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Job Details

Channel Marketing Specialist

Company name
Engility Corporation

Madison, WI

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Position Purpose: The Channel Marketing Specialist is instrumental in driving revenue through our Large Markets, Alliances and Consulting Channel Partners. This role requires an experienced marketing professional with an understanding of channel marketing programs for all types of partners including: distribution and broker channels. This role is directly responsible for joint marketing programs, launch activities, events, sales promotions, distribution communications, lead generation campaigns and management. This is a full-time, exempt position working Monday through Friday with core hours from 8:00 am to 5:00 pm. The position will report to our Director of Proposal Operations. Positional Responsibilities: Proven Experience with marketing through a variety of methods including but not limited to print, email, digital and social media to drive revenue and increase sales generation Design and implement all channel marketing activity to drive growth via our distribution partners Develop, execute and manage sales \/ marketing programs for target audiences and customer segments Design quarterly promotions for entire channel Develop a strategic marketing plan for sales, as well as a partner communications plan, and effectively execute the plan based on industry trends and market responsiveness. Facilitate and Partner in coordinating Company \/ Distributor events, conferences, trainings and meetings Working closely with Sales Leadership to design and implement measurements to be able to quantify revenue and ROI from programs implemented in the Channel \u2013 prepare weekly updates for management on progress of Channel Marketing initiatives Evaluate and measure the Sales \/ Marketing effectiveness, and where necessary, make adjustments to improve return on marketing initiatives. Develop and execute multi-step, integrated demand generation campaigns through Channel partners Collaborate with Product Management and Marketing Communications to align campaign content that is solution based and focused on provider and client interest points and\/or critical business issues Identify and initiate new campaigns based on competitor intel, market analysis, client feedback and industry trends to promote TASC\u2019s brand in the marketplace. Work with sales leadership to mature customer success stories for publication Work with Channel partners to test and validate success \/ ROI of marketing efforts and evolve strategies for effective sales generation Positional Competencies: Team oriented with a desire to win Strong interpersonal skills and presentation skills Ability to work in a fast paced environment Strong understanding of channel marketing, and overall marketing concepts Able to effectively prioritize and manage multiple tasks and deadlines Exceptional written and verbal communication skills with experience producing high quality written products such as memoranda, presentations, and correspondence Experience of developing and executing a marketing plan Demonstrated ability to aggregate, analyze, and present data gathered from multiple sources, develop conclusions, and make recommendations Must be able to work autonomously as well as collaboratively, managing multiple deadlines in a fast-paced, often changing environment while also demonstrating direct attention to detail Ability to leverage existing technologies to support RFP and Channel or Lead Generation activity as well as improve internal monitoring and assessment activities Ability to analyze results and communicate findings effectively to all internal stakeholders Qualifications: Three or more years of channel oriented customer facing experience Three or more years of Non-IT Project Management experience within a Matrix Organization Minimum of a Bachelor\u2019s Degree in Communications, Marketing, or related field; MBA a plus SalesForce, Pardot, Digital and Social Media experience Experience launching new products is critical, experience working for a startup company is highly preferred Some travel will be required (up to 25%) Corporate Core Competencies: Adaptability - Adapts to change, is open to new ideas, takes on new responsibilities, handles pressure, and adjusts plans to meet changing needs Initiative - Deals with problems as they arise, focusing energy and resources on those situations until resolved; identifies new opportunities and takes action; takes on new responsibilities when needed Results Focus - Can be counted on to meet or exceed goals; pushes self and others for results; is a conscientious worker who can be relied upon to handle unforeseen obstacles Customer Focus - Meets internal and external customer expectations; delivers upon commitments; build customer confidence; follows through on requests gaining trust and respect Ethics\/Integrity - Is seen as a direct, truthful individual; adheres to appropriate core values at all times; acts in line with those values; rewards the right values and disapproves of others; practices what he\/she preaches TASC is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, gender expression, pregnancy, national origin, citizenship status, disability, genetic characteristics, sexual orientation, marital status, domestic partner status, military status, protected veteran status, disability status or any other characteristic protected by law.

Company info

Engility Corporation
Website :

Company Profile
Engility delivers innovative solutions to critical challenges facing the nation and the world. As a premier provider of integrated services for the U.S. government, we support the Department of Defense, intelligence community, space communities, federal civilian agencies and international customers. Engility is dedicated to making lives better, safer and more secure. Our world-class solutions and services balance performance, efficiency and best value. From global security to information security, from international development to research and development, Engility is making a difference in areas that make a difference.

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