Pearson Education Ltd
Description At Pearson, we\u2019re committed to a world that\u2019s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it\u2019s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology \u2014 and each other to surpass these boundaries \u2014 we create seeds of learning that become the catalyst for the world\u2019s innovations, personal and global, large and small. Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. Summary The Paid Search Specialist is responsible for performing analysis of market opportunities, marketing, and analysis\/optimization of the organization's services and\/or products which may include consumer & market insights, digital marketing, advertising, and analytics. The PSS may be allocated to focus on a particular component of the marketing life cycle and or channel. Work with others in evaluating decisions\/solutions. General Responsibilities Responsibilities are applicable based on the position focus\/channel Helps to analyze\/execute new and potential product\/services, markets, and advertising opportunities. Collects and analyzes data on established and prospective customers, competitors, and marketing channels\/sources. Helps to prepares reports that interpret consumer behavior, market opportunities\/conditions, marketing results, trends, and investment levels. Investigates & provides inputs for marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results. Prepares & assists in the development of presentation materials\/findings both internally and externally for the marketing focus\/channel he or she supports. Provides insights which facilitate the development of plans for partner promotion Executes against partner marketing plans to deliver results that exceed defined objectives Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives. Qualifications General Qualifications 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education Entry level position generally requires some experience in the following areas: Paid search with Adwords (Re-Marketing, Display, Search) Bing, Yahoo, Facebook, Linkedin. With managing ad spend Web analytics and a\/b testing applications Development, management, analysis, reporting and forecasting of media campaigns Digital marketing for lead generation, channels, sources, best practices and KPI\u2019s. Supervisory Responsibilities None. Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. Job Unposting: Ongoing Schedule: Full-time Regular Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Pearson Education Ltd