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Senior Writer Sales Enablement

Location
Hartford, CT

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Senior Writer, Sales Enablement
Aetna

Hartford
CT
Job #713459184
Req ID: 51980BR
POSITION SUMMARY
Writes compelling content for finalist and capabilities presentations and executive summaries to sell and retain clients in National Accounts, Middle Market, Public and Labor and Specialty business segments. Content effectively positions Aetnas competitive strengths based on in-depth knowledge of company products and services, competitive landscape, industry, audience, and overall business environment and objectives. Develops content for Commercial business value story including story position and product modules. Creates additional high visibility content as requested. Ensures content meets Aetna brand standards and value story requirements.
Fundamental Components:
Writes, edits and produces persuasive, compelling and timely on-target content for a variety finalist and capabilities presentations and executive summaries to sell and retain clients in National Accounts, Middle Market, Public and Labor and Specialty business segments. Also develops content for commercial business value story theming, positioning and product modules as well as content for web and other media as requested. Builds and maintains solid relationships with key resource experts at all levels of the company. Proactively collaborates and consults with internal customers to understand their needs and challenges to create content, strategies and programs that effectively and creatively meet audience needs. Coordinates department projects, including, but not limited to, leading input sessions,content development and strategic communications for key audiences and programs. Collaborates with account managers, graphic designers and other writers on a daily basis to ensure work is creative, accurate and deadlines are met. Performs other duties as required.
BACKGROUND/EXPERIENCE desired:
Bachelor degree in Public Relations, Advertising, Marketing Communications, Journalism or equivalent preferred.Previous (5-7 years) experience in professional writing in an advertising or marketing communications environment. Strong communication and interpersonal skills. Collaborative mindset. Creative, strategic thinker able to move quickly and handle multiple projects simultaneously. Strong project management experience. Demonstrated PC literacy, knowledge of e-commerce. Experience in health care preferred but not necessary.
EDUCATION
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
TECHNOLOGY EXPERIENCES
Technical - Desktop Tools/Microsoft PowerPoint/1-3 Years/Power User
Technical - Desktop Tools/Microsoft Word/1-3 Years/Power User
Technical - Desktop Tools/Microsoft Outlook/1-3 Years/Power User
ADDITIONAL JOB INFORMATION
Produce top-notch content as part of this high visibility, fast moving team of creative writers and designers. Collaborative team work environment.
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
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Job Function: Product & Marketing
Updated 08/08/2018

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