Austin, TX, United States
Marketing, Pr, Internship
Dec 17, 2020
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
YETI is looking for an Account Marketing Coordinator Intern to join our Sales team for the Summer 2021 internship program. Throughout the 12-week program, you will engage cross-functional teams to assist with the rollout of YETI’s new Digital Asset Management platform. This initiative will be rolled out to all Wholesale Dealers – over 5,000 users from National Accounts down to Independent dealers. This role will require strong project management and cross-functional coordination focused on user setup, establishing workflow, and creation/dissemination of print and video training materials. The 2021 internship program culminates with a presentation to our leadership team summarizing your experience at YETI with key takeaways and feedback regarding the program.
May 24, 2021 - August 13, 2021
Create end to end workflow for YETI’s DAM and how wholesale users interact with the platform
Document SOP (Standard Operating Procedure) for external users
Successfully train external wholesale dealers on how to use the platform
Measure KPIs for launch such as user engagement, internal efficiencies achieved, and confidentiality protections, etc.
Assist in designing training landing pages for the DAM which consist of web pages, print content, and video content/production
Drive engagement and adoption of the platform; create training event invitations and reminders to dealers
Support in formalizing YETI’s Wholesale product launch process SOP
Qualifications and Attributes:
Working toward a degree in Business Management, Marketing, Communications, or other equivalent degree
Experience or course work with the following tools is preferred:
Office 365 products – Word, Excel, Outlook
Deadline oriented with excellent time management & prioritization skills
Sound business acumen with strong written and verbal communication skills
Service oriented with excellent cross-functional collaboration
Strong preference will be given to rising Seniors graduating in December 2021 or May 2022
YETI is proud to be an Equal Opportunity Employer.
Website : http://www.yeticoolers.com