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Manager Advertising Media

Las Vegas, NV

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Description JOB SUMMARY: Responsible for ownership of integrated mediarecommendations for CET digital (display, paid social) and traditional(broadcast, out-of-home, print) media programs, based on specific KPIu2019s,inclusive of occupancy and visitation focused initiatives. Oversee the planning process for all paid media, includingstrategy, stewardship, buying and optimizations of campaigns. Developsrelationships and is primary owner of partner, internal stakeholders and vendorrelationships. Responsible for the management and development of mediaplanner/buyer. KEY JOB FUNCTIONS: u2022Businessowner for strategy, stewardship, negotiations, buying and optimizations oftraditional and digital media for specific properties/partners under CETumbrella u2022Subjectmatter expert for assigned medium and trains internal media team on bestpractices for planning and buying u2022Respondsto and consistently meets the needs of internal clients and strategy team u2022Createsmedia presentations, showcasing the media recommendation in a deck format thatkey stakeholders can continuously reference. Presents recommendations to keystakeholders. u2022Supportsand cultivates new ideas and methods to deliver business solutions u2022Identifiesways to increase efficiencies or improve advertising strategies and sharesroadmaps with internal teams u2022SuperviseAdvertising Media Planner/Buyer and is responsible for their growth, trainingand development u2022Deliversassignments/projects on time and completes all aspects before delivering tointernal clients. u2022Clearlycommunicates programs/services to necessary stakeholders, seeks their supportand keeps them informed of changes that may impact the business u2022Analyzemedia POVu2019s as it pertains to all traditional and digital media formats u2022Analyzeand presents digital media reporting and optimizations to key stakeholders.Analyze media planning reports (SQAD, comScore, Nielsen competitive spend andmarket index reports) for strategic planning direction u2022Tracksand reports on negotiated added value and presents to key stakeholders u2022Workswith other members of the marketing teams and corporate internet marketingdepartments to gather data from internal and external sources. u2022Developsskills to handle increasingly complex matters.Complies with and upholds company expectations including Code ofCommitment/Buying Guidelines, policies, procedures, industry regulations,department goals and business strategy Qualifications EDUCATION and/or EXPERIENCE: u2022Collegedegree in marketing or related field required. u2022Minimumfive years prior experience in digital and traditional media required. QUALIFICATIONS: u2022Mustdemonstrate effective writing and editorial skills. u2022Abilityto handle multiples projects and deadlines. u2022Mustpossess strong communication skills and teamwork skills. Ability to workindependently and proactively utilizing data to drive results u2022Abilityto uphold and demonstrate the highest level of integrity in all situations andrecognize standards required by a regulated business Employee Status :Regular Job Level :Manager

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