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Director of Residential Marketing AL

Location
Mason, OH

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CarDon & Associates is now seeking an Director of Residential Marketing AL. BASIC FUNCTION: The Director of Residential Marketing oversees, develops, and directs all aspects of sales and marketing. The Director analyzes sales and marketing problems, evaluates results, implements changes, and makes recommendations to the Administrator and Corporate Marketing. EDUCATION, QUALIFICATIONS, CREDENTIALS: \r• Education or experience in sales, public relations or sales psychology is desirable \r• At least one year experience in comparable sales in a hospital, retirement center, or healthcare facility is preferred. \r• Has knowledge of and special sensitivity to the needs of the aging. \r• Projects a confident, creditable professional image. \r• Communicates effectively, both orally and in writing, and has the ability to make presentations before small or large groups. RESPONSIBLE TO: Health Facility Administrator; indirectly reports to the Corporate Director of Marketing ESSENTIAL FUNCTIONS (Prioritized in order of importance): The employee must be able to perform each essential function effectively to be successful in this position. \r• Responsible for meeting the community's occupancy goals in accordance with the community's budget. \r• Follows CarDon sales training protocol for entire sales process from taking inquiry calls to providing quality appointments that include the warm-up, presentation, tour and closing. \r• Manages the sales process through receipt of deposit to move-in, in relation to the representation, negotiation and promotion of the community to that individual. \r• Works with the prospective resident, family members, and key influencers (physician, attorney, trust officer, etc.) to facilitate a timely and beneficial commitment to the community. \r• Manages all information relating to the inquiry/prospective residency, including communication with administration, communication with direct supervision, and accurate documentation of all contacts and updates in REPS (leads management system). \r• Promotes the sales process through on-going contacts with a prospective resident via telephone, personal visits,tours, letters and/or emails and home visit activities as appropriate. \r• Collaborates with housekeeping and maintenance to assure that the accommodations are ready for move-in to promote a smooth transition for the resident. \r• Monitors sales and move-in performance continually for improvement opportunities. \r• Maintains an awareness of the relationship between profitability and census development. \r• Maintains model apartments for touring purposes, pending availability. \r• Responsible for follow up to include telephone contact, personal correspondence, on site appointments with prospects, home visits and one extra's. \r• Communicates closely with the Residential Unit Manager regarding assessments for Assisted Living. \r• Communicates assessment results and associated fees with prospective resident and family. \r• Knows apartment availability at all times. Demonstrates a sense of urgency regarding occupancy. \r• Regular, punctual attendance and ability to be flexible in work time; scheduling occasional evenings and weekends, as needed. Availability for weekend on-call responsibilities. \r• Generates sufficient referral activity to meet community's occupancy goals by making new and servicing existing relationships with legal and financial professionals, senior organizations, nursing facilities, senior housing facilities, appropriate special interest groups, churches and other community contacts. \r• Develops and maintains relationships to advise them of programs and services the community can provide. \r• Actively participates in daily morning meetings to alert appropriate staff members of projected move-ins, moveouts and appointments/tours. \r• Prepares appropriate paperwork for move-ins, to include the Residency Agreement and Admission Paperwork. \r• Follows proper distribution of admission paperwork based on distribution chart. \r• Enters all new admissions in Matrix. \r• Periodically evaluates move-in processes for improvement. Reviews the Guide to Community Living and admission forms at least annually for updating and revisions needed, and makes recommendations to corporate marketing. \r• In conjunction with Administrator, trains and coordinates appropriate staff to serve as back-up in above functions whenever the marketing staff is unavailable -- out of the community, evenings, weekends, etc. \r• Provides assistance with new employee orientation regarding the inquiry/sales process and customer service. \r• Prepares all reports as required. Monitors trends for inquiry, sales, move-in, move-outs, and closing rate. \r• Attends Medicare meetings of local CarDon skilled communities for referrals to assisted living, independent living or garden homes. \r• Properly, accurately and daily reports all inquiries, move-ins, move-outs and follow-up activity in REPS. \r• Maintains a database of referral contacts and community resources along with knowledge of industry trends, local hospital and competitors, and legislative/regulatory issues. Communicates this information with Administrator and corporate marketing. \r• Continually monitors and evaluates customer satisfaction. Customers include new move-ins, move-outs, current residents and families, community referral sources and lost leads. Shares results with the management team and others as appropriate to develop action plans as needed. \r• Researches, suggests, and develops niche services to differentiate their community from competitors. \r• Monitors and participates in local health fairs, senior fairs, general community events, civic groups and professional organizations. \r• Coordinates the development of community materials such as brochures and advertising through completing media requests. Refers yellow page advertising to corporate marketing. Reviews all advertising and promotional items with corporate marketing prior to ordering. \r• Serves as a member of the internal marketing team whose purpose is to enhance resident and community relations. \r• Develops and implements quarterly marketing plan independently or in conjunction with team where applicable. \r• Monitors and tracks results. \r• Monitors and stays within allotted marketing budget. \r• Develops and implements special events and presentations targeted at community education, establishing and \r• maintaining status for the community as the expert on senior housing in the community. \r• Exhibits excellent customer service skills at all times. The preceding list of essential functions is not all-inclusive and may be supplemented to the extent that such additional functions do not interfere with the primary function. KNOWLEDGE, SKILLS, AND ABILITIES: \r• Strong verbal and written communication skills are essential. \r• Is able to communicate effectively and make presentations to both large and small groups. \r• Has experience in computer-based recordkeeping systems, word processing systems, and e-mail. \r• Is self-motivated and able to work independently without direct supervision. \r• Has a valid Driver's License \r• May be required to work beyond normal working hours as sales/admission activity dictates.Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

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