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Solution Marketing Lead - Core

Location
Chicago, IL

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COMPANY DESCRIPTIONnSAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. Thatu2019s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.nSAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because itu2019s the best-run businesses that make the world run better and improve peopleu2019s lives.nThe Solution Marketing Lead will help drive **MEMBERS ONLY**SIGN UP NOW***.u2019 global strategy for marketing the **MEMBERS ONLY**SIGN UP NOW***. solution set (enterprise, Flex, Live Insights, etc.). This will involve creating content and messaging to support campaigns, sales plays, and digital strategies along with developing strong partnerships across SAP marketing and **MEMBERS ONLY**SIGN UP NOW***. marketing and sales teams.nThis role will be responsible for understanding overall business goals and working collaboratively with broader teams to successfully plan, launch and measure marketing programs to meet those goals.nu00a0nKey Responsibilities:nCustomer intimacy u2013 Develop an u201coutside inu201d understanding of the market, competition, and customer needs and translate those into market insightsnCore content development u2013 Develop and own product positioning and messaging that differentiates **MEMBERS ONLY**SIGN UP NOW***. solutions in the market. Act as subject matter expert to define the positioning and messaging that will be integrated into marketing programs and campaignsnLead the development of go-to-market plans u2013 Guide market and competitive analysis, strategy, customer segmentation, product positioning, naming conventions, value propositions, and lifecycle marketing programsnSolution adoption - Establish, maintain and leverage partnerships with product management, engineering, solution consulting, professional services and sales to drive internal and external readiness for adoption and in-market success for new products u00a0nSolution evangelist - Serve as an internal and external evangelist for **MEMBERS ONLY**SIGN UP NOW***. solutions and provide subject matter expertise when working with teams across SAPnStrategic planning u2013 Contribute to marketing business planning based on corporate priorities and untapped opportunities. Deliver highly effective recommendations to support development of the overall marketing plannIntegrated program planning and support u2013 Provide expert contributions to integrated marketing programs through development of strategic messaging, positioning, content creation, and solution expertise. Work with stakeholders across marketing and sales to define and execute the tacticsnu00a0nQualifications:nBacheloru2019s Degree in Marketing, Business, Communications or related field. Advanced degree a plusn7-10 years of experience in solution/product marketing preferably within an enterprise SaaS organizationnYou are a natural leader who can gain respect and buy-in from cross-functional partnersnYou have experience working with teams spread across a geographically dispersed, multi-disciplined organizationnYou are a natural storyteller with a passion for technology, marketing, innovation and SaaS solutionsnYou can distill complex and highly technical ideas into meaningful content, adapted by audience and industrynYou thrive in fast-paced environments, are flexible and able to adapt to changing scenarios, someone who rolls up their sleeves and gets the job donenYou see ambiguity as an opportunity as opposed to a hurdle and thrive on challenging yourself to push beyond conventional thinkingnYou are results-driven and want to show the impact that you are driving and are passionate about demonstrating that value to your key stakeholdersnYou have the intellectual curiosity to surface insightsu00a0,

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