://www.prcrossing.com/article/250281/Public-Relations-Magic-The-Four-Part-Message-Document-that-Will-Make-Your-Customers-Sit-Up-and-Listen-/</link>
			<description><![CDATA[Whether you have four employees or 40,000, the ability of every member of your team to speak in a unified voice is a very powerful business tool that will help you get higher visibility.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250281/Public-Relations-Magic-The-Four-Part-Message-Document-that-Will-Make-Your-Customers-Sit-Up-and-Listen-/</guid>
			<pubDate>Mon, 25 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Making the Move to PR, Then Writing for It]]></title>
			<link>http://www.prcrossing.com/article/250282/Making-the-Move-to-PR-Then-Writing-for-It/</link>
			<description><![CDATA[Whether you are just starting out in PR or you are making your move into the industry from a previous career, it is incredibly important to focus on your written communication.  The materials you produce speak volumes about your abilities and create lasting impressions....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250282/Making-the-Move-to-PR-Then-Writing-for-It/</guid>
			<pubDate>Mon, 25 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Rapidly Growing Public Relations Job Board, PRCrossing, Now Features More than 2,500 Jobs]]></title>
			<link>http://www.prcrossing.com/article/250285/Rapidly-Growing-Public-Relations-Job-Board-PRCrossing-Now-Features-More-than-2-500-Jobs/</link>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250285/Rapidly-Growing-Public-Relations-Job-Board-PRCrossing-Now-Features-More-than-2-500-Jobs/</guid>
			<pubDate>Mon, 18 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[The Top 10 Dos and Don'ts of a PR Internship]]></title>
			<link>http://www.prcrossing.com/article/250279/The-Top-10-Dos-and-Don-ts-of-a-PR-Internship/</link>
			<description><![CDATA[A message to students looking for PR internships:  an internship is really an extended job interview.  Rather than a single interview to make an impression, you have an entire semester to make yourself invaluable to a potential employer.  The following tips can help give you an advantage when graduation rolls around:...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250279/The-Top-10-Dos-and-Don-ts-of-a-PR-Internship/</guid>
			<pubDate>Mon, 11 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[So You're Thinking about a Career in Public Relations?]]></title>
			<link>http://www.prcrossing.com/article/250280/So-You-re-Thinking-about-a-Career-in-Public-Relations-/</link>
			<description><![CDATA[There's no question that in the world of PR, there are important skills that you must have. Being organized, having an outgoing personality, and being creative in a number of areas are all necessary.  But there are two skills that rise above the rest in terms of agency or corporate PR:  skillful writing and the ability to secure interest from the media. The truth is there is no better place to learn these skills than in any newsroom in the country....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250280/So-You-re-Thinking-about-a-Career-in-Public-Relations-/</guid>
			<pubDate>Mon, 11 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Rhoda Weiss:  National PRSA Chair and CEO]]></title>
			<link>http://www.prcrossing.com/article/250278/Rhoda-Weiss-National-PRSA-Chair-and-CEO/</link>
			<description><![CDATA[Rhoda Weiss, CEO and chair of the National Public Relations Society of America, has high expectations for herself and her field. On a personal and professional level, she often approaches situations with a comprehensive perspective and an eye on ascertaining how best to help others....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250278/Rhoda-Weiss-National-PRSA-Chair-and-CEO/</guid>
			<pubDate>Mon, 04 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Box Tops' Chilton Has Had A Big Influence On Rock]]></title>
			<link>http://www.prcrossing.com/article/250272/Box-Tops-Chilton-Has-Had-A-Big-Influence-On-Rock/</link>
			<description><![CDATA[Alex Chilton could have permanently retired in 1974 and he would still be a near-mythic figure in rock, power pop and what was once quaintly known as blue-eyed soul.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250272/Box-Tops-Chilton-Has-Had-A-Big-Influence-On-Rock/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Radio Is the Most Intimate Medium; Use It to Boost Your PR]]></title>
			<link>http://www.prcrossing.com/article/250273/Radio-Is-the-Most-Intimate-Medium-Use-It-to-Boost-Your-PR/</link>
			<description><![CDATA[Comedian Bob Newhart &quot; in his TV sitcom ages ago &quot; did what I consider to be the best routine ever about a hapless guy being interviewed on TV for the first time.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250273/Radio-Is-the-Most-Intimate-Medium-Use-It-to-Boost-Your-PR/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Word-of-Mouth Marketing Boom Is a Gift for the PR Industry]]></title>
			<link>http://www.prcrossing.com/article/250274/Word-of-Mouth-Marketing-Boom-Is-a-Gift-for-the-PR-Industry/</link>
			<description><![CDATA[A new PQ Media study reports spending on word-of-mouth marketing in 2006 was nearly $1 billion, up from $76 million in 2001, and is expected to grow to approximately $3.7 billion by 2011.  The findings validate word-of-mouth marketing as an industry and should make PR practitioners take notice....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250274/Word-of-Mouth-Marketing-Boom-Is-a-Gift-for-the-PR-Industry/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Brief Book  Reviews - The Window of Brimnes]]></title>
			<link>http://www.prcrossing.com/article/250275/Brief-Book-Reviews-The-Window-of-Brimnes/</link>
			<description><![CDATA[''The Window of Brimnes: An American in Iceland'' by Bill Holm; Milkweed Editions; 217 pages; $22.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250275/Brief-Book-Reviews-The-Window-of-Brimnes/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Lena Headey]]></title>
			<link>http://www.prcrossing.com/article/250276/Lena-Headey/</link>
			<description><![CDATA[''I met the man I would marry, Peter Paul, at one of my girlfriends' weddings when I was a bridesmaid - our eyes met across a crowded boat cruising on the Thames,'' said Lena Headey, 34, the British actress who took over Linda Hamilton's job on the American television series ''Terminator: The Sarah Connor Chronicles.''...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250276/Lena-Headey/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Russia's Autocrat]]></title>
			<link>http://www.prcrossing.com/article/250277/Russia-s-Autocrat/</link>
			<description><![CDATA[It didn't take long to understand why Russian President Vladimir Putin chose relatively obscure Dmitry Medvedev, a deputy prime minister, as his endorsed candidate in Russia's presidential election next March. A day after the 42-year-old Medvedev, a Putin protege, was anointed as his virtually certain successor, Medvedev announced he would ask Putin to be prime minister. That speaks volumes about Russia's sham democracy....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250277/Russia-s-Autocrat/</guid>
			<pubDate>Mon, 28 Jan 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Renovating ''This Old Press Conference'']]></title>
			<link>http://www.prcrossing.com/article/250267/Renovating-This-Old-Press-Conference-/</link>
			<description><![CDATA[PR disasters have a way of providing fuel for how-to and how-not-to articles, and this story is no exception. Not long ago, I was waiting calmly for the media to arrive at a press conference where a federal big shot was to give my client more than $2 million to create jobs....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250267/Renovating-This-Old-Press-Conference-/</guid>
			<pubDate>Mon, 24 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Pianist Jamal's Career is Peaking Like Never Before]]></title>
			<link>http://www.prcrossing.com/article/250268/Pianist-Jamal-s-Career-is-Peaking-Like-Never-Before/</link>
			<description><![CDATA[Ahmad Jamal has been one of the most eloquent and influential pianists in jazz for more than half a century, in large part because he has devoted so much of his time to nurturing his greatest passion.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250268/Pianist-Jamal-s-Career-is-Peaking-Like-Never-Before/</guid>
			<pubDate>Mon, 24 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Brief Book Reviews - Born Standing Up]]></title>
			<link>http://www.prcrossing.com/article/250269/Brief-Book-Reviews-Born-Standing-Up/</link>
			<description><![CDATA[''Born Standing Up: A Comic's Life'' by Steve Martin; Scribner; 209 pages; $23.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250269/Brief-Book-Reviews-Born-Standing-Up/</guid>
			<pubDate>Mon, 24 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Vanna White]]></title>
			<link>http://www.prcrossing.com/article/250270/Vanna-White/</link>
			<description><![CDATA[Vanna White was given her best Christmas present ever - lots of fame and big, big fortune - in November 1982 when cast by mega-game show producer Merv Griffin as the comely letter turner opposite the quick-witted host Pat Sajak to replace the daytime ''Wheel of Fortune'' duo of Susan Stafford and Chuck Woolery. The greatest early Christmas present in White's young life hit the air on Dec. 13, and ''Wheel of Fortune'' - America's No. 1 syndicated show - still pays off like a slot machine durin...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250270/Vanna-White/</guid>
			<pubDate>Mon, 24 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Still A Bad Idea]]></title>
			<link>http://www.prcrossing.com/article/250271/Still-A-Bad-Idea/</link>
			<description><![CDATA[The latest chapter in the unending and highly politicized saga of disgraced U.S. Border Patrol Agents Ignacio Ramos and Jose Alonso Compean is unfolding in a holding cell in the El Paso County Jail. That's where you'll find Osvaldo Aldrete-Davila, a Mexican national who was recently arrested and charged with smuggling marijuana in the United States....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250271/Still-A-Bad-Idea/</guid>
			<pubDate>Mon, 24 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Strategies for Giving Great Magazine Interviews for Business Publicity]]></title>
			<link>http://www.prcrossing.com/article/250249/Strategies-for-Giving-Great-Magazine-Interviews-for-Business-Publicity/</link>
			<description><![CDATA[Finally!  All your press releases and public relations efforts have paid off, and you ve scored an interview with a major magazine.  Your hard work is done.  Now all you have to do is show up for the interview, answer a few questions, and your product or service will start selling like mad, right?  Not so fast....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250249/Strategies-for-Giving-Great-Magazine-Interviews-for-Business-Publicity/</guid>
			<pubDate>Mon, 17 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Maximizing Relationships and Influencing Others: Making the Most of Cooperative Partnerships]]></title>
			<link>http://www.prcrossing.com/article/250261/Maximizing-Relationships-and-Influencing-Others-Making-the-Most-of-Cooperative-Partnerships/</link>
			<description><![CDATA[Making the most out of a marketing budget and enhancing business relationships is a request we hear from our clients everyday.  There are many opportunities to cost-effectively attain these goals with a formula of creativity, flexibility, and understanding partner needs.  Done correctly, using co-op relationships can also add to a company s credibility and increase business due to the perception that the company is experienced and maintains satisfied customers....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250261/Maximizing-Relationships-and-Influencing-Others-Making-the-Most-of-Cooperative-Partnerships/</guid>
			<pubDate>Mon, 17 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Van Halen is Kinda, Sorta Back]]></title>
			<link>http://www.prcrossing.com/article/250262/Van-Halen-is-Kinda-Sorta-Back/</link>
			<description><![CDATA[When is a reunion not a reunion?Just ask the members of Van Halen.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250262/Van-Halen-is-Kinda-Sorta-Back/</guid>
			<pubDate>Mon, 17 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Brief Book Reviews - Elephants on Acid: And Other Bizarre Experiments]]></title>
			<link>http://www.prcrossing.com/article/250263/Brief-Book-Reviews-Elephants-on-Acid-And-Other-Bizarre-Experiments/</link>
			<description><![CDATA[''Elephants on Acid: And Other Bizarre Experiments'' by Alex Boese; Harcourt/Harvest Books; 288 pages; $14.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250263/Brief-Book-Reviews-Elephants-on-Acid-And-Other-Bizarre-Experiments/</guid>
			<pubDate>Mon, 17 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Bear Grylls]]></title>
			<link>http://www.prcrossing.com/article/250264/Bear-Grylls/</link>
			<description><![CDATA[It was just another glorious summer day off the coast of Oahu, Hawaii, when master survivalist Bear Grylls was demonstrating how to survive at sea on an open bamboo raft. Spotting a group of small sandbar sharks playing in the relatively shallow water, he dived in with a small camera to record the festivities....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250264/Bear-Grylls/</guid>
			<pubDate>Mon, 17 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[How Low Can it Go?]]></title>
			<link>http://www.prcrossing.com/article/250265/How-Low-Can-it-Go-/</link>
			<description><![CDATA[The U.S. dollar is sinking, and America's critics are gloating about it. Iran's Mahmoud Ahmadinejad claims that George Washington's face graces a ''worthless piece of paper.'' Venezuelan President Hugo Chavez thinks it's curtains for America as a world power. ''By the crash of the dollar,'' he says, ''America's empire will crash.''...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250265/How-Low-Can-it-Go-/</guid>
			<pubDate>Mon, 17 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Maggie Gallant: The Journalists' Publicist]]></title>
			<link>http://www.prcrossing.com/article/250266/Maggie-Gallant-The-Journalists-Publicist/</link>
			<description><![CDATA[''I believe in being a journalist first, and I believe in being passionate about what you do and having fun with it,'' Maggie Gallant explains.  After a pause she adds, ''When I say 'having fun,' I don't mean long lunches with martinis and getting sloshed and coming back to the office a la Samantha from Sex and the City.''...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250266/Maggie-Gallant-The-Journalists-Publicist/</guid>
			<pubDate>Mon, 17 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[The Strategy of Preeminence: Secrets to Market Domination in Your Industry]]></title>
			<link>http://www.prcrossing.com/article/250255/The-Strategy-of-Preeminence-Secrets-to-Market-Domination-in-Your-Industry/</link>
			<description><![CDATA[Why do some entrepreneurs gain levels of success so much higher than others? Most often, it's due to the fact that they have a better philosophical strategy.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250255/The-Strategy-of-Preeminence-Secrets-to-Market-Domination-in-Your-Industry/</guid>
			<pubDate>Mon, 10 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Time to Refresh Your Publicity Goals - 4 Simple Steps to Take Now]]></title>
			<link>http://www.prcrossing.com/article/250256/Time-to-Refresh-Your-Publicity-Goals-4-Simple-Steps-to-Take-Now/</link>
			<description><![CDATA[With the fall season upon us, it's the perfect time to review your goals and get things done. Plus, the holiday season will be here before you know it!]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250256/Time-to-Refresh-Your-Publicity-Goals-4-Simple-Steps-to-Take-Now/</guid>
			<pubDate>Mon, 10 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Another day, Another Rock Star Bio]]></title>
			<link>http://www.prcrossing.com/article/250257/Another-day-Another-Rock-Star-Bio/</link>
			<description><![CDATA[Keith Richards suffered a life-threatening brain injury when he fell from a palm tree while on vacation last year in Fiji. But fellow Rolling Stones guitarist Ronnie Wood, who witnessed the fall from just a few feet away, devotes barely a paragraph to it in &amp;quot;Ronnie,&amp;quot; his new autobiography....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250257/Another-day-Another-Rock-Star-Bio/</guid>
			<pubDate>Mon, 10 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Brief Book Reviews]]></title>
			<link>http://www.prcrossing.com/article/250258/Brief-Book-Reviews/</link>
			<description><![CDATA[It can't be called ''serendipity'' when you happen across something you already know is good.So it wasn't serendipitous that a copy of Abraham Cahan's novel ''The Rise of David Levinsky'' (1917) ended up in my hands. I had found myself in the public library with a few minutes to kill, and remembered that I'd been meaning for years to look up a quote from the book. I pictured it clearly as the opening line, but memory had twisted things a little - it's the first line of the second para...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250258/Brief-Book-Reviews/</guid>
			<pubDate>Mon, 10 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Lone Droscher-Nielsen]]></title>
			<link>http://www.prcrossing.com/article/250259/Lone-Droscher-Nielsen/</link>
			<description><![CDATA[Only a thin wall separates Lone Droscher-Nielsen from the 24 orphaned babies sleeping in her house every night. And she doesn't sleep very well, as she is awakened many times during the night by terrified infants whimpering, crying and screaming for their mothers....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250259/Lone-Droscher-Nielsen/</guid>
			<pubDate>Mon, 10 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Business As Usual]]></title>
			<link>http://www.prcrossing.com/article/250260/Business-As-Usual/</link>
			<description><![CDATA[Maybe President Bush did betray his bias for the military over the economically distressed in his choice of vetoes. He sent back a $606 billion spending bill funding education, health and labor programs but signed a $471 billion defense appropriations bill funding the Pentagon, minus Afghanistan and Iraq operations....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250260/Business-As-Usual/</guid>
			<pubDate>Mon, 10 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Reputations Work from the Inside Out:  Lessons Learned from a Father's Final Hospital Stay]]></title>
			<link>http://www.prcrossing.com/article/250248/Reputations-Work-from-the-Inside-Out-Lessons-Learned-from-a-Father-s-Final-Hospital-Stay/</link>
			<description><![CDATA[Perhaps it is common knowledge in our business that the reputations our organizations have earned more than likely are justified.  In simplest terms, either the organization has done something or has not done something to deserve the reputation it gets.  Often, when clients hire PR consultants, the assumption is the one thing the organization has not done is communicate effectively and that improved communications to key external audiences is the solution....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250248/Reputations-Work-from-the-Inside-Out-Lessons-Learned-from-a-Father-s-Final-Hospital-Stay/</guid>
			<pubDate>Mon, 03 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Osbourne wants people to take him seriously these days]]></title>
			<link>http://www.prcrossing.com/article/250250/Osbourne-wants-people-to-take-him-seriously-these-days/</link>
			<description><![CDATA[Sober and happy at 59, Ozzy Osbourne feels stronger and more focused than ever. ''I'm not bragging,'' he said, ''but I've overdosed quite a few times and I didn't die.'']]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250250/Osbourne-wants-people-to-take-him-seriously-these-days/</guid>
			<pubDate>Mon, 03 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Brief Book Reviews - A Life of Picasso]]></title>
			<link>http://www.prcrossing.com/article/250251/Brief-Book-Reviews-A-Life-of-Picasso/</link>
			<description><![CDATA[''A Life of Picasso: The Triumphant Years, 1917-1932'' by John Richardson; Knopf; 592 pages; $40.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250251/Brief-Book-Reviews-A-Life-of-Picasso/</guid>
			<pubDate>Mon, 03 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Gordon Ramsay]]></title>
			<link>http://www.prcrossing.com/article/250252/Gordon-Ramsay/</link>
			<description><![CDATA[Chef Gordon Ramsay gets away from it all by scuba diving all over the world. He's not looking for fresh food; he's soaking up the beauty of nature and the mystery of the sea.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250252/Gordon-Ramsay/</guid>
			<pubDate>Mon, 03 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Putin's message]]></title>
			<link>http://www.prcrossing.com/article/250253/Putin-s-message/</link>
			<description><![CDATA[Why would Russian President Vladimir Putin bestow his country's highest award on a Cold War spy, the American-born George Koval, who betrayed secrets of the Manhattan Project to Stalin's Soviet Union? Two answers spring readily to mind, neither of which is reassuring about where Putin's Russia is heading....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250253/Putin-s-message/</guid>
			<pubDate>Mon, 03 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[James V. O'Connor: Publicist, Author, and Cussing Adversary]]></title>
			<link>http://www.prcrossing.com/article/250254/James-V-O-Connor-Publicist-Author-and-Cussing-Adversary/</link>
			<description><![CDATA[''People think PR is smoke and mirrors and stretches the truth, but I never do.  I'm the most honest person I know, never even exaggerate, and won t work for dishonest people,'' James V. O Connor explains....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250254/James-V-O-Connor-Publicist-Author-and-Cussing-Adversary/</guid>
			<pubDate>Mon, 03 Dec 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Business Etiquette: It s Not Ancient History If You Want a Future]]></title>
			<link>http://www.prcrossing.com/article/250242/Business-Etiquette-It s-Not-Ancient-History-If-You-Want-a-Future/</link>
			<description><![CDATA[Although ''Etiquette 101'' probably wasn't included in your college course catalogue, it's a prerequisite for moving ahead in the real world of business. Regardless of the career a new graduate may pursue, good old-fashioned manners can make the difference between success and failure. Beyond the basics of ''please'' and ''thank you'' are myriad other considerate gestures and actions that can set you apart from the post-collegiate pack. In fact, mastering the art of proper decorum can propel a...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250242/Business-Etiquette-It s-Not-Ancient-History-If-You-Want-a-Future/</guid>
			<pubDate>Mon, 26 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Big Agency versus Small:  Bigger Is Not Always Better]]></title>
			<link>http://www.prcrossing.com/article/250243/Big-Agency-versus-Small-Bigger-Is-Not-Always-Better/</link>
			<description><![CDATA[I have helped manage one of the biggest agencies in the world and one of the world's smallest &quot; my own one-man shop &quot; and firms of every size in between.  Big is not always better (though it's certainly the most expensive).  Oftentimes the only difference between a big agency charging $20,000 a month and a small one charging $3,000 is $17,000....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250243/Big-Agency-versus-Small-Bigger-Is-Not-Always-Better/</guid>
			<pubDate>Mon, 26 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[What's love got to do with it?]]></title>
			<link>http://www.prcrossing.com/article/250244/What-s-love-got-to-do-with-it-/</link>
			<description><![CDATA[A made-for-MTV sex symbol, Maroon 5 singer Adam Levine is well known as a teen idol and a Romeo, however briefly, to such stars as Jessica Simpson and Lindsay Lohan. He's even more noted for his sleek pop-soul vocal style that at times suggests Stevie Wonder and Michael Jackson by way of Sting and Hall &amp;amp; Oates....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250244/What-s-love-got-to-do-with-it-/</guid>
			<pubDate>Mon, 26 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Brief book reviews - Musicophilia: Tales of Music and the Brain]]></title>
			<link>http://www.prcrossing.com/article/250245/Brief-book-reviews-Musicophilia-Tales-of-Music-and-the-Brain/</link>
			<description><![CDATA[''Musicophilia: Tales of Music and the Brain'' by Oliver Sacks; Knopf; 381 pages; $25.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250245/Brief-book-reviews-Musicophilia-Tales-of-Music-and-the-Brain/</guid>
			<pubDate>Mon, 26 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Adhir Kalyan]]></title>
			<link>http://www.prcrossing.com/article/250246/Adhir-Kalyan/</link>
			<description><![CDATA[''Mine is a rather global story, as it were,'' said 24-year-old Adhir Kalyan, a fifth-generation South African Hindu of Indian ancestry, who moved from Durban to London a couple years ago, only to find employment in Dublin on an Irish continuing drama series called ''Fair City'' for nearly six months....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250246/Adhir-Kalyan/</guid>
			<pubDate>Mon, 26 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Congress Must Fix Alternative Minimum Tax]]></title>
			<link>http://www.prcrossing.com/article/250247/Congress-Must-Fix-Alternative-Minimum-Tax/</link>
			<description><![CDATA[Congress should stop its spending spree long enough to at least place a new patch on the dreaded Alternative Minimum Tax before it ensnares millions of middle-class Americans.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250247/Congress-Must-Fix-Alternative-Minimum-Tax/</guid>
			<pubDate>Mon, 26 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[The Charisma Coach:  Olivia Fox Cabane]]></title>
			<link>http://www.prcrossing.com/article/250235/The-Charisma-Coach-Olivia-Fox-Cabane/</link>
			<description><![CDATA[No matter what realm of business you are in, charisma and communication are key components.  Business-communication specialist Olivia Fox Cabane specializes in coaching and teaching business professionals the elements of style and communication that will maximize their professional relationships.  Using her background in law as a launching pad, Fox Cabane has taken her extensive business experiences and combined them with powerful scientific research to formulate tips and tactics for having a...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250235/The-Charisma-Coach-Olivia-Fox-Cabane/</guid>
			<pubDate>Mon, 19 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[More Than Just Cost:  The Hidden Benefits of Being an Independent Practitioner]]></title>
			<link>http://www.prcrossing.com/article/250236/More-Than-Just-Cost-The-Hidden-Benefits-of-Being-an-Independent-Practitioner/</link>
			<description><![CDATA[When I first pondered a life of independence in the public relations profession, I must admit I found myself daydreaming about some of the perks of working on my own.  I'd envision working at my desk in a warm-up suit or getting out of the office early to see my son's football game.  What I didn't fully appreciate were a few of the hidden business benefits of being an independent practitioner &quot; benefits that have everything to do with a unique selling proposition....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250236/More-Than-Just-Cost-The-Hidden-Benefits-of-Being-an-Independent-Practitioner/</guid>
			<pubDate>Mon, 19 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Maximize Your Company's Exposure by Building Relationships with the Media]]></title>
			<link>http://www.prcrossing.com/article/250237/Maximize-Your-Company-s-Exposure-by-Building-Relationships-with-the-Media/</link>
			<description><![CDATA[You already know that the media is the best avenue for promoting your business because it adds credibility to your message, positions you as the expert, and, best of all, is free.  So you ve done a few interviews and gotten quoted in a few articles, but those just left you hungry for more.  Now, how do you expand on the contacts you ve already made?  The key to getting more exposure is building relationships with the media professionals....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250237/Maximize-Your-Company-s-Exposure-by-Building-Relationships-with-the-Media/</guid>
			<pubDate>Mon, 19 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Eagles' 'Eden' well worth the long wait]]></title>
			<link>http://www.prcrossing.com/article/250238/Eagles-Eden-well-worth-the-long-wait/</link>
			<description><![CDATA[LOS ANGELES - The Eagles had just finished the second selection of their concert recently at the newly opened Nokia Theater, where they were wrapping up a six-show series, when a smiling Glenn Frey addressed the sold-out audience of 7,000....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250238/Eagles-Eden-well-worth-the-long-wait/</guid>
			<pubDate>Mon, 19 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Brief book reviews - Schulz and Peanuts: A Biography]]></title>
			<link>http://www.prcrossing.com/article/250239/Brief-book-reviews-Schulz-and-Peanuts-A-Biography/</link>
			<description><![CDATA[''Schulz and Peanuts: A Biography'' by David Michaelis; Harper; 655 pages; $35.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250239/Brief-book-reviews-Schulz-and-Peanuts-A-Biography/</guid>
			<pubDate>Mon, 19 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Angie Harmon]]></title>
			<link>http://www.prcrossing.com/article/250240/Angie-Harmon/</link>
			<description><![CDATA[Angie Harmon was six months pregnant with her second daughter, Avery Grace, when she was contractually obligated to report on the set of ''Inconceivable'' - ironically, a drama series revolving around health care professionals at a state-of-the-art fertility clinic....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250240/Angie-Harmon/</guid>
			<pubDate>Mon, 19 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[With friends like this]]></title>
			<link>http://www.prcrossing.com/article/250241/With-friends-like-this/</link>
			<description><![CDATA[Pakistan's Pervez Musharraf always was a dicey choice as an ally for the United States: A military strongman posing as a democratic president, a man with uncertain control of his own arsenal of nuclear weapons, a Muslim general hemmed in between religious extremists and a well-educated secular middle class, all the while looking warily east to India instead of west to Afghanistan, as the United States might prefer....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250241/With-friends-like-this/</guid>
			<pubDate>Mon, 19 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Measuring the Effectiveness of a Media Campaign]]></title>
			<link>http://www.prcrossing.com/article/250229/Measuring-the-Effectiveness-of-a-Media-Campaign/</link>
			<description><![CDATA[Oftentimes, there s a divide between the perceived benefits of a media relations campaign and the actual effectiveness of the campaign.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250229/Measuring-the-Effectiveness-of-a-Media-Campaign/</guid>
			<pubDate>Mon, 12 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Develop Your Hook for Better Business Publicity]]></title>
			<link>http://www.prcrossing.com/article/250230/Develop-Your-Hook-for-Better-Business-Publicity/</link>
			<description><![CDATA[The key to a better publicity campaign is more articles, more quotes, and more interviews.  For maximum effectiveness, you need to get yourself into as many publications and on as many shows as possible.  But every show and every publication is different.  So how can one person with one product or service attract the attention of several media outlets?  The answer is simple: a great hook....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250230/Develop-Your-Hook-for-Better-Business-Publicity/</guid>
			<pubDate>Mon, 12 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Brief Book Reviews - A Pigeon and a Boy]]></title>
			<link>http://www.prcrossing.com/article/250231/Brief-Book-Reviews-A-Pigeon-and-a-Boy/</link>
			<description><![CDATA[''A Pigeon and a Boy,'' by Meir Shalev; Schocken; 320 pages; $25.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250231/Brief-Book-Reviews-A-Pigeon-and-a-Boy/</guid>
			<pubDate>Mon, 12 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[The Pogues' MacGowan Cheerfully Lives on the Edge]]></title>
			<link>http://www.prcrossing.com/article/250232/The-Pogues-MacGowan-Cheerfully-Lives-on-the-Edge/</link>
			<description><![CDATA[Step aside, Amy Winehouse! Move over, Pete Doherty!]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250232/The-Pogues-MacGowan-Cheerfully-Lives-on-the-Edge/</guid>
			<pubDate>Mon, 12 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Amy Brenneman]]></title>
			<link>http://www.prcrossing.com/article/250233/Amy-Brenneman/</link>
			<description><![CDATA[After receiving several offers she couldn't refuse, Amy Brenneman reluctantly got into bed with the ABC network a couple of years ago. It was an amazing feat, as the comely actress was perfectly happy as a stay-at-home mom nursing a brand-new baby boy and keeping close tabs on a lovely, giggling, 4-year-old daughter skipping, jumping and staggering their huge, well-appointed Los Angeles home....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250233/Amy-Brenneman/</guid>
			<pubDate>Mon, 12 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Censoring Science]]></title>
			<link>http://www.prcrossing.com/article/250234/Censoring-Science/</link>
			<description><![CDATA[Although President Bush has every right to have his policy goals articulated by his appointees, recent reports of top scientists being censored by the administration are indeed troubling. Altering presentations does not alter reality. The White House has a considerable record of charges that it attempted to edit or censor scientific information to conform with political goals. Among them:...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250234/Censoring-Science/</guid>
			<pubDate>Mon, 12 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Career Success:  What to Do When They're Just Not That ''LinkedIn'' to You]]></title>
			<link>http://www.prcrossing.com/article/250222/Career-Success-What-to-Do-When-They-re-Just-Not-That-LinkedIn-to-You/</link>
			<description><![CDATA[Not ''feeling the love'' that is supposed to come from networking on sites like LinkedIn?  You're not alone!  It's not easy to ''get connected'' successfully, regardless of how many people tell you LinkedIn is the holy grail of professional networking....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250222/Career-Success-What-to-Do-When-They-re-Just-Not-That-LinkedIn-to-You/</guid>
			<pubDate>Mon, 05 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Things Probably Not Learned in Sports Marketing Publicity Classes (and Definitely Not at the Sports Bar)]]></title>
			<link>http://www.prcrossing.com/article/250223/Things-Probably-Not-Learned-in-Sports-Marketing-Publicity-Classes-and-Definitely-Not-at-the-Sports-Bar-/</link>
			<description><![CDATA[After more than 30 years in the news business, both as a journalist and PR practitioner (including a couple of decades at Burson-Marsteller), my resume includes work related to plastics, politics, labor relations, beauty contests, food, health, men s and women s grooming products, the U.S. Army, and numerous international and national accounts in the area that jock communications school grads often mistakenly feel is the easiest:  sports marketing....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250223/Things-Probably-Not-Learned-in-Sports-Marketing-Publicity-Classes-and-Definitely-Not-at-the-Sports-Bar-/</guid>
			<pubDate>Mon, 05 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Album and record stores vanishing]]></title>
			<link>http://www.prcrossing.com/article/250224/Album-and-record-stores-vanishing/</link>
			<description><![CDATA[Playing guitar and keyboards in the bands Via Satellite and The Album Leaf is a hands-on experience for Drew Andrews. So is buying albums.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250224/Album-and-record-stores-vanishing/</guid>
			<pubDate>Mon, 05 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Brief book reviews - The Air We Breathe]]></title>
			<link>http://www.prcrossing.com/article/250225/Brief-book-reviews-The-Air-We-Breathe/</link>
			<description><![CDATA[''The Air We Breathe'' by Andrea Barrett; Norton; 299 pages; $25.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250225/Brief-book-reviews-The-Air-We-Breathe/</guid>
			<pubDate>Mon, 05 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Kevin McKidd]]></title>
			<link>http://www.prcrossing.com/article/250226/Kevin-McKidd/</link>
			<description><![CDATA[Last chilly, soggy spring, Kevin McKidd received an urgent phone call from an agent in his London agency's TV department to report that there was a very strong buzz about his work in Hollywood.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250226/Kevin-McKidd/</guid>
			<pubDate>Mon, 05 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[The final cut]]></title>
			<link>http://www.prcrossing.com/article/250227/The-final-cut/</link>
			<description><![CDATA[A few days before she was to appear before a Senate committee on the public health implications of global warming, Dr. Julie Gerberding submitted her written testimony for White House review.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250227/The-final-cut/</guid>
			<pubDate>Mon, 05 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[Sandra Holtzman:  Founder and President of Holtzman Communications, LLC]]></title>
			<link>http://www.prcrossing.com/article/250228/Sandra-Holtzman-Founder-and-President-of-Holtzman-Communications-LLC/</link>
			<description><![CDATA[When Sandra Holtzman decided to start her own company, she had a successful career as an award-winning creative director and copywriter.  Even though things were going extremely well in her career, she felt that something she couldn t quite pinpoint was missing....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250228/Sandra-Holtzman-Founder-and-President-of-Holtzman-Communications-LLC/</guid>
			<pubDate>Mon, 05 Nov 2007 00:00:00 CST</pubDate>
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			<title><![CDATA[High-Tech B2B Pitches That Win]]></title>
			<link>http://www.prcrossing.com/article/250216/High-Tech-B2B-Pitches-That-Win/</link>
			<description><![CDATA[While many PR practitioners are generalists, just as many specialize in industries where they fit comfortably.  For me, that industry is high-tech &quot; more specifically, business-to-business high-tech, where the editors are tough and the news moves as fast as the technology.  If you think you're cut out for this hard-hitting environment, be sure you have tough skin, a fast pen, and superior coping skills.  I've been doing this for about 10 years now, and I'd like to share what I know about pitc...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250216/High-Tech-B2B-Pitches-That-Win/</guid>
			<pubDate>Mon, 29 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[What's Really Happening in Your Organization?  Tapping the Power of the Grapevine]]></title>
			<link>http://www.prcrossing.com/article/250217/What-s-Really-Happening-in-Your-Organization-Tapping-the-Power-of-the-Grapevine/</link>
			<description><![CDATA[Let's face it:  we all know where to go if we want to know what's really going on in our organizations.  It's the grapevine, and it's the most powerful, fastest, and most unbelievably credible (if not always accurate) media channel within the organization....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250217/What-s-Really-Happening-in-Your-Organization-Tapping-the-Power-of-the-Grapevine/</guid>
			<pubDate>Mon, 29 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[McKay fights for worthy causes ... including herself]]></title>
			<link>http://www.prcrossing.com/article/250218/McKay-fights-for-worthy-causes-including-herself/</link>
			<description><![CDATA[Nellie McKay is a walking bundle of contradictions. A gifted pop music maverick, she's wise and talented beyond her years but also full of anxiety and self-doubt, as only a junk food-loving vegan and animal-rights activist can be....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250218/McKay-fights-for-worthy-causes-including-herself/</guid>
			<pubDate>Mon, 29 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews - Hatch's Orders of Magnitude]]></title>
			<link>http://www.prcrossing.com/article/250219/Brief-book-reviews-Hatch-s-Orders-of-Magnitude/</link>
			<description><![CDATA[''Hatch's Orders of Magnitude: Methodical Rankings of the Commonplace and the Incredible for Daily Reference, by a Man of Extraordinary Genius and Impeccable Taste'' by Michael Hatch; Writer's Digest Books; 228 pages; $15....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250219/Brief-book-reviews-Hatch-s-Orders-of-Magnitude/</guid>
			<pubDate>Mon, 29 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Lee Pace]]></title>
			<link>http://www.prcrossing.com/article/250220/Lee-Pace/</link>
			<description><![CDATA[Lee Pace was born in Chickasha, Okla. - just down the road a spell from Muskogee and Tulsa - but raised in Saudi Arabia, Bahrain and the United Arab Emirates for six of his early years. Jim and Charlotte Pace - a petroleum engineer and a domestic engineer - brought him back through New Orleans in time to graduate from high school in Houston....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250220/Lee-Pace/</guid>
			<pubDate>Mon, 29 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[No more evading]]></title>
			<link>http://www.prcrossing.com/article/250221/No-more-evading/</link>
			<description><![CDATA[Did you hear what the presidential candidates in both parties had to say about the need to reform Social Security and how to go about doing it?]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250221/No-more-evading/</guid>
			<pubDate>Mon, 29 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[21 Ways to Get Publicity and Increase Sales!]]></title>
			<link>http://www.prcrossing.com/article/250209/21-Ways-to-Get-Publicity-and-Increase-Sales-/</link>
			<description><![CDATA[Do you know what made Dr. Phil famous?  It was his weekly appearances on Oprah.  Is he the world's smartest psychologist?  Is he the most handsome?  I don't think so.  So why is Dr. Phil rich and famous...and not you?...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250209/21-Ways-to-Get-Publicity-and-Increase-Sales-/</guid>
			<pubDate>Mon, 22 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Navigating the Fast-Paced World of Social Media]]></title>
			<link>http://www.prcrossing.com/article/250210/Navigating-the-Fast-Paced-World-of-Social-Media/</link>
			<description><![CDATA[Over the past few years, we've seen the rise of social media, which is now an essential tool for business and PR professionals.  Internet use is off the charts as more than 70% of Americans go online, and taking advantage of this medium is now a basic part of reaching target markets....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250210/Navigating-the-Fast-Paced-World-of-Social-Media/</guid>
			<pubDate>Mon, 22 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Matthews battles to get it right on the stage and in life]]></title>
			<link>http://www.prcrossing.com/article/250211/Matthews-battles-to-get-it-right-on-the-stage-and-in-life/</link>
			<description><![CDATA[There are two good reasons why Dave Matthews, one of the most consistently uncompromising artists in or out of rock, rarely submits to interviews. He doesn't need to and doesn't like to, so why bother?...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250211/Matthews-battles-to-get-it-right-on-the-stage-and-in-life/</guid>
			<pubDate>Mon, 22 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews - Fast Cars and Frybread: Reports from the Rez]]></title>
			<link>http://www.prcrossing.com/article/250212/Brief-book-reviews-Fast-Cars-and-Frybread-Reports-from-the-Rez/</link>
			<description><![CDATA[''Fast Cars and Frybread: Reports from the Rez'' by Gordon Johnson; Heyday/Baytree Books; 131 pages; $13.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250212/Brief-book-reviews-Fast-Cars-and-Frybread-Reports-from-the-Rez/</guid>
			<pubDate>Mon, 22 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Christina Applegate]]></title>
			<link>http://www.prcrossing.com/article/250213/Christina-Applegate/</link>
			<description><![CDATA[Christina Applegate - who received an incredible career boost at the age of 15 as the very slutty, really stupid and impossibly blond high school student Kelly Bundy on 'Married...with Children'' - has been an actress all her life....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250213/Christina-Applegate/</guid>
			<pubDate>Mon, 22 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Noxious vapors]]></title>
			<link>http://www.prcrossing.com/article/250214/Noxious-vapors/</link>
			<description><![CDATA[''(A)s politics as usual rolls across America like a noxious vapor, I'm no longer sure it matters whether the Democrats or the Republicans run the country. It's just a different swarm of locusts moving into Washington.''...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250214/Noxious-vapors/</guid>
			<pubDate>Mon, 22 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Scott Lorenz:  President and Founder of Westwind Communications]]></title>
			<link>http://www.prcrossing.com/article/250215/Scott-Lorenz-President-and-Founder-of-Westwind-Communications/</link>
			<description><![CDATA[''It is imperative that I manage expectations.  Everyone can imagine being interviewed on Oprah,'' Scott Lorenz proclaims.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250215/Scott-Lorenz-President-and-Founder-of-Westwind-Communications/</guid>
			<pubDate>Mon, 22 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Finbarr OSullivan:  Director of PR for Brownstein Group]]></title>
			<link>http://www.prcrossing.com/article/250202/Finbarr-OSullivan-Director-of-PR-for-Brownstein-Group/</link>
			<description><![CDATA[Finbarr OSullivan, aka Finn, was exposed to the PR industry at an early age.  You might even say that the industry is in his blood.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250202/Finbarr-OSullivan-Director-of-PR-for-Brownstein-Group/</guid>
			<pubDate>Mon, 15 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Get the Media to Notice Your Business]]></title>
			<link>http://www.prcrossing.com/article/250203/How-to-Get-the-Media-to-Notice-Your-Business/</link>
			<description><![CDATA[Why do some company leaders appear in numerous magazines and trade journals and on a variety of TV and radio shows while others who run similar businesses can barely get producers or editors to take notice?  The answer lies in their ability to cultivate future interview opportunities.  Those business leaders who seem to appear everywhere know how to offer the most value to their media contacts....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250203/How-to-Get-the-Media-to-Notice-Your-Business/</guid>
			<pubDate>Mon, 15 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Irony of Oral and Written Communication Skills]]></title>
			<link>http://www.prcrossing.com/article/250204/The-Irony-of-Oral-and-Written-Communication-Skills/</link>
			<description><![CDATA[If you are seeking an entry-level position in public relations, or even if you are a seasoned veteran with many years of experience, then you are quite aware that excellent oral and written communication skills are critical requirements for any job in the field.  You will see this spelled out in almost every single PR-related job description, from descriptions of account coordinator positions at agencies of all sizes to descriptions of the most senior-level corporate communications role...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250204/The-Irony-of-Oral-and-Written-Communication-Skills/</guid>
			<pubDate>Mon, 15 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Gillis celebrates the source material]]></title>
			<link>http://www.prcrossing.com/article/250205/Gillis-celebrates-the-source-material/</link>
			<description><![CDATA[Considering how tech-savvy he is, it's not surprising Gregg Gillis thrived in his job as a biomedical engineer in the experimental division of a Pennsylvania sleep-research company. It's also not surprising that he has such a knack for blending the music of the more than 160 artists - from Notorious B.I.G. and Nirvana to The Strokes and, um, Phil Collins - that he sampled and combined on his latest album, ''Night Ripper.''...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250205/Gillis-celebrates-the-source-material/</guid>
			<pubDate>Mon, 15 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews - The Braindead Megaphone]]></title>
			<link>http://www.prcrossing.com/article/250206/Brief-book-reviews-The-Braindead-Megaphone/</link>
			<description><![CDATA[''The Braindead Megaphone'' by George Saunders; Riverhead Books; 257 pages; $14.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250206/Brief-book-reviews-The-Braindead-Megaphone/</guid>
			<pubDate>Mon, 15 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Bret Harrison]]></title>
			<link>http://www.prcrossing.com/article/250207/Bret-Harrison/</link>
			<description><![CDATA[Way back in 2002, Bret Harrison auditioned before producers Michelle Fazekas and Tara Butters on ''Law &amp;amp; Order: SVU'' for a tiny guest shot as a ''basic molestee'' named Sam Cavanaugh. It wasn't much by Hollywood standards, but it paid better than being a waiter for the day at a local hamburger emporium....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250207/Bret-Harrison/</guid>
			<pubDate>Mon, 15 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Outsourcing the war]]></title>
			<link>http://www.prcrossing.com/article/250208/Outsourcing-the-war/</link>
			<description><![CDATA[The Bush administration seems to be of two minds on Iraq. It's sovereign. It's not.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250208/Outsourcing-the-war/</guid>
			<pubDate>Mon, 15 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Dennis M. O'Connor Jr.:  President and Founder of Paradigm Communications]]></title>
			<link>http://www.prcrossing.com/article/250195/Dennis-M-O-Connor-Jr-President-and-Founder-of-Paradigm-Communications/</link>
			<description><![CDATA[Dennis O'Connor's career wasn't always on the PR track; it actually began in politics.  After receiving his master's degree in public policy from the John F. Kennedy School at Harvard University, O'Connor spent seven years working in politics, holding numerous positions, including campaign manager and press secretary for a number of different county, state, and federal campaigns....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250195/Dennis-M-O-Connor-Jr-President-and-Founder-of-Paradigm-Communications/</guid>
			<pubDate>Mon, 08 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Can Business Ethics Be Taught?]]></title>
			<link>http://www.prcrossing.com/article/250196/Can-Business-Ethics-Be-Taught-/</link>
			<description><![CDATA[There was a terrific article in The Christian Science Monitor recently by G. Jeffrey MacDonald titled ''Can Business Ethics Be Taught?'']]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250196/Can-Business-Ethics-Be-Taught-/</guid>
			<pubDate>Mon, 08 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[15 Tips for Giving Great Radio Interviews]]></title>
			<link>http://www.prcrossing.com/article/250197/15-Tips-for-Giving-Great-Radio-Interviews/</link>
			<description><![CDATA[Besides spreading the word about your product or service, what's the best thing about landing a radio interview?  The answer is ''You can conduct the interview wearing your pajamas!''  But there's a catch.  You can't sound like you're wearing your pajamas.  That's right.  Even though you're talking on the phone to the reporter and no one can see you, you still have to communicate a professional image.  Otherwise, the radio producers might bump you from the show, and they definitely w...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250197/15-Tips-for-Giving-Great-Radio-Interviews/</guid>
			<pubDate>Mon, 08 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Brunettes: Kiwi-style sweet songs]]></title>
			<link>http://www.prcrossing.com/article/250198/The-Brunettes-Kiwi-style-sweet-songs/</link>
			<description><![CDATA[There's a new place where all the cool new things are coming from and it's nowhere near Nebraska or Canada or London or even Mexico.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250198/The-Brunettes-Kiwi-style-sweet-songs/</guid>
			<pubDate>Mon, 08 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews - The Coldest Winter]]></title>
			<link>http://www.prcrossing.com/article/250199/Brief-book-reviews-The-Coldest-Winter/</link>
			<description><![CDATA[''The Coldest Winter: America and the Korean War'' by David Halberstam; Hyperion; 736 pages; $35.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250199/Brief-book-reviews-The-Coldest-Winter/</guid>
			<pubDate>Mon, 08 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Michelle Ryan]]></title>
			<link>http://www.prcrossing.com/article/250200/Michelle-Ryan/</link>
			<description><![CDATA[Walking into a pub, Michelle Ryan knows that she can beat the crap out of just about any man nursing a pint of beer there. Before slipping into her role as the new Jaime Sommers in a ''re-imagined'' revival of ''The Bionic Woman,'' the 5-foot-7, comely British brunette spent a month pumping iron with a personal trainer and various teachers of krav maga, a dirty street-fighting martial arts form that employs knees and elbows to exposed body arts....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250200/Michelle-Ryan/</guid>
			<pubDate>Mon, 08 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Mystery in Syria]]></title>
			<link>http://www.prcrossing.com/article/250201/Mystery-in-Syria/</link>
			<description><![CDATA[The recent Israeli air strike on a target in northern Syria remains shrouded in mystery. The governments of Israel and Syria won't comment publicly on what was attacked or why. President Bush pointedly declined three times this week to answer reporters' questions about the incident....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250201/Mystery-in-Syria/</guid>
			<pubDate>Mon, 08 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Dina Piran:  Senior Communications Associate, PR, for Project Bread&quot;The Walk for Hunger]]></title>
			<link>http://www.prcrossing.com/article/250188/Dina-Piran-Senior-Communications-Associate-PR-for-Project-Bread&quot;The-Walk-for-Hunger/</link>
			<description><![CDATA[After graduating from the University of Massachusetts, Dina Piran intended to use her bachelor's degree in communication and film in the film production industry.  However, after a friend who worked at a PR agency introduced her to the field, Piran decided to make the transition from film to public relations....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250188/Dina-Piran-Senior-Communications-Associate-PR-for-Project-Bread&quot;The-Walk-for-Hunger/</guid>
			<pubDate>Mon, 01 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[''Graying'' of Communications Translates into PR Opportunity]]></title>
			<link>http://www.prcrossing.com/article/250189/-Graying-of-Communications-Translates-into-PR-Opportunity/</link>
			<description><![CDATA[The world of communications gets grayer and grayer, even as it becomes brighter and brighter.Grayer in that the distinctions between various duties have tended to blur.  Brighter in that never have we had so many opportunities for someone whose main mission is simply to convey a message to a certain audience....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250189/-Graying-of-Communications-Translates-into-PR-Opportunity/</guid>
			<pubDate>Mon, 01 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Public Relations and Word-of-Mouth Publicity]]></title>
			<link>http://www.prcrossing.com/article/250190/Public-Relations-and-Word-of-Mouth-Publicity/</link>
			<description><![CDATA[Public relations strategies encompass a wide range of methods for strengthening a company's credibility, improving its image, and influencing public opinion, including lectures, promotional events, special activities, product launches, sponsorships, articles, and media releases.  The essential aim behind all PR strategies is to publicize companies and their products, services, and purposes....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250190/Public-Relations-and-Word-of-Mouth-Publicity/</guid>
			<pubDate>Mon, 01 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Bands take similar paths to stardom]]></title>
			<link>http://www.prcrossing.com/article/250191/Bands-take-similar-paths-to-stardom/</link>
			<description><![CDATA[For all their obvious differences, the White Stripes and Smashing Pumpkins have much more in common than first meets the ear or eye.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250191/Bands-take-similar-paths-to-stardom/</guid>
			<pubDate>Mon, 01 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews - Radiant Deconstruction]]></title>
			<link>http://www.prcrossing.com/article/250192/Brief-book-reviews-Radiant-Deconstruction/</link>
			<description><![CDATA[''An Arsonist's Guide to Writers' Homes in New England'' by Brock Clarke; Algonquin Books of Chapel Hill; 303 pages; $24.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250192/Brief-book-reviews-Radiant-Deconstruction/</guid>
			<pubDate>Mon, 01 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Pat Sajak]]></title>
			<link>http://www.prcrossing.com/article/250193/Pat-Sajak/</link>
			<description><![CDATA[''In 1981, I was working as a weatherman on a local station, KNBC-TV, in Los Angeles when (the late) Merv Griffin called me out of the blue one day and asked if I would be interested in running a game show,'' recalled Pat Sajak, the host of ''Wheel of Fortune'' who somehow retains his boyish charm at the age of 60....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250193/Pat-Sajak/</guid>
			<pubDate>Mon, 01 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[A return to discipline]]></title>
			<link>http://www.prcrossing.com/article/250194/A-return-to-discipline/</link>
			<description><![CDATA[Alan Greenspan complains in his new book that they just didn't listen. The former chairman of the Federal Reserve even compares himself to Cassandra, the figure from Greek mythology whose prophesies were not heeded....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250194/A-return-to-discipline/</guid>
			<pubDate>Mon, 01 Oct 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Jonathan and Michele Rhudy:  Rhudy &amp;amp; Co. Communications and Marketing, Inc.]]></title>
			<link>http://www.prcrossing.com/article/250180/Jonathan-and-Michele-Rhudy-Rhudy-Co-Communications-and-Marketing-Inc-/</link>
			<description><![CDATA[The Virginia Lottery ended up paying off for Jonathan and Michele Rhudy.  While it did not make either of them an overnight multimillionaire, it was at the Virginia Lottery that the two met and fell in love while interning for the summer....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250180/Jonathan-and-Michele-Rhudy-Rhudy-Co-Communications-and-Marketing-Inc-/</guid>
			<pubDate>Mon, 24 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Ethics in Public Relations]]></title>
			<link>http://www.prcrossing.com/article/250181/Ethics-in-Public-Relations/</link>
			<description><![CDATA[Most organizations use public relations to improve and promote goodwill to their intended audiences.  In this manner, organizations also convey information about their goods and services and, simultaneously, express that they are socially sensitive and caring organizations with respect for the ethics and principles that govern business and society.  This is especially true in the information age, when any PR catastrophe can traverse the globe in a matter of minutes through a network of interc...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250181/Ethics-in-Public-Relations/</guid>
			<pubDate>Mon, 24 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Top 10 Dos and Don'ts of Press Releases for PR Professionals]]></title>
			<link>http://www.prcrossing.com/article/250182/The-Top-10-Dos-and-Don-ts-of-Press-Releases-for-PR-Professionals/</link>
			<description><![CDATA[As a PR specialist, you know that a company's best and most effective promotional tool is publicity.  For less than what it costs a company to advertise with the same effect, publicity can craft a specific public image.  One of the most effective vehicles for doing so is a press release.  However, most companies still underestimate the effectiveness of press releases....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250182/The-Top-10-Dos-and-Don-ts-of-Press-Releases-for-PR-Professionals/</guid>
			<pubDate>Mon, 24 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Myers Park Mortgage hires My Creative Team]]></title>
			<link>http://www.prcrossing.com/article/250183/Myers-Park-Mortgage-hires-My-Creative-Team/</link>
			<description><![CDATA[Myers Park Mortgage hires My Creative TeamThree new appointments at Ogilvy Public Relations WorldwideJohn Bailey &amp;amp; Associates' three-year agreement with NAIAS]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250183/Myers-Park-Mortgage-hires-My-Creative-Team/</guid>
			<pubDate>Mon, 24 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Kings of Leon have grown into rock royalty]]></title>
			<link>http://www.prcrossing.com/article/250184/Kings-of-Leon-have-grown-into-rock-royalty/</link>
			<description><![CDATA[It's been 2 1/2 years since Kings of Leon opened the first concert of U2's 2005 ''Vertigo'' world tour at the San Diego Sports Arena, but the members of this critically acclaimed Tennessee band remember that night as clearly as yesterday....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250184/Kings-of-Leon-have-grown-into-rock-royalty/</guid>
			<pubDate>Mon, 24 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews - Killer Weekend]]></title>
			<link>http://www.prcrossing.com/article/250185/Brief-book-reviews-Killer-Weekend/</link>
			<description><![CDATA[''Killer Weekend'' by Ridley Pearson; Putnam; 323 pages; $20.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250185/Brief-book-reviews-Killer-Weekend/</guid>
			<pubDate>Mon, 24 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Jaime Pressly]]></title>
			<link>http://www.prcrossing.com/article/250186/Jaime-Pressly/</link>
			<description><![CDATA[''Ecstatic'' about her first Emmy Award nomination last year as the cunning, semisleazy and very blond trailer trash Joy Turner on ''My Name is Earl,'' Jaime Pressly went after it with the guts and skills of a seasoned veteran - knowing fully well that ''Will &amp;amp; Grace's'' Megan Mullally was heavily favored as Karen Walker, the highly neurotic socialite searching for meaning in many, many wrong places....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250186/Jaime-Pressly/</guid>
			<pubDate>Mon, 24 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[CSI: The Apiary Killer]]></title>
			<link>http://www.prcrossing.com/article/250187/CSI-The-Apiary-Killer/</link>
			<description><![CDATA[The first reports surfaced in 2004, although at the time they didn't attract much attention. That changed last fall when more outbreaks - and more deaths - were reported. Scientists leaped into action using the most sophisticated tools at their disposal....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250187/CSI-The-Apiary-Killer/</guid>
			<pubDate>Mon, 24 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Alison Gaulden:  Vice President of Public Affairs and Communication for Planned Parenthood]]></title>
			<link>http://www.prcrossing.com/article/250172/Alison-Gaulden-Vice-President-of-Public-Affairs-and-Communication-for-Planned-Parenthood/</link>
			<description><![CDATA[As vice president of public affairs and communication for Planned Parenthood, Alison Gaulden is more than enthusiastic about her work.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250172/Alison-Gaulden-Vice-President-of-Public-Affairs-and-Communication-for-Planned-Parenthood/</guid>
			<pubDate>Mon, 17 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Public Relations:  Much More Than Advertising]]></title>
			<link>http://www.prcrossing.com/article/250173/Public-Relations-Much-More-Than-Advertising/</link>
			<description><![CDATA[As a public relations professional, you will face the following dilemma quite often on the job:  ''Should we or shouldn't we advertise?'']]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250173/Public-Relations-Much-More-Than-Advertising/</guid>
			<pubDate>Mon, 17 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Giving Effective Interviews during a PR Campaign]]></title>
			<link>http://www.prcrossing.com/article/250174/Giving-Effective-Interviews-during-a-PR-Campaign/</link>
			<description><![CDATA[An important aspect of the PR profession is interviewing with PR and media agencies during PR or corporate communications campaigns.  This article discusses a few tips that will make the interview process easier and help you successfully promote your company....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250174/Giving-Effective-Interviews-during-a-PR-Campaign/</guid>
			<pubDate>Mon, 17 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Musician Bolland hits the books]]></title>
			<link>http://www.prcrossing.com/article/250175/Musician-Bolland-hits-the-books/</link>
			<description><![CDATA[Like many musicians in school, Peter Bolland will be carrying a full course load of six classes during his fall semester at Southwestern College in Chula Vista, Calif.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250175/Musician-Bolland-hits-the-books/</guid>
			<pubDate>Mon, 17 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews - An Ocean of Air]]></title>
			<link>http://www.prcrossing.com/article/250176/Brief-book-reviews-An-Ocean-of-Air/</link>
			<description><![CDATA[''An Ocean of Air: Why the Wind Blows and Other Mysteries of the Atmosphere'' by Gabrielle Walker; Harcourt; 272 pages; $25.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250176/Brief-book-reviews-An-Ocean-of-Air/</guid>
			<pubDate>Mon, 17 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Jon Hamm]]></title>
			<link>http://www.prcrossing.com/article/250177/Jon-Hamm/</link>
			<description><![CDATA['''Mad Men' was sort of handed to me,'' laughed Jon Hamm, the tall, dark and handsome lead as the hard-drinking, chain-smoking, skirt-chasing 1960s advertising guru Don Draper in a cast of equals for the summer debut television series....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250177/Jon-Hamm/</guid>
			<pubDate>Mon, 17 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Falling behind]]></title>
			<link>http://www.prcrossing.com/article/250178/Falling-behind/</link>
			<description><![CDATA[New numbers from the U.S. Census Bureau say that the nation's median income for households rose in 2006 for the second year in a row. But the median income for individual men and women actually declined, after adjusting for inflation. That indicates that household income went up because more members of households are taking jobs or taking second jobs or working longer hours. And even the household numbers are considerably lower than they were in 2000....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250178/Falling-behind/</guid>
			<pubDate>Mon, 17 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Burberry names Alex Malgouyres director of public relations]]></title>
			<link>http://www.prcrossing.com/article/250179/Burberry-names-Alex-Malgouyres-director-of-public-relations/</link>
			<description><![CDATA[Burberry names Alex Malgouyres director of public relationsVocus launches public relations management softwareCodella Marketing, LLC, retained by PlusFour]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250179/Burberry-names-Alex-Malgouyres-director-of-public-relations/</guid>
			<pubDate>Mon, 17 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Law of the Sea treaty good for the U.S.]]></title>
			<link>http://www.prcrossing.com/article/250171/Law-of-the-Sea-treaty-good-for-the-U-S-/</link>
			<description><![CDATA[It conjures up images of the great polar expeditions of the past. We can imagine Adm. Robert Peary and Frederic Cook in a race to reach the North Pole, or Capt. Robert Falcon Scott and Roald Amundsen racing to reach the South Pole....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250171/Law-of-the-Sea-treaty-good-for-the-U-S-/</guid>
			<pubDate>Mon, 10 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Cline brings his guitar and his greatness to Wilco]]></title>
			<link>http://www.prcrossing.com/article/250168/Cline-brings-his-guitar-and-his-greatness-to-Wilco/</link>
			<description><![CDATA[Nels Cline was standing tall when he performed with Wilco at San Diego's Open Air Theatre last week. But for several previous concerts, this masterful guitar maverick not only played with Wilco while sitting on a chair, he wore slippers to boot....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250168/Cline-brings-his-guitar-and-his-greatness-to-Wilco/</guid>
			<pubDate>Mon, 10 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Effective Media Relations]]></title>
			<link>http://www.prcrossing.com/article/250157/Effective-Media-Relations/</link>
			<description><![CDATA[Media relations are integral to the public relations strategy of any organization.  Media relations professionals offer effective methods by which to convey organizations' messages to desired market segments.  Many organizations struggle to make their messages known via the media but do not obtain satisfactory results.  This article will present eight highly effective suggestions that can improve media perception as well as communications between organizations and the media....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250157/Effective-Media-Relations/</guid>
			<pubDate>Mon, 10 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Public Relations Careers: Opportunities and Options]]></title>
			<link>http://www.prcrossing.com/article/250158/Public-Relations-Careers-Opportunities-and-Options/</link>
			<description><![CDATA[Public relations has evolved into a crucial business field of its own.  All organizations, big or small, have come to realize that success, reputation, and organizational growth rely heavily on the professional abilities of the public relations specialist....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250158/Public-Relations-Careers-Opportunities-and-Options/</guid>
			<pubDate>Mon, 10 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews - A Memoir of Life on the Run]]></title>
			<link>http://www.prcrossing.com/article/250161/Brief-book-reviews-A-Memoir-of-Life-on-the-Run/</link>
			<description><![CDATA[''A Memoir of Life on the Run'' by Mike O'Connor; Random House; 304 pages; $25.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250161/Brief-book-reviews-A-Memoir-of-Life-on-the-Run/</guid>
			<pubDate>Mon, 10 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Bill Engvall]]></title>
			<link>http://www.prcrossing.com/article/250162/Bill-Engvall/</link>
			<description><![CDATA[Almost 30 years ago, a beautiful girl named Gail was resting a knee she had sprained in a skiing accident on a coffee table during a fraternity mixer at Southwestern University in Dallas when Bill Engvall - a strapping 6-footer - roller-skated into the room with a beer in his hand....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250162/Bill-Engvall/</guid>
			<pubDate>Mon, 10 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[A little boy's tears]]></title>
			<link>http://www.prcrossing.com/article/250163/A-little-boy-s-tears/</link>
			<description><![CDATA[From her yearlong sanctuary in a Chicago church, Elvira Arellano, deported Aug. 19, was said to have put one face on the need for immigration reform.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250163/A-little-boy-s-tears/</guid>
			<pubDate>Mon, 10 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews - Michael Erard]]></title>
			<link>http://www.prcrossing.com/article/250169/Brief-book-reviews-Michael-Erard/</link>
			<description><![CDATA[''Um... : Slips, Stumbles, And Verbal Blunders, And What They Mean'' by Michael Erard; Pantheon; 304 pages; $25.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250169/Brief-book-reviews-Michael-Erard/</guid>
			<pubDate>Mon, 10 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Jenni Baird]]></title>
			<link>http://www.prcrossing.com/article/250170/Jenni-Baird/</link>
			<description><![CDATA[It was no laughing matter when her pathologist father and marriage counselor mother were divorced two years ago, but the irony isn't lost on Jenni Baird - the Australian actress who joined the cast of ''The 4400'' this season as Meghan Doyle, the unconventional new boss of Homeland Security's National Threat Assessment Command (NTAC)....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250170/Jenni-Baird/</guid>
			<pubDate>Mon, 10 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Jaimie L. Adler-Palter:  Founder of Bayleaf Communications, Inc.]]></title>
			<link>http://www.prcrossing.com/article/250164/Jaimie-L-Adler-Palter-Founder-of-Bayleaf-Communications-Inc-/</link>
			<description><![CDATA[Jaimie Adler-Palter didn't go to college with the intention of one day starting up her own public relations firm.  An avid singer, she intended to major in voice at the University of Delaware.  But a combination of tonsil problems, practicality, and a nudge from her mother soon steered her towards the public relations industry....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250164/Jaimie-L-Adler-Palter-Founder-of-Bayleaf-Communications-Inc-/</guid>
			<pubDate>Mon, 10 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Handling a Public Relations Crisis]]></title>
			<link>http://www.prcrossing.com/article/250165/Handling-a-Public-Relations-Crisis/</link>
			<description><![CDATA[We are living in the information age.  Anything that is not in tune with ''normal'' corporate behavior can immediately become publicly known and emerge as a full-blown crisis.  Crises invariably affect organizations during their life cycles, but how they handle them is what determines their success....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250165/Handling-a-Public-Relations-Crisis/</guid>
			<pubDate>Mon, 10 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[PR Professionals Cannot Afford to be Gauche]]></title>
			<link>http://www.prcrossing.com/article/250166/PR-Professionals-Cannot-Afford-to-be-Gauche/</link>
			<description><![CDATA[Public relations jobs are about more than just writing press releases and fielding phone calls.  The PR professional acts as a liaison between his or her company and the public.  Whether they must lobby for an issue or counter the claims of detractors, all companies, big or small, invariably turn to public relations specialists when faced with crises.  Often PR professionals have to accost the media quite early in their PR careers, which, though harrowing, is an important part of the business...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250166/PR-Professionals-Cannot-Afford-to-be-Gauche/</guid>
			<pubDate>Mon, 10 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Tech Museum of Innovation hires Ogilvy PR as its public relations firm]]></title>
			<link>http://www.prcrossing.com/article/250167/The-Tech-Museum-of-Innovation-hires-Ogilvy-PR-as-its-public-relations-firm/</link>
			<description><![CDATA[The Tech Museum of Innovation hires Ogilvy PR as its public relations firmChristensen retained as public and investor relations agency of record by QuoteMediaMichelle Perkins, nominated as the 'Top Tech Communicator'...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250167/The-Tech-Museum-of-Innovation-hires-Ogilvy-PR-as-its-public-relations-firm/</guid>
			<pubDate>Mon, 10 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Bordello is ready for mainstream success]]></title>
			<link>http://www.prcrossing.com/article/250160/Bordello-is-ready-for-mainstream-success/</link>
			<description><![CDATA[''Gypsy-punk'' and ''trans-global rebel rock'' sound like contrived marketing slogans, but they perfectly describe the uproarious musical collision that is Gogol Bordello.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250160/Bordello-is-ready-for-mainstream-success/</guid>
			<pubDate>Mon, 03 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Melanie Rembrandt:  Founder of Rembrandt Communications]]></title>
			<link>http://www.prcrossing.com/article/250156/Melanie-Rembrandt-Founder-of-Rembrandt-Communications/</link>
			<description><![CDATA[Melanie Rembrandt isn't your average publicist.  As a graduate from the UCLA School of Theater, Film and Television, for several years, she worked as an actress in Hollywood while holding down various full-time public relations and writing positions....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250156/Melanie-Rembrandt-Founder-of-Rembrandt-Communications/</guid>
			<pubDate>Mon, 03 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Amish Naturals hires Avalanche Strategic Communications]]></title>
			<link>http://www.prcrossing.com/article/250159/Amish-Naturals-hires-Avalanche-Strategic-Communications/</link>
			<description><![CDATA[Amish Naturals hires Avalanche Strategic Communications KickApps Corporation selects Bateman Group as its PR agency of recordThe National Black Public Relations Society to organize a conference on Sept 20-23...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250159/Amish-Naturals-hires-Avalanche-Strategic-Communications/</guid>
			<pubDate>Mon, 03 Sep 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Dan Kanigan:  Public Affairs Specialist for NASA]]></title>
			<link>http://www.prcrossing.com/article/250149/Dan-Kanigan-Public-Affairs-Specialist-for-NASA/</link>
			<description><![CDATA[While he was selling athletic shoes to put himself through college, Dan Kanigan never dreamed that just a handful of years later he'd be working as a public affairs specialist for the National Aeronautics and Space Administration....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250149/Dan-Kanigan-Public-Affairs-Specialist-for-NASA/</guid>
			<pubDate>Mon, 27 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The World of Public Relations]]></title>
			<link>http://www.prcrossing.com/article/250150/The-World-of-Public-Relations/</link>
			<description><![CDATA[Careers in public relations can offer exciting avenues to aspiring college graduates.  The field of public relations is all about generating publicity for individuals, organizations, and companies.  If you work for a PR firm, it is also all about building your firm's reputation....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250150/The-World-of-Public-Relations/</guid>
			<pubDate>Mon, 27 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Writing as a Core Competency]]></title>
			<link>http://www.prcrossing.com/article/250151/Writing-as-a-Core-Competency/</link>
			<description><![CDATA[I occasionally encounter young public relations professionals who don't like to write or who otherwise deem editorial skills as not being crucial to their success.  So I was glad to garner definitive agreement when I asked colleagues if, indeed, they view writing as a central element of our profession....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250151/Writing-as-a-Core-Competency/</guid>
			<pubDate>Mon, 27 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[XINNIX join hands with William Mills Agency]]></title>
			<link>http://www.prcrossing.com/article/250152/XINNIX-join-hands-with-William-Mills-Agency/</link>
			<description><![CDATA[XINNIX join hands with William Mills AgencyMWW Group promotes Louise Thach as account directorKay Renz Public Relations aligns with Prime Catch]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250152/XINNIX-join-hands-with-William-Mills-Agency/</guid>
			<pubDate>Mon, 27 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Dweezil plays Frank in Zappa Plays Zappa]]></title>
			<link>http://www.prcrossing.com/article/250153/Dweezil-plays-Frank-in-Zappa-Plays-Zappa/</link>
			<description><![CDATA[Dweezil Zappa had two major goals in mind when he launched Zappa Plays Zappa last year, each equally ambitious.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250153/Dweezil-plays-Frank-in-Zappa-Plays-Zappa/</guid>
			<pubDate>Mon, 27 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[David Duchovny]]></title>
			<link>http://www.prcrossing.com/article/250154/David-Duchovny/</link>
			<description><![CDATA[''Californication'' - as the title strongly suggests - provides a whole new definition of the term ''boob tube.'' It's particularly evident to viewers tuning in the half-hour comedy on Showtime (dealing with blocked writer Hank Moody drowning his anxieties in sex, sex, sex and alcohol) for the first time. Just in the pilot segment of ''Californication,'' Moody is spotted in bed with at least three topless or nude women, all married or minors. The hapless writer even dreams about off-screen ca...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250154/David-Duchovny/</guid>
			<pubDate>Mon, 27 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Newark case is not about illegal immigration]]></title>
			<link>http://www.prcrossing.com/article/250155/Newark-case-is-not-about-illegal-immigration/</link>
			<description><![CDATA[It was a horrific crime, the sort that calls out for justice - three college students senselessly murdered, with a fourth left for dead after being shot in the head.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250155/Newark-case-is-not-about-illegal-immigration/</guid>
			<pubDate>Mon, 27 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[PRCrossing Features the Nation's Premier Collection of Active Public Relations Jobs]]></title>
			<link>http://www.prcrossing.com/article/250284/PRCrossing-Features-the-Nation-s-Premier-Collection-of-Active-Public-Relations-Jobs/</link>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250284/PRCrossing-Features-the-Nation-s-Premier-Collection-of-Active-Public-Relations-Jobs/</guid>
			<pubDate>Mon, 27 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Liane Worthington:  Assistant Director of Public Relations for The Wakeman Agency]]></title>
			<link>http://www.prcrossing.com/article/250141/Liane-Worthington-Assistant-Director-of-Public-Relations-for-The-Wakeman-Agency/</link>
			<description><![CDATA[Like many college students, Liane Worthington wasn't exactly sure which career path to take.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250141/Liane-Worthington-Assistant-Director-of-Public-Relations-for-The-Wakeman-Agency/</guid>
			<pubDate>Mon, 20 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Delegate to Progress]]></title>
			<link>http://www.prcrossing.com/article/250142/Delegate-to-Progress/</link>
			<description><![CDATA[Delegation is a managerial tool used to assign work to others. As a manager, my primary objective is to develop my team's effectiveness, and delegation is one way to achieve it.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250142/Delegate-to-Progress/</guid>
			<pubDate>Mon, 20 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Dispel Those Publicity Myths:  Get Your Business the Attention It Deserves]]></title>
			<link>http://www.prcrossing.com/article/250143/Dispel-Those-Publicity-Myths-Get-Your-Business-the-Attention-It-Deserves/</link>
			<description><![CDATA[Every business needs a cost-effective way to keep its name, its products, or its services in front of its prospects and customers.  For many business owners, publicity is the key to such recognition and awareness.  When done correctly, publicity develops your name recognition, gives your business instant credibility, and ultimately leads to increased sales.  And best of all, publicity is absolutely free....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250143/Dispel-Those-Publicity-Myths-Get-Your-Business-the-Attention-It-Deserves/</guid>
			<pubDate>Mon, 20 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Avett Brothers venture into uncharted territory]]></title>
			<link>http://www.prcrossing.com/article/250144/The-Avett-Brothers-venture-into-uncharted-territory/</link>
			<description><![CDATA[As good as the Avett Brothers' brand of genre-leaping American roots music is, it almost pales compared to some of the eyebrow-raising attempts to describe how it sounds.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250144/The-Avett-Brothers-venture-into-uncharted-territory/</guid>
			<pubDate>Mon, 20 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews - Spook Country]]></title>
			<link>http://www.prcrossing.com/article/250145/Brief-book-reviews-Spook-Country/</link>
			<description><![CDATA[''Spook Country'' by William Gibson; Putnam; 371 pages; $26.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250145/Brief-book-reviews-Spook-Country/</guid>
			<pubDate>Mon, 20 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Austin Nichols]]></title>
			<link>http://www.prcrossing.com/article/250146/Austin-Nichols/</link>
			<description><![CDATA[According to Washington. D.C., legend, President Jimmy Carter ordered a wild turkey to be set free on the White House lawn on April 24, 1980, the night Austin Nichols was born.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250146/Austin-Nichols/</guid>
			<pubDate>Mon, 20 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Breaks for billionaires?]]></title>
			<link>http://www.prcrossing.com/article/250147/Breaks-for-billionaires-/</link>
			<description><![CDATA[Private equity and hedge fund executives limousined to Capitol Hill last week to explain why they should be taxed less than ordinary Americans. Senators, their campaign funds fattened by Wall Street, made sympathetic noises....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250147/Breaks-for-billionaires-/</guid>
			<pubDate>Mon, 20 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Organic Beverage Company hires 5W Public Relations]]></title>
			<link>http://www.prcrossing.com/article/250148/The-Organic-Beverage-Company-hires-5W-Public-Relations/</link>
			<description><![CDATA[The Organic Beverage Company hires 5W Public RelationsRuder Finn hired by New York Blood Center for PR and media supportOmni Advertising chooses TransMedia Group as its PR firm]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250148/The-Organic-Beverage-Company-hires-5W-Public-Relations/</guid>
			<pubDate>Mon, 20 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[5W Public Relations:  An Industry Leader]]></title>
			<link>http://www.prcrossing.com/article/250133/5W-Public-Relations-An-Industry-Leader/</link>
			<description><![CDATA[What do McDonald's, Evian, LifeStyles Condoms, Snoop Dogg, the American Bible Society, and Microsoft MSN all have in common?  They are all represented by the fastest-growing public relations agency in the country&amp;amp;mdash;5W Public Relations....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250133/5W-Public-Relations-An-Industry-Leader/</guid>
			<pubDate>Mon, 13 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Do It Write]]></title>
			<link>http://www.prcrossing.com/article/250134/Do-It-Write/</link>
			<description><![CDATA[It doesn't matter what line of work you are in; nothing is more important than good communication.  It takes clear, concise verbal communication to be successful in any field.  However, in the PR industry, how you come across on paper is equally important....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250134/Do-It-Write/</guid>
			<pubDate>Mon, 13 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Eldar takes his chops on the road]]></title>
			<link>http://www.prcrossing.com/article/250135/Eldar-takes-his-chops-on-the-road/</link>
			<description><![CDATA[How busy is Eldar Djangirov, the 20-year-old jazz piano sensation with the boyish looks and monster instrumental chops? Let us count the ways.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250135/Eldar-takes-his-chops-on-the-road/</guid>
			<pubDate>Mon, 13 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews - The World Without Us]]></title>
			<link>http://www.prcrossing.com/article/250136/Brief-book-reviews-The-World-Without-Us/</link>
			<description><![CDATA[''The World Without Us'' by Alan Weisman; Thomas Dunne Books/St. Martin's Press; 324 pages; $25.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250136/Brief-book-reviews-The-World-Without-Us/</guid>
			<pubDate>Mon, 13 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Pete Hulne]]></title>
			<link>http://www.prcrossing.com/article/250137/Pete-Hulne/</link>
			<description><![CDATA[The first among equally unknown actors who make up the ensemble cast of &amp;quot;American Body Shop,&amp;quot; Pete Hulne is deliriously happy not only to be working, but getting paid for something he truly loves - improvisation....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250137/Pete-Hulne/</guid>
			<pubDate>Mon, 13 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The crowd up high]]></title>
			<link>http://www.prcrossing.com/article/250138/The-crowd-up-high/</link>
			<description><![CDATA[For air travelers, chances are good that this summer will be the worst ever for delays, surpassing the dismal record set last year, which was worse than the year before. In fact, on-time arrivals at the country's busiest airports have steadily deteriorated since 2002. Last year, the on-time arrival rate dropped to 75%; the figure is likely to be even lower for 2007. The reason for this is not the enhanced security measures imposed after the Sept. 11, 2001, terror attacks. Rather, the principa...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250138/The-crowd-up-high/</guid>
			<pubDate>Mon, 13 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Seven Public Relations Secrets That Get Your Business Noticed]]></title>
			<link>http://www.prcrossing.com/article/250139/Seven-Public-Relations-Secrets-That-Get-Your-Business-Noticed/</link>
			<description><![CDATA[Publicity can come from anywhere and in many different forms.  It can be as simple as having a letter published in the editorial column of your local paper or as dynamic as having a front-page article with your name splashed across the headlines.  But a successful publicity campaign is harder to pull off than you may think.  It takes a huge amount of effort on your part to get your business noticed by the media....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250139/Seven-Public-Relations-Secrets-That-Get-Your-Business-Noticed/</guid>
			<pubDate>Mon, 13 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Ventana Public Relations VP named among nation s top tech communicators]]></title>
			<link>http://www.prcrossing.com/article/250140/Ventana-Public-Relations-VP-named-among-nation s-top-tech-communicators/</link>
			<description><![CDATA[Ventana Public Relations VP named among nation's top tech communicatorsPackers promote Crane as PR coordinator24-7PressRelease.com adds PR and marketing firm directory listing]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250140/Ventana-Public-Relations-VP-named-among-nation s-top-tech-communicators/</guid>
			<pubDate>Mon, 13 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Marika Flatt:  A Textbook Example of Public Relations Professionalism]]></title>
			<link>http://www.prcrossing.com/article/250125/Marika-Flatt-A-Textbook-Example-of-Public-Relations-Professionalism/</link>
			<description><![CDATA[As the owner of publicity firm PR by the Book, LLC, Marika Flatt works to help her clients receive positive media exposure.  Based in Austin, Texas, PR by the Book offers campaign and consulting services targeted to authors and publishers.  Flatt has helped to increase sales for her clients through media and radio campaigns, tour execution, and development of press material....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250125/Marika-Flatt-A-Textbook-Example-of-Public-Relations-Professionalism/</guid>
			<pubDate>Mon, 06 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Public Relations Society of America]]></title>
			<link>http://www.prcrossing.com/article/250126/The-Public-Relations-Society-of-America/</link>
			<description><![CDATA[As the largest association of public relations professionals in the world, the Public Relations Society of America (PRSA) has more than 31,000 individual members across the country.  Members are organized into local chapters, of which there are currently more than 109....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250126/The-Public-Relations-Society-of-America/</guid>
			<pubDate>Mon, 06 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Why the U.S. Needs a Department of Communications]]></title>
			<link>http://www.prcrossing.com/article/250127/Why-the-U-S-Needs-a-Department-of-Communications/</link>
			<description><![CDATA[For the better part of a century, America has confronted enemies that appreciate the power of &amp;quot;the message,&amp;quot; from the broad spectacle of the Nazi propaganda machine to the insidious indoctrination of extremist madrassas. Communications is a strategic asset, the infrastructure we depend upon to convey the American message. Our adversaries compete for the same infrastructure. Historically, when America's strategic interests have been in the balance - the Cold War, energy solvency, safety within...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250127/Why-the-U-S-Needs-a-Department-of-Communications/</guid>
			<pubDate>Mon, 06 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[5W Public Relations acquires three new clients]]></title>
			<link>http://www.prcrossing.com/article/250128/5W-Public-Relations-acquires-three-new-clients/</link>
			<description><![CDATA[5W Public Relations acquires three new clientsMichael Rudd promoted to VP of PR at Boscobel MarketingNew PR head appointed by IDP/Samuel Goldwyn Films]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250128/5W-Public-Relations-acquires-three-new-clients/</guid>
			<pubDate>Mon, 06 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Summer of Love rocks on]]></title>
			<link>http://www.prcrossing.com/article/250129/The-Summer-of-Love-rocks-on/</link>
			<description><![CDATA[Briana Gomez of La Mesa, Calif., and David Choy of Tijuana, Mexico were born 23 years after 1967's Summer of Love rocked San Francisco and - later - much of the nation and beyond.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250129/The-Summer-of-Love-rocks-on/</guid>
			<pubDate>Mon, 06 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews - Lives of the Planets]]></title>
			<link>http://www.prcrossing.com/article/250130/Brief-book-reviews-Lives-of-the-Planets/</link>
			<description><![CDATA[''Lives of the Planets&amp;quot; by Richard Corfield; Basic Books; 352 pages; $30.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250130/Brief-book-reviews-Lives-of-the-Planets/</guid>
			<pubDate>Mon, 06 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Alfred Molina]]></title>
			<link>http://www.prcrossing.com/article/250131/Alfred-Molina/</link>
			<description><![CDATA[When approaching Alfred Molina with a lucrative job and all other things on the table are equal, think location, location, location. With the kids up and gone and his wife ready to travel on a moment's notice, the London-born, Los Angeles-based actor can't wait to explore the foreign environment off the set....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250131/Alfred-Molina/</guid>
			<pubDate>Mon, 06 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Illegal doesn't make them criminals]]></title>
			<link>http://www.prcrossing.com/article/250132/Illegal-doesn-t-make-them-criminals/</link>
			<description><![CDATA[The arrest of 14 illegal immigrants for their alleged ties to two notorious gangs might provide interesting insights into how those groups operate. But the arrests should not strengthen stereotypes that paint immigrants as law-breaking desperados who came to the United States to expand their criminal activities....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250132/Illegal-doesn-t-make-them-criminals/</guid>
			<pubDate>Mon, 06 Aug 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Abbie Fink:  Vice President and General Manager of HMA Public Relations]]></title>
			<link>http://www.prcrossing.com/article/250116/Abbie-Fink-Vice-President-and-General-Manager-of-HMA-Public-Relations/</link>
			<description><![CDATA[Abbie Fink caught the publicity bug at an early age.&amp;quot;If someone would have told me that when I organized a picket line in front of my elementary school in support of a sixth-grade graduation dance and then did my first television interview that this would become my career, I would have laughed and said, 'It's just what I do,'&amp;quot; Fink said.  &amp;quot;From writing newsletters in high school to completing an internship with a local resort company, I have been doing public relations for what seems ...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250116/Abbie-Fink-Vice-President-and-General-Manager-of-HMA-Public-Relations/</guid>
			<pubDate>Mon, 30 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[PR Media Relations Basics for Clients (Part Two)]]></title>
			<link>http://www.prcrossing.com/article/250117/PR-Media-Relations-Basics-for-Clients-Part-Two-/</link>
			<description><![CDATA[The following continues my listing of media relations basics for client firms; it is based on three-plus decades of working in PR, seeing what reliably succeeds for clients, and seeing what essentially works one time only (based on distinctive or unique circumstances)....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250117/PR-Media-Relations-Basics-for-Clients-Part-Two-/</guid>
			<pubDate>Mon, 30 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Adams, Paine, and Jefferson:  A PR Firm]]></title>
			<link>http://www.prcrossing.com/article/250118/Adams-Paine-and-Jefferson-A-PR-Firm/</link>
			<description><![CDATA[When Harold Burson, APR, fellow PRSA, speaks, we marvel at the decades of innovation and leadership he has brought to the PR profession.  However, at PRSA's 2001 International Conference, Burson, the founding chairman of Burson-Marsteller, urged attendees to look back further than mere decades and study PR achievements from another century&amp;amp;mdash;specifically, from the late 1700s and the American Revolution.  He cited founding fathers such as Samuel Adams and Thomas Jefferson as models for tod...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250118/Adams-Paine-and-Jefferson-A-PR-Firm/</guid>
			<pubDate>Mon, 30 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Interview for Your First Job in Public Relations]]></title>
			<link>http://www.prcrossing.com/article/250119/How-to-Interview-for-Your-First-Job-in-Public-Relations/</link>
			<description><![CDATA[I began my career as an intern at Arment Dietrich.  I was hired on full-time as an account coordinator at the end of my three-month internship.  And within six months, I was promoted to assistant account executive.  I also was given the responsibility of screening and bringing in new college graduates for interviews.  In this article, I'm going to give you some advice that probably no one has told you....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250119/How-to-Interview-for-Your-First-Job-in-Public-Relations/</guid>
			<pubDate>Mon, 30 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Lucid hires Tiziani Whitmyre to manage its PR and Internet-marketing services]]></title>
			<link>http://www.prcrossing.com/article/250120/Lucid-hires-Tiziani-Whitmyre-to-manage-its-PR-and-Internet-marketing-services/</link>
			<description><![CDATA[Date: 07/30/07]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250120/Lucid-hires-Tiziani-Whitmyre-to-manage-its-PR-and-Internet-marketing-services/</guid>
			<pubDate>Mon, 30 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Triple play for DeLuca and band]]></title>
			<link>http://www.prcrossing.com/article/250121/Triple-play-for-DeLuca-and-band/</link>
			<description><![CDATA[With its fatalistic title and bleak lyrics, Rocco DeLuca's song &amp;quot;I Trust You to Kill Me&amp;quot; seems ideally suited to accompany a graphic torture scene in the hit TV series &amp;quot;24.&amp;quot; And that's doubly fitting, since DeLuca credits &amp;quot;24&amp;quot; star Kiefer Sutherland (aka anti-terrorist agent supreme Jack Bauer) as the prime influence for &amp;quot;I Trust You to Kill Me.&amp;quot;...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250121/Triple-play-for-DeLuca-and-band/</guid>
			<pubDate>Mon, 30 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews - The Insanity Defense]]></title>
			<link>http://www.prcrossing.com/article/250122/Brief-book-reviews-The-Insanity-Defense/</link>
			<description><![CDATA[&amp;quot;The Insanity Defense: Collected Prose&amp;quot; by Woody Allen; Random House; 342 pages; $16.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250122/Brief-book-reviews-The-Insanity-Defense/</guid>
			<pubDate>Mon, 30 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Holly Hunter]]></title>
			<link>http://www.prcrossing.com/article/250123/Holly-Hunter/</link>
			<description><![CDATA[As selfish as the next actress, Holly Hunter read the first couple of dozen pages of the pilot script for &amp;quot;Saving Grace&amp;quot; and decided that she was the only person in the known universe who could play the part the way God intended it to....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250123/Holly-Hunter/</guid>
			<pubDate>Mon, 30 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Face Iraq reality]]></title>
			<link>http://www.prcrossing.com/article/250124/Face-Iraq-reality/</link>
			<description><![CDATA[President Bush's full-throated defense of his Iraq policies - especially the recent troop surge - has apparently persuaded Congress to leave the administration unfettered until Sept. 15, when a Pentagon report is due on the progress of efforts to pacify Iraq and establish a stable government. But there is a disconnect between the president's rhetoric and the doubts voiced by many in his own administration. While attention has focused on Republican senators calling for a change in course, thes...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250124/Face-Iraq-reality/</guid>
			<pubDate>Mon, 30 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Mike Schwager:  PR Solo Practitioner]]></title>
			<link>http://www.prcrossing.com/article/250107/Mike-Schwager-PR-Solo-Practitioner/</link>
			<description><![CDATA[A number of years ago, Mike Schwager was working as a writer for CBS Audience Services in New York City.  His primary job function was to read and respond to letters from viewers regarding stories aired on the network's news shows.  One day, he came across a letter addressed to morning news anchor Hughes Rudd.  The letter, written by Michael Klepper (then a member of Burson-Marsteller), was a pitch letter suggesting a guest for Rudd's show....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250107/Mike-Schwager-PR-Solo-Practitioner/</guid>
			<pubDate>Mon, 23 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Web Savvy?  Turn Your Knowledge into a Gig:  Even Small Shops Are Looking to Master the Web, Which Presents a Bright - and Confusing - Picture]]></title>
			<link>http://www.prcrossing.com/article/250108/Web-Savvy-Turn-Your-Knowledge-into-a-Gig-Even-Small-Shops-Are-Looking-to-Master-the-Web-Which-Presents-a-Bright-and-Confusing-Picture/</link>
			<description><![CDATA[So you're a blogger.  You write, you link to other bloggers, and you create a dynamic dialogue about current events.  Believe it or not, you're part of a very tiny audience of dedicated blogophiles.  But even if you've never penned a blog entry before, an understanding of how these web journals are affecting PR is invaluable....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250108/Web-Savvy-Turn-Your-Knowledge-into-a-Gig-Even-Small-Shops-Are-Looking-to-Master-the-Web-Which-Presents-a-Bright-and-Confusing-Picture/</guid>
			<pubDate>Mon, 23 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[To Succeed in Public Relations, Mind Your Business]]></title>
			<link>http://www.prcrossing.com/article/250109/To-Succeed-in-Public-Relations-Mind-Your-Business/</link>
			<description><![CDATA[Succeeding at public relations requires a combination of skills.  Among them are the creativity to frame a story with a unique &amp;quot;hook&amp;quot; or angle; the ability to sell it to a journalist through clear, compelling writing, alongside a subtle combination of &amp;quot;hard sell&amp;quot; and &amp;quot;soft&amp;quot; persuasion; and the strategic thinking and interpersonal skills to manage your client's expectations...even as you &amp;quot;shoot for the stars&amp;quot; in the media....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250109/To-Succeed-in-Public-Relations-Mind-Your-Business/</guid>
			<pubDate>Mon, 23 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[PR Media Relations Basics for Clients (Part One)]]></title>
			<link>http://www.prcrossing.com/article/250110/PR-Media-Relations-Basics-for-Clients-Part-One-/</link>
			<description><![CDATA[The following list of media relations basics for client firms is based on three-plus decades of working in PR, seeing what reliably succeeds for clients, and seeing what essentially works one time only (based on distinctive or unique circumstances)....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250110/PR-Media-Relations-Basics-for-Clients-Part-One-/</guid>
			<pubDate>Mon, 23 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Alison Krauss: May her spirits move you]]></title>
			<link>http://www.prcrossing.com/article/250111/Alison-Krauss-May-her-spirits-move-you/</link>
			<description><![CDATA[Bluegrass and country music champion Alison Krauss has won more Grammy Awards - 20 and counting - than any other female artist in any genre. Chances are she'll collect another trophy or two after her highly anticipated duo album with former Led Zeppelin singer Robert Plant comes out later this year....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250111/Alison-Krauss-May-her-spirits-move-you/</guid>
			<pubDate>Mon, 23 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews]]></title>
			<link>http://www.prcrossing.com/article/250112/Brief-book-reviews/</link>
			<description><![CDATA[&amp;quot;Balance: In Search of the Lost Sense&amp;quot; by Scott McCredie; Little, Brown; 304 pages, $25.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250112/Brief-book-reviews/</guid>
			<pubDate>Mon, 23 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Kyra Sedgwick]]></title>
			<link>http://www.prcrossing.com/article/250113/Kyra-Sedgwick/</link>
			<description><![CDATA[Sitting in her trailer parked outside &amp;quot;The Closer's&amp;quot; sound stage at Hollywood's Raleigh Studios, Kyra Sedgwick emitted a soft sigh as she stared at her cell phone with misty eyes and a weak smile slowly crossed her lips....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250113/Kyra-Sedgwick/</guid>
			<pubDate>Mon, 23 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Iraq Inc.]]></title>
			<link>http://www.prcrossing.com/article/250114/Iraq-Inc-/</link>
			<description><![CDATA[In old days, when the Army's potatoes needed peeling, an unfortunate private or two would be assigned kitchen police chores on top of his regular duties. KP got the potatoes peeled for free.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250114/Iraq-Inc-/</guid>
			<pubDate>Mon, 23 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Murray Weissman &amp;amp; Associates to represent Imperia Entertainment]]></title>
			<link>http://www.prcrossing.com/article/250115/Murray-Weissman-Associates-to-represent-Imperia-Entertainment/</link>
			<description><![CDATA[Date: 07/23/07]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250115/Murray-Weissman-Associates-to-represent-Imperia-Entertainment/</guid>
			<pubDate>Mon, 23 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Cara Good:  Co-Founder and President of WunderMarx, Inc.]]></title>
			<link>http://www.prcrossing.com/article/250100/Cara-Good-Co-Founder-and-President-of-WunderMarx-Inc-/</link>
			<description><![CDATA[Cara Good began her writing career at just 17 years old as a freelance feature writer.  At 21, she was working as a reporter for the Orange County Register, covering stories such as the county's bankruptcy declaration in the mid 90s and business openings, as well as &amp;quot;everything in between.&amp;quot;  Good said during that time she worked with a lot of PR professionals and came to realize their importance in the news cycle and their ability to help shape public opinion.  In 1995, she was offer...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250100/Cara-Good-Co-Founder-and-President-of-WunderMarx-Inc-/</guid>
			<pubDate>Mon, 16 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Finding Your Niche Market:  How Authors Can Effectively Market Their Work]]></title>
			<link>http://www.prcrossing.com/article/250101/Finding-Your-Niche-Market-How-Authors-Can-Effectively-Market-Their-Work/</link>
			<description><![CDATA[Almost everyone considers himself or herself to be a writer.  Those who most appreciate the art will define it as a means of connecting to oneself, to others, to reality, and to fantasy.  This definition excludes no one.  The book business, unfortunately, does.  Industry experience teaches that every writer is not an author, and the difference between the two is a matter of business.  Your manuscript&amp;amp;mdash;your baby&amp;amp;mdash;is a work of art.  Try to sell it, though, and the colors fade to black...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250101/Finding-Your-Niche-Market-How-Authors-Can-Effectively-Market-Their-Work/</guid>
			<pubDate>Mon, 16 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Private Foundations Should Be Thinking About PR Today]]></title>
			<link>http://www.prcrossing.com/article/250102/Private-Foundations-Should-Be-Thinking-About-PR-Today/</link>
			<description><![CDATA[It might sound like a contradiction in terms, but increasingly, private foundations are adopting public relations programs to achieve organizational goals.  Here's why some of the old objections to external communications are no longer valid....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250102/Private-Foundations-Should-Be-Thinking-About-PR-Today/</guid>
			<pubDate>Mon, 16 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Wentz's lyrics push Fall Out Boy to rare heights]]></title>
			<link>http://www.prcrossing.com/article/250103/Wentz-s-lyrics-push-Fall-Out-Boy-to-rare-heights/</link>
			<description><![CDATA[Here's something you won't believe: Pete Wentz does not cry.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250103/Wentz-s-lyrics-push-Fall-Out-Boy-to-rare-heights/</guid>
			<pubDate>Mon, 16 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews - Storming the Gates of Paradise]]></title>
			<link>http://www.prcrossing.com/article/250104/Brief-book-reviews-Storming-the-Gates-of-Paradise/</link>
			<description><![CDATA[&amp;quot;Storming the Gates of Paradise: Landscapes for Politics&amp;quot; by Rebecca Solnit; University of California Press; 416 pages; $25.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250104/Brief-book-reviews-Storming-the-Gates-of-Paradise/</guid>
			<pubDate>Mon, 16 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Jerry Springer]]></title>
			<link>http://www.prcrossing.com/article/250105/Jerry-Springer/</link>
			<description><![CDATA[&amp;quot;I don't have any talent, and I'm not being modest - I don't sing, I don't dance - so I think many of the contestants on 'America's Got Talent' can relate to me,&amp;quot; laughed Jerry Springer, smooth and comfortable in Hollywood....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250105/Jerry-Springer/</guid>
			<pubDate>Mon, 16 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The real miscarriage]]></title>
			<link>http://www.prcrossing.com/article/250106/The-real-miscarriage/</link>
			<description><![CDATA[In the six years that George W. Bush was governor of Texas, 150 men and two women were executed by the state. In each case, Bush got a so-called clemency memo. He allowed all but one of the executions to proceed....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250106/The-real-miscarriage/</guid>
			<pubDate>Mon, 16 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Steve Caulk:  President of ProConnect Public Relations]]></title>
			<link>http://www.prcrossing.com/article/250091/Steve-Caulk-President-of-ProConnect-Public-Relations/</link>
			<description><![CDATA[For close to 20 years, Steve Caulk's career as a journalist and editor at Colorado's Rocky Mountain News saw him covering just about everything in the state, from mundane topics such as real estate sales, board meetings, and athletes' training adjustments to hugely influential and heart-wrenching stories such as the Columbine High School massacre....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250091/Steve-Caulk-President-of-ProConnect-Public-Relations/</guid>
			<pubDate>Mon, 09 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Develop an Effective Long-Term Communications Plan]]></title>
			<link>http://www.prcrossing.com/article/250092/How-to-Develop-an-Effective-Long-Term-Communications-Plan/</link>
			<description><![CDATA[The famous adage &amp;quot;no man is an island&amp;quot; can be applied to companies too.  No company can survive on its own without identifying its audiences, defining key messages, and communicating those key points to its audiences in a consistent manner....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250092/How-to-Develop-an-Effective-Long-Term-Communications-Plan/</guid>
			<pubDate>Mon, 09 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[10 Things That Made My Transition to the Real World Successful]]></title>
			<link>http://www.prcrossing.com/article/250093/10-Things-That-Made-My-Transition-to-the-Real-World-Successful/</link>
			<description><![CDATA[Get as much experience as you can before you graduate.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250093/10-Things-That-Made-My-Transition-to-the-Real-World-Successful/</guid>
			<pubDate>Mon, 09 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Gain Top-of-Mind Awareness in a Cost-Conscious World]]></title>
			<link>http://www.prcrossing.com/article/250094/How-to-Gain-Top-of-Mind-Awareness-in-a-Cost-Conscious-World/</link>
			<description><![CDATA[As consumers continue to tighten their belts in order to keep more of their hard-earned money in their pockets, businesses are finding that attracting buyers for their products and services is tougher than ever.  Cost- and quality-conscious consumers looking for the most bang for their buck are scrutinizing every buying decision they make in the hopes of attaining the best product or service for the fairest price.  As a result, many businesses may find that their phones aren't ringing as much...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250094/How-to-Gain-Top-of-Mind-Awareness-in-a-Cost-Conscious-World/</guid>
			<pubDate>Mon, 09 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Corea is living the sweet life]]></title>
			<link>http://www.prcrossing.com/article/250095/Corea-is-living-the-sweet-life/</link>
			<description><![CDATA[Whether it's recently touring with banjo wiz Bela Fleck, performing with the Foo Fighters at the 2004 Grammy Awards or his collaborations with such jazz giants as Miles Davis, Sarah Vaughan and Stan Getz, Chick Corea is a musician who knows few boundaries....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250095/Corea-is-living-the-sweet-life/</guid>
			<pubDate>Mon, 09 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews - White Lies]]></title>
			<link>http://www.prcrossing.com/article/250096/Brief-book-reviews-White-Lies/</link>
			<description><![CDATA[&amp;quot;White Lies&amp;quot; by Sarah Collins Honenberger; Cedar Creek Publishing; 283 pages; $23.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250096/Brief-book-reviews-White-Lies/</guid>
			<pubDate>Mon, 09 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[David Morrissey]]></title>
			<link>http://www.prcrossing.com/article/250097/David-Morrissey/</link>
			<description><![CDATA[Lonely and bored, David Morrissey spent most nights and weekends snoring or staring at hotel room walls in New Zealand last year while shooting &amp;quot;The Water Horse&amp;quot; - a big family film revolving around Scotland's Loch Ness Monster....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250097/David-Morrissey/</guid>
			<pubDate>Mon, 09 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Not so free speech]]></title>
			<link>http://www.prcrossing.com/article/250098/Not-so-free-speech/</link>
			<description><![CDATA[It's bewildering that the Supreme Court's decision to strike down a key provision of the McCain-Feingold campaign finance law is being hailed in some quarters as a victory for free speech. The speech in question is contained in broadcast ads, which can cost upward of several hundred thousand dollars a minute. This kind of speech is absolutely essential to winning elections, but it is free only if you can afford it, which is not only contradictory, but also profoundly undemocratic....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250098/Not-so-free-speech/</guid>
			<pubDate>Mon, 09 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Zensation Skincare names CLPR as its PR firm]]></title>
			<link>http://www.prcrossing.com/article/250099/Zensation-Skincare-names-CLPR-as-its-PR-firm/</link>
			<description><![CDATA[Date: 07/09/07]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250099/Zensation-Skincare-names-CLPR-as-its-PR-firm/</guid>
			<pubDate>Mon, 09 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Emerging Trends in Crisis Management]]></title>
			<link>http://www.prcrossing.com/article/250082/Emerging-Trends-in-Crisis-Management/</link>
			<description><![CDATA[Between fresh technology, greater sophistication among activists, and political partisanship metastasizing to the broader population, the landscape of modern crisis management is more daunting and difficult to navigate than ever.  Most crisis managers are routinely confronted by events of the here and now, but it's important to pause and take the time to see&amp;amp;mdash;or at least try to get a handle on&amp;amp;mdash;what lies around the bend.  Here are 10 key trends we see shaping the crises of the futur...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250082/Emerging-Trends-in-Crisis-Management/</guid>
			<pubDate>Mon, 02 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The 15 Most Common Publicity Mistakes Businesses Make]]></title>
			<link>http://www.prcrossing.com/article/250083/The-15-Most-Common-Publicity-Mistakes-Businesses-Make/</link>
			<description><![CDATA[As a business owner, you probably know that publicity is important to your success.  But many businesses (and maybe you're one of them) make crucial mistakes in their publicity campaigns.  While some of the mistakes are more detrimental than others, the actual costs can be staggering....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250083/The-15-Most-Common-Publicity-Mistakes-Businesses-Make/</guid>
			<pubDate>Mon, 02 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Pitching and Placing]]></title>
			<link>http://www.prcrossing.com/article/250084/Pitching-and-Placing/</link>
			<description><![CDATA[While there are many aspects of public relations, the meat and potatoes of my business, FeverPitch Media Group, are pitching and placing.  My clients ask me to get their names out in the media, plain and simple....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250084/Pitching-and-Placing/</guid>
			<pubDate>Mon, 02 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Adam Kluger:  President and Founder of Adam Kluger Public Relations]]></title>
			<link>http://www.prcrossing.com/article/250085/Adam-Kluger-President-and-Founder-of-Adam-Kluger-Public-Relations/</link>
			<description><![CDATA[Adam Kluger began his career in public relations 15 years ago when he began working in the television industry.  While writing for networks such as Fox, CNN, MSNBC, and E! Entertainment News, Kluger was able to work with some of the PR industry's most well-known and respected experts....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250085/Adam-Kluger-President-and-Founder-of-Adam-Kluger-Public-Relations/</guid>
			<pubDate>Mon, 02 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[YouTube lands violinist DePue a shot at stardom]]></title>
			<link>http://www.prcrossing.com/article/250086/YouTube-lands-violinist-DePue-a-shot-at-stardom/</link>
			<description><![CDATA[Violin virtuoso Alex DePue has distinguished himself in country, bluegrass, rock, swing and classical music, with his Carnegie Hall debut coming when he was just 14. But this Ohio-born, Rancho Santa Fe, Calif.-based musician's national profile really took off after he played an open mic night Nov. 11 at Lestat's, the tiny San Diego venue that has a seating capacity of just 50....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250086/YouTube-lands-violinist-DePue-a-shot-at-stardom/</guid>
			<pubDate>Mon, 02 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews - Summer Reading]]></title>
			<link>http://www.prcrossing.com/article/250087/Brief-book-reviews-Summer-Reading/</link>
			<description><![CDATA[Summertime: Set your SPF at 30, your beach towel at McMansion and your reading at ... heavy. Yes, it's the 2007 edition of our Summer Reading Roundup, in which we suggest that, since you've got the time, serious books should be considered in season....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250087/Brief-book-reviews-Summer-Reading/</guid>
			<pubDate>Mon, 02 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Harry Dean Stanton]]></title>
			<link>http://www.prcrossing.com/article/250088/Harry-Dean-Stanton/</link>
			<description><![CDATA[The reason he got involved with &amp;quot;Big Love,&amp;quot; according to Harry Dean Stanton, &amp;quot;is that it is controversial, unique and totally different from any other (American) television series, ever. Then I met the writers, who said they were thrilled to have me in their project. That was probably the biggest inducement....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250088/Harry-Dean-Stanton/</guid>
			<pubDate>Mon, 02 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Reid's Detroit dissing harms energy debate]]></title>
			<link>http://www.prcrossing.com/article/250089/Reid-s-Detroit-dissing-harms-energy-debate/</link>
			<description><![CDATA[U.S. Senate Majority Leader Harry Reid might be surprised to learn that Big Three autoworkers are Americans, too. Ford, General Motors and, soon again, Chrysler - they're all American companies. And if he looks at the map, he'll find Michigan sitting right there on top of America - it's the one shaped like a mitten. So where does Reid get off urging his colleagues in the Senate to &amp;quot;speak for the American people, not for the three car companies that are closing plants and laying off people&amp;quot;?...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250089/Reid-s-Detroit-dissing-harms-energy-debate/</guid>
			<pubDate>Mon, 02 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[PR firm &amp;quot;It&amp;quot; Girl to work for TA-BU Clothing]]></title>
			<link>http://www.prcrossing.com/article/250090/PR-firm-It-Girl-to-work-for-TA-BU-Clothing/</link>
			<description><![CDATA[PR firm &amp;quot;It&amp;quot; Girl to work for TA-BU ClothingEH&amp;amp;E chooses Tiziani Whitmyre to provide PR and Internet-marketing servicesLinhart Public Relations publicizes new ownership, name, and partnersDoItRight launches $20 press release-writing serviceFive leading technology companies sign on with Matter Communications...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250090/PR-firm-It-Girl-to-work-for-TA-BU-Clothing/</guid>
			<pubDate>Mon, 02 Jul 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Public Relations: Follow Your Heart]]></title>
			<link>http://www.prcrossing.com/article/250073/Public-Relations-Follow-Your-Heart/</link>
			<description><![CDATA[After a wonderful 15-year career as a television news writer-producer, here's a little secret about being a journalist: it isn't brain surgery...it just takes guts.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250073/Public-Relations-Follow-Your-Heart/</guid>
			<pubDate>Mon, 25 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Are Press Embargoes Dead?]]></title>
			<link>http://www.prcrossing.com/article/250074/Are-Press-Embargoes-Dead-/</link>
			<description><![CDATA[Embargoes, once a valued tool used by most press relations-oriented PR professionals, are dead.  Those who attempt to use them today are asking for trouble&amp;amp;mdash;or worse.  Some who bemoan the demise of embargoes blame bloggers, but the real culprits predate the bloggers and strike at the heart of the 24/7 Internet-fueled endless news cycle....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250074/Are-Press-Embargoes-Dead-/</guid>
			<pubDate>Mon, 25 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Publicity Puzzle]]></title>
			<link>http://www.prcrossing.com/article/250075/The-Publicity-Puzzle/</link>
			<description><![CDATA[Ten years ago, after graduating from college, I began my job search in the communications field.  I accepted a job as an assistant publicist with a literary publicity firm in Austin, Texas.  Inevitably, family and friends would, and still do ask, where are you working?  The next question was/ is always what do you do.  I have always had to explain what I do as a literary publicist.  And not just to family and friends.  Writers do not usually know what a literary publicist does....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250075/The-Publicity-Puzzle/</guid>
			<pubDate>Mon, 25 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Norah Jones takes 'simple music' and runs with it]]></title>
			<link>http://www.prcrossing.com/article/250076/Norah-Jones-takes-simple-music-and-runs-with-it/</link>
			<description><![CDATA[Norah Jones on &amp;quot;American Idol?&amp;quot;
Don't hold your breath.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250076/Norah-Jones-takes-simple-music-and-runs-with-it/</guid>
			<pubDate>Mon, 25 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews - Your Body Is Changing]]></title>
			<link>http://www.prcrossing.com/article/250077/Brief-book-reviews-Your-Body-Is-Changing/</link>
			<description><![CDATA[&amp;quot;Your Body Is Changing&amp;quot; by Jack Pendarvis; MacAdam/Cage; 193 pages; $23.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250077/Brief-book-reviews-Your-Body-Is-Changing/</guid>
			<pubDate>Mon, 25 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Catherine Bell]]></title>
			<link>http://www.prcrossing.com/article/250078/Catherine-Bell/</link>
			<description><![CDATA[With an extensive military career spanning nine years as fiery Marine Corps attorney Lt. Col. Sarah (&amp;quot;Mac&amp;quot;) MacKenzie on &amp;quot;JAG&amp;quot; (1996-05), it seemed only natural that Catherine Bell would be approached by the producers of the television series &amp;quot;Army Wives.&amp;quot;...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250078/Catherine-Bell/</guid>
			<pubDate>Mon, 25 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Close Guantanamo]]></title>
			<link>http://www.prcrossing.com/article/250079/Close-Guantanamo/</link>
			<description><![CDATA[The Bush administration has had nearly six years to bring the terrorist detention camp at Guantanamo into compliance with the Constitution. Yet the sturdy American judicial system, to its everlasting credit, continues to strike down the administration's audacious claims that any person the president chooses to label an &amp;quot;enemy combatant&amp;quot; has no legal rights or constitutional protections, and is subject to being held indefinitely without charges and without access to due process....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250079/Close-Guantanamo/</guid>
			<pubDate>Mon, 25 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Adryenn Ashley:  &amp;quot;Chief Idea Bunny&amp;quot; for Wow! Is Me]]></title>
			<link>http://www.prcrossing.com/article/250080/Adryenn-Ashley-Chief-Idea-Bunny-for-Wow-Is-Me/</link>
			<description><![CDATA[In a day and age when cutthroat tactics are the norm in publicity, Adryenn Ashley's agency, Wow! Is Me, stands out from the crowd by teaching clients how to create their own &amp;quot;rolodexes&amp;quot; of contacts.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250080/Adryenn-Ashley-Chief-Idea-Bunny-for-Wow-Is-Me/</guid>
			<pubDate>Mon, 25 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[MWW Group adds My Wines Direct to its client list]]></title>
			<link>http://www.prcrossing.com/article/250081/MWW-Group-adds-My-Wines-Direct-to-its-client-list/</link>
			<description><![CDATA[MWW Group adds My Wines Direct to its client listPRWeek declares Weber Shandwick top PR playerYesawich, Pepperdine, Brown &amp;amp; Russell renames itself YpartnershipBalzac Communications to manage PR and marketing for Jordan Vineyard &amp;amp; WineryFive new clients sign on with Articulate Communications...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250081/MWW-Group-adds-My-Wines-Direct-to-its-client-list/</guid>
			<pubDate>Mon, 25 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Guitarist keeps on truckin]]></title>
			<link>http://www.prcrossing.com/article/250064/Guitarist-keeps-on-truckin/</link>
			<description><![CDATA[It's possible that Derek Trucks, who turned 28 on June 8, is not the most talented, resourceful and rewarding electric guitarist of his generation. But I'm challenged to name anyone else who can match him in terms of skill, vision, taste and the ability to hold his own in almost any musical setting....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250064/Guitarist-keeps-on-truckin/</guid>
			<pubDate>Mon, 18 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews - Real All Americans]]></title>
			<link>http://www.prcrossing.com/article/250065/Brief-book-reviews-Real-All-Americans/</link>
			<description><![CDATA[&amp;quot;The Real All Americans: The Team That Changed a Game, a People, a Nation&amp;quot; by Sally Jenkins; Doubleday; 343 pages; $25.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250065/Brief-book-reviews-Real-All-Americans/</guid>
			<pubDate>Mon, 18 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Taylor Handley]]></title>
			<link>http://www.prcrossing.com/article/250066/Taylor-Handley/</link>
			<description><![CDATA[Not related to any of the executive producers, Taylor Handley found himself among the members of the ensemble cast of &amp;quot;Hidden Palms&amp;quot; after an exhausting, yet routine, series of auditions - starting with the original casting call, a producer session, a studio test and a network test....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250066/Taylor-Handley/</guid>
			<pubDate>Mon, 18 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Loyalty and the law]]></title>
			<link>http://www.prcrossing.com/article/250067/Loyalty-and-the-law/</link>
			<description><![CDATA[I. Lewis &amp;quot;Scooter&amp;quot; Libby has been sentenced to 2 1/2 years in prison because he put his loyalty to the Bush administration above the law of the land. Libby's basic mistake was the same one committed by the underlings of President Richard Nixon 35 years ago: Coarsened by the hardball politics of Washington, they treated the law as an inconvenience that could be stepped over to advance the interests and protect the vulnerabilities of their boss....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250067/Loyalty-and-the-law/</guid>
			<pubDate>Mon, 18 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Steve Turner:  Managing Principal with Solomon/Turner]]></title>
			<link>http://www.prcrossing.com/article/250068/Steve-Turner-Managing-Principal-with-Solomon-Turner/</link>
			<description><![CDATA[Before turning his sights toward the PR industry, Steve Turner worked in the broadcasting industry for several years, first as an announcer, then in advertising sales and general management.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250068/Steve-Turner-Managing-Principal-with-Solomon-Turner/</guid>
			<pubDate>Mon, 18 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[10 Things I Know Now (That I Wish I'd Known When I Was 22)]]></title>
			<link>http://www.prcrossing.com/article/250069/10-Things-I-Know-Now-That-I-Wish-I-d-Known-When-I-Was-22-/</link>
			<description><![CDATA[It's okay to make mistakes.  Embrace the fact that you're going to make them on the job and try not to beat yourself up for them or allow fear to stop you from taking risks.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250069/10-Things-I-Know-Now-That-I-Wish-I-d-Known-When-I-Was-22-/</guid>
			<pubDate>Mon, 18 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[To Separate Your Clients from the Pack, Get Them to Write and Publish Articles!]]></title>
			<link>http://www.prcrossing.com/article/250070/To-Separate-Your-Clients-from-the-Pack-Get-Them-to-Write-and-Publish-Articles-/</link>
			<description><![CDATA[In good times and bad, the trick for PR professionals is always to find a way to help their firms stand out from the crowd.  Though most action plans will include news releases, newsletters, e-letters, and website dazzle, many smart publicists (and their clients) have latched onto an underutilized technique for winning more attention:  writing and publishing articles....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250070/To-Separate-Your-Clients-from-the-Pack-Get-Them-to-Write-and-Publish-Articles-/</guid>
			<pubDate>Mon, 18 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Citizen Journalists]]></title>
			<link>http://www.prcrossing.com/article/250071/Citizen-Journalists/</link>
			<description><![CDATA[Recently, media giant Gannett, which owns America's largest newspaper chain and 23 major market TV stations, announced a radical change in how it gathers news&amp;amp;mdash;with big implications for business.  Gannett's newspaper journalists, TV reporters, and syndicated columnists are green-lighted to use &amp;quot;citizen journalists&amp;quot; and look to blogs, online discussion boards, and chat rooms for story ideas and news sources.  Given Gannett's size and influence, others are sure to follow....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250071/Citizen-Journalists/</guid>
			<pubDate>Mon, 18 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[PR firm to promote popular Colorado events]]></title>
			<link>http://www.prcrossing.com/article/250072/PR-firm-to-promote-popular-Colorado-events/</link>
			<description><![CDATA[PR firm to promote popular Colorado eventsEisbrenner Public Relations develops restructuring competencyResearch and Markets adds PR industry profileCouncil of Great Lakes Governors hires MWW GroupPAN Communications named agency of record for 11 companies...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250072/PR-firm-to-promote-popular-Colorado-events/</guid>
			<pubDate>Mon, 18 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Mike Donnell:  Founder of Donnell Public Relations]]></title>
			<link>http://www.prcrossing.com/article/250056/Mike-Donnell-Founder-of-Donnell-Public-Relations/</link>
			<description><![CDATA[Mike Donnell began his career in public relations by working in-house for Lions International, the headquarters for the International Association of Lions Clubs.  Yet when his good friend, who was also the account executive of the agency representing the organization, recommended he get some experience working at a PR firm, his career took a different direction....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250056/Mike-Donnell-Founder-of-Donnell-Public-Relations/</guid>
			<pubDate>Mon, 11 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Tailor Your Writing to Increase Placements]]></title>
			<link>http://www.prcrossing.com/article/250057/Tailor-Your-Writing-to-Increase-Placements/</link>
			<description><![CDATA[Young public relations practitioners do it.  So do many industry veterans.  They create and distribute one general news release to a multitude of media and then hope for placement and coverage in newspapers, television, radio, and magazines....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250057/Tailor-Your-Writing-to-Increase-Placements/</guid>
			<pubDate>Mon, 11 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Don't Forget How to Write Well]]></title>
			<link>http://www.prcrossing.com/article/250058/Don-t-Forget-How-to-Write-Well/</link>
			<description><![CDATA[Grammar?  NBD.
						Spelling?  FGDAI.
						Style?  GOI.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250058/Don-t-Forget-How-to-Write-Well/</guid>
			<pubDate>Mon, 11 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Hold Steady holds steady on odd career path]]></title>
			<link>http://www.prcrossing.com/article/250059/The-Hold-Steady-holds-steady-on-odd-career-path/</link>
			<description><![CDATA[Nothing about The Hold Steady makes any sense.Like how so many critics fawn over the Brooklyn-based band even though its sound isn't arty or dancey or even all that catchy.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250059/The-Hold-Steady-holds-steady-on-odd-career-path/</guid>
			<pubDate>Mon, 11 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews - The Ministry of Special Cases]]></title>
			<link>http://www.prcrossing.com/article/250060/Brief-book-reviews-The-Ministry-of-Special-Cases/</link>
			<description><![CDATA[''The Ministry of Special Cases'' by Nathan Englander; Knopf; 339 pages; $25.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250060/Brief-book-reviews-The-Ministry-of-Special-Cases/</guid>
			<pubDate>Mon, 11 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Matthew Bomer]]></title>
			<link>http://www.prcrossing.com/article/250061/Matthew-Bomer/</link>
			<description><![CDATA[On Sept. 11, 2001, Matthew Bomer was at an audition on the 53rd floor of a high-rise at 23rd Street and Eighth Avenue in New York when he happened to look out the window and see a large passenger jet slam into one of the World Trade Center's twin towers....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250061/Matthew-Bomer/</guid>
			<pubDate>Mon, 11 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Narrow and insidious]]></title>
			<link>http://www.prcrossing.com/article/250062/Narrow-and-insidious/</link>
			<description><![CDATA[Three lessons to be learned from the U.S. Supreme Court's decision this week in Ledbetter v. Goodyear:1. If you think your employer is discriminating against you by paying you less than your fellow employees for similar duties, don't wait - file a claim right away....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250062/Narrow-and-insidious/</guid>
			<pubDate>Mon, 11 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[PR firm founders present media and community relations seminar]]></title>
			<link>http://www.prcrossing.com/article/250063/PR-firm-founders-present-media-and-community-relations-seminar/</link>
			<description><![CDATA[PR firm founders present media and community relations seminarAll American Apparel Company hires Eisen Management GroupMP&amp;amp;F and Atkinson merge to form strategic partnershipLopez Negrete Communications to manage brand-awareness campaign for NielsenShorey Public Relations appoints senior VP...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250063/PR-firm-founders-present-media-and-community-relations-seminar/</guid>
			<pubDate>Mon, 11 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Jeff Cannon:  President of The Cannon Group]]></title>
			<link>http://www.prcrossing.com/article/250048/Jeff-Cannon-President-of-The-Cannon-Group/</link>
			<description><![CDATA[As an undergraduate, Jeff Cannon studied accounting and business law at Syracuse University, but just before his senior year, he had a realization.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250048/Jeff-Cannon-President-of-The-Cannon-Group/</guid>
			<pubDate>Mon, 04 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Art of Persuasive Pitching]]></title>
			<link>http://www.prcrossing.com/article/250049/The-Art-of-Persuasive-Pitching/</link>
			<description><![CDATA[Media placement is an art. Practicing it often requires as much attention to approach and style as it does to the focus of your story. Publicists can benefit from mastering some useful tips and basic assumptions prior to approaching, by email, snail mail, or phone, the keepers of the media gate....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250049/The-Art-of-Persuasive-Pitching/</guid>
			<pubDate>Mon, 04 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Select a Public Relations Firm]]></title>
			<link>http://www.prcrossing.com/article/250050/How-to-Select-a-Public-Relations-Firm/</link>
			<description><![CDATA[Utilizing the services of a respected public relations agency can help an organization create, build, and protect its good name.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250050/How-to-Select-a-Public-Relations-Firm/</guid>
			<pubDate>Mon, 04 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Mike Ness wants to have a few words with you]]></title>
			<link>http://www.prcrossing.com/article/250051/Mike-Ness-wants-to-have-a-few-words-with-you/</link>
			<description><![CDATA[Attention, Social D. fans. When Mike Ness speaks in between songs - and rest assured, he will - listen. The Social Distortion frontman wants you to wake up and smell the Red Bull.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250051/Mike-Ness-wants-to-have-a-few-words-with-you/</guid>
			<pubDate>Mon, 04 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews - Andrea Portes]]></title>
			<link>http://www.prcrossing.com/article/250052/Brief-book-reviews-Andrea-Portes/</link>
			<description><![CDATA[&amp;quot;Hick&amp;quot; by Andrea Portes; Unbridled Books; 245 pages; $15.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250052/Brief-book-reviews-Andrea-Portes/</guid>
			<pubDate>Mon, 04 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Ian Somerhalder]]></title>
			<link>http://www.prcrossing.com/article/250053/Ian-Somerhalder/</link>
			<description><![CDATA[A solid script and decent pay for playing the title role in a three-hour telefilm called &amp;quot;Marco Polo&amp;quot; from Robert Halmi Sr. to be shot in China was an offer that Ian Somerhalder couldn't refuse. In fact, as a seasoned traveler, it was the opportunity of a lifetime built into a very interesting, big-budget project....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250053/Ian-Somerhalder/</guid>
			<pubDate>Mon, 04 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Realists or Wimpocrats?]]></title>
			<link>http://www.prcrossing.com/article/250054/Realists-or-Wimpocrats-/</link>
			<description><![CDATA[After 100 days of posturing and chest pounding, Congressional Democrats have thrown in the towel on efforts to set a timetable for the withdrawal of U.S. troops from Iraq. An almost-no-strings-attached $120 billion bill to fund U.S. operations in Iraq and Afghanistan through Sept. 30 likely will be passed before Congress takes off for a long Memorial Day holiday....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250054/Realists-or-Wimpocrats-/</guid>
			<pubDate>Mon, 04 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[PRSA recognizes Carmichael Lynch Spong]]></title>
			<link>http://www.prcrossing.com/article/250055/PRSA-recognizes-Carmichael-Lynch-Spong/</link>
			<description><![CDATA[PRSA recognizes Carmichael Lynch SpongNational RV hires PR firmVolkswagen appoints new PR teamNoyd Communications to advise SRS LabsMartin Levy to handle PR for Zeenami]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250055/PRSA-recognizes-Carmichael-Lynch-Spong/</guid>
			<pubDate>Mon, 04 Jun 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Boost Your PR Skills]]></title>
			<link>http://www.prcrossing.com/article/250040/Boost-Your-PR-Skills/</link>
			<description><![CDATA[Public relations and corporate communications professionals are under more pressure now than ever before to increase their skills and earn seats at the executive table.  CEOs today want your revenue-enhancing ideas, but more importantly, they want you to execute on those ideas quickly and cost-effectively....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250040/Boost-Your-PR-Skills/</guid>
			<pubDate>Mon, 28 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Here's a Brainstorm:  PR Needs Creative People]]></title>
			<link>http://www.prcrossing.com/article/250041/Here-s-a-Brainstorm-PR-Needs-Creative-People/</link>
			<description><![CDATA[Somewhere back in time, public relations professionals agreed that our departments should operate on the most microscopic budgets, relying upon others to process our work at no cost to our clients.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250041/Here-s-a-Brainstorm-PR-Needs-Creative-People/</guid>
			<pubDate>Mon, 28 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Richard Levick: President and CEO of Levick Strategic Communications]]></title>
			<link>http://www.prcrossing.com/article/250042/Richard-Levick-President-and-CEO-of-Levick-Strategic-Communications/</link>
			<description><![CDATA[Who would have guessed that a man with an undergraduate degree in urban studies, minors in politics, political science, and English, a master's degree in environmental advocacy, and a J.D. would go on to work in the PR industry?...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250042/Richard-Levick-President-and-CEO-of-Levick-Strategic-Communications/</guid>
			<pubDate>Mon, 28 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Public relations award presented to RCN]]></title>
			<link>http://www.prcrossing.com/article/250043/Public-relations-award-presented-to-RCN/</link>
			<description><![CDATA[Public relations award presented to RCNLord &amp;amp; Taylor hires new regional public relations teamWunderkind Public Relations hires new account executiveFormer PR head Brian Lustig co-launches PR firmPublic relations director appointed by Cox Marketing Group...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250043/Public-relations-award-presented-to-RCN/</guid>
			<pubDate>Mon, 28 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Toussaint is one singular attraction]]></title>
			<link>http://www.prcrossing.com/article/250044/Toussaint-is-one-singular-attraction/</link>
			<description><![CDATA[Anyone hearing Allen Toussaint perform live who is unfamiliar with his extensive musical track record might think they've stumbled into a show by the world's most versatile one-man cover band.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250044/Toussaint-is-one-singular-attraction/</guid>
			<pubDate>Mon, 28 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews]]></title>
			<link>http://www.prcrossing.com/article/250045/Brief-book-reviews/</link>
			<description><![CDATA[&amp;quot;Heat: How to Stop the Planet From Burning&amp;quot; by George Monbiot; South End Press; 220 pages; $22.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250045/Brief-book-reviews/</guid>
			<pubDate>Mon, 28 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Kristanna Loken]]></title>
			<link>http://www.prcrossing.com/article/250046/Kristanna-Loken/</link>
			<description><![CDATA[Inspired by the intensity and passion generated by a movie - its title long forgotten - Kristanna Loken was only 13 years old when she decided to become an actress.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250046/Kristanna-Loken/</guid>
			<pubDate>Mon, 28 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Tenet gets his innings]]></title>
			<link>http://www.prcrossing.com/article/250047/Tenet-gets-his-innings/</link>
			<description><![CDATA[Turn on any television news program last week and odds were you'd find either Spider-Man or George Tenet. Sometimes both.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250047/Tenet-gets-his-innings/</guid>
			<pubDate>Mon, 28 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Christine Louise Hohlbaum:  Freelance PR Consultant for Wasabi Publicity, Author, and World-Renowned Stay-at-Home-Mom Blogger/Mentor]]></title>
			<link>http://www.prcrossing.com/article/250032/Christine-Louise-Hohlbaum-Freelance-PR-Consultant-for-Wasabi-Publicity-Author-and-World-Renowned-Stay-at-Home-Mom-Blogger-Mentor/</link>
			<description><![CDATA[The art of public relations is not so much a career for Christine Louise Hohlbaum, author of books on topics ranging from book promotion to motherhood, as it is a fundamental mentality.  She was granted the opportunity to develop her skills early on and recalls coming into public relations quite naturally, answering phones and conversing with her mother's real estate clientele....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250032/Christine-Louise-Hohlbaum-Freelance-PR-Consultant-for-Wasabi-Publicity-Author-and-World-Renowned-Stay-at-Home-Mom-Blogger-Mentor/</guid>
			<pubDate>Mon, 21 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Truth about Public Relations from a Veteran Television Producer-Turned-Publicist]]></title>
			<link>http://www.prcrossing.com/article/250033/The-Truth-about-Public-Relations-from-a-Veteran-Television-Producer-Turned-Publicist/</link>
			<description><![CDATA[As a television producer, I always used to admire how some publicists always seemed to know exactly what I needed even before I asked for it.  Of course, over the years, I've met plenty of publicists who could care less about a journalist's deadline needs; for those flacks, it was really all about keeping their famous/demanding clients happy....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250033/The-Truth-about-Public-Relations-from-a-Veteran-Television-Producer-Turned-Publicist/</guid>
			<pubDate>Mon, 21 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Expert Branding Made Painless:  How to Create a Media Site That Showcases You as an Expert]]></title>
			<link>http://www.prcrossing.com/article/250034/Expert-Branding-Made-Painless-How-to-Create-a-Media-Site-That-Showcases-You-as-an-Expert/</link>
			<description><![CDATA[Whether you are a newbie just launching or a business veteran with decades of experience, there is one thing everyone can use:  good publicity!  And, let's face it, what is the best way to get your name in the media?  By being the recognized industry expert, of course.  But how?  How can you leverage your Internet presence to invite the media onto your site with open arms and give them everything they need to showcase you as that expert?  Simple&amp;amp;mdash;set up a place just for them....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250034/Expert-Branding-Made-Painless-How-to-Create-a-Media-Site-That-Showcases-You-as-an-Expert/</guid>
			<pubDate>Mon, 21 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Stone taking full charge of her life and work]]></title>
			<link>http://www.prcrossing.com/article/250035/Stone-taking-full-charge-of-her-life-and-work/</link>
			<description><![CDATA[Joss Stone turned 20 last month, but her position as one of the most popular female singers in the world has been a matter of record since 2003.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250035/Stone-taking-full-charge-of-her-life-and-work/</guid>
			<pubDate>Mon, 21 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews]]></title>
			<link>http://www.prcrossing.com/article/250036/Brief-book-reviews/</link>
			<description><![CDATA[&amp;quot;Einstein: His Life and Universe&amp;quot; by Walter Isaacson; Simon &amp;amp; Schuster; 678 pages; $35.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250036/Brief-book-reviews/</guid>
			<pubDate>Mon, 21 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Tom Selleck]]></title>
			<link>http://www.prcrossing.com/article/250037/Tom-Selleck/</link>
			<description><![CDATA[It took about 30 seconds for Tom Selleck to become engrossed in Robert B. Parker's best-selling novel ''Stone Cold,'' featuring a small-town police chief named Jesse Stone, a good cop with a yearning for his ex-wife, a weakness for sexy women (just reasonably attractive will do) in general and a big problem with alcohol....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250037/Tom-Selleck/</guid>
			<pubDate>Mon, 21 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Patently obvious]]></title>
			<link>http://www.prcrossing.com/article/250038/Patently-obvious/</link>
			<description><![CDATA[In the past few years, the U.S. Patent Office has issued a patent for an intergalactic anti-gravity spaceship. It also issued a patent to a grade-school kid for a method of swinging on a swing sideways while yelling like Tarzan....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250038/Patently-obvious/</guid>
			<pubDate>Mon, 21 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Corbae joins MWW as VP]]></title>
			<link>http://www.prcrossing.com/article/250039/Corbae-joins-MWW-as-VP/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250039/Corbae-joins-MWW-as-VP/</guid>
			<pubDate>Mon, 21 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[DPR Group hires account executive]]></title>
			<link>http://www.prcrossing.com/article/250031/DPR-Group-hires-account-executive/</link>
			<description><![CDATA[DPR Group hires account executiveCarabiner Communications implements social media communications programsSanyo signs on with new public relations agencyThai government interested in U.S. PR firmPaul Wilmot Communications signs contract with OmniReliant...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250031/DPR-Group-hires-account-executive/</guid>
			<pubDate>Fri, 11 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The 60-Second Pitch, Part One:  The Pitch]]></title>
			<link>http://www.prcrossing.com/article/250024/The-60-Second-Pitch-Part-One-The-Pitch/</link>
			<description><![CDATA[If you are a business owner, having an article placed in a paper or on the morning news can put you on the map.  You have probably also noticed that a week does not go by when you don't look around and see a half-dozen good stories within your own company.  From the products and services you sell to the insight you've found while running it, there are lessons you have learned that other businesses would love to benefit from....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250024/The-60-Second-Pitch-Part-One-The-Pitch/</guid>
			<pubDate>Thu, 10 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Build Your Self-Esteem; Secrets of Self-Confident People]]></title>
			<link>http://www.prcrossing.com/article/250025/How-to-Build-Your-Self-Esteem-Secrets-of-Self-Confident-People/</link>
			<description><![CDATA[A seminar participant asked recently, &amp;quot;I don't get it.  Why is my boss heading up my organization when there are much smarter people under him?&amp;quot; It was obvious to all of us that she was frustrated.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250025/How-to-Build-Your-Self-Esteem-Secrets-of-Self-Confident-People/</guid>
			<pubDate>Thu, 10 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Seven Habits of Highly Unsuccessful Media Relations]]></title>
			<link>http://www.prcrossing.com/article/250026/The-Seven-Habits-of-Highly-Unsuccessful-Media-Relations/</link>
			<description><![CDATA[From my vantage point of having spent 40 years in the public relations business, I note that some things never change.  One constant is that, for many public relations agencies and corporate public relations departments, the major cause of frustration is a lack of consistent, satisfactory print, broadcast, and online media exposure....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250026/The-Seven-Habits-of-Highly-Unsuccessful-Media-Relations/</guid>
			<pubDate>Thu, 10 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[No time for needlepoint or pies for Gray]]></title>
			<link>http://www.prcrossing.com/article/250027/No-time-for-needlepoint-or-pies-for-Gray/</link>
			<description><![CDATA[It's been almost four years since Macy Gray released her last album, but she has hardly been sitting around the house, baking pies and doing needlepoint.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250027/No-time-for-needlepoint-or-pies-for-Gray/</guid>
			<pubDate>Thu, 10 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews]]></title>
			<link>http://www.prcrossing.com/article/250028/Brief-book-reviews/</link>
			<description><![CDATA[''Buda's Wagon: A Brief History of the Car Bomb'' by Mike Davis; Verso; 228 pages; $23.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250028/Brief-book-reviews/</guid>
			<pubDate>Thu, 10 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Nathan Fillion]]></title>
			<link>http://www.prcrossing.com/article/250029/Nathan-Fillion/</link>
			<description><![CDATA[&amp;quot;The great thing about friends and relatives is that I don't have to explain the concept of 'Drive' to them - they'll watch simply because I'm in it,&amp;quot; said Nathan Fillion, only half-joking. &amp;quot;I tell everybody else that it's about a secret cross-country road race with a prize of $32 million.&amp;quot;...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250029/Nathan-Fillion/</guid>
			<pubDate>Thu, 10 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Marketing death]]></title>
			<link>http://www.prcrossing.com/article/250030/Marketing-death/</link>
			<description><![CDATA[Federal records show that in 1998, the year major tobacco companies reached agreement with 46 states to reimburse the states for health care costs stemming from tobacco use and to halt Big Tobacco's marketing assault on children, the cigarette makers spent $6.7 billion advertising and promoting their products. By 2005, that marketing megamachine had mushroomed to $13.4 billion. According to the calculations of one anti-tobacco activist group, that is $36.6 million a day, every day, for 365 da...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250030/Marketing-death/</guid>
			<pubDate>Thu, 10 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Ryal Curtis:  Account Executive for MMI Associates, Inc., in Raleigh, NC]]></title>
			<link>http://www.prcrossing.com/article/250007/Ryal-Curtis-Account-Executive-for-MMI-Associates-Inc-in-Raleigh-NC/</link>
			<description><![CDATA[For Ryal Curtis, public relations seemed like the perfect platform from which to express his passion for interacting with people on a daily basis and thriving on demands for accountability in important situations.  It didn't hurt that a number of his relatives had established successful careers in the industry.  His aunt runs her own PR firm in Lansing, Michigan, called The Rossman Group....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250007/Ryal-Curtis-Account-Executive-for-MMI-Associates-Inc-in-Raleigh-NC/</guid>
			<pubDate>Fri, 04 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Media Relations:  Woo Journalists by Giving Them What They Want]]></title>
			<link>http://www.prcrossing.com/article/250008/Media-Relations-Woo-Journalists-by-Giving-Them-What-They-Want/</link>
			<description><![CDATA[By now it's a public relations mantra:  cultivate relationships with reporters.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250008/Media-Relations-Woo-Journalists-by-Giving-Them-What-They-Want/</guid>
			<pubDate>Fri, 04 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Best Practices from a Worst-Case Scenario]]></title>
			<link>http://www.prcrossing.com/article/250009/Best-Practices-from-a-Worst-Case-Scenario/</link>
			<description><![CDATA[The firing of Don Imus was, for all intents and purposes, a product recall&amp;amp;mdash;and the defective product in question was called &amp;quot;shock jock.&amp;quot;]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250009/Best-Practices-from-a-Worst-Case-Scenario/</guid>
			<pubDate>Fri, 04 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Rock and roll never forgets]]></title>
			<link>http://www.prcrossing.com/article/250010/Rock-and-roll-never-forgets/</link>
			<description><![CDATA[Heaven and Hell is the band name that two current and two former members of heavy-metal pioneers Black Sabbath chose for their recently launched reunion tour.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250010/Rock-and-roll-never-forgets/</guid>
			<pubDate>Fri, 04 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brief book reviews - Twinkie, Deconstructed]]></title>
			<link>http://www.prcrossing.com/article/250011/Brief-book-reviews-Twinkie-Deconstructed/</link>
			<description><![CDATA[&amp;quot;Twinkie, Deconstructed: My Journey to Discover How the Ingredients Found in Processed Foods Are Grown, Mined (Yes, Mined), and Manipulated Into What America Eats&amp;quot; by Steve Ettlinger; Hudson Street Press; 283 pages; $24....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250011/Brief-book-reviews-Twinkie-Deconstructed/</guid>
			<pubDate>Fri, 04 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Balthazar Getty]]></title>
			<link>http://www.prcrossing.com/article/250012/Balthazar-Getty/</link>
			<description><![CDATA[&amp;quot;Being a Getty means that I get into the Getty museums free of charge - like everybody else,&amp;quot; laughed Balthazar Getty, 32, great-grandson of the late billionaire oil magnate J. Paul Getty. However, it is widely believed that he gets a major break on the parking fees. Perhaps even gratis....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250012/Balthazar-Getty/</guid>
			<pubDate>Fri, 04 May 2007 00:00:00 CDT</pubDate>
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			<title><![CDATA[Dishonoring a hero]]></title>
			<link>http://www.prcrossing.com/article/250013/Dishonoring-a-hero/</link>
			<description><![CDATA[The maxim drilled into public affairs specialists for the military used to be, &amp;quot;Maximum disclosure; minimum delay.&amp;quot; Lying for political purposes is not supposed to be part of the plan.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250013/Dishonoring-a-hero/</guid>
			<pubDate>Fri, 04 May 2007 00:00:00 CDT</pubDate>
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		<item>
			<title><![CDATA[Cortney Rhoads Stapleton:  Vice President of Walsh Communications in New York, NY]]></title>
			<link>http://www.prcrossing.com/article/250023/Cortney-Rhoads-Stapleton-Vice-President-of-Walsh-Communications-in-New-York-NY/</link>
			<description><![CDATA[&amp;quot;Honestly, every time I see a story that I pitched in print or on TV, it is satisfying.  Every story, every idea has its own merit and challenges, and it is exciting when you can figure out how to fit your information into the news of the day.  It never gets old.&amp;quot;...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250023/Cortney-Rhoads-Stapleton-Vice-President-of-Walsh-Communications-in-New-York-NY/</guid>
			<pubDate>Mon, 30 Apr 2007 00:00:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Self-Promotion and the Art of the Online Press Kit]]></title>
			<link>http://www.prcrossing.com/article/250001/Self-Promotion-and-the-Art-of-the-Online-Press-Kit/</link>
			<description><![CDATA[In today's marketplace, it is virtually impossible to be successful without an online presence.  The Internet is also the best and most cost-effective path to self-promotion.  Whether it's a highly ranked website or a bylined article with your name or the name of your business plastered all over the web, there are many ways to reach your visibility goals....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250001/Self-Promotion-and-the-Art-of-the-Online-Press-Kit/</guid>
			<pubDate>Sat, 28 Apr 2007 00:00:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Cortney Rhoads Stapleton:  Vice President of Walsh Communications in New York, NY]]></title>
			<link>http://www.prcrossing.com/article/250002/Cortney-Rhoads-Stapleton-Vice-President-of-Walsh-Communications-in-New-York-NY/</link>
			<description><![CDATA[''Honestly, every time I see a story that I pitched in print or on TV, it is satisfying.  Every story, every idea has its own merit and challenges, and it is exciting when you can figure out how to fit your information into the news of the day.  It never gets old.''...]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250002/Cortney-Rhoads-Stapleton-Vice-President-of-Walsh-Communications-in-New-York-NY/</guid>
			<pubDate>Sat, 28 Apr 2007 00:00:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Indie adoration: Life is good for The Shins]]></title>
			<link>http://www.prcrossing.com/article/250003/Indie-adoration-Life-is-good-for-The-Shins/</link>
			<description><![CDATA[''Saturday Night Live'' is a show where one expects to see the most famous of the famous in the pop world: Justin Timberlake, Kelly Clarkson, Gwen Stefani, Kanye West.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250003/Indie-adoration-Life-is-good-for-The-Shins/</guid>
			<pubDate>Sat, 28 Apr 2007 00:00:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Brief book reviews - Kalooki Nights]]></title>
			<link>http://www.prcrossing.com/article/250004/Brief-book-reviews-Kalooki-Nights/</link>
			<description><![CDATA[&amp;quot;Kalooki Nights&amp;quot; by Howard Jacobson; Simon &amp;amp; Schuster; 450 pages; $26.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250004/Brief-book-reviews-Kalooki-Nights/</guid>
			<pubDate>Sat, 28 Apr 2007 00:00:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Laila Ali]]></title>
			<link>http://www.prcrossing.com/article/250005/Laila-Ali/</link>
			<description><![CDATA[A knockout in a slinky satin dress or a pair of baggy silk trunks, Laila Ali knows it. Self-confident to a fault, there is no doubt in her mind that she can blind you with a dazzling smile or beat your brains out with a powerful left hook....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250005/Laila-Ali/</guid>
			<pubDate>Sat, 28 Apr 2007 00:00:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Act on Darfur]]></title>
			<link>http://www.prcrossing.com/article/250006/Act-on-Darfur/</link>
			<description><![CDATA[The government of Sudan should long since have worn out the world's patience on the continuing bloodbath in Darfur, for which it is mainly responsible. Now it's time for something sterner than hand-wringing and half measures....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250006/Act-on-Darfur/</guid>
			<pubDate>Sat, 28 Apr 2007 00:00:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Launch of Websites EmploymentCrossing, AdvertisingCrossing, MarketingCrossing, and PRCrossing Brings Limitless Job-Search Possibilities to Professionals Nationwide]]></title>
			<link>http://www.prcrossing.com/article/250283/Launch-of-Websites-EmploymentCrossing-AdvertisingCrossing-MarketingCrossing-and-PRCrossing-Brings-Limitless-Job-Search-Possibilities-to-Professionals-Nationwide/</link>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250283/Launch-of-Websites-EmploymentCrossing-AdvertisingCrossing-MarketingCrossing-and-PRCrossing-Brings-Limitless-Job-Search-Possibilities-to-Professionals-Nationwide/</guid>
			<pubDate>Thu, 26 Apr 2007 00:00:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Public-Relations Associations]]></title>
			<link>http://www.prcrossing.com/article/250022/Public-Relations-Associations/</link>
			<description><![CDATA[Networking is one of the most important tools of public-relations professionals, and professional associations provide some of the best networking opportunities.  Some organizations are designed to meet the needs of individuals, while others are geared toward addressing the concerns of companies or organizations.  Below, you will find a discussion of some of the top PR associations for working professionals in the United States....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250022/Public-Relations-Associations/</guid>
			<pubDate>Mon, 23 Apr 2007 00:00:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Julie Wohlberg:  Director of Communications for Fotolia, LLC]]></title>
			<link>http://www.prcrossing.com/article/250021/Julie-Wohlberg-Director-of-Communications-for-Fotolia-LLC/</link>
			<description><![CDATA[Former film and music writer Julie Wohlberg commuted from Pennsylvania to Manhattan several times each week to complete her film and album reviews, celebrity profiles, and concert reports.  These days, she works out of her home for two Web 2.0 technology companies as Director of Communications for Fotolia, LLC....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250021/Julie-Wohlberg-Director-of-Communications-for-Fotolia-LLC/</guid>
			<pubDate>Mon, 16 Apr 2007 00:00:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Shannon Hill:  Publicist for Bisson Barcelona, LLC, in Barrington, NH]]></title>
			<link>http://www.prcrossing.com/article/250020/Shannon-Hill-Publicist-for-Bisson-Barcelona-LLC-in-Barrington-NH/</link>
			<description><![CDATA[When she was in college, publicist Shannon Hill studied English and mass communications and enjoyed the handful of public-relations classes she took then.  But she really got bitten by the PR bug while working as a program director for a nonprofit; there, she wore all sorts of hats, including that of a PR specialist....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250020/Shannon-Hill-Publicist-for-Bisson-Barcelona-LLC-in-Barrington-NH/</guid>
			<pubDate>Mon, 09 Apr 2007 00:00:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Kathryn Holmes Johnson:  Publicist for Sterne, Kessler, Goldstein &amp;amp; Fox in Washington, DC]]></title>
			<link>http://www.prcrossing.com/article/250019/Kathryn-Holmes-Johnson-Publicist-for-Sterne-Kessler-Goldstein-Fox-in-Washington-DC/</link>
			<description><![CDATA[After eloping on her fourth date with her husband and trying her hand at sky diving, it seems that there is nothing Kathryn Holmes Johnson can't do!]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250019/Kathryn-Holmes-Johnson-Publicist-for-Sterne-Kessler-Goldstein-Fox-in-Washington-DC/</guid>
			<pubDate>Mon, 02 Apr 2007 00:00:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Michele Rubin:  Senior Account Manager for BackBone Public Relations, Boca Raton, FL]]></title>
			<link>http://www.prcrossing.com/article/250018/Michele-Rubin-Senior-Account-Manager-for-BackBone-Public-Relations-Boca-Raton-FL/</link>
			<description><![CDATA[Moving from editorial work to public relations was a natural transition for Michele Rubin and brought her full circle back to her roots in writing.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250018/Michele-Rubin-Senior-Account-Manager-for-BackBone-Public-Relations-Boca-Raton-FL/</guid>
			<pubDate>Mon, 26 Mar 2007 00:00:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Marci J. Hait:  Publicist, Bisson Barcelona, Barrington, NH]]></title>
			<link>http://www.prcrossing.com/article/250017/Marci-J-Hait-Publicist-Bisson-Barcelona-Barrington-NH/</link>
			<description><![CDATA[What do bartending and newspaper editing have in common?  They are two of the skills that Marci Hait brings to the table as a publicist with Bisson Barcelona, a full-service PR firm in Barrington, NH.]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250017/Marci-J-Hait-Publicist-Bisson-Barcelona-Barrington-NH/</guid>
			<pubDate>Mon, 19 Mar 2007 00:00:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Sheila Consaul:  Director, Media and Public Relations, United Way of America, Washington, DC]]></title>
			<link>http://www.prcrossing.com/article/250016/Sheila-Consaul-Director-Media-and-Public-Relations-United-Way-of-America-Washington-DC/</link>
			<description><![CDATA[Sheila Consaul's journey into the world of public relations began on Capitol Hill, when she served as a legislative assistant for Congressman George C. Wortley (R-NY).  From there, she moved into lobbying and, later, into public affairs, finally finding her niche in PR.  She began with an undergraduate degree in international relations and along the way completed a master's in communications....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250016/Sheila-Consaul-Director-Media-and-Public-Relations-United-Way-of-America-Washington-DC/</guid>
			<pubDate>Mon, 12 Mar 2007 00:00:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Marc Kruskol:  MJK Public Relations Representative, Van Nuys, CA]]></title>
			<link>http://www.prcrossing.com/article/250015/Marc-Kruskol-MJK-Public-Relations-Representative-Van-Nuys-CA/</link>
			<description><![CDATA[''When someone makes a mistake, you fix it.  We're not doing brain surgery.'' Public relations representative Marc Kruskol applies this refreshing philosophy not only to clients with tarnished public images but also to coworkers and employees who slip up on assigned tasks.  Kruskol is the founder and president of MJK Public Relations, a full-service PR firm based in Van Nuys, CA.  The location seems apropos since Kruskol has two decades of experience in the entertainment industry....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250015/Marc-Kruskol-MJK-Public-Relations-Representative-Van-Nuys-CA/</guid>
			<pubDate>Mon, 05 Mar 2007 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Hill and Knowlton, Public Relations Firm, New York, NY]]></title>
			<link>http://www.prcrossing.com/article/250014/Hill-and-Knowlton-Public-Relations-Firm-New-York-NY/</link>
			<description><![CDATA[Headquartered in New York, Hill and Knowlton is one of the five largest public relations firms in the world.  Back in 1927, former journalist John W. Hill started up a PR firm and became partners with a banking client named Donald Knowlton during the Depression.  Seven years later, they separated physically when Hill moved the headquarters to New York while Knowlton stayed in Cleveland, OH....]]></description>
			<guid isPermaLink="false">http://www.prcrossing.com/article/250014/Hill-and-Knowlton-Public-Relations-Firm-New-York-NY/</guid>
			<pubDate>Mon, 26 Feb 2007 00:00:00 CST</pubDate>
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