Tenable Network Security.
Tenable is seeking a Digital Marketing Manager to serve as a key member of the Marketing team, leading strategy, development and delivery of digital marketing campaigns across multiple channels. This role requires a progressive thinker who can accelerate our growth upmarket (Mid-market and Enterprise), while continuing to accelerate growth in our SMB business. Our newest team member will combine an in-depth knowledge of and interest in our buyers’ needs and thirst for data-driven digital marketing strategies. Candidates must be prepared for a fast-paced environment and be comfortable making decisions.
A successful candidate has a track record of creating and executing world-class digital programs that are innovative, engaging and drive pipeline and marketing reach. They are comfortable managing large scale budgets and programs that exceed ROI targets across multiple platforms and are motivated by data and audience insights to drive engagement. They will be responsible for development, execution and optimization of multi-channel digital marketing programs. Additional responsibilities may be assigned due to a dynamic, agile, and high-energy environment.
Develop, implement, and optimize our lead generation and customer acquisition strategy to achieve revenue and pipeline goals
Draft RFPs, develop media plans, and execute complex mixed media programs with external media vendors, agencies, and publishers
Maintain a data-first approach through continual tracking, reporting, optimization and experimentation (A/B testing, etc) to meet or exceed company goals
Work cross-functionally across the organization to oversee the timely execution of demand generation marketing plans
Develop and execute end-to-end email strategy that spans prospects, leads and customers
Define, track, measure and report on campaign metrics and KPI’s
Regularly communicate campaign performance to key business partners
What youll need:
4 years in B2B campaign design and digital demand generation in the B2B, high-tech product/services or an advertising media agency
Bachelor Degree in marketing, communications and/or relevant field of study.
A strong understanding of all digital acquisition channels, including lead buys, content syndication, sponsorships, social, display, ecommerce, list buys and ABM tactics
Proven experience working with industry tools and analytics packages including email, web analytics, CRM, and marketing automation platforms.
Ability to manage time and multiple priorities with a variety of internal and external stakeholders.
Superior oral and written communication skills with an innate attention to detail.
We’re committed to promoting Equal Employment Opportunity (EEO) at Tenable - through all equal employment opportunity laws and regulations at the international, federal, state and local levels.
Tenable Network Security.
Website : http://www.tenable.com
Tenable Network Security is at a transition in cybersecurity technology that will change the way companies protect their networks. Tenable started the revolution when one of its co-founders created the Nessus® vulnerability scanner, the first robust solution for detecting vulnerabilities that viruses and hackers can exploit. The Tenable platform has evolved into today's most powerful vulnerability and threat detection technology.Tenable founders Ron Gula, Renaud Deraison, and Jack Huffard build technology that secures and protects any device from threats on the Internet – malicious software, hackers, viruses, and more. Tenable wants its customers and every company to have access to the latest and best technology that will ensure they stay connected, online, and in business.