Las Colonias, TX, United States
Manager, Marketing, Sales, Pr
Marketing Communications Manager
Marketing Communications Manager | Small, Medium, Corporate focused on Intelligent Cloud
This position can be located anywhere in the US, however, prefer candidates located in the Midwest, Great Lakes, Seattle, etc in order to be closer to field sales
We are looking for a Small, Medium and Corporate (SMC) Field Marketing Manager who will be responsible for developing and executing the marketing plan to drive acquisition, growth and revenue objectives for Intelligent Cloud in the SMC segment. The person will work with the broader US Central Marketing Organization (CMO), Business Groups (BGs), Partners and Sales Leaders to develop and drive the integrated marketing programs to drive leads, pipeline and sales.
The SMC Marketing Manager is responsible for orchestrating connected sales and marketing activities for SMC in support of sales outcomes. This role drives the sales connection, providing specific audience insights helping to land Microsoft’s global marketing initiatives (including the Global Demand Center (GDC)) and driving maximum impact from the MS Led Tier 1 Events, prioritized third party industry events and local led field marketing events.
You will engage with local Field Sales Leaders and sellers (Azure CTS reps) to drive visibility of the impact GDC and local activities have on our customers across sales segments including supporting the lead management process with sales teams. You will be obsessed with lead management acting as the bridge between Marketing, Sales and Partner teams.
The person in this role will need to understand the complex nature of buying decision in B2B environments and have insights into key personas of the target audience. This role will collaborate with the product, partner and sales teams to develop an annual marketing plan that is interlocked across the business and develop tactical quarterly plans off the back of this which covers events, offers and propositions that are relevant for this segment and leverage content to engage the buyer and move them through the sales cycle.
An appreciation for friendly banter, team bonding and hilarious GIFs is also a plus.
Define & deliver annual marketing plan aligned to scorecard and business objectives, inclusive of increasing Customer Engagements and Customer Contactability.
Understand the market, competitive landscape, behaviors of business and technical decision makers, partner community, and analysts as influencers
Develop and execute targeted account based marketing programs to meet new customer acquisition, cross sell and revenue objectives.
Establish ongoing cadence with Sales and leverage standard reporting to continually improve accuracy, streamline processes, and optimize local performance. Align strategy and communications for a highly matrixed organization including field, corporate, and internal teams.
Identify the key routes and channels to market to support objectives – digital, event, sales, partners etc
Understand overall Global Demand Center program and all relevant Global content, and work across local stakeholders (Enterprise Field & Industry Marketing, Experiential Marketing, Analytics, and Business Groups) to ensure alignment with your local field marketing plan.
Responsible for the lead management process for qualified marketing generated leads, moving them through the pipeline in a timely manner
Develop local customer evidence. Surface existing global customer evidence.
Advocate and support Social Selling progress in field communities and aligned with the Social Marketing team.
Leading Indicators of Success (Metrics) Against Target Accounts:
# of Accounts Engaged
# of Accounts with increased contactability
# of Accounts with marketing leads
# of Accounts completed prioritized Call to Action
# of Accounts with increased usage
8 years of proven business-to-business marketing and sales experience, preferably in technology marketing, with strong integrated Marketing and marketing operations background. Experience in working at a large global multinational a plus.
Bachelor’s degree (B.S./B.A.) required or equivalent experience. MBA degree preferred but not required.
Experience working in a Small, Medium, Corporate (SMC) Segment Connected sales and marketing experience & business acumen.
Strong understanding of sales priorities and motivations and ability to advocate for marketing in conversations with sales organizations to ensure optimal customer experiences and success.
Experience with Azure Cloud solutions and/or partners or with Azure Cloud Solutions or Amazon Web Services.
Strong executive maturity, presence, and track record of marketing impact and influence.
Exceptional oral and written communications skills; proven cross-group collaboration and enduring partnerships.
Strong analytical capabilities. Innate ability to navigate through a complex matrix organization and lead process changes.
Thrive in a fast-paced connected sales and marketing environment.
Maintain perspective in ambiguous situations and be comfortable taking risks.
Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics
Experience with Nurture & Marketing Automation programs
Exceptional team player with proven ability to lead through influence
Travel is approximately 20% of the time in the US.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form at https://careers.microsoft.com/us/en/accommodationrequest .
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.
Website : http://www.microsoft.com
Microsoft Corporation develops, licenses, and supports software, services, and hardware devices. Its Windows division offers Windows operating system; Windows Services suite of applications and Web services, including Outlook.com and SkyDrive; Surface RT and Pro devices; and PC accessories. The companys Server and Tools division provides server software, cloud-based services, and solutions; and training and certification to developers and information technology professionals, as well as builds standalone and software development lifecycle tools for software architects, developers, testers, and project managers. Its products include Windows Server operating systems, Windows Azure, Microsoft SQL Server, Windows Intune, Windows Embedded, Visual Studio, System Center products, Microsoft consulting services, and Premier product support services. The companys Online Services division offers online information and content, including Bing, Bing Ads, and MSN. Its Microsoft Business division provides software and online services, such as Microsoft Office system consisting of Microsoft Office, SharePoint, Exchange, Lync, Yammer, and Microsoft Office project and office Visio; and Microsoft Dynamics business solutions, including Microsoft Dynamics ERP and Dynamics CRM, as well as Microsoft Office Web Apps and Microsoft Office 365, which are online service offerings. The companys Entertainment and Devices division offers products and services designed to entertain and connect people. Its products include Xbox entertainment platform, including Xbox 360 gaming and entertainment console, Kinect for Xbox 360, Xbox 360 video games, and Xbox 360 accessories; Xbox LIVE; Skype; and Windows Phone. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online. It has a strategic partnership with DocuSign, Inc. and Ooyala. Microsoft Corporation was founded in 1975 and is headquartered in Redmond, Washington.