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Vice President Strategy Planning u0026 Insights - North America Marketing u0026 Communications

Location
Purchase, NY

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u003Cp u003Eu003C/pu003Eu003Cp u003Eu003Cspanu003Eu003Cbu003EWho is **MEMBERS ONLY**SIGN UP NOW***.?u003C/bu003Eu003C/spanu003Eu003C/pu003Eu003Cp u003Eu003C/pu003Eu003Cp u003EWe are the global technology company behind the world's fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of u003Ca href=\****target=\_blank\\u003EPricelessu003C/au003E. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.u003C/pu003Eu003Cp u003Eu003C/pu003Eu003Cp u003Eu003C/pu003Eu003Cp u003Eu003C/pu003Eu003Cp u003Eu003Cbu003EJob Titleu003C/bu003Eu003C/pu003Eu003Cp u003Eu003C/pu003EVice President, Strategy, Planning u0026 Insights - North America Marketing u0026 Communicationsu003Cp u003Eu003C/pu003Eu003Cp u003Eu003C/pu003EOverviewu003Cbr /u003Eu003Cbr /u003ENorth America (NAM) Marketing u0026 Communications is responsible for leading the development of marketing strategies and execution to support regional business priorities and needs targeted to both B2C and B2B audiences. The marketing organization leverages insights to understand consumer needs and is responsible for our brand health, driving usage and preference, accelerating new product adoption and supporting sales enablement for the region. u003Cbr /u003Eu003Cbr /u003EThis VP role helps to set the strategic alignment between all key business priorities and the NAM Marketing and Communications teams to effectively drive long-term strategic planning and performance of marketing resources against business priorities. Reporting to the EVP North America Marketing and Communications, the VP Strategy, Planning u0026 Insights leads and manages a team focused on aligning business and marketing strategy 1-2 years out. The VP will also be accountable for campaign performance analysis and research and insights support within the current 12-month calendar year. The role will also need to look beyond the short-term at consumer trends, behaviors and business needs to help advance region business strategies and future marketing strategy. Keys to the success of this role will be the ability to establish and foster key strategic relationships with senior business leaders in Core Products, Digital Payments, and Services. Leveraging intelligence, insight and marketing experience to develop strategic plans, this role will work proactively as a business partner with these key internal teams to evaluate and evolve business priorities to ensure successful alignment and prioritization for marketing support. This role will be a key gateway to informing the broader marketing and communications team on approved business priorities as part of the annual planning process.u003Cbr /u003Eu003Cbr /u003ERoleu003Cbr /u003Eu003Cbr /u003EMarketing Strategyu003Cbr /u003E* Effectively drive strategic prioritization and alignment between business verticals and MarComm resourcing planning u003Cbr /u003E* Provide proactive strategic guidance to business verticals to best prepare their priorities for appropriate marketing and communications support 1-2 years outu003Cbr /u003E* Develop strong internal and external business relationships to support strategic initiatives through research and uncover new partnership opportunities u003Cbr /u003E* Leverage consumer insights gathered from research and analysis, and takes a consumer-centric approach to helping Marketing and Communications organization make strategic resourcing decisions u003Cbr /u003E* Leverage business insights gathered from research and analysis, taking a B2B-centric approach to helping the Marketing and Communications organization make strategic resourcing decisions u003Cbr /u003E* Reach across the enterprise to build relationships that help marketing and communications add deeper value and success u003Cbr /u003EPerformance Marketingu003Cbr /u003E* Lead performance analysis within the current 12-month calendar year for all B2C and B2B marketing campaigns and programsu003Cbr /u003E* Synthesize data from many sources to identify opportunities and recommend directions to drive future campaign and program success, as well as inform products/solutions/service plansu003Cbr /u003E* Champion a measurement and results-driven culture across Marketing and Communicationsu003Cbr /u003EResearch and Insightsu003Cbr /u003E* Brand health tracking and planning to ensure an innovative, differentiated, forward-thinking brand with consumes and customersu003Cbr /u003E* Drive organizationu0026#39;s thought leadership efforts and influence business partners as a strategic advisor across the NAM organizationu003Cbr /u003E* Turn research insights into solutions that are desirable for consumers, economically viable, and technologically feasibleu003Cbr /u003E* Provide leadership expertise to internal teamu0026#39;s by supporting research needs, methodologies, strategic directions and action plans u003Cbr /u003E* Lead best-in-class research development and access to meaningful research resources across NAMu003Cbr /u003EPeople Leadership and Budget Managementu003Cbr /u003E* Manages several employees, within matrix-style project teams, ensuring goal setting, talent, and performance management processes are optimized; coaches and develops team towards high performanceu003Cbr /u003E* Accountable for the development of a holistic budget and ensuring that all methodologies and activities are within allocated financial planu003Cbr /u003E* Champion an innovative and collaborative cultureu003Cbr /u003Eu003Cbr /u003Eu003Cbr /u003EAll About Youu003Cbr /u003Eu003Cbr /u003E* Proven leadership experience in marketing with a broad background in the full range of marketing disciplines, including product, brand, digital, analytics, and client experienceu003Cbr /u003E* Experience in marketing products and services to B2C and B2B audiencesu003Cbr /u003E* Superior strategic capability distilling complex and competing prioritiesu003Cbr /u003E* Strong collaborator and influencer who strengthens relationships and bridges gaps to align objectives with the businessu003Cbr /u003E* Drives a **MEMBERS ONLY**SIGN UP NOW***. thought leadership agenda focused on marketing technology and **MEMBERS ONLY**SIGN UP NOW***.'s strategic business priorities, including digital payments, security and financial inclusionu003Cbr /u003E* A strong balance of business skills, with a high level of intellectual agility. Ability to think strategically, financially, analytically, creatively and tacticallyu003Cbr /u003E* Highly organized with the ability to manage and lead multiple projects simultaneouslyu003Cbr /u003E* Strong communication skills (written and verbal)u003Cbr /u003E* Proven and accomplished leader with experience attracting, building, coaching and developing a high-performing, cohesive teamu003Cbr /u003E* Strong internal and external relationship managementu003Cbr /u003E* Undergraduate degree required. MBA or graduate degree preferredu003Cpu003Eu003C/pu003Eu003Cpu003Eu003C/pu003Eu003Cpu003Eu003C/pu003Eu003Cpu003Eu003Ciu003E**MEMBERS ONLY**SIGN UP NOW***. is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.u003C/iu003Eu003C/pu003Eu003Cpu003Eu003C/pu003E,datePosted:2018-07-11,employmentType:FULL_TIME,industry:Marketing/Advertising/PR,hiringOrganization:{@type:Organization,name:**MEMBERS ONLY**SIGN UP NOW***.},identifier:{@type:PropertyValue,name:**MEMBERS ONLY**SIGN UP NOW***.,value:R-68982},jobLocation:{@type:Place,address:{@type:PostalAddress,addressCountry:US,streetAddress:,addressLocality:Purchase,addressRegion:NY,postalCode:10577}}}

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