The Creative Group
Ref ID: 03200-0010304474Classification: Media PlannerCompensation: $23.00 to $26.00 per hourOverview The Social Media/Content Manager will develop, implement and lead the promotion of social media marketing initiatives across multiple platforms to drive inbound lead generation, grow brand awareness, and increase customer engagement and loyalty. Specific Responsibilities Create monthly content that can be adapted for various marketing channels, specifically social media platforms Working with the current social media/content lead to develop social distribution and publishing strategies to share content far and wide; understand the differences between channels and modify content appropriately Execute a social media program and content calendar to stimulate traffic, brand awareness and develop brand loyalty Execute both organic and paid strategies for social media using Facebook, Twitter, LinkedIn, You Tube and other platforms Direct and execute multi-channel demand and lead generation campaigns; analyze and report on key performance indicators, continuously optimizing to ensure content strategy meets objectives Work collaboratively in a heavily cross-functional, fast-paced environment to achieve goals and growth objectives
The Creative Group
Website : http://www.creativegroup.com
The Creative Group, a division of specialized staffing leader Robert Half International Inc., focuses on placing freelance professionals in the creative, advertising, marketing, web and public relations fields. As companies develop short- and long-term strategies for building visibility in an increasingly competitive marketplace, they require immediate access to specialized freelancers. They turn to The Creative Group when supplementing their in-house creative and communications teams with consultants who possess expertise in a range of areas, including Internet design, direct marketing, e-marketing and media relations.