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Principal Marketing amp Comms u2013 Asset Manager Marketing - Digital

Everett, MA

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Job Description We are looking for a Principal, Marketing & Communications to concept and execute marketing programs supporting ouru00a0Asset Manageru00a0segment within Asset Servicing. The ideal candidate will have experience marketingu00a0Asset Manageru00a0products or targeting Asset Managers. They will have strong creativity ability, proven campaign development experience, and an eye for detail. The successful candidate will be required to concept and execute marketing programs to support the Asset Manager segment within our Asset Servicing business line. Preference will be given to candidates with previous experience marketingu00a0Asset Manageru00a0products or targetingu00a0Asset Managers. Strong creativity ability, proven campaign development experience, an eye for detail and Responsibilities: Leads the planning and execution for a primary marketing and/or communications function in support of the firm's key strategic initiatives and business goals in addition to day-to-day support of brand awareness, client acquisition, and client and employee engagement. Strong writing and communications skills. Establishes collaborative relationships with multiple business stakeholders and external partners to align activities to key strategic objectives. Develops and manages annual planning process and results reporting to primary business stakeholders. Influences necessary resources. Involves others in decision making to secure buy in. Actively seeks input to make timely and well informed decisions. Considers all relevant factors and makes sounds decisions. Subject matter expert. Studies the competition and communicates across business unit and with clients. Ensures standard operating procedures and policies are being adheres. Challenges the status quo to raise standards and common practices. Encourages diverse thinking to promote and nurture innovation. Promotes a sense of urgency and establishes individual accountability supporting functional or business initiatives. Persists in accomplishing objectives despite obstacles. No direct reports, provides guidance to less experienced staff. Leads projects to include assigning work and monitoring quality and completion. Develops, monitors, and negotiates budgets Manages financial resources (e.g., budgets, expenses, etc.) Qualifications Minimum Requirements Bachelor's degree or the equivalent combination of work experience required Advanced PowerPoint skills required Preferred Requirements: Advanced degree and FINRA license 7 preferred 15 years of related experience preferred Experience in the securities or financial services industry is preferred.Preference given to candidates with past experience within Asset Management/ETF industry or creative marketing agencyExperience with using Marketo and Salesforce systems For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments & safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: Mellon Investment Services provides a comprehensive range of services that are unrivaled in scale, precision and quality. Our services have the power to enhance transparency, maximize liquidity and mitigate risks.BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.Minorities/Females/Individuals With Disabilities/Protected Veterans. Primary Location: United States-Massachusetts-Everett Internal Jobcode: 09704 Job: Communications/Corp Affairs Organization: IS Communications-HR13084 Requisition Number: 1808332 Bachelor's degree or the equivalent combination of work experience required Advanced degree and FINRA license 7 preferred Experience in the securities or financial services industry is preferred. Preference given to candidates with past experience within Asset Management/ETF industry or creative marketing agency Experience with using Marketo and Salesforce systems

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