Hampton, VA, United States
Feb 05, 2020
May 20, 2020
Alumni Communications Specialist I
has an important role on the Office of Alumni Affairs team, working to increase alumni outreach and engagement with the University.
This individual will be responsible for plans and programs that foster good will and positive public relations between the University and its alumni, students and alumni parents. This member will help advance the Department’s brand, reputation and key strategic initiatives through the development of communications, public relations, media relations, and marketing initiatives designed to engage students, alumni, and the Hampton community. This role is critical to raising the department’s visibility, enhancing our ability to deepen alumni engagement and build a trusted relationship with all constituents. The incumbent will be a professional with superior writing, editing, and creative marketing and public relations knowledge; highly organized; and produces original content for a wide-variety of projects, including press releases, social media and marketing collateral. The incumbent will be responsible for cultivating relationships with students, administration, and NHAA membership, identifying opportunities to raise visibility of the Office of Alumni Affairs and the University.
Creates, maintains, and enhances the relationships between the alumni and the University;
Assists with alumni events both locally and nationally;
Assists with annual events such as Alumni weekend, parents weekend, assembly meetings and class reunions;
Develops reports to support office efforts with alumni planning and implementing events;
Assists with and attends appropriate Alumni Association, Alumni Affairs, and Office of Development events;
Maintains office records and ensures adherence with policies regarding reporting and respective timelines.
Works within the fiscal budget;
Works and participates as an effective member of the overall team;
Performs other related duties for Alumni Affairs and Development as assigned.
Duties and Responsibilities
The Alumni Communications Specialist position is responsible for the development, planning and execution of duties involving:
OAA Marketing/PR Management
Alumni Publications- The Hamptonian and Hampton Alumni Magazine
OAA Marketing/PR Management:
The alumni communications specialist I (ACS-I) oversees key internal and external communication tools. As the primary communications representative for the Office of Alumni Affairs (OAA), the ACS-I is the chief content strategist for this area. The ACS-I advances OAA's reputation, the institution's reputation and the reputation and stories of Hampton alumni, through purposeful creative and messaging tied to the university's brand and strategic initiatives. The ACS-I provides:
Marketing leadership in a variety of areas, including alumni relations, digital content, media and public relations and publications.
Counsel to the director of alumni affairs on marketing/public relations approaches to alumni campaigns, events and programming; writes and edits a variety of marketing materials in electronic and print format including alumni magazine articles, social media and web campaigns and content, brochures, fact sheets and posters, scripts and talking points, advertisements, promotional articles and news releases; and coordinates special events and oversees the work of designers, photographers and freelance writers.
Collaboration with University Relations (UR) team to coordinate content and relay information to and from the OAA.
Alumni Stewardship & Recognition:
The ACS-I has the overall responsibility for producing high-quality print and online versions of all Alumni Publications to include the Alumni Magazine, The Hamptonian e-newsletter and The Pirate’s Cove Blog. The ACS-I provides:
Oversight on all general publications from inception through delivery, including managing the production of all issues annually.
Editorial vision and voice for the publication, developing story leads, chairing the magazine’s editorial committee, editing, proofreading, and fact-checking.
Leadership in implementing a full redesign of the magazine, including new name, page count, paper stock improvements, and publication frequency as needed.
Increased content to engage a variety of alumni per issue.
Leadership in OAA’s participation in external review programs, including peer-institution critiques and regional, national and international award programs.
Oversight in utilizing knowledge of the University’s constituencies to ensure the delivery of a publication that enhances stakeholders’ understanding of the University’s mission.
Organize and present story and content leads to the editorial committees. Guide story and content selection process.
Initiate contact with story subjects and assign freelance writers, photographers and illustrators. Oversee the work of contributing editors, art director, photographers, and designers.
Prepare and ensure timely adherence to production schedule for three annual issues of the magazine. Work closely with the Assistant Director for Design Services in planning and producing the magazine, and to assign in-house photographers and designers.
Obtain all photographic and artistic collateral for each issue from story subjects.
Coordinate print magazine and online version with the Online Editor and with the University’s Web Communications team.
Develop social media strategies in consultation with other staff within Marketing and Communications to increase visibility not only of the magazine, but of other University communications as well.
Participate in budget planning and strategic planning and create and oversee the magazine’s annual budget.
Provide project management for magazine related initiatives including, but not limited to: writing specs, soliciting bids, and selecting vendors for the magazine.
Work with printing and mailing experts to develop pricing for different paper stocks and formats for the magazine and implement changes as appropriate.
Work with the Director to develop and implement a new print production schedule that maximizes outreach efforts for communications and fundraising. Coordinate with Alumni Relations staff to develop Class Notes, advertising, major events and services featured in the magazine.
Minimum of five years of demonstrated professional editing and writing experience (including demonstrated strong skills in grammar, spelling, punctuation, and editing conventions).
Excellent presentation, written, and verbal communication skills, including strong customer service skills.
Demonstrated ability to collaborate with a variety of stakeholders (including, but not limited to: freelancers, graphic designers, story subjects, high-profile alumni, editorial committee members, Alumni Relations Executive Director and staff, and contributing editors).
Comfortable interacting in a positive, professional manner with diverse team members at various levels of the organization including Senior Leadership, Board Members, staff, donors, volunteers, and vendors; must be team oriented and collaborative.
Proficiency with MS Office, Outlook, Excel, Word, PowerPoint, and Social Media Platforms; understanding and comfortable with updating websites; must be comfortable and able to learn new computer programs and databases.
Ability to travel as needed to perform job duties.
Ability to work a flexible schedule for events scheduled on evenings and weekends.
Collaborative spirit and entrepreneurial approach to work and leadership
Commitment to the mission of Hampton University.
Website : http://www.hamptonu.edu