Trade Station Group, Inc.
Plantation, FL, United States
Manager, Marketing, Pr, Project Management
Marketing Manager - SEO
TradeStation is an award-winning on-line broker and global financial services provider, attracting retail and professional traders and investors from all over the world. We are seeking an energetic, innovative and curious individual who is not afraid to try out new ideas to join our marketing team. He or she will play an integral part in shaping our SEO, reporting directly to the VP of Marketing.
At TradeStation, we're continuously pushing the boundaries of what's possible, encouraging out-of-the-box thinking and relentless search for innovation. We have built a team of amazing people who work together in a high performance culture to provide our clients with exceptional products and services. We offer a collaborative and flexible work environment, competitive salaries, comprehensive benefits and an unlimited PTO policy.
The Marketing Manager/Specialist in SEO and Web Analytics is responsible for managing and executing marketing projects and initiatives with a focus on website optimization. This will include the management and execution of tactical SEO strategies to improve search engine visibility and web traffic, as well as on-site testing and optimization to improve user experience and conversion rates. Candidate should be a detail-oriented individual with excellent multi-tasking skills to oversee jobs throughout the entire marketing cycle acting as the liaison between Creative, IT, Web, Education, and other departments to facilitate workflow and meet deadlines.
ESSENTIAL JOB FUNCTIONS:
Lead and manage all aspects of our website testing metrics, KPIs, dashboards and other ad hoc reporting.
Develop and execute comprehensive SEO strategies to exceed company goals for organic search, as well as articulate POVs on the changing landscape of SEO.
Develop clear and concise reports and presentations to deliver results and findings that will drive strategic SEO decisions.
Champion business needs and goals into effective A / B and multivariate website test plans, including defining test criteria and method, metrics, creating and executing tests, and recommendations based on outcomes. Ensure learning’s are properly documented and incorporated into future activities. Test assets include web pages, email templates, offers, content and other applicable types of digital assets.
Manage marketing campaigns and initiatives through project life cycle as needed. Campaigns could include email, print, digital, video, website, PR or social media components and will require collaboration with internal designers and/or agencies.
Manage the prioritization of optimization requests and updates for the team
Review and interpret web statistics and transactional data with the objective of identifying trends, correlations, and user behavior supporting business analysis efforts and provide actionable recommendations and information to optimize acquisition, engagement, conversion and revenue.
Improve overall visibility and user experience of website via SEO and testing/optimization strategies
KNOWLEDGE, SKILLS & ABILITIES:
Understanding of current online marketing best practices
Capable of managing marketing projects and strategies independently
A deep understanding of SEO best practices, keyword research methodologies, information architecture, search engine algorithms, and ranking factors to improve the user’s experience
Ability to educate others on SEO related best practices, and the latest trends as a subject matter expert
Demonstrated ability to develop A/B testing and optimization strategies for websites and drive results
Strong written and oral communication skills required
Familiarity with the financial services industry is desirable but not required
Working knowledge of Google Analytics/Tag Manager/Google Webmaster expertise and Microsoft suite of products
EDUCATION & EXPERIENCE:
Bachelor’s degree, preferably in communications, marketing or a related area
Must have project management experience in marketing
At least 3 to 5 years of experience in conversion rate optimization or website optimization
At least 3 to 5 years of experience managing and executing website SEO strategies
Experience working with content strategy and content creators to effect change and improve results
Experience working with website testing and analytics tools such as Google Optimize, Optimizely, Google Analytics etc.
Trade Station Group, Inc.
Website : http://www.tradestation.com/