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Marketing Manager

Philadelphia, PA

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Marketing Manager
American Law Institute

Job #699957237
Marketing Manager The marketing manager is responsible for driving performance across various marketing programs, including print, email, social media, SEO and PPC. This role is hands-on and cross-functional, ultimately providing an overview of the business and exposure to all aspects of the organization. Responsibilities include: Develop and execute marketing plans and strategies to drive profitable growth. Gain a complete understanding of the products that are offered to be able to educate both customers and internal staff members on details and benefits. Create print and digital marketing campaigns to increase customer engagement. Manage, track and deliver performance reports for all important KPI’s and adjust strategies based on results. Run key projects from start to finish, and ensure the on time and on budget delivery and success of all marketing projects. Experiment constantly and deploy resources effectively to optimize customer engagement. Develop deep understanding of existing and new customer segments, including the size of the market, industry trends, major competitors and influencers. Work collaboratively with Production Department and Marketing team to create and drive compelling messaging and creative campaigns. Evaluate new technologies and stay current with the latest developments in digital marketing. Qualifications include: Bachelor’s degree, preferably in Marketing, Public Relations/Communications, or related discipline Minimum 5-7 years’ marketing experience with experience leading a marketing team. Data-driven, analytical and fact-based approach to making business recommendations and decisions Excellent communication and collaboration skills; the ability to speak and write knowledgeably, clearly and persuasively to a diverse range of audiences Demonstrated ability to lead groups and pull individuals together for common goals Creativity and strong attention to detail Experience in a legal marketing department or continuing education or professional development environment a definite plus Excellent Microsoft Word and Excel skills A plus to have an understanding of software typically used in marketing departments, e.g., email delivery systems, Adobe InDesign or other
Updated 07/11/2018
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