Carolinas HealthCare System
Job Summary The Associate II\/Content Developer position is responsible for helping with the strategic development and execution of System-wide advertising, marketing and brand initiatives both internally and externally, with specific targeted emphasis on Atrium Health\u2019s strategic goals and priorities. The content developer is responsible for writing copy for a variety of online and offline marketing and communications channels, including print, web and out of home. The position is responsible for researching, writing, editing and proofing copy that is on strategy and reflects brand guidelines and personality. The content developer must be able to master and employ a diverse range of writing styles, including copywriting, storytelling and technical writing; and must have the ability to effectively tailor content for a variety of audiences, including general consumers, physicians, patients and employees. The position requires both a high level of attention to detail and a big-picture perspective, as well as exceptional skills in project and deadline management, client service and interpersonal communication. Essential Functions Serves as a representative for Atrium Health and for the Corporate Communications, Marketing & Outreach team, helping coordinate and execute System-wide initiatives and providing excellent customer service in all interactions. In collaboration with the Manager(s) and other department leadership, helps to develop strategic annual plans and programs that effectively integrate with Corporate Communications, Marketing & Outreach strategies and that are measurable in design and execution. Interfaces with departments across the organization, with senior staff and with other critical functions staff as needed and as appropriate on issues and matters related to the goals and priorities of the organization. Continually demonstrates a team player attitude and a positive approach to maintain collaboration across all work units within the department. Helps enforce and manage the organization\u2019s brand identity and adheres to brand guidelines. Develops and executes strategic plans and initiatives for the System for multiple channels, including print, digital and out of home. Assists with the implementation of initiatives to increase the System's overall presence on a national and international scale. Must be able to effectively influence and communicate with others in Corporate Communications, Marketing and Outreach. Must establish and maintain a strong working relationship with employees in partner departments, including Human Resources and Facilities Management. Proactively builds relationships and develops collaborative efforts with key internal and external audiences to further key marketing, brand and communications priorities. Represents Atrium Health in a professional manner at internal and external functions. Routinely integrates with other Corporate Communications, Marketing and Outreach teams to ensure that corporate messages and creative concepts are communicated and portrayed as intended. Physical Requirements Works primarily in office environment. Occasional evening and weekend work. Position requires walking around campus and\/or other facilities. Must be able to drive and have access\/use of a personal vehicle. Requires reading materials, speaking clearly on the telephone, and operating computer keyboard. Occasional lifting of documents or supplies. Educational Experience Bachelor's degree in a related field such as public relations, communications, journalism or business required. Master's degree preferred. Minimum 3 years of experience required. Must be able to work quickly under tight deadlines and manage multiple projects at once. Excellent written and verbal skills required. Ability to set clear goals and execute projects from start to finish. At Atrium Health, formerly Carolinas HealthCare System, our patients, communities and teammates are at the center of everything we do. Our commitment to diversity and inclusion allows us to deliver care that is superior in quality and compassion across our network of more than 900 care locations. As a leading, innovative health system, we promote an environment where differences are valued and integrated into our workforce. Our culture of inclusion and cultural competence allows us to achieve our goals and deliver the best possible experience to patients and the communities we serve.
Carolinas HealthCare System
Website : http://www.carolinashealthcare.org/
Carolinas HealthCare System, one of the nation's leading and most innovative healthcare organizations, provides a full spectrum of healthcare and wellness programs throughout North and South Carolina. Our diverse network of more than 791 care locations includes academic medical centers, hospitals, healthcare pavilions, physician practices, destination centers, surgical and rehabilitation centers, home health agencies, nursing homes, and hospice and palliative care. Carolinas HealthCare System works to improve and enhance the overall health and wellbeing of its communities through high quality patient care, education and research programs, and a variety of collaborative partnerships and initiatives. Carolinas HealthCare System is an outgrowth of a community hospital originally founded in 1940. Since that time Carolinas HealthCare System has grown into one of the nation’s largest and most comprehensive systems, with more than 60,000 full-time and part-time employees, more than 7,460 licensed beds (acute care and post-acute care), and an annual budget exceeding $7.7 billion (comparable to many Fortune 500 companies).