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Job Details

Senior Director of External Communications

Company name
The Hertz Corporation

Estero, FL

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General Responsibilities

Position Summary:

The Senior Director of External Communications is responsible for the development and implementation of media relations strategies to advance business, brand and reputation goals. This position encompasses public relations and awareness-building strategies, national, trade and social media relations, thought leadership, crisis communications, and reputation and issues management.

We are looking for an enthusiastic public relations professional to build, manage and direct positive relationships between Hertz and external parties.

Position Responsibilities:

Develop and implement public relations and social media campaigns, strategies and tactics that engage key constituents, build brand awareness and support business objectives

Ensure communication strategy is consistent and reflects Hertz’s strategic vision

Manage multiple projects from concept to completion by anticipating challenges, troubleshooting problems, proposing solutions, overseeing quality, and ensuring deadline and budget adherence

Oversee the Hertz, Dollar and Thrifty brands via integrated strategies and action plans across multiple platforms including local/national media, social media, corporate website

Ensure brand message is consistent, timely, and relevant

Provide strategic communications counsel to senior management

Drive executive visibility media relations efforts

Collaborate with internal communications, creative, digital, sales, legal, government relations, operations and other key internal teams as necessary to achieve objectives and ensure consistent messaging to all stakeholders

Manage company blog, corporate website and executive management’s social media platforms

Maintain strong relationships with business, lifestyle and trade media

Provide crisis communications counsel to leadership to support effective issues management

Handle daily media inquiries

Mandatory Requirements


S./B.A. in communications, journalism, marketing or related field preferred

Minimum of 12-15 years of relevant agency or corporate PR experience, showing proven editorial placements in key media

Good press relationships and excellent reporter-management skills

Issues management experience and an ability to manage crises on off-hours

Industry experience should include consumer brands, ideally with a customer service component

Social media savvy is a plus

Experience developing PR programs that have successfully relaunched high profile consumer brands

Critical and structured thinker with superior analytical and problem-solving abilities

Team management experience. A track record of mentoring junior talent

Preferred Requirements

Hertz is a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening.

EEO/AA: Females/Minorities/Disabled/Vets

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Company info

The Hertz Corporation
Website :

Company Profile
Thank you for your interest in The Hertz Corporation. Here you will find information including current facts, figures, and historical data that allow you to learn more about the company from which you're renting a car or truck or equipment, or leasing a vehicle. Visit us often for informative updates! Click on Hertz Companies and find out about all of Hertz' subsidiaries and divisions-Hertz Rent A Car, Hertz Equipment Rental Corporation, Hertz Local Edition® (HLE), Hertz Car Sales®, or Hertz Truck and Van or Hertz Leasing. So whether you're renting a car or thinking about buying one, here you will find everything you need to know. Click on What's New and find out about our latest service or enhancement. Click on Hertz History, and you will discover things you may not have known about the company that has been #1 since it started in 1918.

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