Job added in hotlist
Applied job
Contract job
Recruiter job
Employer job
Expanded search
Apply online not available
Similar Jobs
Communications and Advocacy Manager
Global Health Strategies
New York City, NY
Apply Now >
Senior Program Associate
Center for NYC Neighborhoods
New York City, NY
Apply Now >
Digital Campaign Coordinator
CSC Holdings LLC
New York City, NY
Apply Now >
Social Media Marketing Intern
New York City, NY
Apply Now >
Marketing Coordinator
New York City, NY
Apply Now >
View more jobs in New York City, NY
View more jobs in New York

Job Details

Paid Media Specialist Global Coordination WW Performance Marketing

New York City, NY

Apply for this job


Paid Media Specialist – Global Coordination, WW Performance Marketing
New York
Job Description
Job Description
IBM is seeking a data-driven individual with a hunger for innovation to join our IBM Watson & Cloud digital team as a Paid Media Specialist. In your role, you will serve as a paid media SME, providing leadership and strategic guidance. You will work closely with other paid media experts as well as business segment leaders to drive business results and you will guide our agency execution partner as they manage, optimize, and provide analysis of our paid media campaigns. This role will also serve as the focal point of communication between the Worldwide (WW) media team and marketers across the globe.
Position Responsibilities
Develop effective paid media strategies in collaboration with the WW and local marketing teams and our agency partner to drive business results
Manage agency partners for daily execution and optimization of paid media campaigns, including but not limited to bid management, budget allocation, performance monitoring, keyword expansion, ad copy development and testing, etc.
Create standardized KPIs/metrics to measure performance at various stages of the buyer journey
Develop creative strategies to further enhance conversion and drive revenue on new and mature paid media campaigns
Conduct measurable A/B tests on ad copy/landing pages with the goal of increasing conversion
Maintain relationships with media vendors to test new-to-market offerings – customized by region.
Manage campaign financials including allocation of media budgets and agency retainers
Coordinate with local market counterparts to review WW and local media plans/performance to ensure synergy and mutual learning
Maintain community to keep local markets informed of plans, changes, best practices, POVs, etc.
Required Technical and Professional Expertise
Bachelor’s degree
English fluency
3-5 years of experience in paid media with a demonstrable record of increasing ad spend efficiency, click through conversions, and ROI metrics. Experience in demand generation, B2B, and the tech space (specifically Cloud) all a plus but not required.
Experience in working with teams across multiple countries.
Experience buying, managing, and optimizing paid media campaigns (in-platform experience preferable)
Advanced analytical skills and attention to detail
Experience working collaboratively with marketing colleagues and business leaders at all levels
Ability to clearly communicate technical information to non-technical audience
Expert skills in Excel
Preferred Tech and Prof Experience
Intermediate working knowledge in digital marketing tactics like display, remarketing, paid social, native ads, and video
Solution-focused and takes initiative to work effectively and efficiently within established guidelines
Proven ability to work independently, collaboratively within a team environment and with colleagues spread across multiple geos
EO Statement
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Apply Now
IBM Jobs
Apply Now

Company info

Sign Up Now -

Similar Jobs:
Director of Advancement Communications
Location : Hackensack, NJ
Director of Advancement Communications Job Description: Reporting to the Senior Vice President for University Advancement, the Director of Advancement Communications is responsible for the implementation of a comprehensive communi...
Senior Account Executive
Location : New York City, NY
Job Description First and foremost, a senior account executive is responsible for aiding in managing client teams and programs. The candidate must display an in-depth understanding of consumer and brand communications, media relat...
Futhermore Fall Social Media Intern
Location : New York City, NY
Job Description Furthermore from Equinox is the leading digital publication for high performance lifestyle content, delivering definitive, expert-vetted science in beautiful ways through proprietary articles, photography and video...
The number of jobs listed on EmploymentCrossing is great. I appreciate the efforts that are taken to ensure the accuracy and validity of all jobs.
Richard S - Baltimore, MD
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
PRCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
PRCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2018 PRCrossing - All rights reserved. 168