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Herbicide Product Marketing Lead - Greensboro NC

Greensboro, NC

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Job Description

Herbicide Product Marketing Lead - Greensboro, NC

Herbicide Product Marketing Lead - Greensboro, NC

About Syngenta

Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.

As the Herbicide Product Marketing Lead, you will develop strategies and provide leadership to maximize the lifetime profitability of products with in the Syngenta Herbicide portfolio. You will ensure all US Business Units receive strong brands that are well-designed, properly positioned and efficiently supplied for incorporation into customer offers. Additionally, you will develop launch plans and go to market strategies for new products and formulations entering the portfolio in the near future.

Essential Duties & Responsibilities:

- Develop product and portfolio strategies for assigned active ingredients and/or markets from development or acquisition through post-patent status and exit/phase-out
- Lead development of assigned 5-year Product Plans defining portfolio evolution, product launches, product positioning, marketing and go-to-market direction, pricing strategy, range management and short- and mid-term guidance to Commercial Units and Support Functions
- Lead assigned North America Product Leadership Teams (PLTs) ensuring buy-in and full support from all functional groups to drive implementation of 5-year plans
- Ownership of the brand pricing strategies; provide guidance on discount use and programs; ensure pricing consistency across Commercial Units
- Develop in season marketing tactics to manage sales and profitability of assigned brands and collaborate with Commercial Units on getting buy-in, approval and implementation
- Create and maintain strong brands and brand awareness by providing clear product positioning, directing advertising & promotion and maintaining brand consistency across Commercial Units, markets and offers
- In collaboration with Technical Product Leads, define product development plans and priorities and work with Development Functions and Global Marketing to secure prioritization, resourcing and timely delivery of development efforts
- Develop, manage and implement post patent strategy and actions including monitoring of generic activity and collaboration with Global Assets
- Collaboration with planning team, Commercial Units and Production & Supply to ensure high quality forecasting and timely supply in order to minimize lost sales and maximize ability to take advantage of demand upside opportunities
- Develop and maintain relevant competitor information and market data in line with guideline



- Bachelors Degree in Marketing, Communications, Business or related field preferred
- A minimum of 5 years of marketing or sales experience (Agricultural industry or similar field preferred)
- Experience influencing direct and indirect cross functional relationships, including those on a global level
- Demonstrated successful track record in people, process and project management
- Possession of deep and broad crop and product knowledge
- Strong knowledge of marketing principles - positioning, market & financial analysis, communications
- Experience effectively utilizing segmentation to drive marketing priorities

Additional Knowledge, Skills, Traits & Abilities:

- Understanding of market dynamics and competitive environment
- Strong customer focus
- Solid analytical thinking ability
- Excellent communication and presentation skills

Work Level: 5A/6B

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.

Syngenta Contact Information:
If you need assistance during the application process, please contact the Service Desk at

Family and Medical Leave Act (FMLA)

Equal Employment Opportunity Commissions (EEOC)

Employee Polygraph Protection Act (EPPA)(*******************************************************

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