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Social Media Specialist

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Culver City, CA

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Reports to: Director of Marketing and Technology Classification: Full-time, Exempt We believe yoga is for everybody and it is our mission to help people lead healthier lives by helping people connect their minds and their bodies to center themselves and achieve a sense of calm. Our highly trained, passionate teachers and staff make yoga accessible to people of all ages and abilities in an inclusive and non-judgmental environment that is community-oriented. Our first studio opened 30 years ago and we are expanding, primarily through the acquisition of new studios. To help fund our growth, we completed an initial public offering and are the first yoga instruction to be publicly traded (NASDAQ: YOGA). We are a people-oriented business and offer students an amazing service year-round. Corporate and regional teams support our studio teams who both deliver our unique, authentic, high quality experience and drive the important sales and marketing efforts that build our local communities. Additional programming of workshops, teacher training and our online video subscription service,, round out our offering. As the Social Media Specialist, you will lead the strategy, planning, execution, and ongoing optimization of Yogawork\u2019s social presence. Copywriting skills come naturally to you, and you have a proven eye for thumb-stopping, interesting content and imagery. You are able to speak for the brand and own the execution of social media messaging against key initiatives including community building, event promotion, fan growth, sales goals, and brand awareness. The Social Media Specialist is a results-driven social media native who stays a step of ahead of social media trends. Manage the day-to-day execution of social media, including scheduling, posting, and community management on all social platforms (Facebook, Twitter, Instagram, Snapchat) for all areas of the business including YogaWorks, Yoga Tree, MyYogaWorks, teacher training, workshops, and more. Create compelling content that is on-brand and channel appropriate for both organic and paid social media. Work with internal teams to generate compelling assets that drive results, providing creative direction based on social channel best practices. Manage and optimize paid social media advertising, from ad set-up through execution and reporting. Facilitate and execute Facebook stories, Facebook live, Instagram stories, contests and giveaways, Instagram takeovers with influencers and teachers. Develop a deep understanding and ownership of brand voice. Keep all social media pages and profiles up-to-date by monitoring new updates and trends. Remain immersed in the local studio community management and competitive landscape to determine the latest trends and what is relevant for the business. Keep finger on the pulse of social trends, new platform features and best practices. Attend events, trainings and workshops to document activities, as needed. Field customer inquiries via social media channels with timely funneling of the request to the appropriate internal party to assist - or answer directly with excellent customer service skills when you are able. Manage social media influencers and teacher ambassadors, monitoring and growing the program. Coordinate social assets between brands and social channels, while demonstrating flexibility around adjusting timelines and studio acquisitions. Provide a regular reporting on all social activity, metrics, campaigns, programs, insights, and recommendations. Manage requests from multiple departments and teams for social media. Any other tasks required to help us meet our goals. Minimum 2 years of professional social media experience. Experience growing online communities and developing social media campaigns with a proven track record of results (please provide links to profiles as example). Thorough knowledge and expertise posting on Facebook, Twitter, Instagram and Snapchat. Experience with paid social media, especially Facebook business manager. Strong knowledge of social platforms, best practices, emerging trends and technologies. Experience using a social media management platform, like Hootsuite or comparable. Excellent copywriter with the proven ability to be concise, yet impactful in brand voice. Ability to interact effectively with various levels of management. Proactive go-getter who takes the initiative to get things done and constantly reflects on and optimizes his\/her work. Strong copywriting\/copy editing skills. Experience in best practices related to photos and videos as it applies to each social channel. Strong team player who understands corporate goals and can apply those to studio goals, motivating employees to reach individual and team goals within given timelines and constraints. Highly energetic, positive and enthusiastic leader with strong interpersonal skills to effectively lead the team to meet goals. Dependable and accountable with strong sense of urgency Strong written and verbal skills and ability to tailor communications based on audience and needs of business for both short and long-term results Complimentary unlimited YogaWorks membership Complimentary MyYogaWorks Online Membership with over 1,000 classes ranging from 10 minutes to 1 hour Discount on studio retail Discount on workshops and Teacher Trainings Paid Vacation Days, Holidays and Sick Time Competitive benefits package including Medical, Dental, Vision and 401K Bring your dog to work Casual dress Experience with paid social media, especially Facebook business manager. Experience managing social media accounts Experience growing online communities and developing social media campaigns with a proven track record of results (please provide links to profiles as example).

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