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Marketing/Communications Manager

Company name
Arc Broward

Fort Lauderdale, FL

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Arc Broward, a well-established, nationally accredited, non-profit organization based in Sunrise, Florida is currently seeking a Marketing and Communications Manager to join our growing family.The Marketing and Communications Manager is responsible for contributing to and executing the marketing and communications strategy of the agency and our three social enterprises, Arc Culinary, Arc Tech, and Arc Educates. The manager designs and executes a robust marketing & communications plan to help build the brand and strengthen awareness of Arc Broward’s social enterprises.The role of the Marketing and Communications Manager will primarily be content creation, therefore the best candidates will have a strong knowledge of all social media platforms, Web, email marketing software, copywriting skills, and basic photography skills.Core Responsibilities:Creates integrated marketing and communication strategies and programs that are robust, impactful, creative, results-oriented, and measurable.Develops and implements a communications strategy that ensures that communications to customers and other key stakeholders are clear, impactful, and consistent/aligned where appropriate.Creates content and executes social media plan across all platforms for agency and social enterprises.Oversees external and internal marketing through the use of mixed media- print, social media, Website, digital media, video and graphic design.Provides strong ideas and implements actions to grow email database and effective outreach through email marketing – including developing email magnets and other strategic campaigns.Increases the social enterprises’ business visibility and relevance in competitive markets through the creation and execution of traditional and non-traditional communication vehicles and channels that support sales efforts. Assists in the overall growth of the businesses via effective communication strategies to ensure increasing customer leads.Participate in special events, fundraising, social and community events, meetings, conferences and trainings which will require some evening and weekends.Other duties as assigned.Requirements:Bachelor’s degree marketing, communications or related field. With a minimum of 2 to 3 years of relevant experienceKnowledge of Adobe Creative SuiteBasic Photography SkillsStrong Grasp of Microsoft Office & Google DriveExperience with Hootsuite or similar platformExperience with Constant Contact or Similar PlatformBasic Graphic Design Skills preferredBasic Knowledge of SEM and SEOMust pass a pre-employment Level 2 criminal background check and drug screen.Some weekend and evening work required.The ideal candidate will possess these skills:Exceptional level of personal responsibility with exceptional goal orientation and a proven track record of successStrong written and oral communicator; specifically can write and speak compellingly about our organization, mission, and goals and effectively tailor messaging to different audiencesCritical thinker who displays strong judgment in prioritizing problems to solve and opportunities to pursueSuccess at cultivating strong relationships with all internal and external stakeholders.Strong project management, multi-tasking, and leadership skills with sharp attention to detail.

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Arc Broward
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Company Profile
Arc Broward’s mission is to transform the community by providing opportunities for people with disabilities and other life challenges to realize their full potential. Since 1956, Arc Broward has worked hand-in-hand with our community, changing how people with developmental disabilities and life challenges are embraced and included. This critical work ensures that people with disabilities, not only live, learn, work, and play in their communities, but more importantly, thrive. Arc Broward operates at 10 locations and provides 21 programs throughout Broward County, FL. Arc Broward’s three social enterprises — Arc Educates, Arc Culinary and Arc Tech — are groundbreaking efforts to transform the community by providing opportunities for people with disabilities and other life challenges to realize their full potential. Arc Broward has maintained national accreditation status for more than 30 years. The process requires significant effort, strong teamwork, and a commitment at all levels of the organization to providing the highest possible quality services. As a nonprofit organization, the agency relies on grants, individual and corporate contributions, and revenue generated through a broad range of contracts.

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