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Job Details

Lead Specialist Programmatic Strategy amp Optimization

Company name
MediaMath, Inc.

Location
New York City, NY

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Profile

Overview
MediaMath\u2019s strength is in numbers.  Our technology analyzes 200 billion customer opportunities daily\u2013 more volume than the top 10 stock exchanges in the world, combined. Over 700 Mathletes in 16 global offices are trusted by two-thirds of the Fortune 500 and partner with thousands of marketers to ensure brands connect with right audiences, in the right place, in the right time.
 
We believe consumers want to have meaningful conversations with their favorite and yet-to-be-discovered brands across all digital touchpoints. Our omnichannel, integrated programmatic platform unites digital media and big data to maximize the return on every marketing dollar spent by making advertising relevant, personalized, measurable and controllable.   
 
From inventing the DSP category in 2007 to being named a DMP Forrester Challenger (our first year participating in the DMP Wave!) in 2017, we continue to deliver results for marketers more quickly and accurately than any other solution. \u2028\u2028Technology is changing the way brands interact with consumers.  MediaMath is powering that change.  Come be a part of it!
 
The Programmatic Strategy & Optimization (PSO) team is responsible for driving client performance on the TerminalOne platform, leveraging the latest product functionality as well as partnerships in the adtech ecosystem.  The team is responsible for the generation and evangelization of global best practices on the TerminalOne platform, in addition to providing research & consultative services designed to help clients curate their ideal holistic marketing plans.  The optimization support that the team provides is shared across the MediaMath client base in the form of direct-to-client consultation and selective managed services.  Internally, PSO supports a variety of teams seeking trader subject matter expertise, including Sales, Account, Marketing, Product, Product Commercialization, and Training.
 
MediaMath is currently seeking a Lead Specialist with exceptional quantitative and analytical skills to become a subject matter expert on the topics of Programmatic Strategy & Media Optimization.  In this critical role, this person will become well versed on how media campaigns are managed using MediaMath\u2019s proprietary Terminal One platform and optimization engine.  The Lead Specialist will manage campaigns as well as consult directly with MediaMath\u2019s clients to help achieve client performance goals.  The Lead Specialist will also participate in a number of research, analytics, and testing efforts in order to develop new best practices on the TerminalOne platform as well as cultivate industry thought leadership.  The Lead Specialist will also lead a team of Specialists/Senior Specialists and serve as the performance escalation point on a variety of accounts. This person should not only have strong quantitative skills, but also have strong general problem-solving skills to deal with new challenges as they arise, excellent communication skills to impart critical information to a broad non-quantitative audience, and enjoy working in teams.
 
*Please include a cover letter in your application* 
Responsibilities

Directly manage a team of Specialists/Senior Specialists
Become an expert at using MediaMath\u2019s proprietary TerminalOne platform
Work with the Account teams and clients globally to understand client campaign goals and design media campaigns setup for success
Become the senior escalation point for performance-based dialogue on certain MediaMath accounts
Execute and oversee day-to-day yield management across a variety of MediaMath clients, including performance monitoring, identifying and implementing enhancements, issue identification and escalation
Participate in a variety of analytical R&D projects aimed at improving best practices, thought leadership, providing advanced client insights, or validating new TerminalOne product features
Manage a research/testing plan, with support of your team
Develop a full understanding of complex trading concepts and appropriate TerminalOne products
Lead internal office hours and other knowledge sharing efforts
Develop productive working relationships with other MediaMath specialized delivery groups
Codify and share best practices across the Global PSO team
Develop strong understanding of MediaMath\u2019s products, opportunities & internal processes 
Provide subject matter expertise to MediaMath teams and clients, including external meetings alongside Sales & Account, as well as internal opportunities partnering with the Training team.
Provide feedback and input for Product Development efforts
Provide guidance to Marketing on a variety of thought leadership efforts

This is not an exhaustive list of responsibilities. As part of our global team, you may be required to be work off-hours or be on-call on a rotating basis. Other duties may be assigned, as needed. MediaMath retains the right to change job duties at any time.
Qualifications
Requirements: The ideal candidate will possess the qualifications below.

Bachelor\u2019s or Masters degree in a quantitative discipline (e.g., Mathematics, Economics, Finance, Engineering, Statistics, Physics, etc.).
4-8 years of experience applying analytics in a business environment (ideally in Consulting, Media, Marketing, or Finance), e.g., marketing analysis, data mining, predictive modeling, customer segmentation, forecasting, econometric modeling, etc.
Capable of independently leading client conversations
Experience working with large data sets and understanding of analytic methodologies for evaluating data
Proven ability to think creatively about challenging analytic problems
Ability to self-manage, juggle multiple priorities, and pay strong attention to details
Excellent communication skills \u2013 ability to distill key ideas for a non-mathematical audience
Proven ability to work with and influence cross-functional teams
Comfortable working in a fast-paced, fun, and entrepreneurial environment
Strong knowledge of MS Excel and familiarity with SQL or other data manipulation tools

Desired:

Management experience
Experience trading media in a platform (e.g. DSP, SSP, etc)
Experience with marketing campaign design, campaign management, and analysis preferred
Experience with or understanding of online advertising preferred

 
MediaMath is privately held, employee owned, and headquartered in New York City. Mathletes enjoy: Company equity. Performance Bonus. Comprehensive Insurance. Global Internal Mobility. Open Paid Time Off, Philanthropy and Holidays. 401(k) match. Paid Parental Leave. Cell Phone Reimbursement. Modern office space. Onsite Fitness & Wellness. MediaMath.org.

Company info

MediaMath, Inc.
Website : http://www.mediamath.com

Company Profile
The Mad Men of the 1960s helped define the way business has been done in our industry for the last 50 years. With the advent of digital technology, interactive channels and vast amounts of data, a new breed of advertising professional has emerged - Math Men and Math Women.

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