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Job Details

Senior Account Executive - Digital

Company name
Daniel J. Edelman Holdings

Location
Orlando, FL

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Job Description:

Edelman is a leading global Communications Marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

Edelman Digital was established as the world’s first global social agency. We bring together the best talent to help clients from every industry and sector to navigate complex business and brand challenges brought on by an increasingly digital world. We excel at helping our clients recalibrate their brands, reframe their positions and – most importantly – connect and engage with people. Why work with us? You’ll work with an industry-leading team, defining the rules of social marketing for the global business environment.

Description:

You will work across sectors to conceive, develop and produce effective social content campaigns.

Work includes content strategy development, social copywriting for digital platforms, but may also include website copy, taglines, campaign messaging, or video scripts. Writing projects should start with a solid creative idea, so your ability to concept is a necessity. 

Responsibilities:

Serve as a community management lead/deputy role on a major work stream, partnering closely with team leadership to ensure top notch client service 

Contribute to creation of communications plans that meet client objectives

Basic understanding of digital advertising, search engine optimization, influencer marketing and promoted social content 

Manage multiple projects from conception to completion, by anticipating challenges and ensuring deadline and budget adherence

Build relationship with clients and colleague at all levels

Consistently produce high quality internal and external communications content such as strategy presentations, long-form editorial and POV documents

Help plan and coordinate traditional and social media outreach programs

Deep understanding of social media platforms 

Writing clear, persuasive, original copy for social media platforms, inclusive of social customer service 

Amending, revising or redeveloping digital campaigns in response to feedback from the creative director, account team or clients;

Overseeing tone and language of social campaigns through the production stage to completion;

Keeping up to date with social platform updates, popular social culture and trends

Owning the content development process, ensuring that content is final, client facing and delivered on time 

Internalizing client details, practices and behaviors to efficiently manage content needs, timelines, proclivities, etc. and ensure that they are applied across all content-related deliverables

Managing client delivery of assets, feedback, revisions and finalization of content packages directly with the client

Developing content strategy and associated documents like channel strategies, social voice and tone guidelines, and content playbooks

Liaising with and effectively guiding production and design resources to serve the account, working directly with those individuals to drive forward content development (creative and written)

Collaborating with the paid team to ensure that all content aligns with and support each campaign's content structure and requirements

Demonstrate a collaborative, hard-working team spirit, focused on serving the entire client team and the needs of the client

Aid in new business process including idea contribution, research and proposal preparation

Demonstrate behaviors consistent with Edelman’s values (Quality, Integrity, Respect, Entrepreneurial Spirit, Mutual Benefits) and Code of Ethics and Business Conduct

Please note that we will require seeing some examples of live communities or portfolio examples of strategy documents and/or channel plans that demonstrate a strong understanding of the development of these foundational documents.

Basic Qualifications:

The senior account executive must have at least two years of relevant experience in public relations and/or related fields including research, advertising, management consulting, media and publishing.

Preferred Qualifications:

The senior account executive should have a bachelor’s degree in a related field and a proven ability to manage multiple small or medium-sized projects simultaneously. S/he should be able to develop communications plans, implement public relations tactics and impart knowledge to more junior team members. S/he should have strong research, writing, editing and client interaction skills, perform well under pressure and be a team player.

Company info

Daniel J. Edelman Holdings

Company Profile

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