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Social Media and E Communications Specialist

Company name
Macalester College

Saint Paul, MN

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Purpose of Position Macalester College seeks to hire a full-time Social Media and E-Communications Specialist to work in its Communications and Public Relations department. This position utilizes social media and broadcast messaging tools to share the stories of Macalester students, alumni, faculty, and staff, and to promote college-sponsored events and programs. The Social Media and E-Communications Specialist builds connections between major constituent groups and the college and works to strengthen the college brand. This position monitors trends in social media and e-communication, analyzes and reports on relevant metrics, collaborates with campus departments to provide guidance for social media initiatives, and coordinates messaging across multiple departments and channels. The Social Media and E-Communications Specialist serves as a member of the web services team in Communications and Public Relations and reports to the Director of Web Services. Responsibilities \u2022 Plans, prepares, and posts content to the college\u2019s social media properties. Works to ensure consistency of messages across multiple channels. Assists in the development, planning, and implementation of social media strategy that supports Macalester\u2019s web and digital communications efforts. \u2022 Manages and promotes Macalester\u2019s social media aggregator. Monitors aggregator content to ensure messaging is consistent with established guidelines and standards. \u2022 Establishes metrics, tracks social media influence measurements, and adjusts strategy based on those insights. Prepares reports to update staff on social insights. Continuously monitors social media properties and track relevant conversations, responding as needed or alerting colleagues to issues needing attention. \u2022 Researches new channels for relevance and identifies trends in social media tools and content. \u2022 Collaborates and partners with college departments to ensure proper messaging and relevance for social media properties. Provides training, coordination, and guidance for departments considering new social media initiatives. \u2022 Produces broadcast email messages including monthly alumni e-newsletter and provides consultation and guidance to colleagues who manage broadcast email messages to ensure effectiveness, quality, and consistency of messages across multiple departments. \u2022 Consults with college leadership and Communications staff on messaging around crisis communication. Qualifications \u2022 At least 1-3 years of experience managing social media properties in a non-profit, agency, or corporate role. Expertise in writing content for a variety of channels including social networking sites, broadcast email, blogs, forums, websites. \u2022 Solid understanding of the social media landscape. Expert knowledge of social media channels and procedures for maintaining content on social networking sites, broadcast email, blogs, forums, websites. \u2022 Ability to embrace change and rapidly adapt to emerging trends in online communications. \u2022 Excellent verbal and written communication skills including proofreading. \u2022 Demonstrated experience in writing for the web and for social channels. Ability to adapt voice and style to message type and social channel. \u2022 Ability to analyze metrics and prepare reports to track social media impact, e-communication effectiveness, and constituent engagement in social media spaces. \u2022 Demonstrated ability to work both cooperatively and independently in a team-based work setting. \u2022 Proven success in managing multiple projects, meeting deadlines, adapting quickly to changing priorities, creative problem solving, and attention to detail and accuracy. \u2022 Strong web production skills preferred including understanding of and experience with HTML, XHTML, and CSS. Experience in video and audio editing and digital imagery desirable. \u2022 Ability to work creatively and collaboratively with faculty, staff, students, parents, and alumni from diverse ethnic, cultural, and socioeconomic backgrounds. \u2022 Proficient office technology skills, including web page maintenance and experience with digital marketing and newsletter tools, such as Exact Target or Vertical Response. \u2022 Bachelor\u2019s degree is required. \u2022 An appreciation of the value of a liberal arts education. \u2022 Ability to work respectfully with sensitive and confidential information. \u2022 Demonstration and promotion of positive, professional relationships across campus that underscores confidence in Advancement among colleagues, and with our constituents. Application Guidelines For best consideration, please submit resume and cover letter in one PDF through the Macalester Employment Opportunities webpage no later than February 1, 2018. Review of applications will begin on immediately. This posting will close on February 1, 2018. Institutional Overview Since its founding in 1874, Macalester has provided students with the inspiration, insight, and experience to become successful and ethical leaders. Located in St. Paul, Minnesota, Macalester enrolls nearly 2,100 students who come from virtually every state and 91 countries. Macalester is committed to being a preeminent liberal arts college known for its high standards of scholarship and its special emphases on internationalism, multiculturalism, and service to society. Macalester is proud of its longstanding commitment to social justice and creating a safe environment for all people regardless of sexual orientation, race, ethnicity, national origin, citizenship status, gender, religion, age, or ability. Macalester is dedicated to the goal of building a culturally diverse and pluralistic staff committed to working in a multicultural environment and strongly encourages applications from everyone who would add richness to our community, including people of color, individuals with disabilities and women. Benefits Macalester employees enjoy a fantastic benefits package and working environment that is second to none.

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Macalester College
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