Primary Location: US-WA-Seattle-Starbucks Support CenterStarbucks - Public Relations and Communications Job Summary and Mission This job contributes to Starbucks success by establishing strategic direction for communications programs across the enterprise in order to enhance brand positioning and communications initiatives to meet overall marketing and business initiatives. Protects and enhances the Company's internal and external reputation. Provides timely strategic communications counsel to all levels of the organization, including senior leaders. Leads teams of communicators to execute and implement communications strategies and plans. Models and acts in accordance with Starbucks guiding principles. Summary of Key Responsibilities Responsibilities and essential job functions include but are not limited to the following: Leadership - Setting goals for the work group, developing organizational capability, and modeling how we work together: Communicates the strategic direction of the Company and corresponding department goals to the team.Identifies and communicates key responsibilities and practices to ensure the immediate team of direct reports promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.Identifies, develops and communicates company initiatives, events, programs and key messages to protect and enhance the Company's reputation.Supports the implementation of company programs to ensure the success of the Company.Planning and Execution - Developing strategic and operational plans for the work group, managing execution, and measuring results: Leads highly complex, corporate communications strategy and execution for the business, social impact, public policy and reputation management efforts. Develops preparedness plans for potential and/or emerging issues affecting the business and/or brand. Recognizes and can adjust to the 24/7 nature of corporate and reputation management communications.Executes rapid response communications strategies, adjusting priorities to manage new and emerging issues and situations both internal and external to the organization.Develops annual and long-term communications strategies and tactics to maintain and enhance Starbucks culture and internal and external reputation, build trust in the Starbucks brand, and position the Company as one of the world's most admired brands. Develops annual operating plan and budget, and quarterly forecast updates.Plans and manages business unit and department processes and practices to ensure that programs are aligned with company business goals and objectives.Prepares, communicates and educates client groups and team on key messages and communications strategies. Counsels senior management on specific tactics and timelines for implementation.Prepares, communicates and educates client groups and team on changes in policies and practices within the organization.Business Requirements - Providing functional expertise and executing functional responsibilities: Counsels business units, market business units, departments and executive and field management partners on communications issues, strategies and events.Develops and implements procedures for more efficient communication to meet the needs and expectations of internal and external audiences in a manner that protects and enhances the Company's reputation.Initiates analyses of issues that might impact the Company, and develops and executes proactive and reactive plans for issues management.Participates in cross-functional teams to ensure continuity of business unit/department plans across the Company.Provides guidance and direction to business units/departments to ensure coordination of communications processes and understanding of key issues and strategies.Partner Development & Team Building - Providing partners with coaching, feedback, and developmental opportunities and building effective teams: Challenges and inspires partners to achieve business results.Conducts and ensures the completion of performance reviews.Ensures partners adhere to legal and operational compliance requirements.Oversees training and development of partners directly and indirectly managed and makes effective staffing decisions.Provides coaching, direction and leadership support to team members in order to achieve partner, business and customer results. Summary of Experience Corporate communications, preferably at a multi-unit retailer or an agency 10 yearsDeveloping, leading and managing teams 10 yearsConsulting with senior business leaders in the design and implementation of communications strategies and initiatives Required Knowledge, Skills and Abilities Ability to apply knowledge of media landscape and prepare integrated communications strategies to achieve successful outcomes in cross-functional projects and activities Ability to influence through strong interpersonal, diplomatic and persuasive skills to assist groups in achieving consensus and buy-inDemonstrated experience in corporate communications, preferably at a multi-unit retailer or an agencyStrong media relations skills, including proven experience as spokespersonExperience in crisis/issues communications, public policy communications and brand reputation management Strong presentation skillsAbility to apply sound business principles and practices to project management and change management processesEffective in driving work forward while managing up and across the organization Ability to interact with senior management and communicate at all levels of the organizationAbility to work in a team and influence othersDemonstrated ability to apply general business knowledge and experience in a complex, fast-paced global environmentDemonstrated ability to develop and lead execution of effective communication programs and plans both internal and external across the enterpriseEffective budget and people management skillsAbility to collaborate effectively with colleagues, agencies and partners across the organizationExceptional oral and written communications skills Job Scope Annual Managed Expenses
Website : http://www.starbucks.com
It happens millions of times each week – a customer receives a drink from a Starbucks barista – but each interaction is unique. It’s just a moment in time – just one hand reaching over the counter to present a cup to another outstretched hand. But it’s a connection. We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly. From our beginnings as a single store over forty years ago, in every place that we’ve been, and every place that we touch, we've tried to make it a little better than we found it.