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Job Details

Director Communications amp Marketing

Johnson City, TX

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Position Closes on August 17, 2018.
Position Summary
This position is responsible for directing the Communications and Marketing Department and developing strategic initiatives to be utilized for both external and internal audiences.
Essential Duties and Responsibilities
Design, develop and implement the execution of external corporate communications and marketing plans to support and align with the organization's strategic goals
Direct the development and execution of internal employee communications, including content generation and design
Create and implement marketing plans, including product and services positioning, campaign strategies and market strategy insights
Utilize comprehensive market analysis and insights to develop and deliver targeted marketing initiatives and campaigns
Provide product and service support in order to establish proper channels of information and communication
Proactively lead team of communications and marketing professionals to translate strategic business objectives into engaging campaigns
Oversee development and execution of branding and advertising for company events
Work with executive management team on projects dealing with media relations, business communications, success stories, online presence and branding footprints
Prioritize product opportunities to maximize revenues
Oversee development of promotional advertising campaigns for the cooperative using digital mediums, new media and traditional print platforms
Promote cooperative products and services through effective public relations and advertising
Administer, analyze, implement corporate research projects
Analyze communication initiatives, plans, messaging and creative design
Collaborate with senior management and serve as a resource on issues that impact external, internal and digital marketing plans
Develop and proactively execute media and public relations responses, event planning, emergency communications, Emergency Energy Alerts and power interruption communication
Develop executive speeches, talking points, press releases and press briefings
Direct content, messaging, design and functionality of the cooperative's website
Develop and direct community development, social media and member email strategies
Manage the customer satisfaction and proprietary member research processes
Participate in the development of new member products and services
Establish effective media, business partner and marketing affiliate relationships
Supervise the work of office, administrative or customer service employees to ensure adherence to quality standards, deadlines and proper procedures, correcting errors or problems
Provide employees with guidance in handling difficult or complex problems and in resolving escalated complaints or disputes
Implement corporate and departmental policies, procedures and service standards in conjunction with management
Discuss job performance problems with employees to identify causes and issues and work to resolve problems
Teach and instruct employees in job duties and company policies or arrange for training to be provided
Evaluate employees' job performance and conformance to regulations and recommend appropriate personnel action
Recruit, instruct, coach and supervise subordinates
Interpret and communicate work procedures and company policies to staff
Develop and review operating procedures
Develop and manage department budget
Establish work priorities and activities
Recommend promotions, transfers, hires and other disciplinary action
Establish metrics and prepare monthly reports
Coordinate activities with other departments
Maintain the security of confidential information
Stay abreast of advances in technology
Supervisory and/or Leadership Responsibilities:
A full range of supervisory activities, training, evaluation, counseling and recommendation for termination. This includes, but is not limited to, effectively communicating organizational policies and other information to subordinates, ensuring that employees have a clear understanding of their responsibilities.
Knowledge, Skills and Abilities:
Knowledge of business and management principles including strategic planning, resource allocation, leadership techniques and budgeting
Knowledge of using computer systems, which may include setting up and using hardware and software programs, entering data or processing information
Knowledge of principles and processes for providing customer service
Knowledge of program planning and administration
Skilled in developing and executing effective multi-media communication plans
Skilled in monitoring and managing performance
Skilled in establishing and communicating performance expectations and metrics
Skilled in time management
Skilled in prioritizing and managing changing priorities
Skilled in anticipating, identifying, analyzing and resolving conflict and problems
Ability to communicate effectively verbally and in writing
Ability to listen and understand information verbally and in writing
Ability to analyze and implement consumer and competitive research data
Minimum Qualifications - (Education, Experience, Certification, & Licensure):
Bachelor's Degree in Journalism, Communications, Marketing or related field
Directly related experience may substitute for education
Ten years of experience in implementing marketing and communications activities
Four years of experience in a leadership role
Valid Texas Driver's License
Physical Demands and Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
The employee may be required to stand, reach with hands and arms, stoop and kneel
The employee may be required to sit or stand for long periods of time
The employee may be required to lift, carry, push, pull or move up to 25 pounds
The employee may be required to travel
Exempt employees receive a fixed bi-weekly salary to compensate them for all hours worked during each pay period
The employee may be required to work more than 40 hours per week
Pedernales Electric Cooperative is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation and gender identity.
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Manager, Management
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