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Job Details

Senior Manager Social Media

Company name
Optoro, Inc.

Washington, DC

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Optoro is a fast-growing tech company that is revolutionizing the retail industry.

Every year, more than 15% of retail goods are returned or simply never sell.

This creates tons of unnecessary waste and costs retailers billions. We provide a technology solution that keeps these items out of landfills and connects them to their best use, increasing recovery value, giving consumers great deals, and reducing environmental waste.

Our Mission is to champion the worlds returned and excess goods, create unmatched value, and power the future of sustainable commerce.

Backed by some of the top investors in the country, including Kleiner Perkins and Revolution Growth, Optoro is powered by its collaborative, unconventional, and resourceful employees. We are looking for individuals with similar creativity and energy to help build a lasting company focused on the triple bottom line.

The Sr. Manager of Social Media is a gifted storyteller who is passionate about sharing BLINQ’s unique value with our audiences and is inspired to take our social efforts to the next level. This role requires a confident and capable marketer who finds creative and smart ways to grow and engage consumer audiences across multiple channels and in many formats. You’ll be excited to ideate and develop new campaigns, create and curate content that fosters audience engagement, tell our brand story in memorable and delightful ways, and be a strong advocate for agile and innovative approaches to content marketing. With a strong eye for design and a keen sense for compelling copywriting, the Sr. Manager of Social Media plays an instrumental role in our overall consumer marketing and brand strategy.

Duties and responsibilities

Be proactive and passionate about enhancing and amplifying BLINQ’s message of feel-good savings and environmental responsibility. Pursue innovative ways to use social media platforms to educate consumer audiences about the value of shopping in multiple conditions.

Lead creative concepting for social media, develop creative briefs, and partner with Design team to develop overarching campaign concepts.

Develop story ideas and narratives that elevate the BLINQ brand and foster audience engagement and loyalty.

Execute social campaigns on a day-to-day basis, including writing all social copy, and work with design and other teams to create images, videos, animations and other media that maximize audience engagement and participation across multiple channels.

Support development of monthly and quarterly strategy with milestones for ongoing achievement.

Track, research and report on current social media trends, best practices and competitive activity in the social space and ensure BLINQ is always on the cutting edge. Capture and analyze social media metrics, analytics data, and brainstorming ideas to make recommendations to achieve success metrics. Perform SWOT analysis for social channels.

Continuously evaluate and educate internal team on opportunities, platforms, tools and vendors as appropriate.

Turn social media conversation opportunities into success stories, and engage proactively with mentions, interactions, and influencers.

Produce the BLINQ blog ensuring regular publishing of high-quality, highly shareable, impactful content.

Build out and execute long-term social and editorial calendars, coordinating with other teams as appropriate to meet deadlines and business goals.

Manage work of in-house and freelance writers, providing assignments, editorial guidance and enforcing writing standards and deadlines.

Develop brand influencer program and maintain strong partner relationships.

Collaborate with digital marketing team on paid social programs that balance new customer awareness, lead generation, and retention. Manage social media budgets, including for paid social promotion, contests and special promotions.

Use exceptional judgment and empathy to represent the brand when responding to customers and resolving issues in public forums. Respond to and escalate customer service issues, working closely with the Customer Care team to resolve them in a timely manner.

Distribute monthly and quarterly reporting on KPI progress.

Support and coach other staff involved in social media and content marketing.


Passionate about social media with portfolio of relevant experience

5-8 years of relevant experience, including hands-on experience developing creative campaigns, and managing and growing social communities

Bachelor’s degree or equivalent experience required

Exceptional judgment and ability to appropriately balance customer and business needs

Experience using social monitoring and amplification tools such as TrackMaven, HootSuite, Sprout Social, Moz, BuzzSumo, Iconosquare or others

Excellent interpersonal skills, teamwork skills and time management skills; ability to juggle multiple projects at once and prioritize time-sensitive needs

Exceptional attention to detail and accuracy; personal initiative; reliability, flexibility and follow-up; grace under pressure

Experience managing paid social and outside vendors highly desirable

Experience with Photoshop, video editing software, web analytics platforms a plus

Job Location(s):

Washington, DC, US

Company info

Optoro, Inc.
Website :

Company Profile
Optoro offers a superior end-to-end reverse logistics solution that helps retailers process, manage, and sell their returned and excess inventory. We’re a technology company building software that reimagines how retailers work and how consumers buy.

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