As a Content Marketing Specialist, you'll be responsible for the strategy and execution of web content marketing strategies for a number of clients. Although the type of content you will produce can vary, it will typically include everything from basic web pages and informational blog posts to email blasts and social media posts. Our clients require content that is based on quality and strategy in order to help them get more leads, sales, and revenue, so your skills must extend far beyond the ability to write a coherent sentence. The primary goal of this role is to increase organic performance for your clients (measuring visits, leads, and sales from their website).
A lot of your focus will be on clients in the home services industry-think architects, plumbers, home remodelers, landscapers, kitchen designers, and more. A background in these industries is a plus but is not required. You must, however, be willing to learn about various types of home service industries and understand each clientâs business as if it were your own!
4-year college degree in Communications, Public Relations, Journalism, Marketing, Business, or related (high GPAs and top-tier schools preferred)
Experience writing web content (or a fantastic portfolio, personal blog/website, etc.)
Strong critical and strategic thinking skills (demonstration of successful campaigns implementation preferred)
Extreme attention to detail with respect to writing accuracy, grammatical correctness, etc. and no tolerance for errors
Strong work ethic and a do whatever it takes to get the best job done attitude
Exemplary organization and time management skills with the ability to handle multiple projects simultaneously
Knowledge of/familiarity with search engine optimization (SEO) best-practices and techniques (proven experience increasing website traffic preferred)
Experience creating and managing strategic social media or email marketing campaigns
Comfort using and navigating analytical tools (experience with Google Analytics preferred and Facebook Business Manager is a plus)
Advertising copywriting and/or writing for the home services industry is a plus
Benefits of Working for **MEMBERS ONLY**SIGN UP NOW***.
We work hard, but we maintain a fun and family-like environment filled with social events, birthday celebrations, and free lunch EVERY Friday. Not only do we offer health, vision and dental insurance packages, our benefits include: 401k matching, a subsidized gym membership, HSA contribution, and generous holiday schedules and paid vacation time.
About **MEMBERS ONLY**SIGN UP NOW***.
Founded in 2008, **MEMBERS ONLY**SIGN UP NOW***. is a data-driven online marketing company that helps businesses accurately measure and track their advertising efforts to generate more leads and sales from the web. For each client, **MEMBERS ONLY**SIGN UP NOW***. implements inbound internet marketing strategies such as pay per click (PPC) advertising, search engine optimization (SEO), online lead generation, ad tracking, conversion rate optimization, and website redesigns. **MEMBERS ONLY**SIGN UP NOW***. was ranked on the 2012 Inc. 500 list and has placed on the Inc. 500|5000 every year since (2013, 2014, 2015, 2016, and 2017). The company has offices in both Gaithersburg, MD and Charlotte, NC.