http://www.prcrossing.com/lcarticlearchive.php PRCROSSING ARTICLES SECTION en-us © 2007 PRCrossing. All rights reserved. Office: 175 S. Lake Avenue, Suite 200, Pasadena, CA 91101 admin@prcrossing.com(PRCrossing) admin@prcrossing.com Mon, 08 Sep 2008 02:00:01 CDT ARTICLES 60 http://images.employmentcrossing.com/employment/logo.gif http://www.prcrossing.com/lcarticlearchive.php http://www.prcrossing.com/article/index.php?id=250328 Online marketing and public relations employ highly cost-effective methods to promote and publicize products and services. The following article features tips to help PR personnel take full advantage of the Internet and reduce their companies' public relations budgets.... http://www.prcrossing.com/article/index.php?id=250328 Mon, 23 Jun 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250326 Nowadays, more and more college graduates are opting for public relations jobs. The following article provides some tips for graduates who hope to find a PR job. The main requirements for securing a job in the PR field are appropriate education, relevant experience, and the ability to present one's skills to the prospective employer.... http://www.prcrossing.com/article/index.php?id=250326 Mon, 02 Jun 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250327 Public relations is a great industry with plenty of wind at its back today. According to the United States Bureau of Labor Statistics, the number of public relations jobs will keep growing in the years to come, with a slew of organizations, including businesses, government agencies, schools, universities, and hospitals, establishing their own independent, internal public relations departments. So, if you are interested in having a career in public relations, then focus on arming yourself wi... http://www.prcrossing.com/article/index.php?id=250327 Mon, 02 Jun 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250325 As suggested by its name, public relations, commonly known as PR, is a field that has everything to do with communication between an organization or company, whether in the private or public sector, and its customers. It is about understanding the behavior and needs of the audience targeted by the company and about advising the company accordingly in order to enhance its standing with the target audience. Hence, what is central and absolutely crucial to any PR professional is effective and ... http://www.prcrossing.com/article/index.php?id=250325 Mon, 26 May 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250324 Have you squandered a modest fortune on advertisements, with no significant returns? Then it's about time you move on to online public relations. Online PR is one of the most effective strategies being employed by a large number of companies, both big and small, to cash in on marketing efforts.... http://www.prcrossing.com/article/index.php?id=250324 Tue, 20 May 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250322 The US Department of Labor recently provided stark evidence of just how much the job market has buckled under the weight of the housing, credit, and financial crises. Jittery employers have slashed 80,000 jobs of late, the most in five years, and the national unemployment rate has climbed to 5.1%, the department said. Job losses are nearing the staggering level of a quarter million for 2008 in just three months, while the jobless rate has risen three-tenths of a percentage point. The m... http://www.prcrossing.com/article/index.php?id=250322 Mon, 05 May 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250323 It's that time again — the new product is ready to release! And it's your job to promote it. In fact, if you could get some free publicity, that would be great. And that means, of course, a press release.... http://www.prcrossing.com/article/index.php?id=250323 Mon, 05 May 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250321 Clothes contribute in their own way towards one's identity, and hence apparel companies and stores have to ensure that they have good PR specialists who can keep a given company front-and-center in the minds of a target audience.... http://www.prcrossing.com/article/index.php?id=250321 Mon, 28 Apr 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250319 Nicholas J. Ashooh is a well-known name in the world of public relations. This article showcases Ashooh's career track and the various challenges he faced during his eight-year stint with the Niagara Mohawk Power Corporation.... http://www.prcrossing.com/article/index.php?id=250319 Tue, 22 Apr 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250318 As suggested by its name, public relations, commonly known as PR, is a field that has everything to do with communication between organizations and the public. PR is about understanding the behaviors and needs of the audiences targeted by organizations and advising organizations in order to enhance their relationships with their target audiences. Therefore, what is central and absolutely crucial to any PR job is effective communication in both oral and written forms.... http://www.prcrossing.com/article/index.php?id=250318 Tue, 22 Apr 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250320 Public relations agencies are the specialists to turn to when you want to get maximum coverage in the media. Now, calling up local newspapers and sending out press releases are simple things that anyone can do, so it might seem that you don't need to be a specialist to practice PR. So, why hire a public relations agency? One critical reason is that these firms are PR experts.... http://www.prcrossing.com/article/index.php?id=250320 Tue, 22 Apr 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250316 Newspaper sales are dropping worldwide, while readership for online news content is growing. This article discusses a trend that is relevant to PR professionals seeking the best avenues by which to promote their clients. With decreasing newspaper sales and increasing viewership for online content, PR professionals are increasingly utilizing Internet-based media.... http://www.prcrossing.com/article/index.php?id=250316 Mon, 14 Apr 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250317 Whether you are an entrepreneur trying to find his or her niche or the CEO of a company that is either new to the market or undergoing some sort of crisis, your best hope for success is a good PR consultant who knows his or her job well. Accordingly, you do an online search for ''PR consultant'' and inevitably find that there are thousands upon thousands of PR consultants out there eager to be in business with you. So, how can you possibly decide which ones to shortlist before eventually se... http://www.prcrossing.com/article/index.php?id=250317 Mon, 14 Apr 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250314 The following article suggests five tips for those hoping to succeed in their public relations jobs. Good public relations professionals know that it's highly important to pinpoint media outlets, zero in on story angles, compose succinct press releases, capitalize on opportunities, and show gratitude to journalists. Read on for more about what these integral strategies entail.... http://www.prcrossing.com/article/index.php?id=250314 Wed, 09 Apr 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250315 Blogging has become the latest craze in the corporate world. Top industry executives and corporate hotshots are using blogs to speak their minds to their customers every day. Blogging also has become an important part of most organizations' public relations strategies.... http://www.prcrossing.com/article/index.php?id=250315 Wed, 09 Apr 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250308 As a journalist, I've had many experiences with public relations managers and have become acquainted with their many interesting responsibilities. Many good public relations managers really focus on working with their clients and the media to positively impact society. They have numerous responsibilities including directing programs, specializing in all areas of PR, and using all forms of media to accomplish their goals in an organized manner.... http://www.prcrossing.com/article/index.php?id=250308 Mon, 31 Mar 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250298 Every industry has its own set of resume must-haves, but if you're planning on going into public relations, you'd better have it right on your resume. PR professionals should be masters of written and verbal communication - it's their forte, essentially.... http://www.prcrossing.com/article/index.php?id=250298 Mon, 31 Mar 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250299 The American Heritage Dictionary defines public relations as ''the art or science of establishing and promoting a favorable relationship with the public.'' A public relations firm does this mainly by promoting favorable news and also trying to keep negative things out of the news. There is the old saying that all press is good press, which might ring true for people trying to be in the public eye, but not so much for businesses. A good public relations person has the ability to pl... http://www.prcrossing.com/article/index.php?id=250299 Mon, 31 Mar 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250300 Summary: As a communications director you will need a degree, field experience, teamwork skills, and good communication to thrive in the industry. http://www.prcrossing.com/article/index.php?id=250300 Mon, 31 Mar 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250301 Summary: Before you submit your PR resume, be sure to get right to the point, list your appropriate skills, and flaunt your accomplishments. By doing this, you'll be well on your way to crafting a PR resume that will land you your dream PR job.... http://www.prcrossing.com/article/index.php?id=250301 Mon, 31 Mar 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250302 Company XYZ is forced to notify consumers that they are recalling products because they have learned that lead paint was used during the manufacturing process... http://www.prcrossing.com/article/index.php?id=250302 Mon, 31 Mar 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250303 As a person who is employed in the communications area, I've seen the bumpy paths in the industry as well as the smooth streets. The communications field in general has suffered a blow due to the current economy, but many of its industries are still thriving; one of these industries is public relations. According to the U.S. Department of Labor Bureau of Labor Statistics, 243,000 jobs in 2006 belonged to ''public relations specialists.'' While other areas in the communications arena may be... http://www.prcrossing.com/article/index.php?id=250303 Mon, 31 Mar 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250304 These days, it seems like most everyone wants a better job with a better salary. Many people are looking for new job markets to jump into and instantly thrive in, but with the unemployment rate on the rise and the economy going south, that idea seems like an unattainable dream.... http://www.prcrossing.com/article/index.php?id=250304 Mon, 31 Mar 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250305 Public relations professionals may be skilled in effectively communicating on behalf of a company or organization but can fall short in communicating themselves. http://www.prcrossing.com/article/index.php?id=250305 Mon, 31 Mar 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250306 Summary: PR agency GolinHarris ranks number 44 on the Sunday Times' Best 100 Companies list and is touted by employees as a fun, forward-moving agency. http://www.prcrossing.com/article/index.php?id=250306 Mon, 31 Mar 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250307 I recently joined the blogging community and started my very own blog. I couldn't have been more excited when more and more people started logging in to read what I had to say. But not two months into my blogging life, someone went into a chat room and said some very mean things about me. I was absolutely crushed and on the verge of tears until my mom said to me, ''If they are talking bad about you or good about you, they are still talking about you!'' She was one hundred percent correct, be... http://www.prcrossing.com/article/index.php?id=250307 Mon, 31 Mar 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250309 My friends who are in the public relations industry are lucky to be in thriving careers, but like the rest of us, at one point or another, they need to go through the intimidating (and sometimes grueling) interview process. According to http://www.prcrossing.com/article/index.php?id=250309 Mon, 31 Mar 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250310 Sporadic layoffs aside, the public relations industry is holding steady, with projections forecasting that the public relations industry will see increased revenues in 2008. What does this mean for public relations professionals? The public relations job market is relatively safe and could get stronger with the coming year. All this despite http://www.prcrossing.com/article/index.php?id=250310 Mon, 31 Mar 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250311 I'm going to be honest: I'm not a publicist. I'm a journalist, a reporter, and I write for a living. This means that on a daily basis I interact with publicists and public relations professionals. It's a symbiotic relationship. The public relations professional supplies me with information, and I, in return, write about that person's client or product. For the most part, I have been very fortunate. The majority of the publicists that I have encountered have been great at what they do. Unfor... http://www.prcrossing.com/article/index.php?id=250311 Mon, 31 Mar 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250312 Morgan McLintic, senior vice president at Lewis PR, a global public relations agency, recently gave up-and-coming professionals some of his expert advice on breaking into the public relations industry. McLintic has been instrumental in Lewis's growth and is currently working to establish the agency on a global level.... http://www.prcrossing.com/article/index.php?id=250312 Mon, 31 Mar 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250313 Want to succeed in the field of public relations? According to Richelle Zizian, the key lies in the ability to approach your PR job from a logical and somewhat emotionless perspective. ''Develop thick skin. Just like acting, modeling, or any other career where you put your thoughts and ideas on the line, you must be prepared for rejection. Don't take it personally, just re-analyze your pitch and move on. There are more nos than yeses in this business.''... http://www.prcrossing.com/article/index.php?id=250313 Mon, 31 Mar 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250295 In our work lives many of us have come across phrases like ''the company's PR department'' and ''the chief PR officer of the company.'' So what is meant by ''PR'' and all the fuss that companies make about it? ''PR'' is an abbreviation for ''public relations,'' and every type of business involves PR of some kind.... http://www.prcrossing.com/article/index.php?id=250295 Mon, 24 Mar 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250296 Though both advertising and public relations professionals project the image of an organization to the outside world, their jobs are in fact very different. First, let's consider the definitions of advertising and public relations. Different sources have varied definitions for the two terms, but the following cover the basics:... http://www.prcrossing.com/article/index.php?id=250296 Mon, 24 Mar 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250289 New Releases Penelope — One could have hoped that Shrek,with its moralizing switcheroo ending, imposed at least a generation-long hold on the ugly-princess-with-a-curse template. But that would have been a squandering of hope, which, come to think of it, doesn't do you any good when you're born, as the poor little rich girl Penelope (Christina Ricci) was, with the snout of a pig. Because it seems the snout-curse will be lifted only when she... http://www.prcrossing.com/article/index.php?id=250289 Mon, 10 Mar 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250290 What becomes of the brokenhearted? Some never recover, some bounce right back. Others join the ranks of the walking wounded for months or years, or until love blooms anew. For former Nickel Creek mandolinist and singer Chris Thile, enduring the painful aftermath of his failed marriage proved more wrenching — and, later on, artistically productive — than he could have ever imagined.... http://www.prcrossing.com/article/index.php?id=250290 Mon, 10 Mar 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250291 The media landscape is evolving at warp speed. Social media networks, video sites, blogs, vlogs, podcasts, and virtual worlds have all exploded onto the scene, transforming the relationship between producer and consumer. Consumers are now architects of ads, news, products - even their own celebrity.... http://www.prcrossing.com/article/index.php?id=250291 Mon, 10 Mar 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250292 Reporters are always looking for compelling stories. You can help them and, at the same time, win press coverage for your products, services, organization, or cause. Every organization, including yours, has newsworthy information. Sometimes you just have to dig a bit to get to it. Here are seven suggestions that will help you find the stories within your organization that you can pitch to get positive press attention and boost your public relations:... http://www.prcrossing.com/article/index.php?id=250292 Mon, 10 Mar 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250294 Called to jury duty on a hot, smoggy, summer day in 2007, Bitsie Tulloch sighed, then loaded up on reading material before reporting at 8 a.m. in the cavernous holding area for prospective jurors at the massive Superior Court of California facility in downtown Los Angeles.... http://www.prcrossing.com/article/index.php?id=250294 Mon, 10 Mar 2008 00:00:00 CDT http://www.prcrossing.com/article/index.php?id=250286 NEW RELEASES4 Months, 3 Weeks, and 2 Days - A film of brutal, breathtaking intelligence, a work of pellucid, shimmering art without a scintilla of compromise, ''4 Months, 3 Weeks, and 2 Days... http://www.prcrossing.com/article/index.php?id=250286 Mon, 03 Mar 2008 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250287 Attending Boston's Berklee College of Music has proven inspirational to musicians as varied as John Mayer, Melissa Etheridge and Tonight Show bandleader Kevin Eubanks. But it only took a two-day visit to Berklee last fall for Anna Troy to gain new inspiration for her craft.... http://www.prcrossing.com/article/index.php?id=250287 Mon, 03 Mar 2008 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250288 A Raisin in the Sun by playwright Lorraine Hansberry - a sensational, instant American classic dealing with the humanity and dignity of mankind - made history the moment it premiered on Broadway in 1959. Among many milestones, the spirited work became the first stage presentation written by a black woman to be produced on the Great White Way.... http://www.prcrossing.com/article/index.php?id=250288 Mon, 03 Mar 2008 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250281 Whether you have four employees or 40,000, the ability of every member of your team to speak in a unified voice is a very powerful business tool that will help you get higher visibility. http://www.prcrossing.com/article/index.php?id=250281 Mon, 25 Feb 2008 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250282 Whether you are just starting out in PR or you are making your move into the industry from a previous career, it is incredibly important to focus on your written communication. The materials you produce speak volumes about your abilities and create lasting impressions.... http://www.prcrossing.com/article/index.php?id=250282 Mon, 25 Feb 2008 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250279 A message to students looking for PR internships: an internship is really an extended job interview. Rather than a single interview to make an impression, you have an entire semester to make yourself invaluable to a potential employer. The following tips can help give you an advantage when graduation rolls around:... http://www.prcrossing.com/article/index.php?id=250279 Mon, 11 Feb 2008 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250280 There's no question that in the world of PR, there are important skills that you must have. Being organized, having an outgoing personality, and being creative in a number of areas are all necessary. But there are two skills that rise above the rest in terms of agency or corporate PR: skillful writing and the ability to secure interest from the media. The truth is there is no better place to learn these skills than in any newsroom in the country.... http://www.prcrossing.com/article/index.php?id=250280 Mon, 11 Feb 2008 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250278 Rhoda Weiss, CEO and chair of the National Public Relations Society of America, has high expectations for herself and her field. On a personal and professional level, she often approaches situations with a comprehensive perspective and an eye on ascertaining how best to help others.... http://www.prcrossing.com/article/index.php?id=250278 Mon, 04 Feb 2008 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250272 Alex Chilton could have permanently retired in 1974 and he would still be a near-mythic figure in rock, power pop and what was once quaintly known as blue-eyed soul. http://www.prcrossing.com/article/index.php?id=250272 Mon, 28 Jan 2008 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250273 Comedian Bob Newhart - in his TV sitcom ages ago - did what I consider to be the best routine ever about a hapless guy being interviewed on TV for the first time. http://www.prcrossing.com/article/index.php?id=250273 Mon, 28 Jan 2008 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250274 A new PQ Media study reports spending on word-of-mouth marketing in 2006 was nearly $1 billion, up from $76 million in 2001, and is expected to grow to approximately $3.7 billion by 2011. The findings validate word-of-mouth marketing as an industry and should make PR practitioners take notice.... http://www.prcrossing.com/article/index.php?id=250274 Mon, 28 Jan 2008 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250275 ''The Window of Brimnes: An American in Iceland'' by Bill Holm; Milkweed Editions; 217 pages; $22. http://www.prcrossing.com/article/index.php?id=250275 Mon, 28 Jan 2008 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250276 ''I met the man I would marry, Peter Paul, at one of my girlfriends' weddings when I was a bridesmaid - our eyes met across a crowded boat cruising on the Thames,'' said Lena Headey, 34, the British actress who took over Linda Hamilton's job on the American television series ''Terminator: The Sarah Connor Chronicles.''... http://www.prcrossing.com/article/index.php?id=250276 Mon, 28 Jan 2008 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250277 It didn't take long to understand why Russian President Vladimir Putin chose relatively obscure Dmitry Medvedev, a deputy prime minister, as his endorsed candidate in Russia's presidential election next March. A day after the 42-year-old Medvedev, a Putin protege, was anointed as his virtually certain successor, Medvedev announced he would ask Putin to be prime minister. That speaks volumes about Russia's sham democracy.... http://www.prcrossing.com/article/index.php?id=250277 Mon, 28 Jan 2008 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250267 PR disasters have a way of providing fuel for how-to and how-not-to articles, and this story is no exception. Not long ago, I was waiting calmly for the media to arrive at a press conference where a federal big shot was to give my client more than $2 million to create jobs.... http://www.prcrossing.com/article/index.php?id=250267 Mon, 24 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250268 Ahmad Jamal has been one of the most eloquent and influential pianists in jazz for more than half a century, in large part because he has devoted so much of his time to nurturing his greatest passion. http://www.prcrossing.com/article/index.php?id=250268 Mon, 24 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250269 ''Born Standing Up: A Comic's Life'' by Steve Martin; Scribner; 209 pages; $23. http://www.prcrossing.com/article/index.php?id=250269 Mon, 24 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250270 Vanna White was given her best Christmas present ever - lots of fame and big, big fortune - in November 1982 when cast by mega-game show producer Merv Griffin as the comely letter turner opposite the quick-witted host Pat Sajak to replace the daytime ''Wheel of Fortune'' duo of Susan Stafford and Chuck Woolery. The greatest early Christmas present in White's young life hit the air on Dec. 13, and ''Wheel of Fortune'' - America's No. 1 syndicated show - still pays off like a slot machine durin... http://www.prcrossing.com/article/index.php?id=250270 Mon, 24 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250271 The latest chapter in the unending and highly politicized saga of disgraced U.S. Border Patrol Agents Ignacio Ramos and Jose Alonso Compean is unfolding in a holding cell in the El Paso County Jail. That's where you'll find Osvaldo Aldrete-Davila, a Mexican national who was recently arrested and charged with smuggling marijuana in the United States.... http://www.prcrossing.com/article/index.php?id=250271 Mon, 24 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250249 Finally! All your press releases and public relations efforts have paid off, and you've scored an interview with a major magazine. Your hard work is done. Now all you have to do is show up for the interview, answer a few questions, and your product or service will start selling like mad, right? Not so fast.... http://www.prcrossing.com/article/index.php?id=250249 Mon, 17 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250261 Making the most out of a marketing budget and enhancing business relationships is a request we hear from our clients everyday. There are many opportunities to cost-effectively attain these goals with a formula of creativity, flexibility, and understanding partner needs. Done correctly, using co-op relationships can also add to a company's credibility and increase business due to the perception that the company is experienced and maintains satisfied customers.... http://www.prcrossing.com/article/index.php?id=250261 Mon, 17 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250262 When is a reunion not a reunion?Just ask the members of Van Halen. http://www.prcrossing.com/article/index.php?id=250262 Mon, 17 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250263 ''Elephants on Acid: And Other Bizarre Experiments'' by Alex Boese; Harcourt/Harvest Books; 288 pages; $14. http://www.prcrossing.com/article/index.php?id=250263 Mon, 17 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250264 It was just another glorious summer day off the coast of Oahu, Hawaii, when master survivalist Bear Grylls was demonstrating how to survive at sea on an open bamboo raft. Spotting a group of small sandbar sharks playing in the relatively shallow water, he dived in with a small camera to record the festivities.... http://www.prcrossing.com/article/index.php?id=250264 Mon, 17 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250265 The U.S. dollar is sinking, and America's critics are gloating about it. Iran's Mahmoud Ahmadinejad claims that George Washington's face graces a ''worthless piece of paper.'' Venezuelan President Hugo Chavez thinks it's curtains for America as a world power. ''By the crash of the dollar,'' he says, ''America's empire will crash.''... http://www.prcrossing.com/article/index.php?id=250265 Mon, 17 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250266 ''I believe in being a journalist first, and I believe in being passionate about what you do and having fun with it,'' Maggie Gallant explains. After a pause she adds, ''When I say 'having fun,' I don't mean long lunches with martinis and getting sloshed and coming back to the office a la Samantha from Sex and the City.''... http://www.prcrossing.com/article/index.php?id=250266 Mon, 17 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250255 Why do some entrepreneurs gain levels of success so much higher than others? Most often, it's due to the fact that they have a better philosophical strategy. http://www.prcrossing.com/article/index.php?id=250255 Mon, 10 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250256 With the fall season upon us, it's the perfect time to review your goals and get things done. Plus, the holiday season will be here before you know it! http://www.prcrossing.com/article/index.php?id=250256 Mon, 10 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250257 Keith Richards suffered a life-threatening brain injury when he fell from a palm tree while on vacation last year in Fiji. But fellow Rolling Stones guitarist Ronnie Wood, who witnessed the fall from just a few feet away, devotes barely a paragraph to it in "Ronnie," his new autobiography.... http://www.prcrossing.com/article/index.php?id=250257 Mon, 10 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250258 It can't be called ''serendipity'' when you happen across something you already know is good.So it wasn't serendipitous that a copy of Abraham Cahan's novel ''The Rise of David Levinsky'' (1917) ended up in my hands. I had found myself in the public library with a few minutes to kill, and remembered that I'd been meaning for years to look up a quote from the book. I pictured it clearly as the opening line, but memory had twisted things a little - it's the first line of the second para... http://www.prcrossing.com/article/index.php?id=250258 Mon, 10 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250259 Only a thin wall separates Lone Droscher-Nielsen from the 24 orphaned babies sleeping in her house every night. And she doesn't sleep very well, as she is awakened many times during the night by terrified infants whimpering, crying and screaming for their mothers.... http://www.prcrossing.com/article/index.php?id=250259 Mon, 10 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250260 Maybe President Bush did betray his bias for the military over the economically distressed in his choice of vetoes. He sent back a $606 billion spending bill funding education, health and labor programs but signed a $471 billion defense appropriations bill funding the Pentagon, minus Afghanistan and Iraq operations.... http://www.prcrossing.com/article/index.php?id=250260 Mon, 10 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250248 Perhaps it is common knowledge in our business that the reputations our organizations have earned more than likely are justified. In simplest terms, either the organization has done something or has not done something to deserve the reputation it gets. Often, when clients hire PR consultants, the assumption is the one thing the organization has not done is communicate effectively and that improved communications to key external audiences is the solution.... http://www.prcrossing.com/article/index.php?id=250248 Mon, 03 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250250 Sober and happy at 59, Ozzy Osbourne feels stronger and more focused than ever. ''I'm not bragging,'' he said, ''but I've overdosed quite a few times and I didn't die.'' http://www.prcrossing.com/article/index.php?id=250250 Mon, 03 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250251 ''A Life of Picasso: The Triumphant Years, 1917-1932'' by John Richardson; Knopf; 592 pages; $40. http://www.prcrossing.com/article/index.php?id=250251 Mon, 03 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250252 Chef Gordon Ramsay gets away from it all by scuba diving all over the world. He's not looking for fresh food; he's soaking up the beauty of nature and the mystery of the sea. http://www.prcrossing.com/article/index.php?id=250252 Mon, 03 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250253 Why would Russian President Vladimir Putin bestow his country's highest award on a Cold War spy, the American-born George Koval, who betrayed secrets of the Manhattan Project to Stalin's Soviet Union? Two answers spring readily to mind, neither of which is reassuring about where Putin's Russia is heading.... http://www.prcrossing.com/article/index.php?id=250253 Mon, 03 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250254 ''People think PR is smoke and mirrors and stretches the truth, but I never do. I'm the most honest person I know, never even exaggerate, and won't work for dishonest people,'' James V. O'Connor explains.... http://www.prcrossing.com/article/index.php?id=250254 Mon, 03 Dec 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250242 Although ''Etiquette 101'' probably wasn't included in your college course catalogue, it's a prerequisite for moving ahead in the real world of business. Regardless of the career a new graduate may pursue, good old-fashioned manners can make the difference between success and failure. Beyond the basics of ''please'' and ''thank you'' are myriad other considerate gestures and actions that can set you apart from the post-collegiate pack. In fact, mastering the art of proper decorum can propel a... http://www.prcrossing.com/article/index.php?id=250242 Mon, 26 Nov 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250243 I have helped manage one of the biggest agencies in the world and one of the world's smallest - my own one-man shop - and firms of every size in between. Big is not always better (though it's certainly the most expensive). Oftentimes the only difference between a big agency charging $20,000 a month and a small one charging $3,000 is $17,000.... http://www.prcrossing.com/article/index.php?id=250243 Mon, 26 Nov 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250244 A made-for-MTV sex symbol, Maroon 5 singer Adam Levine is well known as a teen idol and a Romeo, however briefly, to such stars as Jessica Simpson and Lindsay Lohan. He's even more noted for his sleek pop-soul vocal style that at times suggests Stevie Wonder and Michael Jackson by way of Sting and Hall & Oates.... http://www.prcrossing.com/article/index.php?id=250244 Mon, 26 Nov 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250245 ''Musicophilia: Tales of Music and the Brain'' by Oliver Sacks; Knopf; 381 pages; $25. http://www.prcrossing.com/article/index.php?id=250245 Mon, 26 Nov 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250246 ''Mine is a rather global story, as it were,'' said 24-year-old Adhir Kalyan, a fifth-generation South African Hindu of Indian ancestry, who moved from Durban to London a couple years ago, only to find employment in Dublin on an Irish continuing drama series called ''Fair City'' for nearly six months.... http://www.prcrossing.com/article/index.php?id=250246 Mon, 26 Nov 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250247 Congress should stop its spending spree long enough to at least place a new patch on the dreaded Alternative Minimum Tax before it ensnares millions of middle-class Americans. http://www.prcrossing.com/article/index.php?id=250247 Mon, 26 Nov 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250235 No matter what realm of business you are in, charisma and communication are key components. Business-communication specialist Olivia Fox Cabane specializes in coaching and teaching business professionals the elements of style and communication that will maximize their professional relationships. Using her background in law as a launching pad, Fox Cabane has taken her extensive business experiences and combined them with powerful scientific research to formulate tips and tactics for having a... http://www.prcrossing.com/article/index.php?id=250235 Mon, 19 Nov 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250236 When I first pondered a life of independence in the public relations profession, I must admit I found myself daydreaming about some of the perks of working on my own. I'd envision working at my desk in a warm-up suit or getting out of the office early to see my son's football game. What I didn't fully appreciate were a few of the hidden business benefits of being an independent practitioner - benefits that have everything to do with a unique selling proposition.... http://www.prcrossing.com/article/index.php?id=250236 Mon, 19 Nov 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250237 You already know that the media is the best avenue for promoting your business because it adds credibility to your message, positions you as the expert, and, best of all, is free. So you've done a few interviews and gotten quoted in a few articles, but those just left you hungry for more. Now, how do you expand on the contacts you've already made? The key to getting more exposure is building relationships with the media professionals.... http://www.prcrossing.com/article/index.php?id=250237 Mon, 19 Nov 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250238 LOS ANGELES - The Eagles had just finished the second selection of their concert recently at the newly opened Nokia Theater, where they were wrapping up a six-show series, when a smiling Glenn Frey addressed the sold-out audience of 7,000.... http://www.prcrossing.com/article/index.php?id=250238 Mon, 19 Nov 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250239 ''Schulz and Peanuts: A Biography'' by David Michaelis; Harper; 655 pages; $35. http://www.prcrossing.com/article/index.php?id=250239 Mon, 19 Nov 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250240 Angie Harmon was six months pregnant with her second daughter, Avery Grace, when she was contractually obligated to report on the set of ''Inconceivable'' - ironically, a drama series revolving around health care professionals at a state-of-the-art fertility clinic.... http://www.prcrossing.com/article/index.php?id=250240 Mon, 19 Nov 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250241 Pakistan's Pervez Musharraf always was a dicey choice as an ally for the United States: A military strongman posing as a democratic president, a man with uncertain control of his own arsenal of nuclear weapons, a Muslim general hemmed in between religious extremists and a well-educated secular middle class, all the while looking warily east to India instead of west to Afghanistan, as the United States might prefer.... http://www.prcrossing.com/article/index.php?id=250241 Mon, 19 Nov 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250229 Oftentimes, there's a divide between the perceived benefits of a media relations campaign and the actual effectiveness of the campaign. http://www.prcrossing.com/article/index.php?id=250229 Mon, 12 Nov 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250230 The key to a better publicity campaign is more articles, more quotes, and more interviews. For maximum effectiveness, you need to get yourself into as many publications and on as many shows as possible. But every show and every publication is different. So how can one person with one product or service attract the attention of several media outlets? The answer is simple: a great hook.... http://www.prcrossing.com/article/index.php?id=250230 Mon, 12 Nov 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250231 ''A Pigeon and a Boy,'' by Meir Shalev; Schocken; 320 pages; $25. http://www.prcrossing.com/article/index.php?id=250231 Mon, 12 Nov 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250232 Step aside, Amy Winehouse! Move over, Pete Doherty! http://www.prcrossing.com/article/index.php?id=250232 Mon, 12 Nov 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250233 After receiving several offers she couldn't refuse, Amy Brenneman reluctantly got into bed with the ABC network a couple of years ago. It was an amazing feat, as the comely actress was perfectly happy as a stay-at-home mom nursing a brand-new baby boy and keeping close tabs on a lovely, giggling, 4-year-old daughter skipping, jumping and staggering their huge, well-appointed Los Angeles home.... http://www.prcrossing.com/article/index.php?id=250233 Mon, 12 Nov 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250234 Although President Bush has every right to have his policy goals articulated by his appointees, recent reports of top scientists being censored by the administration are indeed troubling. Altering presentations does not alter reality. The White House has a considerable record of charges that it attempted to edit or censor scientific information to conform with political goals. Among them:... http://www.prcrossing.com/article/index.php?id=250234 Mon, 12 Nov 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250222 Not ''feeling the love'' that is supposed to come from networking on sites like LinkedIn? You're not alone! It's not easy to ''get connected'' successfully, regardless of how many people tell you LinkedIn is the holy grail of professional networking.... http://www.prcrossing.com/article/index.php?id=250222 Mon, 05 Nov 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250223 After more than 30 years in the news business, both as a journalist and PR practitioner (including a couple of decades at Burson-Marsteller), my resume includes work related to plastics, politics, labor relations, beauty contests, food, health, men's and women's grooming products, the U.S. Army, and numerous international and national accounts in the area that jock communications school grads often mistakenly feel is the easiest: sports marketing.... http://www.prcrossing.com/article/index.php?id=250223 Mon, 05 Nov 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250224 Playing guitar and keyboards in the bands Via Satellite and The Album Leaf is a hands-on experience for Drew Andrews. So is buying albums. http://www.prcrossing.com/article/index.php?id=250224 Mon, 05 Nov 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250225 ''The Air We Breathe'' by Andrea Barrett; Norton; 299 pages; $25. http://www.prcrossing.com/article/index.php?id=250225 Mon, 05 Nov 2007 00:00:00 CST http://www.prcrossing.com/article/index.php?id=250226 Last chilly, soggy spring, Kevin McKidd received an urgent phone call from an agent in his London agency's TV department to report that there was a very strong buzz about his work in Hollywood. http://www.prcrossing.com/article/index.php?id=250226 Mon, 05 Nov 2007 00:00:00 CST