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Digital Marketing Manager

Moon Township, PA

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Moon Township
**MEMBERS ONLY**SIGN UP NOW***.’s Electrical Sector is seeking a Digital Marketing Manager. The Digital Marketing Manager will be based at our Moon Township, PA facility.
Position Overview:
Reporting to Sr. Manager Marketing Communications (MarCom), the Digital Marketing Manager (DMM) is a modern marketer who knows how to leverage every customer touchpoint to create a content-driven, personalized experience with our brand. He/she is skilled at integrating digital strategies with traditional marketing communications plans. He/she is a subject matter expert at leveraging the full functionality of **MEMBERS ONLY**SIGN UP NOW***.’s web site and digital tools to build awareness, increase demand and generate leads. Working closely with all marketing functions including MarCom managers, product marketing managers, the web team and the marketing automation team, the DMM identifies the most effective application of content and digital marketing principles in support of business goals. The DMM is responsible for project managing the development of the new **MEMBERS ONLY**SIGN UP NOW***. website for assigned operating divisions and continuing to enhance the customer digital experience to make it easier to do business with **MEMBERS ONLY**SIGN UP NOW***.. The DMM is also responsible for working with the MarCom managers to develop measurable, digital marketing campaigns, including managing the analytics and making continuous improvement recommendations.
Essential Responsibilities:
Lead the initiative to update the **MEMBERS ONLY**SIGN UP NOW***. web site for assigned operating divisions, at times in the capacity of providing consultative advice and at other times, executing upon the plan; this incudes content creation, SEO keywords, metadata, attributes, tagging, images and page creation in Adobe Experience Manager (AEM)
Create and monitor analytics dashboards for both the website and digital campaigns to assess market opportunity and customer experience impact; make sound recommendations from the data and rapidly adjust the approach when warranted; proactively recommend new digital tactics and projects based on data results and industry trends
Actively participate in MarCom meetings to understand commercial objectives and the traditional marketing plans; create the framework for digital campaigns to support those plans, including drip marketing, lead nurturing and account based marketing campaigns that generate commercial results aligned with the business strategy; provide guidance on developing personas, the buyers journey and lead scoring
Serve as the subject matter expert for all digital tools, including web, email, social media, mobile, interactive tools, paid search (SEM), keyword search (SEO), analytics, video, CRM, display advertising, pay per click (PPC), retargeting, webinars, video, etc.
Participate on governance councils to set the direction for company-wide digital strategies, processes and programs
Ensure that all communications and digital tools adhere to **MEMBERS ONLY**SIGN UP NOW***.’s brand standards
Basic Qualifications:
Bachelor’s degree from an accredited institution is required
Minimum 8 years’ experience in digital marketing, marketing communications and/or content marketing
Must be legally authorized to work in the United States without company sponsorship
No relocation is being offered for this role. All candidates must currently reside within a 50 mile radius of the Moon Township, PA location
Preferred Qualifications:
Bachelor Degree in marketing, journalism, English, communications, engineering, business, IT or related fields
Electrical product knowledge a plus
Position Criteria:
Experience with the following:
Digital tools listed under essential responsibilities
Website development platform; Adobe Experience Manager (AEM) preferred
Lead nurturing and account based marketing
Content marketing
E marketing automation platform, Eloqua preferred
HTML, CSS, JavaScript
Superior written/verbal communication skills
Strong organizational skills and attention to detail
Ability to multitask
Ability to build rapport and work successfully in a matrix environment
We make what matters work. Everywhere you look—from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day—you’ll find one thing in common. It all relies on power. That’s why **MEMBERS ONLY**SIGN UP NOW***. is dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters.
We are confident we can deliver on this promise because of the attributes that our employees embody. We’re ethical, passionate, accountable, efficient, transparent and we’re committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.
Job: Marketing
Region: North America – US/Puerto Rico
Organization: MKTG Marketing Function
Job Level: Individual Contributor
Schedule: Full-time
Is remote work (i.e. working from home or another **MEMBERS ONLY**SIGN UP NOW***. facility) allowed for this position?: No
Does this position offer relocation?: No
Travel: Yes, 10 % of the Time
**MEMBERS ONLY**SIGN UP NOW***. is an Equal Opportunity and Affirmative Action Employer. **MEMBERS ONLY**SIGN UP NOW***. is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

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