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Job Details

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Company name
YMCA of the USA

$40,000.00 - $50,000.00

New Canaan, CT
11 hit(s)  


Assistant Director must be able to work harmoniously and professionally with a variety of personalities including donors, committee members, Board of Directors, Y members, and fellow Y Directors. Fundraising responsibilities include assisting with the Y’s annual support campaign, along with contributing to and implementing year-round donor communication and cultivation strategies, as well as assisting with fundraising special events. Marketing responsibilities include the execution of as well as the optimization of day-to-day marketing programs including quarterly program brochures, program promotion, semi-annual community newsletter, advertising, public relations, and internal/external communications.


This position requires the ability to maintain harmonious relationships with staff, members, volunteers, and the general public.

Minimum bachelor’s degree in Marketing, English, Communications, or related field of study. Minimum of 1-3 years of career experience.

Superior written and oral communication skills, strong team ethic, and high attention to detail.

Experience writing, editing, and proofreading in a fast-paced, deadline-driven environment.

Experience with media relations and writing press releases.

Knowledge of fundraising operations, methodology and Raisers Edge software helpful but not required

Technical competencies: Advanced skills in Microsoft Office Suite (Word, Excel, PowerPoint, Publisher) essential. Desirable: Raiser’s Edge or other fundraising software, and graphic design experience using InDesign, Photoshop, or comparable software.

Creative and innovative spirit.

Knowledge of YMCA history and mission, both locally and nationally. YMCA experience desirable.

Essential Functions

Execute and manage day-to-day marketing activities including: social media, program promotional materials, digital signage updates, advertisements, mobile app updates, press clipping, competitive monitoring, etc.

Collaborate with outside agency and program directors to manage production of session program brochures.

Prepare and distribute press releases, coordinate media coverage at Y events, and identify media sources.

Execute day-to-day fund-raising activities in support of the annual support campaign, capital campaigns, and special events.

Assist in maintaining fundraising database.

Assist with grant research and application, prospect research, and other fundraising needs.

Assist with developing and maintaining Marketing and Financial Development budgets.

As appropriate, attend Marketing and Financial Development Committee meetings, work with committee members, and assist in developing and executing strategies.

Track website activity and identify optimization tactics

Plan and execute staff annual support campaign

Serve as a resource for other Y departments and contribute to initiatives/events as appropriate.

Represent Y at appropriate community events in conjunction with Director of Community Engagement (i.e. sidewalk sale, pop-up park, etc.)

Assist with taking photographs of Y events/programs.

Serve as a “Y Brand Ambassador” ensuring national brand guidelines are adhered to throughout the Y and all departments.

Work with Directors to implement individual marketing strategies to achieve their program goals keeping consistent with the Y’s overall marketing strategy.

Serve as internal creative services assisting staff with flyers, brochures, signage production, etc.

Serve as back-up for emergency member communications (facility closings, delays, etc.)

Be knowledgeable of the “40 Developmental Assets” set forth by the Search Institute. For more information please see their website

Employee regularly demonstrates behaviors in each of the YMCA Four Core Values: Caring, Honesty, Respect, and Responsibility.

Perform other duties as designated by the supervisor.

Job Description may be changed at any time by supervisor.


$40,000.00 - $50,000.00

Company Profile
We know that lasting personal and social change comes about when we all work together. That’s why at the Y, strengthening community is our cause. Every day, we work side-by-side with our neighbors to make sure that everyone, regardless of age, income or background, has the opportunity to learn, grow and thrive. The Y is a nonprofit like no other. That’s because in 10,000 neighborhoods across the nation, we have the presence and partnerships to not just promise, but deliver positive change. The Y is community centered. For nearly 160 years, we’ve been listening and responding to our communities. The Y brings people together. We connect people of all ages and backgrounds to bridge the gaps in community needs. The Y nurtures potential. We believe that everyone should have the opportunity to learn, grow and thrive. The Y has local presence and global reach. We mobilize local communities to affect lasting, meaningful change.

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