Boca Raton Community Hospital
- Bachelors Degree Required
- 2 or more years related experience required
- Excellent written and verbal communications skills
- Outstanding Customer Service Skills
- Pleasant phone demeanor
The Marketing Manager is charged with the responsibility to create and supervise the implementation of marketing programs and public relations efforts for BRRH. The Marketing Manager will supervise larger product lines within the facility with regards to marketing and public relations initiatives and provide departmental support and supervision in the absence of the Vice President. Marketing Manager will interface with senior team and other Hospital management as requested by the Vice President. The Marketing Manager will also supervise the content and updates of the hospital's external website as well as have responsibility for Hospital social media platforms. The Marketing Manager will also serve as Hospital spokesperson when warranted and perform Public Information Officer duties when required.
POSITION EXPECTATIONS & RESPONSIBILITIES:
Have the ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations.
Have basic mathematical skills.
Have strong leadership skills.
Strong computer skills.
Have the ability to work in Adobe.
Knowledgeable in the discipline of brand management or product line development.
Knowledgeable in financial analysis to demonstrate ROI on marketing plans and revenue generation.
Have proven ability to supervise others.
Demonstrate mastery in the areas of marketing, advertising, public relations, communications, marketing research, internet marketing and physician relations, writing, proofing, social media and media relations and presentation skills.
Develop effective strategies and plans to build and support the BRRH brand(s) including implementation steps for goal attainment
Create, present and implement high impact marketing and public relations plans for service lines
Work directly with related vendors to promote service lines
Be able to coordinate and manage diverse departmental functions related to event management
Participate in TV/video production
Effectively motivate and coach team members
Successfully pitch new and innovative ideas for service lines
Expected to manage a budget
Collaborate with Department Managers in determining budgetary components of the annual marketing plan to align with department initiatives and goals
Provide oversight to other departmental functions as requested by Vice President.
Have the courage to champion innovative ideas in spite of perceived resistance.
Recognize the influence of beliefs and cultures on behaviors and accept strengths and limitations in others.
Exhibit adaptability, flexibility, self control and maturity in work and behavior.
Exhibit calm responsiveness to emergency or stressful situations.
Recognize situations which require notification of a supervisor.
Write, present and implement high impact marketing and public relations plans for service lines.
Have outstanding communication skills.
Have outstanding writing skills.
Expected to have the ability to write reports, business correspondence and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public.
Collaborate with department managers in determining budgetary components of the annual marketing plan to align with department initiatives and goals.
Provide oversight to the marketing and graphics specialist to ensure updates to the website are timely and consistent and the marketing and graphics standards are consistent.
Effectively motivate and coach team members.
Complete assignments with promptness and accuracy.
Meet deadlines for all tasks assigned.
Prioritize work assignments and complete tasks in a timely fashion.
Be an active contributor in all customer service initiatives.
Be proactive in providing hospitality to all BRRH's patients, families, visitors, employees and physicians.
Serve as an ambassador for BRRH.
Minimum Education and/or Experience:
Bachelor's degree from a four-year college or university
Two to six years progressive experience in marketing and public relations in a hospital or healthcare setting
Valid Florida drivers license
*Incumbent may be required to perform emergency duty before, during and/or beyond normal work hours or days in the event of an emergency, crisis situation or disaster (man-made or natural) including evacuation sites.
*The person in this position will work in a smoke-free location, and is expected to adhere to all smoking restrictions.
*In the spirit of wellness for both our employees and patients, Boca Raton Regional Hospital has instituted a mandatory influenza prevention vaccination program. Current employees must receive the influenza prevention vaccination free of charge during the recognized flu season. As a condition of employment, new hires will be required to comply with all program rules. This is a mandatory program with the exception of documented medical or religious reasons for not receiving the vaccine. For further information on this progressive program, please contact Boca Raton Regional Hospital's Human Resources Department at 561-955-4075.
Boca Raton Community Hospital
Website : http://www.brch.com