Blue Shield Of California
Looking for a chance to do meaningful work that touches millions? Come join the hardest working, nonprofit health plan in California and help us shape the future of health care. Blue Shield of California's Mission is to ensure all Californians have access to high-quality care at an affordable price. Blue Shield is focused on improving health care delivery by working closely with providers and making it more accessible, affordable and customer-centric. Being a mission-driven organization means we do much more than serve our 4 million members: we were the first health plan in the nation to limit our annual net income to 2 percent of revenue and return the difference to our customers and the community, and since 2005 we have contributed more than $325 million to the Blue Shield of California Foundation to improve community health and end domestic violence. We also believe that a healthier California begins with our employees, so we provide them with resources to develop and maintain a healthy lifestyle through our award-winning wellness program, Wellvolution.
We're hiring smart thinkers and doers who want to work for a leader and innovator in the challenging, ever-changing healthcare space. Come and help us make health care better for everyone.
The Communications Officer creates and implements communications strategies to further the goals of the Foundation. This full-time exempt position is one of four members of the communications team, reporting to the Director of Communications and Public Affairs. This person will work across all focus areas of the Foundation based on the goals and needs of each area.
Specific Responsibilities Include:
Advance Blue Shield of California Foundation's Goals and Program-Related Work:
Participate as a thought partner with program and communications staff to help develop, support, and promote goals through creative communications, including message development, storytelling, blogging, social media, and media outreach.
Audience Development and Outreach:
Develop strategies and activities to identify and engage target audiences on the Foundation's goals. Assist in identification of key contacts outside the Foundation who can be instrumental in partnering and helping to carry the messages of the Foundation. Use Salesforce and other analytic tools to track progress, advance goals, and to monitor effectiveness of engagement approaches.
Serve as first point of contact for program staff on grantee publications; work with program staff and communications team members and grantees to advise them on audience and help determine key messages for publications. Work with staff and external PR firms to establish release dates and create and oversee dissemination strategy.
Collaborate with PR firm to advise on relationships with journalists and bloggers. Provide input on firm's responses to media inquiries, story pitches, and manage messages in the public arena. Help program staff to prepare to speak with press, as needed.
Support the creation of strategies and tactics to enhance the Foundation's brand and identity. Write and/or edit promotional materials for online and print use.
Minimum Education & Experience Requirements
A minimum of bachelor's degree in Communications, Journalism, Public Relations, Public Health, Public Policy, or related field.
A minimum of seven years of work experience in a communications-related field such as public relations, communications consulting, and/or journalism.
A minimum of five years' experience in communications strategy development, as well as project and client management.
A minimum of five years' experience developing multimedia and other innovative approaches for communicating information and social change messages.
Some travel required.
A minimum of five years' experience with digital marketing, including website, email, and social media platforms.
A minimum of five years' experience and comfort working customer relations management tools.
Knowledge and Skills:
Passion for the Foundation's mission is essential and knowledge of health and/or social services is preferred.
Proven ability to manage complex projects in collaboration with multiple points of contact, including in-house staff, consultants, and other outside vendors.
Excellent writing and public speaking skills and demonstrated ability to translate technical information and complex concepts and statistics into accessible, audience-specific materials.
Knowledge and ability to establish collaborations and strategic partnerships to support promotion and dissemination of research and other projects.
Ability to effectively work with and provide counsel to peers, senior management, leadership teams, and advisory groups.
Strong organizational skills, detail-oriented, and able to handle and prioritize multiple projects.
Knowledge of, and contacts with, the news media is desirable.
Position Type: Full-Time Permanent
Years of Experience Required:
Blue Shield Of California
Website : https://www.blueshieldca.com
Blue Shield of California, an independent member of the Blue Shield Association, is a nonprofit health plan dedicated to providing Californians with access to high-quality health care at an affordable price.As a nonprofit health plan, Blue Shield is guided by our mission and values, which encourage innovation and enable us to be a catalyst for constructive change. Our mission and values are embodied in our proposal to guarantee health coverage for all Californians, the first time a major health plan has called for universal coverage. See our 2015 Mission Report.