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Job Details

Social and Digital Content Manager PenFed Realty

Company name
Pentagon Federal Credit Union

Flower Mound, TX

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Job Description
​ Social and Digital Content Manager Berkshire Hathaway HomeServices PenFed Realty (PenFed Realty), a wholly owned subsidiary of PenFed Credit Union (PenFed) is looking for a Social and Digital Content Manager at our Flower Mound, Texas office.  Summary The primary purpose of this job is to take responsibility of our content marketing strategies including social media management, social advertising, blogging, text and video content creation, reputation management and new media resulting in lead generation. Our ideal candidate is a creative marketing professional, preferably with a strong writing background. This individual should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies, marketing trends, and a passion for creating company and customer culture. For this role, the incumbent should also have a deep understanding of social media advertising and its management, how different social networks operate as well as a strong knowledge of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) for online content. Ultimately, the ideal candidate should strengthen our online presence and increase our brand awareness and culture through effective social media/content strategies, Social/PPC/SEM ad campaigns, client engagement, and quality lead generation. Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned. \tDesign and implement a cohesive strategy across all platforms to align with business goals and increase our brand awareness \tWork with marketing peers to establish content themes \tDevelop and maintain an editorial calendar that maps out content development plans in conjunction with marketing goals and integrated campaigns \tCreate and manage content, promotions and campaigns while tracking their success on platforms such as social media ads, blogging, Twitter chats, social contests, YouTube video, LinkedIn conversations, and the content and links posted through additional channels \tGenerate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) \tStay up-to-date with current technologies and trends in social media, design tools and applications to reach our target audiences \tDrive consistent, relevant traffic and leads from our social network presence \tPlan and execute, with brand consistency, all web, SEO, marketing database, email, social media, content and display advertising campaigns \tBuild and manage the company social media profiles and presence, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Snapchat and potential additional social channels \tThink critically and strategize in terms of creating original marketing plans that are tailored to each agent's individual needs as well as creating a strategy for the company \tDevelop an optimal content schedule, considering web traffic and customer engagement metrics \tBuild and support SEO strategies, including optimizing key words in content marketing projects \tOptimize copy and landing pages for paid search engine marketing campaigns \tIdentify habits of our online customers and suggest ways to reach a broader audience \tDocument and represent the company at various community and outreach events and live event coverage, including on-site posting, photography, interviews and networking \tExecute copy development consistent with our brand voice and deliver on-key strategic campaigns/projects, including writing copy for direct mail, email campaigns, sales collateral and other sales/marketing materials that will resonate with our customers \tDevelop and maintain website content to promote communications and initiatives \tMonitor and analyze SEO and social/web traffic metrics and user engagement (e.g. click-through and bounce rates) \tMonitor, analyze and advise on needed modifications to our Search Engine Marketing (SEM) campaigns to ensure ad effectiveness and desired conversion \tSet specific objectives and develop reports for showing results and return on investment (ROI) \tProvide effective project management for communication materials through a variety of print and digital media outlets, including internet, social media, direct mail, advertising, events and public relations \tManage social media/digital content marketing campaigns and day-to-day activities including: \tDevelop, curate and manage relevant social media and digital content strategies along with editorial calendars to reach our target customers o   Monitor, listen, and respond to users in a “social” way while cultivating leads o   Implement and manage promotions and social ad campaigns o   Manage and monitor efforts to build online review and reputation and respond accordingly o   Manage and report monthly on social media insights, online reviews, customer/fan feedback, web traffic and analytics o   Analyze marketing metrics and change strategy accordingly \tListen and engage in relevant social discussion about our company, competitors, and/or industry from existing customers, leads and from new audiences \tManage multiple agent services as a profit center to the company while working closely to partner and strategize with other departments (accounting, training, operations) \tManage companies and multiple individual real estate agent social media accounts, strategies, social advertising, Pay Per Click, and Search Engine Optimization whom opt-in utilizing the departments services Education and Experience Equivalent combination of education and experience is considered. \t7-10 years of Marketing related experience \tBachelor’s Degree in marketing, English, writing, journalism, communications or related field is preferred \tMinimum of 3-5 years of experience in managing social media channels and developing content is required \tExcellent verbal and written communications skills; excellent proofreading skills  \tExperience building audiences online or offline is required \tStrong knowledge of Adobe Creative Suite products, SEO, SEM, Google Analytics and social media tools \tGoogle AdWords Certification is a plus \tExcellent analytical and organizational skills, including experience with Google Analytics, Facebook ads, and similar technology \tForward-thinking and team-oriented with the ability to educate and train others in use of technology \tExtensive experience in taking solutions from idea to implementation \tAbility to work independently and thrive in a fast-paced, fluid environment, meeting tight deadlines and high expectations \tFamiliarity with real estate and its terminology is a plus \tFamiliarity with graphic design principles and visual branding elements is a plus \tUtilize established social media publishing and listening tools for content optimization, influencer identification, and competitor insights Supervisory Responsibility \tThis position will not supervise employees. Licenses and Certifications \tThere are no additional certifications required. Work Environment While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. Travel Light travel may be required within the continental United States. About Us Berkshire Hathaway PenFed Realty, LLC is a  full-service real estate brokerage firm with over 60 offices and 1,700 world-class sales professionals, offering complete service coverage in Virginia, Maryland, District of Columbia, Delaware, Pennsylvania, West Virginia, Florida, Tennessee, Kansas and Texas markets.  Founded in 2006, we are a wholly owned subsidiary of one of the country’s largest and most financially stable credit unions, PenFed. We are also one of the largest franchisees within the Berkshire Hathaway Home Services network. The Berkshire Hathaway HomeServices network stands among only a few organizations entrusted to use the storied Berkshire Hathaway name, a name representing strength, integrity, trust and universal respect.  PenFed’s products, pricing, and financial stability coupled with the Berkshire Hathaway brand creates a powerful combination for growth within the residential real estate arena.  With growth of over 900% in the past 5 years, PenFed Realty is recognized as one of the fastest growing real estate brokerage firms in the country. Our mission is to recruit, retain, and support the most knowledgeable real estate agents in the industry so that we may ensure a smooth and hassle free home buying experience. We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match and more. PenFed is an Equal Opportunity Employer PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 703-838-1568.

Company info

Pentagon Federal Credit Union
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Company Profile
Our members are the people who proudly and quietly take the field every day to serve their country and community. Many are actively employed by the military, state and local governments, government contractors and our nation’s school systems. Many others are simply hard working Americans, playing by the rules, working day and night to build a better life for their families. But whatever they do, and wherever they live, PenFed members share two things: A belief in the American way of life. And a belief in themselves. So our mission isn’t simply to help our members get by. We exist to help them realize every ounce of their potential. We exist to educate, but to also encourage. We exist to usher their dreams into the land of reality. And that’s why we strive to provide consistently best-in-class rates on car loans and home mortgages. That’s why our portfolio of award-winning credit cards offers incentives and innovative features that our competitors find hard to match.

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