Northwest Evaluation Association(NWEA)
NWEA is looking for a Demand Generation Specialist who will work closely with our Product Marketing, Field Marketing, and Creative Services teams well as Sales leadership in the development of the company’s overall customer acquisition and retention strategies.
Collaborating with cross-functional teams, this role will be responsible for the tactical execution of digital marketing programs, reporting on their performance, and optimizing to produce improved results. An effective communicator, this role should have a solid understanding of the needs and pain points of sales and marketing teams as well as the ability to message effectively to encourage prospects to take action. Bringing a combination of B2B lead gen campaign planning and execution experience, the right candidate will not only support the strategic focus of the demand generation team, but also bring enthusiasm and new ideas to help grow pipeline and enhance the efficiency of the organization.
Your Next Challenge...
Serving as an essential team member, you will support, execute, and optimize marketing programs designed to generate leads, nurture interest and engagement, and deliver qualified leads to our sales team through:
Develop, execute and monitor strategic lead generation and lead nurture campaigns.
Manage and optimize digital advertising channels, including Adwords, LinkedIn, Facebook, and retargeting accounts
Build and maintain campaign calendars and standardized reports to facilitate collaboration between sales and marketing
Identify and recommend the development of content required for campaign deliverables (white papers, success stories, Web pages, etc.) through internal and/or agency resources.
Research and present recommendations for direct response marketing programs including email campaigns, paid and organic search, digital advertising, webinars, content syndication, social promotion and more.
Derive insights from current/past performance, and drive testing and optimization into all aspects of our marketing. Provide recommendations for marketing strategy and tactics based on testing and analysis.
Collaborate with other teams to track and manage lead flow and increase conversion rates at each stage of marketing and sales engagement.
Execute daily workload using team’s project collaboration system; partner closely with content and other digital marketing colleagues to build campaign assets
Serve as strategic advisor for email and marketing automation programs; collaborate with key stakeholders in sales, marketing and business development to conceptualize campaign strategy, requirements and design
Stay current on industry best practices through external benchmarking and other thought leadership forums; proactively document and share best practices with the broader team
Traits for Success...
Excellent communicator, in person and in writing
Strong project management and planning skills to manage multiple projects and competing priorities simultaneously for seamless execution.
Ability to establish priorities, work independently and proceed with objectives with little supervision. Impressive organizational skills with strong attention-to-detail and quality control.
Team player with ability to facilitate and own cross-functional collaboration
Education and Experience...
A Bachelor’s degree in Business Administration, Marketing, Communications, English, Journalism or related field preferred
2-4 years’ work digital marketing experience in B2B marketing and demand gen role directly managing lead generation and lead nurture programs.
2-4 years’ work experience leading successful multi-channel marketing automation programs in an enterprise platform such as Marketo (preferred), Oracle Marketing Cloud, Pardot, etc. and similar knowledge of CRM systems like Salesforce (preferred), Dynamics, Oracle.
Clear understanding of ROI analysis and proven analytical ability to track multiple campaigns, analyze results, and recommend changes.
Demonstrable technical skills in database management, CSS, basic HTML, marketing automation, Office 365, (Excel, PowerPoint, Word), analytics software (PowerBI, Tableau, Birst), project management/collaboration tools (E.g. Kapost, Workfront, Bootcamp)
Proven familiarity with digital advertising, paid search and content syndication vendors and programs
Knowledge of best practices for sales and marketing operations, automation and workflow processes; understanding & experience with lead management and scoring, marketing automation and demand generation with focus on success of impact/revenue.
About the Marketing Team…
The marketing team is a fun, creative and collaborative group of professionals in the fields of product marketing, field marketing, marketing operations, events, digital, communications, public & media relations, creative and media services and content development. Our mix of art and metrics helps bring the NWEA brand to life. We strategize, communicate, measure, and analyze to improve interaction with NWEA. To tell the NWEA story in ways that compel prospects to become partners and partners to feel supported, we work with other teams to support our mission: Partnering to help all kids learn®.
NWEA™ is a research-based, not-for-profit organization that supports students and educators worldwide by creating assessment solutions that precisely measure growth and proficiency—and provide insights to help tailor instruction. For 40 years, NWEA has developed innovative Pre-K–12 assessments, including our flagship interim assessment, MAP® Growth™; our progress monitoring and skills mastery tool, MAP® Skills™; and the OECD Test for Schools (based on PISA). Educators trust our professional learning offerings to accelerate student learning and our research to support assessment validity and data interpretation. Our tools are trusted by educators in 140 countries and more than half the schools in the U.S.
What We Can Offer You….
At NWEA we not only offer competitive pay, a 15% contribution of eligible employees’ base salary to a defined contribution 403(b) retirement savings plan, career development opportunities and an awesome culture, we also offer industry leading benefits and perks that are focused on supporting our employees’ holistic wellbeing. To learn more about what we can offer more, click here.
Connect with Us...
NWEA™ endeavors to make www.nwea.org accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please call us at (503) 624-1951 or e-mail us at email@example.com and let us know the nature of your request, your location and your contact information. This is for accommodation requests only and cannot be used to inquire about the status of applications.
NWEA™ is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please visit our website.
If you’d like more information on your EEO rights under the law, please visit the following EEOC website.
Apply for this job at https://nwea.contacthr.com/59790252
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We started with a dream of our own: to devise a formative testing system that responds dynamically to the child, and gives educators detailed insight into kids' learning. Today, 24 million assessments later, we still measure our success against these core beliefs: Continuous growth provides opportunity and challenge. Collaborative efforts contribute to mutual strength and vitality. Investment in local expertise and resources enhances kids' growth. Continuing relationships are vital to effectiveness. Credibility is built through quality products and responsive service. Thoughtful questioning and reflection are critical to creating the future. Contributing to the discovery and dissemination of knowledge expands our capacity to improve education.