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Company name
University of Washington

Seattle, WA

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Posting Date: 05\/16\/2018 Closing Info: Closes On 05\/23\/2018 Salary: Salary is commensurate with experience and education. Limited Recruitment: Open to UW Employees only If you are a UW employee and would like to be considered for this position, please to apply. Shift: First Shift Notes: As a UW employee, you will enjoy generous benefits and work\/life programs. For detailed information on Benefits for this position, . As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world. UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. All of which has allowed the UW to be nationally recognized as a \u201cGreat College to Work For\u201d for four consecutive years. UW Medicine Strategic Marketing & Communications is recruiting for a full-time senior communications manager to develop and execute marketing communications strategies to educate clinicians about care transformation across UW Medicine, and to engage them in the work. UW Medicine received a grant from the Centers for Medicare and Medicaid Innovation (CMMI) to design a collaborative, peer-based learning environment to engage clinicians in activities that will substantially change how they view and practice medicine, and how the system delivers care. This grant-supported effort focuses on several key areas with the ultimate goal of improving patient care and using healthcare dollars more wisely. The senior communications manager will support these efforts by working with leadership to develop and implement a comprehensive strategic communications plan targeted at clinicians at all levels of the enterprise. This position will have dual reporting responsibilities to the UW Medicine Office of the Chief Medical Officer and to the UW Medicine Strategic Marketing & Communications department, with direct reporting to the UW Medicine Director of Internal Communications and associate Director, Office of the Associate Chief Medical Officer. The position also will work closely with the Director and Medical Director of Healthcare Equity, the Chief Health System Officer, as well as many other clinical and administrative leaders. The manager will be embedded in both the CMO and Strategic Marketing & Communications environments and will collaborate with a team of professionals engaged in marketing, creative, digital, media relations and other communications skill sets to provide support. The manager will be expected to develop a deep understanding of the general healthcare landscape, as well as the care transformation goals and strategies specific to the UW Medicine healthcare system. In addition, the specialist will need to become knowledgeable about each of the individual initiatives, programs and measures that contribute to care transformation as a whole. The position requires the ability to prioritize multiple responsibilities, meet deadlines, and use highly-developed organization and communication skills to make independent decisions. The manager must be a strong strategic thinker and problem solver with outstanding marketing and communications skills. The successful candidate must be an excellent storyteller with the ability to identify, create and use communications strategies, tools and tactics to engage an audience that has many competing priorities. The manager should be a self-starter with a creative approach and an ability to communicate to diverse audiences. Building relationships and a collaborative approach are also key to the success of this position. The manager is expected to successfully: Develop and implement comprehensive strategic communications plans to educate physicians, clinicians and general workforce about care transformation goals, activities and results and the shift to value-based care in order to encourage broad-scale adoption of care transformation practices. Provide communications counsel and best-practices recommendations to leadership, project champions and others engaged in care transformation on appropriate strategies and tactics to help achieve strategic objectives. Develop mechanisms to track and report metrics and feedback to show engagement. Develop, maintain and enhance communications materials, channels and vehicles, including messaging hierarchies, talking points and FAQs, web properties, newsletters, presentations, videos, podcasts, toolkits and supporting collateral. Engage and manage external vendors as necessary (e.g. writers, designers, web developers). Build and maintain relationships with key leaders and staff engaged in care transformation activities. Participate in appropriate committees and workgroups and attend strategy and planning meetings associated with care transformation and other related projects, services and operations. POSITION QUALIFICATIONS \u2022Bachelor\u2019s degree in communications, English, marketing, communications or business \u20226 to 8 years of experience in marketing communications or related field \u2022Excellent writing and editing skills \u2022Excellent verbal and interpersonal communications skills \u2022Experience with digital and print platform development and delivery \u2022Strong presentation skills \u2022Proven ability to work in a complex organization. \u2022Ability to manage multiple priorities and many competing deadlines \u2022Proficient with productivity, project management, graphic and web design tools \u2022Ability to develop, adhere to and successfully communicate branding and content guidelines Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and\/or others. Any assessments that you need to complete will appear on your screen as soon as you select \u201cApply to this position\u201d. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your \u201cMy Jobs\u201d page. If you select to take it later, it will appear on your \My Jobs\ page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed. The University of Washington is a leader in , and committed to becoming climate neutral.

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