Kodak's Enterprise Inkjet Systems Division (EISD) is looking for a Marketing Communications Manager/Specialist
in Dayton, OH.
Kodak offers a unique opportunity to contribute to the revitalization of an iconic global company. We combine the strength of a brand that is recognized and beloved around the world with the excitement and entrepreneurial spirit of a start-up. We are stable, profitable, optimistic about the future and looking for professionals with energy, ideas and ambition to help us take next steps in completing our transformation. We’re building a culture which values creativity in all its forms, having a global perspective, a focus on sustainability, and the kind of trust that enables us to succeed by taking calculated risks. Kodak has a rich heritage of leadership and innovation, but is also, in many ways, still inventing itself. At this stage of our comeback, Kodak is truly a place where you can make a difference.
The EISD Marcom Manager
is responsible for the development of marketing communications strategies and timely creation and execution of of communications assets, including such activities and deliverables as sales tools, collateral, marketing materials, email campaigns, social media, blogs and customer communications. In this role, you will be Working with Agency Network partners and cross-functional Kodak resources. The Marcom Manager ensures that the communications assets are created with adequate time allowed for the global and regional execution in market. The role is highly cross-functional, requiring strong relationships across the company and a broad understanding of the agency network, sector categories and region markets and customers.
Focus: Marcom Program/Deliverables Planning
Plans and develops communications assets that support EISD strategies, programs and media campaigns.
Works with Sales, Marketing and Communications team, Agency Network partners and CMO to create compelling marcom programs and assets that drive awareness and preference in support of business objectives.
Drives communication testing of new assets
Ensures that the development and creation of Marcom assets and customer communications are tracking to plan, reports production issues and works out solutions to ensure availability of deliverables for on-time execution
Ensures that all assets meet Kodak quality standards and brand and corporate/legal guidelines
Defines, tracks and reports project metrics
Ensures all projects on schedule, within budget
Supports regional customer marketing managers with execution of regional events and demand generation activities as needed
Works to maximize Kodak participation for the greatest return on investment
Focus: Budget Management and Agency/Vendor Management
Works with agency in prescribing the project and deliverable required—program/project goals and objectives, agency mandatories, timing expectations, etc.
Ensures agency projections for costs of deliverables are within budget guidelines and submits Marcom estimates and business justification for approval
Tracks/verifies accuracy of vendor invoices & ongoing expenditures to ensure adherence to budget
Effectively manages projects to maximize ROI as appropriate and evaluates ROI on programs and deliverable where practical
Marcom and brand standards and guidelines are in place and consistently executed
Marcom programs and assets delivered on-time, on-budget, on-strategy
Metrics, including ROI analysis and effectiveness for all Marcom programs and deliverables tracked and reported
Recommendations for improving Marcom programs and assets routinely reported
This role requires a tactical expert who will manage multiple projects simultaneously, produce Marcom assets on schedule, within budget and with the goal of maximizing Kodak participation for the greatest return on investment. Keen understanding of the communications development process and communications production functions; able to build good working relationship with agency partners; excellent project management skills
Keen understanding across marketing communications and brand disciplines
Ability to translate key business objectives into communication strategies and actions
Able to develop and drive marketing strategies and tactical detail through agencies
Excellent project management skills and ability to manage external resources to execute sound and cost-effective advertising strategies
3-5 years experience in similar role preferred
Self-starter with ability to work effectively as part of a geographically disbursed team
Four year Bachelors degree or equivalent work experience
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Website : http://www.kodak.com