Lead Manager, Emerging Digital & Social Media
AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen.
AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it.
The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short term sales and long term value.
As Lead Manager, Emerging Digital & Social Media on the Advertising Team you will be responsible for working with platform partners to keep AT&T at the forefront of what’s possible:
Reporting to the Director, Emerging Digital & Social Media, drive Digital & Social Media strategy, working with internal teams such as, PR, advertising, e-commerce
Innovate and create new digital and social media possibilities
Act as liaison to emerging and established platforms – developing ideas that leverage the platforms to further the Entertainment Group’s business objectives
Brief peers in the Advertising Team on new technologies and ad units, and the development of platform Alphas and Betas
Work with internal business units to craft social media strategies to help support various products, devices, partnerships
Provide analysis, recommendations and rationale for emerging digital and social marketing campaigns, while delivering revenue and profits consistent with fiscal year budget
Evolve and implement reporting methodologies and processes
Develop positive ROI programs and benchmark campaign results
Act as subject matter expert, communicating internally and externally on social media
Six or more years' digital marketing/social media experience
social media advertising campaigns across multiple platforms such as Facebook, Twitter, Instagram and Snapchat
social media advertising campaigns for large national consumer brands
Partnering with creative agencies
Partnering with media agencies and media planning
Strong analytics and reporting background
Demonstrated ability to be a driver of change/ risk manager: experience in implementing next-generation marketing campaigns and supportive technology
Ability to partner with and influence cross-functional teams
Ability to develop and implement business plans
Ability to prioritize and complete numerous deliverables as requested
Proficient in Microsoft Excel and Power Point
Bachelor’s degree in Business, Marketing, or Communications strongly preferred
Website : http://www.att.com
AT&T is bringing it all together for our customers, from revolutionary smartphones to next-generation TV services and sophisticated solutions for multi-national businesses. For more than a century, we have consistently provided innovative, reliable, high-quality products and services and excellent customer care. Today, our mission is to connect people with their world, everywhere they live and work, and do it better than anyone else. We're fulfilling this vision by creating new solutions for consumers and businesses and by driving innovation in the communications and entertainment industry.