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PR Coordinator - International

Location
New York City, NY

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PR Coordinator - International
Country – State – City
US-NY-New York
Posted Date
21 hours ago
(7/12/2018 1:09 PM)
Job ID
24863
Category
Marketing - Other
Pos. Type
Full Time
Overview
Crisp color, graphic prints and playful sophistication are the hallmarks of kate spade new york. From handbags to clothing and d
é
cor, our exuberant approach to the everyday encourages personal style with a dash of incandescent charm. We call it living colorfully.
As a member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
Responsibilities
Expand brand awareness and increase visibility for kate spade new york by supporting team on innovative initiatives that reach beyond our existing visibility.
Support aligning international agencies to create and execute a collective year-long strategy, including events, to increase brand awareness.
Improve overall communication with all teams resulting in increased coverage and visibility.
Support on all aspects of brand visibility, including but not limited to: product placement, internal presentation, external presentation, all events, media alerts, celebrity placements and partnerships.
Help manage key partner relationships.
Help identify aspirational celebrities and digital influencers that broaden the perception of kate spade new york.
Seed product that will encourage these target partners to organically and authentically support the brand’s lifestyle position.
Liaise with Global PR agencies
Coordinate international sample trafficking across 20 markets
Manage sample orders and inventory including the International PR Sample Set
Support VIP efforts including dressing opportunities and asset sharing
Track long-lead and short-lead placements across 20 markets
Maintain press archive
Support proactive outreach on the brand and seasonal collections
Manage and facilitate all hi-res image requests
Provide credit information for editorials
Oversee master media list and Fashion GPS
Manage and Update PR toolbox
Draft PR documents including Spotted! and the monthly press report
Support special projects and events in international markets
Lead special projects event recaps & global reporting documents
Manage seasonal gifting initiatives
Support New York Fashion Week Presentations
Support the execution of Internal Seasonal Presentations
Support invoice needs
Qualifications
minimum one to three years public relations experience in the fashion and/or creative industries
strong written and verbal communication skills
strong understanding of brand aesthetics and market place
detail oriented proactive ability to multi task and prioritize
college degree preferred
kate spade new york
is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit kate spade new york at
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