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Job Details

Senior Manager Social Media

Company name
Social Finance, Inc

San Francisco, CA

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Description About The Role We are looking for a Senior Manager, Social Media to join our marketing team and lead our social media efforts across brand\/awareness and organic. As the Senior Manager, Social Media, you will be responsible for developing, executing and measuring our strategies across social platforms to drive awareness, comprehension, affinity and advocacy for SoFi. You will play a key role in the content strategy, development and deployment across channels \u2013 helping us create built-for-social content that reaches and engages the right audiences. Our name, SoFi, stands for Social Finance \u2013 and we want community building and engagement to be at the heart of everything we do. As the Senior Manager, Social Media, you will be responsible for executing and overseeing the paid amplification of brand\/awareness content. You will also work closely with our social acquisition team to ensure that we are connecting the dots across the funnel to convert prospects. You will manage two direct reports \u2013 the Social Media Specialist and Social Media Manager, who are responsible for managing our social customer care and our growing and very engaged private Facebook group, respectively. This role reports to the Director of Content and Social Strategy. This is the ideal role for someone who is very self-motivated, creative, analytical and collaborative. If you are energized by creating new campaigns and experimenting with new ideas, this is the role for you. SoFi has an entrepreneurial culture, so you should be very comfortable owning and running with initiatives and bringing your fellow marketers along for the ride.\u00a0 About SoFi SoFi is a new kind of finance company taking a radical approach to lending, wealth management and insurance. From unprecedented products and tools to faster service and open conversations, we\u2019re all about helping our members get ahead and find success. Whether they\u2019re looking to buy a home, save money on student loans, ascend in their careers, or invest in the future, the SoFi community works to empower our members to accomplish the goals they set and achieve financial greatness as a result. Responsibilities Determine, implement and optimize the overall social strategy across social platforms Manage social media manager (who is responsible for the private FB group and influencer program) and social media specialist (who is responsible for social customer care) Work with the Director of Content & Social Strategy to determine the content\/campaign calendar for paid and organic content across channels. Oversee the creation, testing and optimization of content across channels, created by our in-house creative agency in addition to outside partners Lead the strategy, execution and optimization of a multi-million dollar paid amplification budget of content across social platforms (note: we have an in-house social buyer). Continually monitor performance and deliver a monthly social scorecard outlining wins, learnings and opportunities for innovation and expansion. Personal characteristics: Deep knowledge and passion for social media \u2013 native to the space. Driven to balance smart strategy with breakthrough content that performs against KPIs in addition to building the brand. High visual and creative aesthetic filters \u2013 can inspire and help develop strong creative content that contributes to brand affinity and advocacy. Ability to navigate multiple stakeholders, platforms and communities to ensure that strategies\/goals are understood and met. Strong qualitative skills Pop culture savvy to identify trends and key influencers that we can co-op or target within our social media programs Detail oriented creative problem solver with passion for branding, marketing communications and advertising You have a bias for action, thrive in working in fast paced environments managing across multiple shifting priorities You have a proven track record of leading through influence and delivering persuasive presentations to senior leadership You enjoy working on collaborative cross-functional teams You are comfortable in a performance based environment Ability to manage a content calendar with daily postings across several platforms. Qualifications\/Skills: Bachelor\u2019s degree 5 years in social media marketing, with a focus on B2C brands.\u00a0 Excellent written communication skills Strong analytic skills \u2013 ability to use data to develop, optimize and measure social programs Active daily life in online and social media 2 years of people management experience Benefits Lunches, a fully stocked kitchen, and subsidized gym membership Competitive salary packages, bonuses and stock options A flexible vacation policy allows you to truly relax and reboot Comprehensive health, vision, dental, and life insurance as well as disability benefits 100% of health, vision, and dental premiums paid by SoFI for employees and their dependents 401(k) and education on retirement planning Tuition reimbursement on approved programs, up to $5,250 a year Monthly contribution to help you pay off your student loans #LI-QW1

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Social Finance, Inc

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