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Digital Specialist

Grand Forks, ND

Date Last Verified
Aug 10,2018

Posted on
Aug 09,2018

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The Digital Specialist supports the execution of Altru's digital experience plan by analyzing and providing insight to the user experience across all digital channels and ensuring the functionality of all digital platforms. This position optimizes digital paid media campaigns to meet marketing objectives. Key job functions also include developing and executing online reputation management and lead nurturing processes. Strong analytical skills will be needed to audit SEO performance and user engagement and to recommend improvements to ensure all digital platforms are adhering to best practices. This fast-paced position will be part of a team of marketing, public relations, communications, and digital professionals.     Essential Job Functions Title and Description   {comp_title} {comp_text}   Experience Supports the execution of the digital experience plan, for both internal and external audiences. Analyzes and provides insight to the user experience across all digital channels.   Management Ensures the functionality of all digital platforms, resolves technical issues, and maintains websites’ content. Optimizes content management and performance across all digital platforms.   Objectives Optimizes digital paid media campaigns through appropriate channels to meet marketing objectives.   Reputation Develops and executes online reputation management process.   Nurturing Process Develops and executes lead nurturing processes through email, content and social channels or through email marketing and coordinate appropriate content supporting marketing strategies.   Engagement Researches and implements digital technologies to enhance the user experience. Ensure all technologies to engage with the brand are convenient, seamless and consumer-centric.   Improvement Audits SEO performance and user engagement, executes best practices to improve. Applies knowledge in analyzing digital metrics, creates performance reports, and provides recommendations for improvement.   Best Practices Recommends best practices for advanced communication technologies that support the consumer needs of our expanding service area.   Other Duties Performs other duties as assigned or needed to meet the needs of the department/organization.   Safety & Compliance Demonstrates understanding and follows infection control policies and procedures according to standard operating procedure.
Maintains requirements for age specific competencies for the position and demonstrates the knowledge or principles of growth and developments and the skills necessary to provide patient/customer care/services.
Demonstrates knowledge and understanding of and compliance with: All pertinent safety, health and environmental policies, procedures and guidelines.
Working safely, without causing harm or risk to self, others or property.
The work environment safety procedures and prompt reporting of unsafe practices, procedures, accidents, injuries or other safety violations to the Leader.
The use of all safety equipment and personal protective equipment.
    Behavior Standards   Integrity: We will always do the right thing even when no one is watching.
Acknowledge: We will create a welcoming, healing environment.
Meaningful: We will provide an exceptional patient experience.
Accountable: We will accept responsibility for our actions and behaviors.
Listen: We will listen and seek to understand.
Team: We will work together to deliver world-class care.
Respect: We will treat each other with respect.
Understand: We will seek to understand and respond genuinely.
    License, Certification & Registration Title Credentialing Body Timeframe When Needed Verified By           Notes     Education & Experience   Degree/Diploma Program of Study Required/Preferred     Bachelor's Graphic Design Required Or Bachelor's Marketing Required Or Bachelor's Related Field Required And/Or Master's Related Field Preferred   Experience   Experience Required/Preferred     A minimum of 3 years of related experience Preferred   Knowledge & Skills Title Required/Preferred   Knowledgable in social media marketing sites, marketing automation software, JavaScript, HTML, etc. Required Knowledgeable in Google AdWords, Google Trends, and Google Analytics. Required Demonstrates strong data analytical ability. Required Demonstrates the ability to effectively communicate both verbally and in written format. Required   Physical Demands Activity Frequency   Sit Frequently (34-66%) Stand Rarely (67%) See Continuously (>67%) Hear Continuously (>67%)  

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