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Job Details

Marketing Communications Manager / Specialist

Company name
Kodak

Location
Dayton, OH

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Kodak's Enterprise Inkjet Systems Division (EISD) is looking for a Marketing Communications Manager/Specialist

in Dayton, OH.

Kodak offers a unique opportunity to contribute to the revitalization of an iconic global company. We combine the strength of a brand that is recognized and beloved around the world with the excitement and entrepreneurial spirit of a start-up. We are stable, profitable, optimistic about the future and looking for professionals with energy, ideas and ambition to help us take next steps in completing our transformation. We’re building a culture which values creativity in all its forms, having a global perspective, a focus on sustainability, and the kind of trust that enables us to succeed by taking calculated risks. Kodak has a rich heritage of leadership and innovation, but is also, in many ways, still inventing itself. At this stage of our comeback, Kodak is truly a place where you can make a difference.

The EISD Marcom Manager

is responsible for the development of marketing communications strategies and timely creation and execution of of communications assets, including such activities and deliverables as sales tools, collateral, marketing materials, email campaigns, social media, blogs and customer communications. In this role, you will be Working with Agency Network partners and cross-functional Kodak resources. The Marcom Manager ensures that the communications assets are created with adequate time allowed for the global and regional execution in market. The role is highly cross-functional, requiring strong relationships across the company and a broad understanding of the agency network, sector categories and region markets and customers.

Key Responsibilities:

Focus: Marcom Program/Deliverables Planning

  Plans and develops communications assets that support EISD strategies, programs and media campaigns.

Works with Sales, Marketing and Communications team, Agency Network partners and CMO to create compelling marcom programs and assets that drive awareness and preference in support of business objectives.

Drives communication testing of new assets

Ensures that the development and creation of Marcom assets and customer communications are tracking to plan, reports production issues and works out solutions to ensure availability of deliverables for on-time execution

Ensures that all assets meet Kodak quality standards and brand and corporate/legal guidelines

Defines, tracks and reports project metrics

Ensures all projects on schedule, within budget

Supports regional customer marketing managers with execution of regional events and demand generation activities as needed

Works to maximize Kodak participation for the greatest return on investment

Focus: Budget Management and Agency/Vendor Management

  Works with agency in prescribing the project and deliverable required—program/project goals and objectives, agency mandatories, timing expectations, etc.

Ensures agency projections for costs of deliverables are within budget guidelines and submits Marcom estimates and business justification for approval

Tracks/verifies accuracy of vendor invoices & ongoing expenditures to ensure adherence to budget

Effectively manages projects to maximize ROI as appropriate and evaluates ROI on programs and deliverable where practical

Metrics

  Marcom and brand standards and guidelines are in place and consistently executed

Marcom programs and assets delivered on-time, on-budget, on-strategy

Metrics, including ROI analysis and effectiveness for all Marcom programs and deliverables tracked and reported

Recommendations for improving Marcom programs and assets routinely reported

Required Skills/Experience:

This role requires a tactical expert who will manage multiple projects simultaneously, produce Marcom assets on schedule, within budget and with the goal of maximizing Kodak participation for the greatest return on investment. Keen understanding of the communications development process and communications production functions; able to build good working relationship with agency partners; excellent project management skills

  Keen understanding across marketing communications and brand disciplines

Ability to translate key business objectives into communication strategies and actions

Able to develop and drive marketing strategies and tactical detail through agencies

Excellent project management skills and ability to manage external resources to execute sound and cost-effective advertising strategies

3-5 years experience in similar role preferred

Self-starter with ability to work effectively as part of a geographically disbursed team

Four year Bachelors degree or equivalent work experience

Job Requirements

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Company info

Kodak
Website : http://www.kodak.com

Company Profile

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