Bank of America Corporation
San Francisco, CA, United States
Manager, Product Management, Marketing, Pr
An experienced individual contributor who develops and executes CashPro channel product readiness, launch, and engagement plans to support Bank of America Merrill Lynch Global Transaction Services solutions delivered through the CashPro Online, Mobile and Connect channels. The role focuses on creating and leading innovative adoption strategies, effective communication plans, and robust client and employee education plans that support achievement of product goals. External audiences include current and prospective clients. Internal audiences include Treasury Sales teams, Relationship Managers, Service, Fulfillment and Operations groups. Activities include project management as well as written and visual content design and development, including client communications, promotional materials and web design.
Development of innovative strategies and campaigns to introduce new products and features as well as increase client adoption and revenue of existing products.
Writing and editing of strong copy, communications, and content integrating visual elements, across multiple channels and tactics.
Collaboration with internal partners (Product, Sales, Marketing, and Communications) to coordinate the development of sales tools, lead generation tools, product information and/or promotional materials.
Coordination of resources across global markets including Europe, Latin America and Asia in addition to North America.
Identification of training needs and collaboration with education partners to develop and execute robust learning plans for Treasury Sales, Relationship Managers and Service, Fulfillment and Operations groups.
Design, creation and execution of communication strategies that educate and inform Product, Sales, Relationship Management and Service teams.
Development and editing of content to assure clarity, alignment with the product goals and consistency with bank writing style standards.
Execution of campaign plans including collection and analysis of campaign metrics.
Required Skills and Qualifications
Minimum of a bachelor’s degree in marketing, communications, or a similar field. Some familiarity with treasury or other financial services products desired.
Experience in managing end-to-end commercialization plans, including defining business objectives and strategies through implementation and analytics.
A demonstrated ability to write compelling communications copy to custom lengths, in addition to educational, technical, regulatory and product related copy.
Familiar with creative design, protocols, logistics and collateral production methodologies.
Familiar with crafting value propositions, creating targeted audiences and creating sales enablement tools to drive adoption and retention
3-5 years of B2B or similar marketing and communication experience including digital marketing and writing for various digital channels.
Strong project management and organizational skills.
Strong written and verbal communication skill as well as effective listening skills.
Ability to influence others when promoting and selling ideas.
Familiar with HTML ExactTarget, Photoshop, and InDesign
Familiar with Camtasia, SnagIt or other video editing tool.
Exceptional PowerPoint and presentation skills
Ability to tell a powerful story across various mediums and audiences
Experience working in a highly matrixed and global virtual environment; must be able to leverage cross-functional teams to deliver results.
Flexible work style to accommodate working with partners across the globe.
Excellent interpersonal and relationship-building skills with the ability to communicate effectively with senior managers.
Position located in Charlotte, San Francisco, Chicago, or New York
Bank of America will consider for employment qualified applicants with criminal histories consistent with San Francisco ordinance 17-14 and federal law applicable to Bank of America.
San Francisco, CA, 555 California St (CA5705),
Chicago, IL, 135 S LA SALLE ST (IL4135),
New York, NY, BANK OF AMERICA TOWER, ONE BRYANT PARK,
Charlotte, NC, ONE BANK OF AMERICA CENTER, 150 N COLLEGE ST,
- United States
: Yes, 15% of the time
Full / Part-time
: Full time
Hours Per Week
: 1st shift
Bank of America Corporation
Website : http://www.bankofamerica.com
Bank of America Corporation, through its subsidiaries, provides various banking and financial products and services for individual consumers, small and middle market businesses, institutional investors, corporations, and governments in the United States and internationally. The companys Consumer & Business Banking segment offers traditional and money market savings accounts, CDs and IRAs, checking accounts, and investment accounts and products, as well as credit and debit cards; and lending related products and services, working capital management, and treasury solutions. This segment provides its products and services through operating 5,100 banking centers, 16,300 ATMs, call centers, and online and mobile banking platforms. Its Consumer Real Estate Services segment offers consumer real estate products comprising fixed and adjustable-rate first-lien mortgage loans for home purchase and refinancing needs, home equity lines of credit, and home equity loans. The companys Global Wealth & Investment Management segment provides investment and brokerage, estate and financial planning, fiduciary portfolio management, cash and liability management, and specialty asset management services; and retirement and benefit plan, philanthropic management, and asset management services. Its Global Banking segment provides various commercial loans, leases, commitment facilities, trade finance, real estate and asset-based loans, and consumer loans; treasury management, foreign exchange, and short-term investing options; and debt and equity underwriting and distribution, and merger-related and other advisory services. The companys Global Markets segment offers sales and trading services for securities and derivative products in primary and secondary markets; market-making, financing, securities clearing, settlement, and custody services to institutional investor clients; and risk management products. The company was founded in 1874 and is based in Charlotte, North Carolina.