Location Marketing Associate Manager - Chicago
Title: Location Marketing Associate Manager - Chicago
Job Number: 00575867
Bring your big ideas and marketing expertise to Accenture and you may find that your career catapults to places you never imagined. As a leader in management consulting, technology and outsourcing services, our teams work closely with clients to improve the way the world works and lives. Whether you work directly with clients or manage important internal initiatives and efforts, youâ€™ll find amazing opportunities to make a measurable difference.
Corporate Functions â€“ Marketing & Communications
As part of this team, youâ€™ll play a key role in helping Accenture execute its strategy. Youâ€™ll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.
YOUR ROLE : Location Marketing Lead, Chicago
Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Choose Accenture, and make delivering innovative work part of your extraordinary career.
People in the Corporate Function career track contribute to the running of Accenture as a high- performance business through specialization within a specific functional area, and grow into internally focused roles by deepening their skills and/or developing new skills within an internal functional area.
The role of Location Marketing is
to design, develop and execute an integrated marketing and communications strategy and plan to help grow Accentureâ€™s business in Chicago. To achieve this, the individual will be responsible for positioning Accenture as a leading local company while building consideration for our capabilities across target clients, recruits, and employees. The individual will also be responsible for helping Accenture build connections in and becoming part of the fabric of the local communities in Chicago.
A central part of this is positioning our executives as business leaders and experts in those communities among: G2000 company executives, the media, key government leaders, alliance partners, important local business networking associations and non-profits.
The individual will report to the Marketing Communications Lead, Midwest Region and take input from local business leadership and other local marketers in the region. The position will be based in Chicago but the marketing strategy, program development and execution of marketing programs may be expandable throughout the Midwest.
These activities are grouped into several key areas:
Working with Marketing Communications Lead, Midwest Region
, the Chicago Office Managing Director and local
create a Marketing & Communications strategy for the Chicago metro region that will differentiate Accenture.
Designing and executing all marketing activities for Chicago
including local activations of industry & client marketing, image development and relationship programs in alignment with the North America Marketing strategy and focus
Building the profiles of our key leaders within the region by leveraging prime media relations opportunities as well as social media, digital, and face-to-face opportunities.
Working collaboratively with the
and Accenture business Marketing & Communications leads across all parts of our business within the Midwest region to drive strong client engagement and drive preference for Accenture.
Supporting local recruitment marketing activitiesâ€”building the employer brand and supporting our hiring needs, including leading â€œBest places to workâ€ award applications for Accenture .
Directing the design and execution of programs to help our leadership communicate with our employees.
1. External Communications Program
Work closely with the regional media relations lead drive all media relations programs in Chicago, including proactive media outreach, reactive media inquiries and crisis communications issues.
Build a strong digital and social media presence in Chicago that amplify the visibility of Accenture in those markets.
Facilitate the relationship building process with key governmental officials â€“ governors, senate and house representatives, mayors, city council representatives, etc.
Assess and capitalize on the business value of local sponsorship, speaking and event opportunities to position Accenture as a business leader in Chicago.
Collaborate with the Global Issues Management team, North American and Northeast media relations leads to counsel leadership on crisis communications.
2. Client Experience Program
Build Accentureâ€™s reputation and differentiate Accenture in the Chicago market.
Support industry and client focused marketing programs to Increase penetration of G2000 clients and targets by devising and executing disruptive Marketing & Communications strategies that help to expand our share of wallet with those companies.
Ensure local image programs support the strategic priorities of Accenture (as guided locally by the Associate Director â€“ Marketing & Communications â€“ Midwest, Midwest Regional Managing Director, Chicago Leadership Council, and the Marketing & Communications leadership team).
Collaborate with the industry and Accenture business marketing teams to drive strong client programs across our targets clientsâ€”ensuring program objectives are integrated with geographic, industry, Accenture business and corporate marketing objectives.
3. Relationship Development Program
Oversee the design and execution of effective, targeted relationship development efforts that bring our leaders together with senior client executives (from large events to individualized one-on-one opportunities).
Build/sustain relationships with key local business associations and non-profit organizations to help our local leaders secure board positions and committee memberships that will weave our leaders (and Accenture) into the fabric of the community.
Collaborate with industry and Accenture business Marketing & Communications professionals to bring relevant subject matter experts to key clients when they are in market thereby optimizing their visits to meet business development goals.
Ensure successful implementation of national Inclusion & Diversity programs at the local level that bring together our clients and Accenture executives, demonstrating our commitment to building a truly inclusive workforce.
4. Employee Experience Program
Orchestrate local internal communications strategy and design programs aligned with that strategy to optimize the employee experience and develop an environment of a great place to work.
Advise on an internal communications approach to contribute to the engagement and retention of our best talents, aligning these programs with the communication goals of the overall company strategy.
Monitor and document progress against program delivery ROI and budget.
Measure and document results from programs using CRM software (e.g. Salesforce).
Follow all marketing services processes, particularly with regards to time reporting
Marketing Communications Lead, Midwest Region is kept appraised of progress against budgets and time-lines, and escalate potential budget and time over-runs or under-runs.
Increase marketing effectiveness by improving coordination and leverage across geographies, operating groups and growth platforms; maximize the value of strong local presence; provide a better and more consistent client experience and maximize marketing dollars.
Lead execution of local industry and corporate citizenship event marketing programs
Bachelor's degree in marketing, communications or related field
Minimum of 3 years of integrated marketing and communications experience with proven track record of delivering results
Track record in integrated marketing, including digital, social marketing as well as more traditional marketing channels
Understanding of new digital business trends, environment and players
Professional services marketing experience preferred
Proficient with analytics and adept at measuring and optimizing marketing programs
Expert project management skills, including B2B event management
Familiarity with ~~~
Understanding of the role of employee engagement, corporate citizenship, human capital and diversity capacity in a strategic marketing plan
Expert budget management and financial reporting skills, including large budgets with multiple vendors and deliverables
Ability to develop and apply creative solutions to complex issues
Excellent collaborator; builds effective relationships in large, complex, matrixed organizations
Superior oral and written communications skills and presentation skills
Strong business acumen
Highly detailed with a passion for well-executed deliverables
Ability to work autonomously and independently, yet integrate appropriately with other areas of Marketing & Communications and other groups within Accenture
Thrives on working in intense, deliverable-driven and deadline-driven environment
Demonstrated leadership in professional setting; either military or civilian
Demonstrated teamwork and collaboration in a professional setting; either military or civilian
Candidate must currently reside in the greater Chicago area, be comfortable with commuting downtown and be familiar with the business community and landscape
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.
Equal Employment Opportunity
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.
Job: Marketing & Communications
Website : https://www.accenture.com
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations.We help organizations maximize their performance and achieve their vision. We develop and implement technology solutions to improve our clients’ productivity and efficiency—and may run parts of their operations on their behalf. Ultimately, we enable our clients to become high-performance businesses and governments.