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Job Details

Director of Web and Content Marketing

Company name
RELX Group plc

Location
Raleigh, NC

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Profile

Position Summary: The Director of Web & Content Marketing will develop and implement a comprehensive, integrated digital marketing strategy to support the North American Research Solutions business unit and LexisNexis Legal & Professional globally. This marketing leader will coordinate with Marketing and Communications leads to interpret and translate brand strategies and marketing objectives to our corporate site and all digital\/social channels. The ideal candidate will have experience directing website development, agile methodologies, leveraging user stories, strategically promoting digital content assets to engage customers, and in creating influencer programs to amplify core messages.\u00a0 Reporting to the VP, Corporate Communications, this individual will join a global communications team and develop a dynamic and a forward-leaning business and product narrative that enhances the company\u2019s reputation as a market leader in information analytics. The successful candidate will thrive in our fast-paced environment with the ability to work seamlessly across all stakeholder groups globally. Role requires strong strategic planning, messaging, marketing, analytics, and reputation management skills. This candidate must have an in-depth understanding UX\/web development, search engine marketing, and content marketing. S\/he will have a passion for excellence in delivering results, and a proven track record of driving transformational narratives. Accountabilities: \u2022\u00a0Drive evolution of company website through use of data-driven strategy\/site analytics and deep understanding of customer journey \u2022\u00a0Develop and implement brand awareness, customer acquisition\/new business, and retention strategies across flagship digital\/social channels \u2022\u00a0Create strategy and implementation plan to harness available content assets to engage and delight customers \u2022\u00a0Undertake continuous analysis of competitive environment and digital trends to identify key differentiators, competitive advantages and develop supporting positioning and messaging \u2022\u00a0Identify emerging trends in the digital media space and opportunities to leverage those trends to support LexisNexis objectives \u2022\u00a0Continual progress in use of best-in-class search engine marketing practices \u2022\u00a0Oversee social media plans to support events, initiatives, products\/solutions that are relevant to LexisNexis \u2022\u00a0Manage onshore-offshore agency relationships \u2022\u00a0Develop reporting and analytics to measure the effectiveness of marketing efforts and utilize the data to drive actionable insights and revisions to the marketing strategy \u2022\u00a0Guide daily activities of the digital marketing team\u00a0 Basic Qualifications: \u2022\u00a07-10 years of experience in directing B2B digital marketing presence \u2022\u00a0Bachelor\u2019s degree in Communications or Marketing \u2022\u00a0Relevant marketing experience including SEO, email marketing, social media, content, digital advertising, website management \u2022\u00a0Experience in managing PPC, SEO and retargeting programs \u2022\u00a0Experience in optimizing landing pages and user funnels \u2022\u00a0Experience in identifying target audiences and devising campaigns that engage, inform and motivate \u2022\u00a0Understand current digital marketing concepts, trends, strategy and best practices \u2022\u00a0Understanding of how emerging technology\/ trends impact or improve our revenue or overall performance for online marketing initiatives \u2022\u00a0Analytical and quantitative skills and experience in interpreting online tracking and analytics \u2022\u00a0Excellent communication and presentation skills, both verbal and written \u2022\u00a0Experience leading cross-functional teams and the ability to collaborate effectively with internal and external teams \u2022\u00a0Ability to establish and maintain long-term strategic relationships with co-workers and clients \u2022\u00a0Calm under pressure \u2022\u00a0Prior experience participating in enterprise transformation initiatives a plus LexisNexis Legal & Professional (www.lexisnexis.com) is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis\ufffd and Nexis\ufffd services. Today, LexisNexis Legal & Professional harnesses leading-edge technology and world-class content, to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business. Part of RELX Group plc, LexisNexis Legal & Professional serves customers in more than 100 countries with 10,000 employees worldwide. LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or accommodations@relx.com.

Company info

RELX Group plc
Website : http://www.relxgroup.com

Company Profile
We help scientists make new discoveries, lawyers win cases, doctors save lives, and executives forge commercial relationships with their clients. We help insurance groups offer customers lower prices by assessing risk better, and save taxpayers and consumers money by enabling governments and financial groups to detect fraud. RELX Group is owned by two parent companies: Reed Elsevier PLC is the London Stock Exchange listed vehicle for holding shares in RELX Group. Shareholders in Reed Elsevier PLC own a 52.9% economic interest in RELX Group. Reed Elsevier NV is the Amsterdam Stock Exchange listed vehicle for holding shares in RELX Group. External shareholders in Reed Elsevier NV own a 47.1% economic interest in RELX Group.

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