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At Franklin Public School District, students are the center of everything we do! With the support of our school community, the dedication of our school staff and the assistance of many volunteers, we continue to demonstrate excellence in student learning and achievement at all levels. The eight schools within our District serve 4600 students and employ over 500 staff members. Franklin, WI encompasses 34.6 square miles in southwestern Milwaukee County, 10 miles south of downtown Milwaukee. The Franklin community has a population of approximately 36,000 and offers a small town feel with convenient access to all the attractions that Milwaukee has to offer. Title Communications and Marketing Manager Type Job Class Full-time Date 4\/13\/2018 Region Southeast Wisconsin City, State Franklin, WI Summary POSITION GOAL : The Communications and Marketing Manager will lead development and implementation of a strategic communications to further our District vision, mission and values. Through leadership, this position will establish, implement and assess the effectiveness of a wide range of internal and external communications and media policies, strategies and tools, and will work responsively to the diverse needs of District stakeholders. This position will work in collaboration with District Directors, Principals, and Managers to identify opportunities for media and communication. Description ESSENTIAL FUNCTIONS: 1. Lead the development, implementation and application of a District Communications Strategy responsive to stakeholder requirements 2. Establish a communications dashboard designed to inform effectiveness of communications 3. Lead the development and production external print and electronic communications utilizing various modes of collateral materials; i.e. cable TV messages, cable castings, website and external newsletters, email messages, social media and video productions 4. Maintain open lines of communication and relationships with external and internal stakeholders, promoting involvement of students, parents, staff members, and community members in school and district activities 5. Develop and coordinate, with leadership and the local media; press releases, media briefings, promotion of school activities and other communication as appropriate, while establishing and maintaining media relations relationships 6. Anticipate and strategically address community needs and concerns and consult leadership on probable public relations consequences relating to shifts in existing programs and policies 7. Develop and maintain programs to elicit feedback from various stakeholders through surveys, questionnaires, focus groups, interviews, environmental scans and other appropriate methods 8. Researches, writes, and edits articles 9. Provide leadership and direction to District personnel in the development of effective community relations, communications and marketing activities\/programs, crisis management, media relations, and customer service 10. Manage the direction and content of the district web site and all other social media sites 11. Serve as district spokesperson during times of crisis and for general media inquiries and maintain a database on inquiries for District information 12. Engaged and committed to supporting, advocating and marketing District\u2019s mission, core values and goals 13. Lead regular communications audits of District departments and schools to evaluate effectiveness and guide the development of in-service opportunities ADDITIONAL RESPONSIBILITIES: 1. Continually define the District\u2019s digital communications strategy to include the use of video, social media and online communications tools 2. Submit budgets as appropriate 3. Act as official photographer at local, state and federal events on behalf of the district for display in various publications and promotions collateral 4. Coordinate promotional activities for District leadership and serve as a media liaison during school visits 5. Seek out and arrange public appearances throughout community to promote the district\u2019s schools, students and programs 6. Create, supervise and coordinate the preparation and printing of district publications, calendar, articles, brochures, maps and performance reports 7. Submit a school district annual report at the end of the year 8. Implement and monitor an emergency response program with district safety manager 9. Perform other duties as assigned Qualifications Education & Experience: Bachelor\u2019s Degree in related field with 3 to 5 years of experience, or comparable experience in the field of communications and\/or marketing required. Communications, public relations, or journalism degree preferred. Key Skills and Abilities: 1. Ability to develop strategic communication approach responsive to the diverse needs of District stakeholders 2. Ability to implement strategic communications plan to improve communications using continuous improvement methodologies 3. Skill and ability to identify and use analytics and data to improve communications 4. Intellectual curiosity and professional maturity to know where and when to engage in professional development 5. Strong social media skills 6. Proficient use of current technologies, including, but not limited to MS Office Suite, marketing software, graphic design, and webpage applications 7. Excellent communications skills, written and verbal, and knowledge of various media 8. Ability to provide leadership in coordinating internal and external public information and public relations programs 9. Able to prioritize, communicate and interact in a positive, professional, and politically astute manner with the Board of Education, administrators, staff, district parents, community, students, news media, and other stakeholders 10. Read and interpret documents, such as District policies and procedures, federal statutes, state statues, and DPI regulations, and routine operating and maintenance instructions for the purpose of communicating complex information to the general public 11. Able to multi-task and handle multiple projects under tight deadlines 12. Must be able to work independently as well as within a team and sometimes in a stressful environment 13. Maintain confidential information Compensation & Benefits Full Benefits.
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