We are seeking a VP of Marketing to oversee the development, execution, and quality of our brand, and to be responsible for growing our revenue and acquiring / retaining guests.
The ideal candidate is experienced in hotel or travel marketing, as well as high-growth, early stage company leadership. They come with significant experience and excitement for the opportunity to devise new and creative strategies to elevate the Collective Retreats Brand while achieving massive revenue, brand, portfolio, and loyalty growth. They are highly organized and dependable, approachable, self-motivated, and passionate about travel and what we’re building.
The VP of Marketing will be leading a team of smart, motivated, enthusiastic people, and a passion for leadership of others is a must have.
Collective Retreats Revenue growth, including full oversight and goal achievement responsibility for our topline, average daily rate (ADR), Occupancy (Occ), and Guest Loyalty.
Collective Retreats marketing strategy and plan development, and execution.
Build Collective Retreat’s proprietary acquisition platform, including introducing new marketing strategies and test plans
Development, management, and optimization of Company marketing dashboard, reporting, and analytics practices
Ownership and development of company digital and technology platform, including websites, email, CRM, content, SEO, SEM
Ownership over all social media platforms (including Facebook, Instagram, and other priority social media channels)
Creation of new, highly creative, impactful partnerships
Leadership on PR plan, including working closely with CEO in this area
Attracting, recruiting, developing, and retaining marketing team talent
Oversight of all marketing agencies and partnerships
Desired Skills and Experience:
Must have a passion for what we are building, the brand, and the guest experience.
10 years previous experience in acquisition, digital marketing, content management, SEO / SEM, email marketing
Demonstrated experience in overseeing external agency relationships, including budget oversight and a proven track record of on-time and on-cost delivery
Proven ability to attract, retain and develop top talent. Past experience successfully leading a team of direct reports
Past experience in a new, high-growth business or startup is highly desired. Strong interest in building a company (including new processes and systems) from the ground up. Comfortable managing through ambiguity and working with limited data
Highly organized and self-motivated with a proven ability to multi-task across various complex projects
Approachable, presentable, professional, and fun
Exceptional interpersonal and communication skills, both written and verbal
Able to work remotely when necessary and willingness to travel
Hard working team player with a positive, can-do attitude. Flexible and willing to work long and sometimes erratic hours
Requirements for Employment:
Authorized to work in the U.S.
Valid driver’s license
Bachelor’s degree from a top tier university.
Compensation & Perks:
We offer a competitive cash compensation package, with the unique opportunity to earn option grants over time
Health benefits, including medical, vision and dental coverage
Friends and Family rate at all Collective Retreat locations, as well as free and discounted nights per Company Policy