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Job Details

Public Relations Manager Pottery Barn

Company name
Williams-Sonoma, Inc.

San Francisco, CA, United States

Employment Type

Pr, Manager

Posted on
Jan 01,2019

Valid Through
Apr 16,2019

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Requisition Number: PB-14697

Area of Interest: Public Relations

Organization: Corporate

Brand/Division: Pottery Barn

Position Type: Full-time


About the Team

You will be part of the Brand Marketing, PR and Social Media team at Pottery Barn, working in our brand headquarters in San Francisco, CA. Our job is to drive brand awareness and engagement, amplify brand storytelling, support content creation, and build strategic partnerships for the Pottery Barn brand.

About the Role

Pottery Barn is seeking a Public Relations Manager to lead the brand's consumer public relations strategy. The Public Relations Manager will be responsible for developing, executing and optimizing the brand's public relations programs and acting as a primary contact for all media inquiries. Reporting to the Director of Brand Marketing, PR & Social, the position works closely with a talented team of marketers to amplify brand storytelling through earned media opportunities. The position requires a can-do attitude, an enthusiasm for storytelling, and a passion for home décor and design.

The ideal candidate will have relevant experience in a similar role, working at an agency or in-house, with a demonstrated ability to lead strategic media initiatives, build and maintain relationships with press, and execute day-to-day media relations responsibilities including outreach, product seeding and event production.

This candidate has a strong attention to detail, excellent written and verbal communication skills, an ability to easily and authentically adopt a brand's voice, and a keen understanding of the current media and influencer landscape. The candidate must be a flexible and creative self-starter who is able to build cross-functional relationships, work within an entrepreneurial environment and lead multiple projects at once. An interest in home décor, style, travel and cultural events is a must.

You're excited about this opportunity because you will...

* Lead the creation of yearly, seasonal and special initiative PR plans that strategically align to key brand initiatives.

* Communicate daily with a wide range of press outlets including print, broadcast, and online media, securing coverage by fulfilling sample and image requests, and ensuring press are up-to-date on brand stories and product launches.

* Brief and staff media interviews with executive leadership.

* Develop strong relationships with press to keep Pottery Barn top of mind with the editorial community and drive earned media coverage.

* Develop press materials including press releases, pitch announcements and executive briefing materials for seasonal product launches, collaborations, new store openings and other key brand initiatives.

* Create seasonal press materials in partnership with Creative team for domestic and international partners, assuring global brand alignment.

* Support global marketing partners (company-owned and franchise) through creation of onboarding materials for new markets and seasonal PR materials for all markets.

* Lead seasonal media product seeding program and partnerships, and in partnership with the Social Media team, identify influencer opportunities for national/regional campaigns and press events.

* Strategize and execute VIP media influencer events and activations.

* Collaborate with cross-functional partners in Marketing, Merchandising and Product Development to support key brand initiatives.

* Oversee and distribute weekly, quarterly and annual media coverage reports, as well as event recaps to executive leadership team.

* Support product collaboration strategy, partnering closely with the Merchandising and Product Development teams to help identify opportunities, negotiate and manage relationship with partners, and work with Brand Marketing team to manage cross-functional workflows.

* Identify potential marketing opportunities from media outlets, influencers and other complimentary brand partners and share opportunities with cross-functional marketing partners for evaluation.

* Partner with Corporate Communications on corporate PR including media opportunities pertaining to business press, corporate social responsibility initiatives, crisis communications, technology, and other Williams-Sonoma, Inc. corporate initiatives.

* Build and manage department budget and work closely with Finance on monthly/quarterly forecasts.

* Maintain all press databases and editorial contact lists.

* Research and maintain media, blogger and influencer/VIP program.


We're excited about you because...

* You have a Bachelor's degree in communications, public relations or marketing (preferred).

* You have 6+ years of demonstrated success in public relations, communications and/or marketing in a fast-paced, flexible, team-oriented environment.

* You have a proven ability to advise internal partners on communications strategy and are comfortable working closely with executive leadership.

* You have strong editorial contacts, preferably in the home décor/lifestyle space, and strong consumer media relations skills with proven program results across print, broadcast and online outlets.

* You possess the ability to act as a company spokesperson, skilled in both print and broadcast media interviews.

* You have experience working with external partners and the ability to build relationships and creatively problem-solve.

* You have excellent verbal and written communication skills.

* You're creative, innovative and aren't afraid to try new ideas. You can recommend and initiate projects with minimal direction.

* You've planned small and large-scale events.

* You're a natural leader and thrive in a collaborative environment.

* You're comfortable multi-tasking and prioritizing to meet deadlines in a fast-paced environment.

* You're very organized and your attention to detail is second to none.

* You have experience managing a team and/or agency.

* You have experience using Cision Point, Trendkite or similar public relations tools.

* You're proficient in Microsoft Office Suite - Word, Excel, PowerPoint, and Outlook. Basic knowledge of Photoshop a plus.

* You're passionate about home décor and design and have a strong interest in style, travel and cultural events.

Why you will love working at Williams-Sonoma, Inc.

* We're a successful, fast-growing company with an entrepreneurial vibe

* A technologically and data-driven business

* Competitive salaries and comprehensive health benefits

* We're at the forefront of tech and retail, redefining technology for the next generation

* We're passionate about our internal and external clients and live/breathe the client experience

* We get to be creative on a daily basis

* A smart, experienced leadership team that wants to do it right and is open to new ideas

* We believe in autonomy and reward taking initiative

* We have fun!

About Williams-Sonoma, Inc.

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the home. Our family of brands includes Williams Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room, and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. In 2017, we acquired Outward, Inc., a 3-D imaging and augmented reality platform for the home furnishings and décor industry. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.


Once you are here, you can look forward to a wide variety of benefits. Our corporate vision--to enhance our customers' quality of life at home--extends to the lives of our associates. To that end, we offer an extensive benefits package designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here's a look at what you might be eligible for:

* A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels

* A 401(k) plan and other investment opportunities

* Paid vacations, holidays and other time-off programs

* Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program

* Tax-free commuter benefits

* A wellness program that supports your physical, financial and emotional health

* In-person and online learning opportunities through WSI University, LearnIt and AcademyX

* Cross-brand and cross-function career opportunities

* Quarterly sample sales

* A business casual work environment

* A bike share program

* Time off to volunteer

* Matching donations to qualifying nonprofit organizations

* Company-sponsored walks and runs

* Healthy, organic options in the cafeteria and an awesome salad bar

* Discounts on nearby gyms and other local businesses

WSI will not now or in the future commence an immigration case or sponsor an individual for this position (for example, H-1B or other employment-based immigration

This role is not eligible for relocation assistance.


Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

Company info

Williams-Sonoma, Inc.
Website :

Company Profile
Williams-Sonoma, Inc. is a multi-channel specialty retailer of high quality products for the home. In 1956, our founder, Chuck Williams, turned a passion for cooking and eating with friends into a small business with a big idea. He opened a store in Sonoma, California, to sell the French cookware that intrigued him while visiting Europe but that could not be found in America. Chuck's business, which set a standard for customer service, took off and helped fuel a revolution in American cooking and entertaining that continues today. In the decades that followed, the quality of our products, our ability to identify new opportunities in the market and our people-first approach to business have facilitated our expansion beyond the kitchen into nearly every area of the home. Additionally, by embracing new technologies and customer-engagement strategies as they emerge, we are able to continually refine our best-in-class approach to multi-channel retailing.

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