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Product Marketing Specialist

Location
Indianapolis, IN

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Position Summary The Product Marketing Specialist is a key member of United Way of Central Indiana's (UWCI) Marketing Team. This role is responsible for working with cross-functional teams to effectively package and promote UWCI's engagement and social impact products, targeting both corporate and consumer audiences. They will develop and execute marketing strategies/tactics - in alignment with UWCI's mission, priorities and strategic plan u2013 that accelerate revenue generation and corporate/individual engagement. Position Duties & Responsibilities The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Product Marketing u2022 Lead the development of marketing strategies/tactics to ensure engagement and social impact products align with UWCI's mission, priorities and strategic plan u2022 Develop product positioning and framing for new products, create compelling messages u2013 supported by evidence and proof points u2013 that accentuate UWCI's comparative value in the marketplace to accelerate both revenue generation and corporate/individual engagement u2022 Play a primary role in the development of go-to-market strategies to ensure all execution remains on strategy u2022 Partner with internal cross-functional teams to develop and launch creative tactics that drive marketing strategies for new engagement and social impact products u2022 Help drive adoption, growth and results for established products u2022 Lead the development of integrated marketing programs through strategy, design, execution and measurement u2022 Manage marketing activities across multiple product teams with varying degrees of oversight and guidance. u2022 Educate other team members on the product, buyer and market dynamics of each engagement and social impact product Marketing Support u2022 Lead the development of program/project specific test and measurement plans u2022 Maintain program reporting and analyze results to make testing and optimization recommendations u2022 Ensure UWCI's unique value proposition is communicated through effective positioning, collateral, digital content and industry influencers u2022 Act as the subject matter expert on all external-facing messaging and content in partnership with engagement, social impact product, and fundraising teams u2022 Support positioning, sales enablement, competitive research and other product marketing initiatives u2022 Support digital and email marketing campaigns aligned with engagement and social impact product marketing strategies u2022 Performs special assignments and other work, on an as-needed basis Qualifications To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and be present in the office while performing those functions. The requirements listed are representative of the basic knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The individual in this role must display the highest level of integrity and confidentiality. United Way also values innovative thinking, and a successful candidate will be a self-starter who can work within the team to achieve goals and objectives. The individual should have effective communication skills, attention to detail and organization, and flexibility and adaptability. The individual will also maintain knowledge of trends in his/her area of responsibility and reviews literature to understand key issues. Education and/or Experience Bachelor's degree in marketing, communications or related field. Knowledge of the nonprofit sector is a plus. At least three years of relevant work experience preferred. Strong communication, listening and information synthesis and storytelling skills required. Proficiency with Salesforce Marketing Cloud preferred. Independent with a strong collaborative style. *Work experience may substitute for education requirements on a case by case basis. Physical Demands The physical demands described here are general representations of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. u2022 While performing the duties of this job, the employee is regularly required to sit, reach with hands and arms, talk, and hear. The employee frequently is required to use hands to touch and handle objects. The employee frequently stands or walks. u2022 The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. u2022 Office setting, with sustained use of a computer. u2022 The noise level in the work environment is minimal to moderate. u2022 Maintains personal/professional competency and works to create an environment of courtesy, respect, enthusiasm, and a positive attitude in all interactions both internal and external to the organization. Core Competencies United Way of Central Indiana's team is evaluated on the following core competencies: u2022 Courage u2022 Accountability u2022 Respect u2022 Excellence u2022 Thinking Strategically u2022 Stakeholder Experience u2022 Effective Communication

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